HOW THE NEW REALITY AFFECTS: Service delivery In 6 slides

We have made major progress in digital fundraising and marketing in the sector… …but now is the time to focus efforts on how digital technology can create services that deliver more impact at greater scale.

#1

The change in audience behaviour due to technology is creating greater demand for self-service advice over traditional one-to-one hand-holding. A 9-5 weekday helpline is no longer going to be enough.

#2

Web-based digital work is really important, but there are even bigger opportunities on offer. Connecting web services with a broader range of digital technologies – from sensors and trackers, to 3D printing – will deliver even greater value.

#3

Collaborative economy models – like those used by Airbnb and Streetbank – offer interesting new opportunities for service delivery.

#4

Audience needs are paramount. Effective digital services are based on real - and current - audience insight. The best way to achieve this is to involve the audience in designing the service, and to iterate based on regular feedback.

#5

Tech puts power into people’s hands and has the potential to change both attitudes and lives.

Nigel Kershaw, Big Issue, Executive chairman

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Credit: Purplemattfish

Thank you

JulieDodd

http://thenewreality.info

Insights taken from The New Reality digital transformation report:

#NewReality