THE HUMANKINDAGENCY

THE HUMANKINDAGENCY

CULTURAL FUEL TREND REPORT – September 2012 / ISSUE XVCULTURAL FUEL TREND REPORT – September 2012 / ISSUE XV

NEWSLETTER CONTENTNEWSLETTER CONTENT

InspirationSome creative ideas to inspire you

TrendsHot trends and interesting marketing strategies

Insights & OpinionsResearch news about target groups and market insights

InspirationSome creative ideas to inspire you

TrendsHot trends and interesting marketing strategies

Insights & OpinionsResearch news about target groups and market insights

InspirationInspiration

HOW TO ADVERTISE AN ECO-FRIENDLY PRODUCTWhen advertising an eco-friendly product in print, it‘s also important to keep up the values behind the product. Instead of creating an ad that‘s about VW‘s eco-friendly car, they made the ad itself eco-friendly. Result: the whole idea behind bluemotion became even more credible. Great job!Via: http://www.adverblog.com/2012/09/03/vw-turns-post-box-into-recycling-bin/

When advertising an eco-friendly product in print, it‘s also important to keep up the values behind the product. Instead of creating an ad that‘s about VW‘s eco-friendly car, they made the ad itself eco-friendly. Result: the whole idea behind bluemotion became even more credible. Great job!Via: http://www.adverblog.com/2012/09/03/vw-turns-post-box-into-recycling-bin/

Watch on: http://www.youtube.com/watch?v=7vOjfSeQSEcWatch on: http://www.youtube.com/watch?v=7vOjfSeQSEc

ECO-FRIENDLY AND USEFULStreet Charge is a design concept for a solar powered public charging station for mobile devices. The concept was created by Brooklyn-based design firm PENSA. It‘s eco-friendly and comes handy when you‘re running out of battery in the middle of nowhere.

Street Charge is a design concept for a solar powered public charging station for mobile devices. The concept was created by Brooklyn-based design firm PENSA. It‘s eco-friendly and comes handy when you‘re running out of battery in the middle of nowhere.

Via:http://www.zurmat.com/2012/06/15/street-charge-a-solar-powered-public-charging-station-for-mobile-devices/Via:http://www.zurmat.com/2012/06/15/street-charge-a-solar-powered-public-charging-station-for-mobile-devices/

YOUTUBE: SKIP BEHAVIOUR OVER SKIPPING THE ADWho doesn‘t know the annoying „5 second ads“ on Youtube when watching a video? A government environmental care agency in Chile came up with a great idea to challenge you to either skip the ad or skip the behaviour after the 5 seconds. In just one week more than 80.000 people chose to change the behaviour over skipping the ad.Via: http://www.digitalbuzzblog.com/youtube-the-5-second-skip-ad-campaign/

Who doesn‘t know the annoying „5 second ads“ on Youtube when watching a video? A government environmental care agency in Chile came up with a great idea to challenge you to either skip the ad or skip the behaviour after the 5 seconds. In just one week more than 80.000 people chose to change the behaviour over skipping the ad.Via: http://www.digitalbuzzblog.com/youtube-the-5-second-skip-ad-campaign/

Watch on: http://vimeo.com/45939243#at=0Watch on: http://vimeo.com/45939243#at=0

CATNAPPEDThe British milk company Cravendale launched a new spot, based on the „Cats with Thumbs“ campaign they started in September 2011. The story sounds kind of weird. Cats kidnapping milkmen and brainwashing them to get more of the Cravendale milk. There‘s also a Facebook app allowing people to upload photos of their cats and signing them up as one of the recruits of the cat army.Via: http://theinspirationroom.com/daily/2012/cravendale-catnapped/#more-80768

The British milk company Cravendale launched a new spot, based on the „Cats with Thumbs“ campaign they started in September 2011. The story sounds kind of weird. Cats kidnapping milkmen and brainwashing them to get more of the Cravendale milk. There‘s also a Facebook app allowing people to upload photos of their cats and signing them up as one of the recruits of the cat army.Via: http://theinspirationroom.com/daily/2012/cravendale-catnapped/#more-80768

Watch on: http://www.youtube.com/watch?v=8wxGH7aq780Watch on: http://www.youtube.com/watch?v=8wxGH7aq780

STREETPONG Have you ever been bored of waiting for the traffic lights to turn green? Why not having a „Pingpong“ match against the person on the opposite side of the street? Great idea!Via: http://www.digitalbuzzblog.com/streetpong-play-pong-at-the-traffic-lights/

Have you ever been bored of waiting for the traffic lights to turn green? Why not having a „Pingpong“ match against the person on the opposite side of the street? Great idea!Via: http://www.digitalbuzzblog.com/streetpong-play-pong-at-the-traffic-lights/

Watch on: http://vimeo.com/48514003Watch on: http://vimeo.com/48514003

BANANAS ARE FOR MONKEYSIn Sweden it‘s very common to eat bananas after working out. Saatchi & Saatchi Sweden started the „Bananas are for monkeys“ campaign to promote a post-workout drink named Gainomax. Here are the latest spots of the 2012 campaign which are all pretty funny!Via: http://theinspirationroom.com/daily/2012/bananas-are-for-monkeys/

In Sweden it‘s very common to eat bananas after working out. Saatchi & Saatchi Sweden started the „Bananas are for monkeys“ campaign to promote a post-workout drink named Gainomax. Here are the latest spots of the 2012 campaign which are all pretty funny!Via: http://theinspirationroom.com/daily/2012/bananas-are-for-monkeys/

Watch on: #1 http://www.youtube.com/watch?v=gge8_LqeoSc#2 http://www.youtube.com/watch?v=hF77nE6o2YQ#3 http://www.youtube.com/watch?v=3wRTEeLWXr0#4 http://www.youtube.com/watch?v=ccguIfJCCTc#5 http://www.youtube.com/watch?v=uDifoxqty8Y

Watch on: #1 http://www.youtube.com/watch?v=gge8_LqeoSc#2 http://www.youtube.com/watch?v=hF77nE6o2YQ#3 http://www.youtube.com/watch?v=3wRTEeLWXr0#4 http://www.youtube.com/watch?v=ccguIfJCCTc#5 http://www.youtube.com/watch?v=uDifoxqty8Y

THE BEER CHASEThe Australian beer brand Carlton Draught came up with a great funny spot showing some crooks escaping from a dozen policemen. All of them are armed with a glass of beer running through San Francisco. First priority is: Don‘t let the beer spill over!

The Australian beer brand Carlton Draught came up with a great funny spot showing some crooks escaping from a dozen policemen. All of them are armed with a glass of beer running through San Francisco. First priority is: Don‘t let the beer spill over!

Watch on: http://www.youtube.com/watch?v=_GbHpqfv9isWatch on: http://www.youtube.com/watch?v=_GbHpqfv9is

STOP WORKING. START DRINKING.It‘s hard to get the attention of someone who is working 80 hours per week sitting the most time in front a computer. Ultimate Vodka had a nice idea to reach them right in their office. The „windows washer“.Via: http://www.adverblog.com/2012/09/11/stop-working-start-drinking/

It‘s hard to get the attention of someone who is working 80 hours per week sitting the most time in front a computer. Ultimate Vodka had a nice idea to reach them right in their office. The „windows washer“.Via: http://www.adverblog.com/2012/09/11/stop-working-start-drinking/

Watch on: http://vimeo.com/48557842Watch on: http://vimeo.com/48557842

THE HAPPINESS TABLE It‘s important to eat and drink with the people you love and enjoy the great atmosphere. But nevertheless, we do it less and less. Coca Cola can provide this feeling and launched the „Happiness Table“ in Italy .Via: http://popsop.com/58431

It‘s important to eat and drink with the people you love and enjoy the great atmosphere. But nevertheless, we do it less and less. Coca Cola can provide this feeling and launched the „Happiness Table“ in Italy .Via: http://popsop.com/58431

Watch on: http://www.youtube.com/watch?v=Sh2v1XfQ-SEWatch on: http://www.youtube.com/watch?v=Sh2v1XfQ-SE

THE BUSAdvertising a bus company doesn‘t sound very interesting at first. But then you haven‘t seen the probably most spectacular bus commercial ever. This bus must be so awesome. Truly awesome.Via: http://www.adverblog.com/2012/09/19/video-of-the-day-the-bus/

Advertising a bus company doesn‘t sound very interesting at first. But then you haven‘t seen the probably most spectacular bus commercial ever. This bus must be so awesome. Truly awesome.Via: http://www.adverblog.com/2012/09/19/video-of-the-day-the-bus/

Watch on: http://www.youtube.com/watch?v=snKbU5r0pBoWatch on: http://www.youtube.com/watch?v=snKbU5r0pBo

RECIPEACE MOVEMENTRecipeace is a social movement with the goal to join conflicting people through food in the celebration of International Peace Day on September 21, 2012. Leo Burnett Chicago wants to build awareness and thereby inviting chefs, restaurants and food ambassadors all over the world to join the Recipeace movement.Via: http://adsoftheworld.com/media/print/recipeace_grenade

Recipeace is a social movement with the goal to join conflicting people through food in the celebration of International Peace Day on September 21, 2012. Leo Burnett Chicago wants to build awareness and thereby inviting chefs, restaurants and food ambassadors all over the world to join the Recipeace movement.Via: http://adsoftheworld.com/media/print/recipeace_grenade

READY TO FIGHT?Since the number of professional athletes is increasing and so is the injury risk, the Swedish pharmacy „apoteket“ which has a big range of products to prevent and treat injuries, aims to attract more elite athletes. For this reason they started a visually powerful new print campaign to attract the awareness of the target group.Via: http://www.adverblog.com/2012/09/21/ready-steady-ouch/

Since the number of professional athletes is increasing and so is the injury risk, the Swedish pharmacy „apoteket“ which has a big range of products to prevent and treat injuries, aims to attract more elite athletes. For this reason they started a visually powerful new print campaign to attract the awareness of the target group.Via: http://www.adverblog.com/2012/09/21/ready-steady-ouch/

CALM TEA BAGSSaatchi & Saatchi Malaysia came up with a great idea for the „Boh Camomile“ tea bags. When tea is dissolved stressful symbols change into calm symbols. Very nice idea to promote the calming effect of tea.Via: http://adsoftheworld.com/media/dm/boh_camomile_tea_calm_tea_bags?size=_original

Saatchi & Saatchi Malaysia came up with a great idea for the „Boh Camomile“ tea bags. When tea is dissolved stressful symbols change into calm symbols. Very nice idea to promote the calming effect of tea.Via: http://adsoftheworld.com/media/dm/boh_camomile_tea_calm_tea_bags?size=_original

Watch on: http://vimeo.com/34362319Watch on: http://vimeo.com/34362319

THE RED BULL: PORTABLE CHARGERA Korean agency presents the „Red Bull Energy Drink“ for mobile devices. When you recharge your iPhone or iPad with the portable Red Bull charger the display will change into a Red Bull branded display. Not only a very useful idea but also a great advertisement.Via: http://www.ibelieveinadv.com/2012/09/red-bull-portable-charger/

A Korean agency presents the „Red Bull Energy Drink“ for mobile devices. When you recharge your iPhone or iPad with the portable Red Bull charger the display will change into a Red Bull branded display. Not only a very useful idea but also a great advertisement.Via: http://www.ibelieveinadv.com/2012/09/red-bull-portable-charger/

See the image on: http://www.ibelieveinadv.com/wp-content/uploads/2012/09/Red_Bull_charger_ibelieveinadv.jpgSee the image on: http://www.ibelieveinadv.com/wp-content/uploads/2012/09/Red_Bull_charger_ibelieveinadv.jpg

DOUBLE PARKING IS VERY BOTHERSOMEIn Salvador, one of the most common traffic violations is double parking. To make people aware of how annoying double parking can be, Engenhonovo came up with the idea to place promoters on conveyors and escalators to prevent people from passing and thereby disturbing the flow. What a great way to grab attention!Via: http://adsoftheworld.com/media/ambient/detranbahia_double_parking?size=_original

In Salvador, one of the most common traffic violations is double parking. To make people aware of how annoying double parking can be, Engenhonovo came up with the idea to place promoters on conveyors and escalators to prevent people from passing and thereby disturbing the flow. What a great way to grab attention!Via: http://adsoftheworld.com/media/ambient/detranbahia_double_parking?size=_original

LG WASHING MACHINE: RUGBY TUNNELTo promote the capacity of the 11kg LG washing machines, rugby tunnels were changed to resemble big washing machines. At the beginning players, came out of the washer clean. During the halftime they ran into the washer dirty and finally returned with clean dresses for the second half time. Via: http://www.ibelieveinadv.com/2012/10/lg-washing-machine-rugby-tunnel/

To promote the capacity of the 11kg LG washing machines, rugby tunnels were changed to resemble big washing machines. At the beginning players, came out of the washer clean. During the halftime they ran into the washer dirty and finally returned with clean dresses for the second half time. Via: http://www.ibelieveinadv.com/2012/10/lg-washing-machine-rugby-tunnel/

Watch on: http://www.youtube.com/watch?v=pBDQLI5UU9Y&feature=player_embeddedWatch on: http://www.youtube.com/watch?v=pBDQLI5UU9Y&feature=player_embedded

STIHL LEAF BLOWERPublicis France created a very simple and elegant print ad for the powerful Stihl Leaf Blower. Clean structure with a clear message. Via: http://adsoftheworld.com/media/print/stihl_leaf_blower_airplane_3

Publicis France created a very simple and elegant print ad for the powerful Stihl Leaf Blower. Clean structure with a clear message. Via: http://adsoftheworld.com/media/print/stihl_leaf_blower_airplane_3

FRUITY TYPOGRAPHY„L“ is for Leo, „B“ for Burnett„L“ is for Leo, „B“ for Burnett

Via:http://thehiddenpersuader-english.blogspot.de/2012/03/typefruitography.htmlVia:http://thehiddenpersuader-english.blogspot.de/2012/03/typefruitography.html

ENVELOPES WINDOW CLEANERA Window Washer company from the Netherlands created envelopes in a very creative and funny design. Via: http://adsoftheworld.com/media/dm/logchies_junior_window_cleaners_envelopesA Window Washer company from the Netherlands created envelopes in a very creative and funny design. Via: http://adsoftheworld.com/media/dm/logchies_junior_window_cleaners_envelopes

THE ART OF SLEEPThe sleep art robot from Ibis Hotel transforms sleeping patterns like body temperature, sound and movement into art. Over 80 sensors send the information directly to the robot who finally paints the pattern on canvas. Result is a personalized „art of sleep“.Via: http://www.digitalbuzzblog.com/ibis-hotels-the-sleep-art-robot/

The sleep art robot from Ibis Hotel transforms sleeping patterns like body temperature, sound and movement into art. Over 80 sensors send the information directly to the robot who finally paints the pattern on canvas. Result is a personalized „art of sleep“.Via: http://www.digitalbuzzblog.com/ibis-hotels-the-sleep-art-robot/

Watch on: http://www.youtube.com/watch?v=5pQnq74JEGwWatch on: http://www.youtube.com/watch?v=5pQnq74JEGw

INVISIBLE TOILETAn artist in the U.S. has created an „invisible toilet“ in the middle of a busy street. It has one way mirrored glass, one can see out but no one can see in.This could be a really cool idea for promos!An artist in the U.S. has created an „invisible toilet“ in the middle of a busy street. It has one way mirrored glass, one can see out but no one can see in.This could be a really cool idea for promos!

http://www.zurmat.com/2012/09/27/invisible-toilet/http://www.zurmat.com/2012/09/27/invisible-toilet/

THE MOST FAMOUS LITTLE VILLAGE IN THE WORLDObermutten is a tiny village in Switzerland with only 78 inhabitants but amazing 43.000 facebook fans, which is more than the fans of the Swiss capital Bern. Fans do not only like the facebook page, they also send personal gifts from all over the world to Obermutten, exhibited in a museum called „Obermutten International Museum of Friendship“Via: http://www.adverblog.com/2012/10/03/beyond-the-like-friendship-finds-a-home/

Obermutten is a tiny village in Switzerland with only 78 inhabitants but amazing 43.000 facebook fans, which is more than the fans of the Swiss capital Bern. Fans do not only like the facebook page, they also send personal gifts from all over the world to Obermutten, exhibited in a museum called „Obermutten International Museum of Friendship“Via: http://www.adverblog.com/2012/10/03/beyond-the-like-friendship-finds-a-home/

Watch on: http://www.youtube.com/watch?v=T9DG9qE4fIoWatch on: http://www.youtube.com/watch?v=T9DG9qE4fIo

TRUST YOUR POWERPatrick Willis, the popular linebacker at San Francisco 49ers has a remarkable story. His way to the pinnacle of NFL required the ability of unlimited will, power and a steady belief in himself. Duracell proves the importance of the power inside by telling the story of Patrick Willis in a very emotional way.Via: http://adsoftheworld.com/media/tv/duracell_trust_your_power

Patrick Willis, the popular linebacker at San Francisco 49ers has a remarkable story. His way to the pinnacle of NFL required the ability of unlimited will, power and a steady belief in himself. Duracell proves the importance of the power inside by telling the story of Patrick Willis in a very emotional way.Via: http://adsoftheworld.com/media/tv/duracell_trust_your_power

Watch on: http://www.youtube.com/watch?v=KdRrP1Kh9TUWatch on: http://www.youtube.com/watch?v=KdRrP1Kh9TU

TINE JOGHURT: I‘M YOUEven promoting a rather simple product like yoghurt can have such a nice insight and story.Via: http://adsoftheworld.com/media/tv/tine_yoghurt_im_youEven promoting a rather simple product like yoghurt can have such a nice insight and story.Via: http://adsoftheworld.com/media/tv/tine_yoghurt_im_you

Watch on: http://www.youtube.com/watch?v=Ce0q7ayCJUUWatch on: http://www.youtube.com/watch?v=Ce0q7ayCJUU

QR CODES MADE OF COBBLESTONESThe idea was to combine one of the oldest Portuguese traditions with one of the most innovative technologies of the current century. QR codes made of cobblestones provide informative cultural data for tourists visiting Chaido in Portugal. Really impressive!Via: http://adsoftheworld.com/media/ambient/av_chiado_turismo_de_portugal_qr_code

The idea was to combine one of the oldest Portuguese traditions with one of the most innovative technologies of the current century. QR codes made of cobblestones provide informative cultural data for tourists visiting Chaido in Portugal. Really impressive!Via: http://adsoftheworld.com/media/ambient/av_chiado_turismo_de_portugal_qr_code

Watch on: http://www.youtube.com/watch?v=_uEAfTrCYpkWatch on: http://www.youtube.com/watch?v=_uEAfTrCYpk

WORD‘S BRANDThey say a picture is worth a thousand words, but sometimes a few words are worth a thousand pictures.They say a picture is worth a thousand words, but sometimes a few words are worth a thousand pictures.

http://thehiddenpersuader-english.blogspot.de/2012/05/words-brand.htmlhttp://thehiddenpersuader-english.blogspot.de/2012/05/words-brand.html

TRENDSTRENDS

FACE-DEALS: FACIAL CHECK-INFacedeal is probably one of the best but also scariest social innovationsin tecent times. The cam recognizes faces and thereby allows people to check-in to certain places. After the check-in users receive specifically tailored offers for the area they checked-in to.Via: http://www.digitalbuzzblog.com/facedeals-facial-recognition-activated-deals-on-facebook/

Facedeal is probably one of the best but also scariest social innovationsin tecent times. The cam recognizes faces and thereby allows people to check-in to certain places. After the check-in users receive specifically tailored offers for the area they checked-in to.Via: http://www.digitalbuzzblog.com/facedeals-facial-recognition-activated-deals-on-facebook/

Watch on: http://vimeo.com/47133014#Watch on: http://vimeo.com/47133014#

APPLE PROUDLY PRESENTS: IPHONE 5„The biggest thing to happen to iPhone since iPhone“. That‘s the claim for the newest apple product presented in September 2012. Optically there‘s not a big difference to the forerunner model, since the big changes are that they made it thinner, lighter and increased the size of the screen. Moreover, battery life was improved, all actions are much faster and the new LTE frequency technology is supported. Check it out at: www.apple.com

„The biggest thing to happen to iPhone since iPhone“. That‘s the claim for the newest apple product presented in September 2012. Optically there‘s not a big difference to the forerunner model, since the big changes are that they made it thinner, lighter and increased the size of the screen. Moreover, battery life was improved, all actions are much faster and the new LTE frequency technology is supported. Check it out at: www.apple.com

MYSPACE 2.0MySpace is back with a completely new redesign. You can already sign up for an invite to the new page. Looking forward to seeing this page in action! The demo video looks promising.

Via: http://www.adverblog.com/2012/09/24/myspace-back-from-the-dead/

MySpace is back with a completely new redesign. You can already sign up for an invite to the new page. Looking forward to seeing this page in action! The demo video looks promising.

Via: http://www.adverblog.com/2012/09/24/myspace-back-from-the-dead/

Watch on: http://www.adverblog.com/2012/09/24/myspace-back-from-the-dead/Watch on: http://www.adverblog.com/2012/09/24/myspace-back-from-the-dead/

BIG IN JAPANGoogle launches the Nexus 7 tablet in Japan, aiming to take Apple‘s iPad into one of the most lucrative markets in the world. The Nexus 7‘s 16 gigabyte model, powered by the latest generation of Android software is available to order at Google Play starting Tuesday and will hit store shelves on Oct 2. Google‘s Android operating system is the mainstay for many Apple‘s rivals in the lucrative smartphone industry, growing rapidly around the globe.

Google launches the Nexus 7 tablet in Japan, aiming to take Apple‘s iPad into one of the most lucrative markets in the world. The Nexus 7‘s 16 gigabyte model, powered by the latest generation of Android software is available to order at Google Play starting Tuesday and will hit store shelves on Oct 2. Google‘s Android operating system is the mainstay for many Apple‘s rivals in the lucrative smartphone industry, growing rapidly around the globe.

http://www.zurmat.com/2012/09/25/google-launches-nexus-7-tablet-in-japan/http://www.zurmat.com/2012/09/25/google-launches-nexus-7-tablet-in-japan/

THINNEST IPOD NANO EVER5.4mm thick and 31 grams with a 240x432 mm multitouch display. Apple has used it for a purpose, and that purpose is to playback video really well. Add to that an FM tuner which has live pause as a standard feature, meaning you can pick up where you left off even for live content. For the live pause and your music you need plenty of storage, so Apple of course included 16 GB !

5.4mm thick and 31 grams with a 240x432 mm multitouch display. Apple has used it for a purpose, and that purpose is to playback video really well. Add to that an FM tuner which has live pause as a standard feature, meaning you can pick up where you left off even for live content. For the live pause and your music you need plenty of storage, so Apple of course included 16 GB !

Via:http://www.zurmat.com/wp-content/uploads/2012/09/the-new-iPod-nano.jpgVia:http://www.zurmat.com/wp-content/uploads/2012/09/the-new-iPod-nano.jpg

PUBLISH OR PERISHAd agency Draftcb has won gold at the Cannes PR Lions for an innovative publishing concept, using disappearing ink to print books that gradually fade away over the course of two months. The Book that can‘t wait to be read..Ad agency Draftcb has won gold at the Cannes PR Lions for an innovative publishing concept, using disappearing ink to print books that gradually fade away over the course of two months. The Book that can‘t wait to be read..

Via:http://www.theverge.com/2012/6/27/3120431/draftcb-disappearing-ink-booksVia:http://www.theverge.com/2012/6/27/3120431/draftcb-disappearing-ink-books

REFLECTIVE BILLBOARDThis Billboard at the roadside works with reflecting elements, that are visible through the floodlight of cars passing by.It's a little weird, but I‘m all for it if we see blank billboards during the day. No really, this is great idea !This Billboard at the roadside works with reflecting elements, that are visible through the floodlight of cars passing by.It's a little weird, but I‘m all for it if we see blank billboards during the day. No really, this is great idea !

Check out :

http://www.youtube.com/watch?feature=player_embedded&v=cAKPaDcq0_E#!

Check out :

http://www.youtube.com/watch?feature=player_embedded&v=cAKPaDcq0_E#!

UNIQUE PRODUCT PACKAGINGThe saying 'you eat with your eyes as well' not only applies to the appetizing presentation of food on a plate but to the colors and pictures your food ist packaged in. Now Neuromarketing is a new field of marketing research that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuliSome say neuromarketing is a potentially invasive technology. But the fact that orange juice tastes better from orange packaging than blue ones is neither a secret nor a harm to people‘s psychologyIt‘s obvious that ones eye is a step further and shaping packaging to these really cool examples. Of course only to the extent where it doesn‘t loose its practical use.

The saying 'you eat with your eyes as well' not only applies to the appetizing presentation of food on a plate but to the colors and pictures your food ist packaged in. Now Neuromarketing is a new field of marketing research that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuliSome say neuromarketing is a potentially invasive technology. But the fact that orange juice tastes better from orange packaging than blue ones is neither a secret nor a harm to people‘s psychologyIt‘s obvious that ones eye is a step further and shaping packaging to these really cool examples. Of course only to the extent where it doesn‘t loose its practical use.

http://www.zurmat.com/2012/07/31/top-20-creative-and-unique-product-packaging-designs/http://www.zurmat.com/2012/07/31/top-20-creative-and-unique-product-packaging-designs/

TRICK OR TWEETKellogg’s show in their latest marketing effort that using social currency can drive consumer engagement with a new product. Kellogg’s recently introduced their new range of Special K Cracker Crisps to the market by opening what they called the “world’s first Tweet Shop”. Visitors to the pop-up store in London can pay for a box of Special K crisps using a tweet as currency.

Kellogg’s show in their latest marketing effort that using social currency can drive consumer engagement with a new product. Kellogg’s recently introduced their new range of Special K Cracker Crisps to the market by opening what they called the “world’s first Tweet Shop”. Visitors to the pop-up store in London can pay for a box of Special K crisps using a tweet as currency.

Via:http://wave.wavemetrix.com/content/kellogg-s-special-k-use-social-currency-drive-positive-buzz-new-crisps-00990

http://www.ibtimes.co.uk/articles/387814/20120925/tweet-shop-london-soho-special-k-social.htm

Via:http://wave.wavemetrix.com/content/kellogg-s-special-k-use-social-currency-drive-positive-buzz-new-crisps-00990

http://www.ibtimes.co.uk/articles/387814/20120925/tweet-shop-london-soho-special-k-social.htm

INSIGHTS & OPINIONSINSIGHTS & OPINIONS

BRANDS IGNORING SOCIAL MEDIA RISK LOSING CUSTOMERSA new study from UK firm Kiss Public Relations reveals that brands ignoring social media risk losing customers. They illustrated their findings in an interesting and insightful infographic.Via: http://www.mediabistro.com/alltwitter/social-business-customers_b28765

A new study from UK firm Kiss Public Relations reveals that brands ignoring social media risk losing customers. They illustrated their findings in an interesting and insightful infographic.Via: http://www.mediabistro.com/alltwitter/social-business-customers_b28765

View the infographic here: http://www.mediabistro.com/alltwitter/files/2012/09/business-customers-social-media1.pngView the infographic here: http://www.mediabistro.com/alltwitter/files/2012/09/business-customers-social-media1.png

17 SURVIVAL TIPS FOR FACEBOOK MARKETINGTo improve the success of your facebook campaign remember these simple rules that are illustrated in an infographic by PostRocket.Via: http://allfacebook.com/postrocket-survival-tips_b101117

To improve the success of your facebook campaign remember these simple rules that are illustrated in an infographic by PostRocket.Via: http://allfacebook.com/postrocket-survival-tips_b101117

“IT’S NOT OFFICIAL UNTIL IT’S ON FACEBOOK“ Recent statistics reveal that Facebook knows a lot more than you think. The online education directory WorldWideLearn gathered all these findings and more from research by Facebook and a number of news outlets to produce the infographic below. So check it out for the full picture of how much Facebook can reasonably predict about your love life.

Recent statistics reveal that Facebook knows a lot more than you think. The online education directory WorldWideLearn gathered all these findings and more from research by Facebook and a number of news outlets to produce the infographic below. So check it out for the full picture of how much Facebook can reasonably predict about your love life.

http://mashable.com/2012/06/20/facebook-love-secrets/http://mashable.com/2012/06/20/facebook-love-secrets/

RING A BELLIt’s always interesting to be reminded just how influential mobile phones are, no matter where in the world you live. A new infographic from Wilson Electronics details the staggering statistics of how many cell phones reside in different regions and the evolution in how we use them. Check out the site to see the whole infographic...

It’s always interesting to be reminded just how influential mobile phones are, no matter where in the world you live. A new infographic from Wilson Electronics details the staggering statistics of how many cell phones reside in different regions and the evolution in how we use them. Check out the site to see the whole infographic...

http://www.zurmat.com/2012/06/16/the-shocking-demographics-of-cell-phone-use-infographic/http://www.zurmat.com/2012/06/16/the-shocking-demographics-of-cell-phone-use-infographic/

Released by Planning Department FrankfurtSeptember 2012For submission of interesting news, inspiration and comments please submit to planning@leoburnett.de

Released by Planning Department FrankfurtSeptember 2012For submission of interesting news, inspiration and comments please submit to planning@leoburnett.de