sep/oct 15 feature: spring clean your home and business

Business Franchise Australia and New Zealand 39

VOL 09 ISSUE 06 SEPT/OCT 2015 spriNg cleANiNg

YoUr homE & BUsINEss

TILE RESCUE

joIN ThE ExPErTs

Spring Clean

ATTrACTINg, sELLINg &

CUsTomErsWowing

40 Business Franchise Australia and New Zealand

what’snew!


In the same night Robert Rowe, Managing Director of Tú Projects, was announced as Ernst & Young’s Queensland Entrepreneur of the Year with Tú Projects being named Queensland’s best medium sized business.

An interior fit out business that started with one man has now grown to become a group of businesses with over 180 staff that opens a new café, restaurant, office, gym and medical centre each day of the year.

The fit out industry has been a tough one, Rob focuses on developing new ways to enhance business. They have internally created, live project review platforms and the app TuDo.

Mr. Rowe says it’s been an incredible journey for the business and a great achievement for the shopfitting industry.

“To win not one but two awards is an incredibly humbling experience. It has been a fantastic journey participating in the Telstra Business Awards and Ernst and Young Awards programs.

“We have grown from one man to over 180 staff in ten years and these awards are a reflection of the skill levels of our team,” Mr. Rowe said.

“We have been able to build a group of organisations that works with clients to create sensational businesses.

“Using our technology we are able to go on a journey with clients from concept to completion,” he said.

Having celebrated the Queensland success Rob and the Tú Projects team are setting their sights on Nationals.

STORE BUILDER WINS TELSTRA BUSINESS AWARDS AND ENTREPRENEUR OF THE YEAR

Australian franchisor is selling an active franchise business currently operating in two states.

For the right “hands on” person or couple the door is open to all of Australia together with our existing successful franchisees the potential is only limited by your imagination and management.

An easy business to understand and run with our cooperative franchisees. It all comes down to communication as a major skill requirement.

Enquiries are welcomed from by both an experienced franchisor in the field and other interested parties who have had no experience in franchising. However, it would certainly be an advantage to have some understanding about operating a business and managing people.

This is a Monday to Friday business which allows both the franchisor and the franchisees family time. From our franchisee customer’s point of view there is a high quality standard being met by our franchisees. Our training expectations are of a high quality.

We follow the Franchising Code with all the appropriate documentation and marketing in place.

For initial information send your company and personal details to our private email being addressed to “The Franchisor”- [email protected]. We will in turn make direct contact with you citing both the industry and the purpose for the sale.

Priced from $500,000.

All matters will remain confidential.

ExPrEssion of intErEstOPPORTUNITY TO OWN THE WHOLE COMPANY!

Business Franchise Australia and New Zealand 41Business Franchise Australia and New Zealand 41

Imagine earning around $130 per hour and working in a rewarding, health-related role in the community. By becoming franchisees with MattressKleen, the national leader in mattress health, Jeremy Parker from Randwick NSW and John Hall in Fremantle WA no longer have to imagine; as they have recently joined this proven franchise system.

The MattressKleen system offers you a home based business to suit your lifestyle, an interesting career path and a rewarding role in the community. There are no expensive outlays, nor do you need a special vehicle.

MattressKleen’s goal is to create a network of individual business owners who together become the most profitable Mattress Sanitising business in Australia and both Jeremy and John are taking advantage of the unlimited opportunities available to them at a commercial and domestic level.

The scientifically proven system of cleaning and sanitising a mattress is natural, dry and

toxin free. Using a system developed locally and the best on the market, it can kill and remove dust mites, their excrement, dead skin, allergens, virus, bacteria and mould spores: safely and professionally.

The market is huge and provides unlimited opportunity at commercial and domestic level, servicing homes, hotels, motels and boarding schools. For example, 10 per cent of the adult population suffers from Asthma and 80 per cent of Asthmatics react to the allergen produced by dust mites in their mattress. And that’s not allowing for people with allergies. 25 per cent of all allergies are due to dust mites which is the 6th most serious sickness in the world (W.H.O. 1995).

Rarely can you find a business that is unique, has little or no competition, provides real health benefits, low investment, home based and has the ability to be full or part time.

For more information visit: www.mattresskleen.com.au. Phone: 1300 367 004

JOIN A NATIONAL LEADER

Australia’s largest pool and spa care franchise Poolwerx has finalised its next round of acquisitions in the United States. Poolwerx has acquired the retail and residential servicing and maintenance divisions of Vivo Pools, with operations trading as SC Pool & Spa Works in California, Crystal Tech Pools in Arizona and Citrus Pool Services in Florida. The acquisition adds two retail stores, a warehouse operation and 40 more mobile service and maintenance units to the Poolwerx USA business.

Founder and CEO John O’Brien said this was the ideal next step for the business in its USA aggregation strategy; “this is the perfect addition to our USA footprint as it enhances our presence of our existing 15 stores and 9 mobile units in Arizona, and offers us two other great foundations in the American Sunbelt region with California and Florida. This sets us well on the path for our franchise development targets.”

Poolwerx first launched in Australia 22 years ago and now boasts 85 retail and 300 mobile

units across Australia and New Zealand. The Poolwerx USA business now has 17 retail and 49 mobile units across America.

“It’s exciting times, we have only been in the USA for six months and we are on plan, on target, and aligned with our five year development vision to 2020. I certainly feel a bit like a kid in a candy store. The American industry has embraced our vision of organising the category through our franchise business model, and we have some incredible supporters,” added Mr. O’Brien.

Vice President of Franchise Development, Jeremy Winter, has been on his toes since Poolwerx launched March 1st this year, “this is a very exciting time for both Poolwerx and the Pool and Spa aftermarket industry in America. I’m blown away by the amount of encouraging and positive conversations I have with exceptional retailers and mobile operators everyday about joining us as Franchise Partners.”

John O’Brien echoes Mr. Winter’s comments, “We have an outstanding support team in the

PoolwErx ON A ROLL WITH ACQUISITIONS IN THE USA

USA, and after being in franchising for two decades we know that outstanding support attracts outstanding operators to join the Poolwerx family. We have that in these great business units we have acquired in this deal, and we know that this will only lead to more great people joining us on our journey”.

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YOUR hOMe & BUSINeSSSpring Clean owning your own home or business is part of the big Australian dream. we aspire to it, plan for it and save for it. then, once we have achieved it, we take a great amount of pride, and spend a significant amount of money, on cleaning, maintaining and improving our most prized possession.Whether it is cleaning, building maintenance, putting in a new pool, trimming the lawn, or even fixing the cracks in the garden path – our homes and businesses are in constant need of attention. Australia’s love of beautiful homes and gardens mean big business. Luckily, for the home and business owner and the vast number of franchises that service these, we often turn to professionals to help us maintain our properties.

The domestic and commercial building, maintenance, cleaning and landscape industry has adapted to consumer demand. People are busier today than ever before. They have less time for maintenance and small projects around the home. It is easier for people to contract out the jobs to capable businesses than spend the time and money trying to do it themselves. This has resulted in a growth market for small business owners, including franchisees, to step in and complete these tasks once done by owners themselves.

A brand you can trustAs the building, cleaning and landscape jobs required usually take place on our property and in our home, we want someone we know and can trust. A franchisee who lives locally and works for a well-respected brand appeals to us. We know the name of the franchise, it has most likely been recommended by a neighbour or friend, and once we take the first step and call the local franchisee to install our kerbs or repair our roof, chances are we put their business card on our fridge and call them every time we have a similar project or repair. This is assuming they deliver a high quality product with the best customer service.

With so much money being spent on property renovation and maintenance, as well as cleaning, gardening and landscaping, the franchises that offer these services are thriving. If working with your hands appeals to you and you have background in building, construction, gardening or other trade related skills, or you have just decided it is time for a change, the opportunities available in this sector of franchising are nearly limitless.

There is a franchise system to cover nearly every area of the building, cleaning and landscape industry. Specific franchise systems include, but are certainly not limited to, kerb installation, building maintenance and safety, home waterproofing, shed construction, pavement crack repair, antenna installation, mowing, fencing, roofing and landscape maintenance.

Add to this the professional services of mortgage brokers, real estate agents and property inspectors and there is certainly a wide market appeal.



“oNe oF the Biggest AppeAls towArd

this tYpe oF FrANchise For mANY New

ANd poteNtiAl FrANchisees is the FAct

thAt You get to eNJoY the FleXiBilitY oF

mAkiNg Your owN hours ANd You speNd

A greAt deAl oF Your time outdoors.”

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Spring Clean


growth sectorsThe $3.5 billion building industry is one that is leading the way. A steady rise in home-building approvals, has led to increased building activity, and outstanding opportunities for construction and design companies to take on franchise partners.

The market for home improvements in Australia is also big business. Many of us are feeling the pinch of rising costs of living coupled with uncertainty within the real estate market, and are choosing to renovate rather than move.

Australians have always been passionate about home renovation and improvements, but even the do-it-yourself renovators often require the assistance of professional experts. Recent Australian Bureau of Statistic figures show the trend in home renovations is increasing and that the sector is currently valued at around $550 million.

The cleaning services industry expects an increase of 2.2 per cent for the year with expected projections of $4.3 billion, according to IBISWorld

Building towards a brighter futureOne of the biggest appeals toward this type of franchise for many new and potential franchisees is the fact that you get to enjoy the flexibility of making your own hours and you spend a great deal of your time outdoors.

Although there is the administration side of things, bills to be paid, marketing strategies to implement and business plans to be reviewed, the majority of your time will be spent on location, helping people to enhance and maintain their homes and their property.

In buying a franchise, the difficult side of establishing the business and developing operational procedures has already been done for you.

This allows you to get straight to work finding your customers and then delivering top quality products and excellent customer service.

This allows you to choose the particular franchise system that most aligns with your passions, knowing that the demand for your product exists and the tools necessary to find, generate and keep your customers are already in place.

So in considering a career in the building, cleaning and landscape sector of franchising... remember it is just as important to build relationships, build trust with your customers and build your business with the assistance of the franchisor.

Franchising is not a guaranteed path to success, but it is however a solid formula, based upon tried and tested systems, that can pave the way for the right franchisee to achieve success.

with so much moNeY BeiNg speNt oN

propertY reNoVAtioN ANd mAiNteNANce,

As well As cleANiNg, gArdeNiNg ANd

lANdscApiNg, the FrANchises thAt oFFer

these serVices Are thriViNg.

Grout & Tile restoration is nowin HUGE demand in Australia!

GroutPro might justtick all the boxes...

Want to be part ofa winning team?

Interested? Like to find out more?Download our FREE info pack at www.groutpro.com.au

or call 1800 822 459 to register your interest.

Franchises Availablewww.groutpro.com.au

Dirty Tiles & Grout?Before...

...After

...After

Before...

Call Steve

GroutPro Southport0423 149 276Call Steve




GroutPro Southport0423 149 276

Call Steve


Call Steve


Call Steve



Low entry cost (everything included)

No experience required (full training provided)

High pro�t margin (up to $100 per hour regularly achieved)

Multiple income streamsInvestment can be recovered in less than 5 monthsAward winning systems and proceduresOngoing support and trainingLarge protected territoriesPerfect blend of income and lifestyle

look out for our next special feature:

Health, fitness & Beauty franchising

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Grout & Tile restoration is nowin HUGE demand in Australia!

GroutPro might justtick all the boxes...

Want to be part ofa winning team?

Interested? Like to find out more?Download our FREE info pack at www.groutpro.com.au

or call 1800 822 459 to register your interest.

Franchises Availablewww.groutpro.com.au

Dirty Tiles & Grout?Before...

...After

...After

Before...

Call Steve






Call Steve


Call Steve


Call Steve



Low entry cost (everything included)

No experience required (full training provided)

High pro�t margin (up to $100 per hour regularly achieved)

Multiple income streamsInvestment can be recovered in less than 5 monthsAward winning systems and proceduresOngoing support and trainingLarge protected territoriesPerfect blend of income and lifestyle

poolwer x

intrepreneur. No, it’s not a typo. it’s a term coined by Founder and ceo of poolwerx, John o’Brien to describe what makes a great franchisee.

An intrepreneur is somebody who strives to be their own boss, to experience the freedom of running their own business and the opportunity to sure up their financial future, but whom has the wisdom to realise they don’t want to start from scratch to achieve it. They realise they can have the business success they desire within an existing structure.


SERVICE SECTOR MEANS

BIg BUsINEss

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“It is people with this type of mentality that form the lifeblood of franchising in Australia and are the key to its success and continued strength,” Mr O’Brien revealed.

“Intrepreneurs push the boundaries and help shape business development by wanting more. It is for this reason that we choose to refer to our franchisees as franchise partners. It may seem a subtle difference in the name but the underlying culture this sentiment fosters in our business is part of the reason we have maintained double digit growth in our business for over a decade.

“We foster intrepreneurs and our business model has adapted over the years to accommodate and retain these sort of thinkers.”

Mr O’Brien believes the way consumers want to do business has also transformed, which in turn has impacted what potential franchisees are seeking from business ownership now.

“Consumers want and expect more from business today and they assume they can get it through multiple channels and it’s the same with franchise partners. Most of them have big goals for what they want to achieve.”

fea

ture


“Intrepreneurs push the boundaries and help shape business development by wanting more.

It is for this reason that we choose to refer to our franchisees as franchise partners.”

and Certificate IV in Swimming Pool and Spa Service qualifications. This coupled with a new Global training facility in Brisbane offering world class practical and theoretical training in pool and spa maintenance and retailing, differentiates the business from competitors.

John O’Brien looks to the Attards as testament to what can be achieved through hard-work, long term vision, continual training and commitment to following the tried and true systems implemented by Poolwerx.

“Paul and Caroline’s experience evolving from a single van business into one of our most successful multi-unit franchises demonstrates the true growth potential in the Poolwerx brand and the extent of what our franchise partners can achieve.”

For more information about joining our team please contact:

p: 1800 245 447 e: [email protected] w: www.poolwerx.com.au

Poolwerx has significantly adapted its positioning, training and business model throughout its 25 year history to stay ahead of industry trends and technology.

Originally a network of man-with-a-van operators servicing local pools, Poolwerx is now a thriving network of franchise partners claiming multiple revenue streams offering service, retail, commercial and e-commerce elements.

“This shift was made possible by having a clear career path for franchise partners to build their businesses into much larger operations,” Mr O’Brien said. “While the low entry cost that has historically made the service sector and our business popular is still available, there is also investment levels offered for new franchise partners seeking multi-million dollar enterprises.”

Paul and Caroline Attard of South East Queensland are a perfect case in point growing from a single ‘man-in-a-van’ business in 2005 to a $2.1 million empire with two retail stores and six vans servicing hundreds of clients across South Brisbane. This feat earned them the franchising industry’s top award at the 2013 National Excellence in Franchising Awards, as Australia’s best multi-unit franchise. Poolwerx also won this category in 2012.

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While the success of every business owner is a direct reflection of the hard work and dedication they put into their business, the Attard’s credit adhering to the Poolwerx franchise model and the comprehensive training they received as a key component of their success.

“We started with a van and no customers and after fine tuning our service delivery and establishing a regular client base we invested in our first retail store in 2006. We’ve since followed Poolwerx’s career pathway, growing through multiple vans and retail stores,” Paul said.

“Poolwerx gave us all the tools we needed to create a successful business as well as showing us a clear path for solid growth. The Poolwerx brand is also well respected meaning when people visit our stores, they know they’re dealing with trained pool professionals they can trust.”

Poolwerx has also lifted the perception and quality of technical service provided in the industry being an instrumental driver in the development of the Certificate III


✓ Unique, high demand services

✓ Exclusive territories large enough to run 2 vans

✓ Established, trusted brand

✓ Comprehensive training

✓ Ongoing business & technical support

✓ Outstanding ROI

✓ High conversion rate of leads

✓ Added income by supplying your customers with Tile Rescue branded cleaning products

✓ Massive job satisfaction

Sick of working for someone else?

Want to run your own show?...check out Tile Rescue - a business in demand!

TILE RESCUE OFFERS YOU:

tilerescue.com.au

1800 85 3335

“...I cannot express how

rewarding it is to run your

own Tile Rescue Business.”With a wide range of customers including property and strata management, property sales, facility managers, retirement villages, builders, plumbers, home owners and more, the number of potential clients is endless.

Australia’s leading tile and grout maintenance experts, Tile Rescue offer leaking shower repairs; tile regrouting; shower and bathroom makeovers; tile cleaning and sealing, colour grout sealing and stain guarding; anti-skip treatments epoxy grout specialists along with stone rejuvenation.

VisioNCEO Bill Hyde has a background in the building industry spanning over 30 years and during the last 20 years has revolutionised the methods used in tile and grout maintenance.

Starting his first regrouting business in 1995 and developing a specialised system for regrouting, Bill then found there was a great need for other services relating to tile and grout maintenance and created a range of services that was the first of its kind servicing the whole of the Sydney area. After growing rapidly over the next few years building a large team of tile technicions, Bill decided to sell the business whilst at its peak and look for a new challenge.

Using the wealth of knowledge Bill had accumulated over the years and with the help of his wife, Jenny, together as a team, they have designed a unique franchising system.

the opportuNitY You’Ve BeeN lookiNg ForThe Tile Rescue Pty Limited system, with its comprehensive range of services has a huge market demand and offers the opportunity to make a lucrative income for the right person.

Running your own business as a Tile Rescue franchisee is tremendously rewarding and will provide enormous personal fulfilment. The primary benefit of being part of a Tile Rescue franchise operation is that you are part of a like-minded group of people wanting to achieve the same in business. This is why the franchise operation with 35 franchises is so successful!

As a Tile Rescue franchisee, you’ll be aligned with a company which has a growing recognition as the leading tile and grout maintenance business in Australia.

FrANchisees: the keY to successThe team at Tile Rescue Head Office recognises that support for franchisees is the number one priority and are committed to providing their franchisees with all the tools necessary for them to build a successful, thriving business.

Coming from a wide range of diverse backgrounds, Tile Rescue looks for franchisees with business and communication skills rather than technical skills, which you can easily learn through the detailed training and induction program.

All franchisees are provided with extensive training at the commencement of their business start-up. This initial training occurs in the first two weeks and is conducted at the custom designed training facility ‘The Tile Rescue Centre of Excellence’.

During the program, franchisees attend both in-house and on-the job training sessions, including sales and marketing, administrative, accounting, customer service and publicity as well as the technical side of how to perform the services of a Tile Rescue technician.

When the franchisee feels comfortable and confident with the process and feels ready to start in their own territory, they will still not be left on their own. Tile Rescue head office continues to provide 24/7 technical support, whether it’s using the Tile Rescue online technical forum or onsite at the client’s home.

low eNtrY leVelWith a capital investment from just $39,000 plus GST, the Tile Rescue initial fee is competitively priced and unlike some franchise systems who calculate fee payments on a percentage of gross turnover (effectively meaning the more you earn, the more you pay); Tile Rescue offers a fixed ongoing fee. This allows you to work as hard as you want, making as much money as you can, while still knowing the weekly fee will not change.

If you’re a team player, customer focussed with a strong work ethic, Tile Rescue would like to hear from you.

Contact Bill today on:

t: 1800 85 3335 e: [email protected] w: www.tilerescue.com.au

JOIN THE EXPERTS

t i le rescue

with over 30 million square metres of tiles imported and more than five million square metres of tiles manufactured in Australia every year, tile rescue services has a limitless client base.

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✓ Unique, high demand services

✓ Exclusive territories large enough to run 2 vans

✓ Established, trusted brand

✓ Comprehensive training

✓ Ongoing business & technical support

✓ Outstanding ROI

✓ High conversion rate of leads

✓ Added income by supplying your customers with Tile Rescue branded cleaning products

✓ Massive job satisfaction

Sick of working for someone else?

Want to run your own show?...check out Tile Rescue - a business in demand!

TILE RESCUE OFFERS YOU:

tilerescue.com.au

1800 85 3335

“...I cannot express how

rewarding it is to run your

own Tile Rescue Business.”

scrooz


At Australia’s biggest online and multi-channel retailer of fasteners and fixings for tradies and serious diY’ers, things are done differently.Scrooz are proving to be a forward thinking company, using technology and proven sales techniques based on a successful European business model, to offer customers a unique and convenient way to shop, ensuring that busy tradesmen can access their high performance range at massive discounts.

With over 20 years international experience in the fixings and fasteners industry, Sean Siddall, Founder and Director of Scrooz has developed the franchise expansion plan after achieving great success with the Scrooz e-commerce site and store in Redlands Queensland and recognising the potential and demand by offering retail stores nationwide.

Scrooz are the first company to offer a franchise system in the fasteners and fixings industry and the business model is completely unique.

Sean says, “We have identified a niche market, which is not being serviced by other trade related retailers. As we received more and more enquiries from our customers wanting to shop and collect in-store, and based upon research completed, we realised that the franchising route is the perfect platform to grow the brand.

“We are looking for people with a retail background but also with practical knowledge. Ideally somebody that already has fastener experience, or other bolt shops and hardware stores looking to rebrand. To be honest though, anyone can learn the fastener business and ex trades people are perfect, we can teach them the retail part.”

why scrooz?The home improvement market is worth an estimated $42 billion annually along with a construction industry worth $305 billion, adding in the equally sized engineering, manufacturing and maintenance sectors and you can see just how big the market is. With a predicted explosion in population to over 30 million by 2030, along with the demand for construction of new housing and renovations, schools and hospitals, Scrooz will be ready for it.

As a high volume, maximum profit business, the tailored Scrooz franchise model is well proven overseas where a branch roll out, commencing 8 years ago now generates over $950 million in sales across the network.

Running a Scrooz trade centre, you’ll be selling high performance premium quality products and you’ll also receive all website driven sales from within your territory which combined with sales in store plus full support and training, will ensure you

“we have identified a niche market, which is not being serviced by other trade related retailers.”

become the most profitable fastener and fixings business in your generous territory area.

Training is initially at the Head Office and will cover all aspects of running your own branch, whilst completing a week long fixings and fasteners course. Scrooz will also offer onsite training and attend your Trade Centre opening to make sure the launch runs smoothly, whilst also offering ongoing support for day to day sales and technical enquiries, with a personal account manager on hand anytime during the day.

Dependent on the territory size, there are two store options available, a smaller store at 150sq. and larger at 300sq. metres. A low franchise fee of just $150,000 is required and the pricing structure is the same for both the smaller and larger store with the only variance being the cost of the fitout and the amount of stock required for the store, giving you every opportunity for early success.

With a hugely successful future ahead of Scrooz, now is the perfect time to join this innovative franchise system.

For more details contact Franchising Manager, Bob Ozdemir at:

t: 0404 888 068 e: franchising @scrooz.com.au w: www.scrooz.com.au

3 NEw STORES jUST

OPENEDJoin a successful business and improve your work-life balance.

GET THE SEAL OF APPROVAL WITH A SEAL-A-FRIDGE

FRANCHISE

CONTACT US TODAY TO FIND OUT MOREPhone Craig on 0408 471 950 or

[email protected]

www.sealafridge.com.au

No experience is needed and you start earning money from day one!

As Australia’s leader in the replacement of commercial and residential refrigeration seals for more than 25 years, Seal-A-Fridge has an established, proven franchise model throughout Australia & New Zealand.

As café culture has spread far and wide, commercial refrigeration is more prevalent than ever before.

That means more businesses need Seal-A-Fridge, so why not take up a franchise and enjoy:

• Strong consumer brand awareness• Low operational costs• Full training• Ongoing business & technical support• Generated website leads• Large exclusive territories• An independent lifestyle• Weekends to yourself

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3 NEw STORES jUST

OPENEDJoin a successful business and improve your work-life balance.

GET THE SEAL OF APPROVAL WITH A SEAL-A-FRIDGE

FRANCHISE

CONTACT US TODAY TO FIND OUT MOREPhone Craig on 0408 471 950 or

[email protected]

www.sealafridge.com.au

No experience is needed and you start earning money from day one!

As Australia’s leader in the replacement of commercial and residential refrigeration seals for more than 25 years, Seal-A-Fridge has an established, proven franchise model throughout Australia & New Zealand.

As café culture has spread far and wide, commercial refrigeration is more prevalent than ever before.

That means more businesses need Seal-A-Fridge, so why not take up a franchise and enjoy:

• Strong consumer brand awareness• Low operational costs• Full training• Ongoing business & technical support• Generated website leads• Large exclusive territories• An independent lifestyle• Weekends to yourself

V.i.p. home ser v ices


working weekends and late evenings finally persuaded mark palmer to make a change. Working as a National Purchasing Manager in the dental supplies industry, Mark longed to get his ‘teeth’ stuck into something else. Juggling a hectic and high pressured job with the demands of a family with five children left Mark with virtually no time for himself, let alone his family.

Mark’s first stage was chatting with V.I.P. Home Services, before spending the day with one of V.I.P.’s experienced home cleaning franchisees. This is a stage that all new franchisees have to go through before they make the decision if it is for them or not. The whole experience gives the person interested in a franchise business the chance to actually find out what life may be like as a franchisee. It was this hands on experience and the chance to talk directly with existing franchisees that really gave Mark the confidence that this was the right choice for him.

One year on and Mark, and his family, couldn’t be happier. “Often I wouldn’t get home until after 8pm and would also go into work on a Sunday evening just so I could get a head start for the week ahead. I now feel like I have taken control of my life. I have time for me and time for the family,” explained Mark who has a V.I.P. home cleaning franchise.

One of the many aspects of the business Mark researched was the importance of the power of the brand, knowing that to get a head start in business you need to go with a company that has the professional image and expert backing. “In my business having a brand behind you such as V.I.P. really is priceless. People know the brand and what’s more they trust it. But it is so much more than the brand – it is what’s behind it too. Even before I started I was fully supported. After my training I wasn’t just left alone. I take advantage of the

ongoing training as I know that gives me the best chance of growing my business even further,” continued Mark.

Mark did his ‘homework’ on franchising and for him it was clear to see just why V.I.P. have won so many awards for their franchise system. Over the last 35 years they have helped over 4,000 people from all walks of life and from all over the country to become successful business people. Their training and mentoring is ongoing and the provided start up kit gives you everything you need to get going. What’s more their affordable franchise options gives you access to a whole network of franchisees that can work together to help you grow.

With the help of V.I.P. Mark has quickly

grown his business and had achieved his initial business goals before schedule. “It’s been a great start to not only have a new career but also a new life really. I’m looking forward to developing the business further. With the help of V.I.P. I have set myself other business and personal goals and am now looking forward to the future rather than dreading the Monday mornings or Sunday evenings!”

If like Mark you would like to change your life and wish to start your own business call V.I.P. to see how they can help on:

phone: 13 26 13 web: www.viphomeservices.com

sINkINg hIs TEETh INTo A NEw CArEEr

One year on and Mark, and his family, couldn’t be happier...“I now feel like I have taken control of my

life.”F

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Don’t just buy yourself a job, build yourself a business

With the market leaders by your side, establishing

and managing your own Window Coverings

business is a highly rewarding experience. The

Luxa�ex Window Fashions alliance programs

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development, networking, incentives, events

and showroom �touts to support our innovative

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available in numerous prime positions, the time

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of over 150 specialist Luxa�ex Window

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© C o p y r i g h t 2 0 1 5 H u n t e r D o u g l a s L i m i t e d [ A B N 9 8 0 0 9 6 7 5 7 0 9 ] ® R e g i s t e r e d T r a d e M a r k s o f H u n t e r D o u g l a s L i m i t e d C 1 3 4 9 1 _ 0 1 . 2 0 1 5

luxaflex.com.auSee us at the Franchise Expo in Sydney or Brisbane or call Mark Futeran on (02) 9638 8000

BRAND STRENGTH

HIGH YIELD PRODUCT RANGE

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“There is a great sense of family at

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at head office on a first name basis.

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every way. They’re a pretty impressive

organisation to be honest!” Jonathan Pretty, Shades of Pittwater

BY ATTrACTINg, sELLINg & CUsTomErsWowing


chances are you’re a business owner who wants to grow, create leverage or simply make more money and have more time to do the things you love. we get it. most small businesses are struggling because they don’t have enough customers, they don’t have enough sales or they simply don’t have enough money.

GET MORE CUSTOMERS, MAKE MORE MONEY AND GET MORE OUT OF BUSINESS

Let’s make it clear up front, not every small business is struggling. Some are thriving and want to build a better business, whilst others are literally surviving. We can therefore say small businesses fall into two categories. They either:

• Need new life and are ready to get back on track and go from surviving to thriving; or

• They are thriving and are now ready to go to the next level.

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BY ATTrACTINg, sELLINg & CUsTomErs


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Regardless of whether you’re currently thriving and doing well or wanting to thrive, it’s important to look closely at the common problems that can arise in any business at any time and at any stage of growth. Generally speaking you do not have a solid system in place to help you thrive and continue to thrive most small businesses will always at some stage be challenged with:

• Not attracting enough leads or prospects into your business;

• Not converting those leads into customers; and

• Not getting customers to spend more and more often.

It has been long known that in order to grow any business you either need to get more customers, get them to spend more with you and get them coming back more frequently.

This can be broken down even further by saying in order to grow any business; a business must focus consistently on:

1. Increasing leads – attract the attention of potential buyers;

2. Increasing conversions – in other words turn those prospects into paying customers;

3. Increasing the average transaction – getting them to spend more with companion selling or upselling;

4. Increasing the frequency of purchase – encouraging them to buy again;

5. Increasing lifetime value – keeping a customer for longer;

6. Increasing profit margins; and

7. Increasing the number of referrals from friends, family, colleagues and clients.

So what does that look like for you and your business, so that you can easily and effortlessly create systems that will help accelerate your business growth? To fully create leverage, it’s important to understand the big picture view of your business.

A good place to start is to strategise your company’s Lifecycle Marketing strategies and tactics.

so what is lifecycle marketing? The Lifecycle Marketing model provides a simple framework you can use to design a marketing plan that will help you attract customers, grow sales and deliver an experience that wows your customers. When put into action, Ideal Customer Lifecycle Marketing will help you get more customers, grow revenues or put simply, make more money and ultimately it will help you create more time to focus on getting more out of business in general.

To grow any business it’s vitally important you know and understand and put systems in place to support the business in ATTRACTING more highly targeted leads who are eager to learn more about your

“it has been long known that in order to grow any business you either need to get more customers,

get them to spend more with you and get them coming back more frequently.”

tania Allen | Founder

VisioN AlliANce

solutions, SELL MORE and position your product or service as the obvious choice when customers are ready to buy and WOW Your Customers so they stay engaged, come back for more and refer their friends.

Regardless of whether you are operating a service based or retail business, it’s important to know your starting point. We like to start with identifying your ideal client.

know Your target – who is Your ideal customer?Attempting to reach everybody with your product or service is not only inefficient; it’s also very expensive. That’s why it’s important to narrowly define your target customer, and focus your marketing dollars on the market that is more likely to buy from you than other markets. It’s also important to understand that it’s not about you or your product; it’s about matching a solution to your prospects specific challenges, concerns, frustrations, desires and wants. You can clearly define your target market by taking a look at your current customer base, evaluating why they

WHY CGS FRANCHISE?

HAVE YOU NOTICED HOW MANY BLOCKS OF UNITS THERE ARE?Ever wondered who looks after them and how you might be able to get a piece of the action?

LOOK NO FURTHER - CGS CLEANING AND GARDENING

To learn how to get your piece of the action and get the perfect work life balance Call: 0410 633 536 | Email: [email protected]

www.cleangreenstrata.com.au


buy the product or service you sell, and more specifically why they choose to buy from you. It’s also a good idea to group them based on similar interests. Don’t be afraid to get specific!

Attract traffic and interestIt’s important to generate awareness of your company and your product or service before you can start capturing interested leads. The ‘traffic’ may come to you through website visitors, phone calls, in-person visits, and more. Your methods of advertising and attracting interest will determine the quantity of leads, the quality of prospects, and the way they reach you. You may attract traffic with Pay-Per-Click ads on Google or Facebook, social media activity, partner referrals, print ads, networking, live events, or any number of other methods. Once you get the word out about your company and gain people’s attention, you can begin to capture their contact information and follow up.

capture leads and Nurture them by educating and Adding Value if they don’t convertThe most successful marketers understand that a customer once is almost always a customer again and strive to connect and

build relationships with potential buyers. This comes from collecting the phone number, email or any other contact point for the customer so that you can offer free value, help solve problems and potentially sell more services to them in the future.

If your prospects don’t convert straight away it’s important to develop and implement a lead nurturing program into your business. This ensures you have an opportunity to build a relationship with your prospects over time and allows you to educate them about what it is you sell and the benefits that will solve their challenges, concerns, needs and wants.

offer and closeI come across this time and time again. You’ve got to ask for the sale if you want the sale. You’ve got to offer the cake with the coffee if you want to increase your average transaction value and you’ve got to back yourself enough that you know and trust your product and service is solving the need and or want of your marketplace. Make the offer, ask for the sale and you will grow your business easily and effortlessly. Oh and one last tip on closing sales. Success is in the follow through. If you are in a service based business follow up and follow up some more. This process can be a combination of automated follow ups and

“Focus your marketing dollars on the market that is more likely to buy from

you than other markets.”

personal follow ups but no matter up the more you follow up the more you will increase your conversion rates.

deliver, satisfy & wow, get repeat Business, referrals and moreAfter the sale, it’s time to deliver the your products and or services and create happy customers or as we have heard before raving fans. Have a look at how you deliver your products and services. Are you wowing your customers? Are you delivering an experience they will never forget and will want to come back for more or refer their family and friends too. Don’t take your customers for granted, as the moment you do they might just go next door to a competitor. Deliver WOW and satisfy and not only will you get more repeat business, have more people referred to you, you will also watch your profits soar.

Tania Allen helps small business owners maximise potential. She is the founder of Vision Alliance & www.taniaallen.com. If you are interested in learning more about how you can implement these strategies into your business and fast track your success contact Tania today:

t: 1300 76 49 20 | +61 419 481203 e: [email protected] w: www.visionalliance.com.au

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WHY CGS FRANCHISE?

HAVE YOU NOTICED HOW MANY BLOCKS OF UNITS THERE ARE?Ever wondered who looks after them and how you might be able to get a piece of the action?

LOOK NO FURTHER - CGS CLEANING AND GARDENING

To learn how to get your piece of the action and get the perfect work life balance Call: 0410 633 536 | Email: [email protected]

www.cleangreenstrata.com.au


sPrINg CLEAN YoUr BUsINEss

As winter departs spring cleaning naturally comes to mind and for any home we all know that means discarding unwanted clothes, cleaning out your cupboards and removing the film of accumulated grime from the windows.And every five years it’s replacing faded curtains and tired furniture and giving the place a coat of paint.

This is not just to make the place look spick and span – we do it to keep our homes and ourselves up with the times – so we don’t look like we are lost in yesterday.

And so with your business – to maintain the essential energy and freshness, it’s an annual refresh when you look at your strategic planning for the year and a five-yearly ‘Repositioning’ when the time is right. It’s no accident that shopping centres make retailers re-jig their shop fit-out as each lease is renewed. Centre managers are well aware that retailers must stay current to perform and the same applies to any business, whether trading through a shop-front, online or elsewhere.

Every successful long running franchise group regularly makes sure they examine their business against changes within the business and against the market. And there are many examples where franchise groups let it slip to their regret.

Michael Sherlock got this right in his reign at Brumby’s where every year they’d do fine tuning and every five years carry out

obvious repositioning from new menus and brand refresh to counter sales methods.

We also witnessed the case around 10 years ago with Hungry Jacks as Macca’s and Subway took the healthier route but HJs dragged their heels and took some time to refresh their offering and suffered accordingly.

Sadder is the example of high profile mobile catering group who grew their numbers rapidly but failed to expand their vision accordingly and, to make matters worse, they failed to maintain adequate communication with their franchisees. The sad outcome was a disheartened and discouraged group of franchisees. The franchisor played the blame-game and as you’d guess, ultimately they folded.

To make it simple – here are things to look at for your business spring lift or five yearly makeover.

have your say

As YoU sPrINg CLEAN

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the Annual spring cleanLet’s face it, most of us do this in January or July/August; at the beginning of the financial year so we’re ready for the next year’s trading. These can be quiet months for many of us and a good opportunity to look at how last year went and to check to see if there are any changes we need to think about for the next 12 months.

Hopefully there is good strategic planning in place and good records of the Key Performance Indicators we know show how we are doing. I keep an eye on these monthly or weekly but a check of the annual averages or flows is really very useful.

At the very least, I look at the leads I attracted to my business over the year,

where they came from, how qualified they were and how many of these I converted to sales of my different products. I look at turnover and expenses and profit and how cash flow was managed over the year. And I get another pair of eyes to do it with me as I realise I’m blind to some things, and so are you!

Are there warning signs, are we being asked to do things differently? Is there a drop in any particular area? Are certain things growing unexpectedly showing new trends in the market? Why?

I also look at my staff and how they coped, especially through our busy times. Did we have any disasters and how did we deal with those? Were there any high points and how can we build on those?

And in response to all the issues we raise, we re-jig the budgets and performance criteria for the next year. Set the direction and standards we want to achieve over the next 12 months. What sales do we want to achieve, and is there a need to re-jig our marketing direction for the year?

And finally we have a quick check to remove the clutter and tired marketing material and make sure any new direction will be clear and fresh.

Old videos not performing well are removed; copy that does not meet our desired market is re-written or binned. Files are archived so they do not get in the way. The New Year’s system is put in place, clean and bright, full of energy.

the three to Five-Year re-positioningThis is literally a re-launch chance and in this day and age when trends move faster than the speed of light, it is an essential check for any business. It is also essential to see how your business has changed internally as it matures because it is inevitable that needs will shift at various growth stages.

“every successful long running franchise group regularly makes sure they examine their business against changes within the business and against

the market.”


Here are just some of the really practical insights available only from this unique book:

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What the costs associated with franchising really are

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FOR BUSINESS OWNERS WHO WANT TO GROWTHEIR BUSINESS AND GET THEIR LIFE BACK!

For your FREE BOOK or FREE CONSULTATION, visit:howtofranchisesimply.com.au

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When you’re repositioning, you need to ask big questions about your relevance as a business which means a thorough review of all areas. The issues we look at are not very different to those we check each year against our strategic planning – it is just that we look much more closely over a longer time frame and ask much more searching questions. Especially about how our brand is stacking up in the market against any significant market changes and to see if there are any emerging opportunities. And we plan our major marketing campaigns for the next few years.

It is essential to focus on the main areas.

organisation structureAre all the roles pertinent today? And do people filling the roles still have relevant skills? With time and growth and maturity the needs slowly change - initially responsive and nurturing but in a mature business it’s more guidance and innovative.

market strategyReview everything, from your USP, definition of your customer, completion and the relevance of your product and marketing message today.

BudgetsAre all expense and revenue items relevant and accurate?

territories Is territory planning for future franchisees still relevant? And where are the next primary expansion areas – inter-state or another country?

operations and procedures manualsAre these up to date and still relevant? Do they need an overhaul?

training programsDo these address issues relevant to your current crop of franchisees? Are your support staff up to the task?

Franchise AgreementAre the schedule and the terms still relevant?

other legalsHave you kept the disclosure document up to date?

recruitment marketing and processesIs your franchisee avatar still relevant?

Your leadership skillsDo you need a brush up?When reviewing many of the major brands that have slipped into obscurity over the years, it’s clear that they have ignored this basic need of every business and by doing

so, miserably failed in their duty to their franchise partners, corporate team and shareholders.

Where are Bumper-To-Bumper, Berklee Mufflers, Pets Paradise and the likes today? In some cases these groups are saved from oblivion by corporate rescues, mergers and so on but that’s not always so.

Most positive is John O’Brien from Poolwerx. I know that everything Poolwerx has changed over the years has been in response to careful strategic examination. That is why it is today the most successful pool maintenance company in the world and John is now living in the U.S. expanding his group over there.

Probably their most significant change was the re-structure of the support office. When this was first set up, support staff were largely technical, training new franchise partners in how to maintain swimming pools. However, as time went on and franchise territories filled, Poolwerx found most franchise partners had been with the group for a long time and no longer needed such training. To keep morale high, what they really needed was training in business growth and how to leverage themselves out of the day to day running of their franchise outlet. John had to go through the difficult process of replacing 60 per cent of his support staff so they could meet these needs.

how do You know it’s right?On all my clients projects I always use Jack Trout’s ‘5 Tests of Obvious’:

1. The problem we solve will be obvious – when you see it, it’s simple.

2. Does it make sense to people? It must align with peoples’ perception.

3. Put it on paper – you must have a short and snappy story.

have your say

4. Does it explode in peoples’ minds? Does it resonate easily?

5. Is the timing right? Timing is everything: too soon and it doesn’t work, too late and it doesn’t work.

So roll up your sleeves and let the sunshine in!

to wrap upUse re-positioning to make tough decisions and take advantage of your competition.

And always remember that a crisis is something not to be wasted!

About Brian keenFrom a quantity surveyor to a business entrepreneur, Brian’s business prowess has shone over 40 years. He arrived in Perth from London in 1975 and by the early 80’s had became a franchisee with the newly launched BedShed group, opening and operating seven stores in five years.

It didn’t take Brian long to realise that creating franchises was the true direction in his life. Leaving BedShed behind, Brian established a national franchise consultancy and sales group, The Franchise Alliance. Throughout his time with The Franchise Alliance, the company developed sales strategies and business systems for over 40 businesses including Jim’s Mowing, UltraTune, Brumby’s and Donut King; and internationally, groups such as Expense Reduction Analysts.

Establishing “How to Franchise Simply’, which delivers a simple step-by-step franchising system through the internet and workshops, Brian has shown countless business owners how to transform a family-sized firm into a multi-million dollar asset, while saving them tens of thousands of dollars in consultancy fees in the process.

w: www.howtofranchisesimply.com.au


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1800 245 447

Buying a Poolwerx franchise isn’t just about buying a business, it’s about joining a team that is focused on to helping you to achieve your goals! Poolwerx has established systems, training, support and supplier relationships designed to maximise the opportunity for Franchise Partners to build their own successful business.

Your Franchise of Choice

1800 245 447

Buying a Poolwerx franchise isn’t just about buying a business, it’s about joining a team that is focused on to helping you to achieve your goals! Poolwerx has established systems, training, support and supplier relationships designed to maximise the opportunity for Franchise Partners to build their own successful business.

Appl iance tagging ser v ices

ATs kNow whErE YoU hAvE ComE From…

For many, the opportunity to run their own business has been a lifetime goal. For others, a sudden change in employment status prompts a new desire to be in charge of their destiny in order to secure the future of their families. No matter what your reason is for looking to establish your franchise business, one thing remains constant amongst most franchisees – the overwhelming desire to create a lifestyle for their families they had not been able to achieve previously.

That’s not saying the establishment of a franchise business is easy. In fact, some franchisees may not overcome the challenges associated with the first few years of their new franchise business.

Suddenly, you are ‘The Boss’ and your business success now rests on your shoulders. You are now not only the Managing Director, but also the Receptionist, Sales Rep, Marketing Analyst, Accounts Clerk, Debt Collector, HR Department and IT Guru. How does this leave you any time to become an expert in your new chosen field and work on your business strategy? How can you keep all the balls in the air and put the time in to building a successful business? Importantly, how do you then create the time to enjoy that lifestyle you and your family so desire?

Ats know you need to focus on your strengths… Having experienced the challenges associated with building a successful business themselves, when Ainslie and

“In addition to helping its franchisees, another benefit of ATS having a central support office is the ability to secure and manage large national

contracts.”

Sarah Allen decided to franchise their Electrical Safety Testing business, Appliance Tagging Services (ATS), they wanted to provide a total ‘back-end’ administration service for their franchisees.

“We know how difficult it can be managing conflicting priorities when you are a sole operator. On one hand, you can get so bogged down with invoicing and admin that your business and customer service starts to suffer. And on the other, if customer service comes first, invoicing and debt collection gets overlooked and cash flow screams to a halt.

“We didn’t want that to happen to our franchisees or to our valued customers. We wanted our franchisees to focus on their core business – providing exceptional customer service, servicing their clients’ test and tag requirements, and growing their local businesses. We wanted them to be confident the experts in the ATS support office would take care of the ‘back-end’ and leave them free to build their business.

“We firmly believe our model gives our franchisees a head start when establishing their businesses.”

Ats know safety is a booming sector… ATS and its network of franchisees provide electrical safety and essential services to businesses across Australia (and shortly in New Zealand). Services include Testing and Tagging, Exit and Emergency Lighting Inspection and Testing, Fire Equipment Testing, Safety Switch Testing and

Microwave Leakage Testing. As most of ATS’s services are governed by Workplace Health and Safety, Electrical Safety, Essential Services and Building Safety Regulations, ATS provides guidance on the legislation applicable to both clients and franchisees.

ATS’s clients include large national corporations, government agencies, the manufacturing sector, large retail chains and smaller single site operations.

ATS franchisees benefit from access to ATS’s proprietary world class reporting and management tools. These systems have been designed and developed around the requirements of ATS clients large and small and provide unprecedented access to testing data and reports, along with detailed analysis of testing history. These unique reporting and management systems set ATS apart from its competitors and provides its franchisees with a real point of difference that can be leveraged in the marketplace.

Ats know you need reliable cash flow… Nathan Brown, one of ATS’s longest serving franchisees believed that the support provided by ATS, in particular the invoicing and debt collection service, is integral to the success of his business. “Apart from taking away the headaches of chasing payments in what can be a challenging financial climate, this service ensures a steady cash flow for my business and peace of mind for my family.”


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Ats create the freedom you need to drive your business… ATS have employed a team of dedicated operational and administrative staff to ensure each franchise business runs smoothly. The administrative team handle all aspects of administration – from data processing and test report production through to invoicing and debt collection. ATS also prepares Recipient Created Tax Invoices for their franchisees to assist with cash flow management.

This leaves ATS’s franchisees free to get on with the most important aspects of their business - servicing existing clients to the absolute best of their abilities and growing their business at a local level.

In addition to helping its franchisees, another benefit of ATS having a central support office is the ability to secure and manage large national contracts.

Ats free up your time to focus on the important things… ATS franchisees Megan and Ken Black from Canberra say that the administration support provided by ATS was a major factor that attracted them to the network.

“Being new to business we were looking for the support of a franchise system. With the professional team at ATS’s support office managing client reporting and billing, as well as national tendering for national contracts on behalf of the franchise network, we can focus on providing the very best face-to-face experience in our community. We believe that is what will set us apart from our competition.”

Ats know how to help you develop your business… Recognising the majority of large and

multi-site organisations procure their services centrally, ATS tenders on behalf of the franchise network for national contracts. Unlike many of its competitors, the ATS support office staff manage the entire sales, scheduling and reporting process for its national clients. The ATS service team liaise with ATS’s clients to schedule testing services; along with managing the ongoing relationship with ATS’s major national clients. ATS also handle national advertising and marketing, with a sales team dedicated to tendering for national work.

Through regular communication with its clients, ATS monitors customer satisfaction by actively seeking customer feedback. This feedback ensures the network continually improves its service delivery and customer satisfaction promises.

Franchisees service ATS managed clients


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Appl iance tagging ser v ices

Telephone 0455 555 330 • [email protected] • www.thermawood.com.au

• PA

TE

NTED SYSTEM •

NEW TO AUSTRALIA

Franchises are available in all Australian territories.

The Thermawood Refrofit Double Glazing System is the most advanced double glazing system for existing timber windows.

• keeps homes cool in summer

• keeps homes warm in winter

• saves on energy costs

• gives greater security

• creates a healthier home

Become part of the success story: • strong growth industry

• full training and on-going support

• full advertising and marketing support

• patented product new to the Australian building industry

• established company with a 5 year track record

• affordable business opportunity

• for existing and new homes - twice the business opportunity!

Contact Graeme Clarke0455 555 330 or see our websitewww.thermawood.com.au

in addition to securing clients in their local Designated Marketing Area (DMA). ATS’s DMA’s are huge and provide franchisees the opportunity to grow and develop a strong client base, expand their business to incorporate additional technicians and develop a tangible asset for their future.

Ats believe in the right people in the right roles… Chetan Khemlani from Sydney is impressed by the level of service provide by ATS. “I believe that the support provided by the franchisor is imperative to a franchisee’s success particularly in growing their customer base. This has certainly helped me by allowing me to dedicate my time to finding new customers and to providing the best possible service to my existing customers.”

Ats know you need ongoing technical support… Following successful completion of two weeks induction training in Melbourne, ATS franchisees not only receive ongoing operational and administrative support, but they have access to ongoing technical training and ongoing technical support as required. All franchisees benefit from ATS’s continual improvements to its testing equipment, data capture and reporting systems.

As registered electrical contractors ATS not only engage a team of qualified electricians, but is headed up by a qualified electrician. As a result, all ATS franchisees benefit from the experience of over 30 years specialist experience in the electrical industry.

ATS’s electrical expertise is second to none, and this ensures ATS are continually regarded as the premier electrical safety services provider in Australia and the experts in the industry. ATS was also a founding member of the National Electrical Safety Testing Association, with General Manager Sarah Allen a member of the committee.

don’t just ask us… ATS was a past recipient of the Franchise Council of Australia’s Emerging Franchisor of the Year. Founders Sarah and Ainslie Allen were delighted with the recognition this award brought to the entire team – from franchisees through to the support office staff. “We believe in the honesty

and integrity of our business – our family business – and the family businesses of our franchisees.

“We are passionate about the services we offer, and we are determined to help our franchisees grow profitable, sustainable businesses. We are enormously proud of their successes and we see this as the hallmark of our brand as a leading franchisor.”

Sarah Allen says that the award was recognition of all their hard work and their ongoing commitment to supporting the franchisees through best practice business operations.

“To receive this award from the highly respected Franchise Council of Australia, and beat retail systems for the award, is testament to the quality of our network and shows what ‘man and a van’ service franchises can achieve.”

Tim MacKinley, one of ATS’s Queensland based franchisees was also the recipient of

the Franchise Council of Australia award for Franchisee of the Year 2013. “My ATS business has been terrific for my lifestyle. I was looking for support when establishing my business and the way ATS assisted me in managing my cash flow was a real benefit. My years with ATS have been excellent – second to none – and winning the award really recognises that. I can only hope more ATS franchisees will receive that recognition.“

ATS are seeking franchisees that have a passion for safety, a friendly and flexible nature, a commitment to exceptional customer service and a desire to grow a profitable and successful business.

For further information on Appliance Tagging Services please visit our website or contact Steve Wren on:

t: 1300 287 669 e: [email protected] w: www.appliancetaggingservices. com.au/franchise.


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Business Franchise Australia and New Zealand 65Telephone 0455 555 330 • [email protected] • www.thermawood.com.au

• PA

TE

NTED SYSTEM •

NEW TO AUSTRALIA

Franchises are available in all Australian territories.

The Thermawood Refrofit Double Glazing System is the most advanced double glazing system for existing timber windows.

• keeps homes cool in summer

• keeps homes warm in winter

• saves on energy costs

• gives greater security

• creates a healthier home

Become part of the success story: • strong growth industry

• full training and on-going support

• full advertising and marketing support

• patented product new to the Australian building industry

• established company with a 5 year track record

• affordable business opportunity

• for existing and new homes - twice the business opportunity!

Contact Graeme Clarke0455 555 330 or see our websitewww.thermawood.com.au

Jim’s concrete cut t ing

Founder of the concrete cutter, Bruce miskin has dismantled his modest melbourne based franchise operation only to re-emerge under the Jim’s branding and tells Business Franchise magazine how it occurred.

that’s not something we see every day, how did it come about?Miskin takes up the story, “One night I was disgruntled after a quiet day exhibiting at a franchise expo. Back in my hotel room I was reflecting on how I was struggling to spin all the saucers required of a small franchisor. In short I was having my own pity party as I flicked through the magazines from the expo. It was then that I read, then re-read an interview with Jim’s Group CEO Jim Penman. That was my epiphany moment.”

what was it you learned?“I learned” he said, “that most of the businesses operating under the Jim’s banner were franchisors just like me. I knew that mine was a great franchise offering and it would thrive under a structure where the saucers were perpetually spinning. I figured I could pay for it through the extra income that would be generated by aligning with a very powerful brand.”

what happened next?“The next day I went back to the expo and floated the idea with an adjoining stand holder and he said ‘you’d better count your fingers after shaking hands with Jim Penman’.”

“Somewhat unsettled I then spoke with the Jim’s guys exhibiting at the expo, and their opinions were much more informed. On

the Monday I telephoned Andre Lavale, Jim’s business development manager. After a comprehensive information exchange I liked what I heard and attended a meeting at the Jim’s head office in Melbourne’s Mooroolbark. Andre Lavele hosted my visit at the leafy former school site, I was shown the various Jim’s support teams and spent time listening to customer calls coming into the national call centre at the same location.”

After your visit what happened?“I submitted a 30 page business plan, and made a second visit accompanied by my leading franchisor Brad Moore. Brad has subsequently bought into the business and will succeed me in four years’ time. We also attended an intensive six days of training and afterwards were invited to enter into an agreement. The deal offered was too good to decline. We are currently regional franchisors for Victoria with options on other states.”

will your prospective franchisees be offered a similarly good deal?“Don’t get me started,” Miskin responded, “unless you’ve got a couple of pages to

fill. We are so excited to be offering such value and earning potential in a mobile franchise for around $50,000 plus vehicle. We are embracing the Jim’s philosophy by treating our franchisees as our customers. We would rather release a franchisee from their agreement than retain them in if they are not happy. Its not rocket science, franchisees need a good income and some freedom in their lives. To prospective franchisees I would say, check out everything on offer, purchase your home territory in Jim’s Concrete Cutting then do your happy dance for years to come.”

A final question, did you ever get to meet Jim penman?Miskin responded, “I can see where this is heading. The answer is yes, and we’ve shaken hands on five or six occasions.” Miskin grinned and while holding up a full complement of fingers he quipped, “So far so good.”

For more information contact:

t: 0499 399 355 e: bruce.miskin@jimsconcretecutting. com.au w: www.jimsconcretecutting.com.au

CoNCrETE CUTTEr Now ‘Counting on jim’s’

“We are embracing the Jim’s philosophy by treating our franchisees as our customers.”


Current titles inClude:

Business FRANCHISE Australia and New Zealand magazine The Magazine for Franchisees, Bi-monthly publication

The Australian and New Zealand Business FRANCHISOR magazine

The Magazine for Franchisors, Quarterly publication

Australian and New Zealand Business FRANCHISE DIRECTORY

Annual publication

The FRANCHISE GUIDE Annual publication

CGB’s website also provides an additional advertising and information format and complements our publications.

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CoNCrETE CUTTEr Now ‘Counting on jim’s’

NOW is the time to jump in … Be your own boss and become part of this high profit industry! Have you been looking for a franchise that comes with outstanding business and product support from one of the industry’s most successful operators in Australia? Are you tired of the 9 to 5 or FIFO grind?

CONSIdER A MENd A BATH FRANCHISE:

• Large territories

• Comprehensive training

• NO royalties … ever

• Niche market

• Unique product

• Plant and equipment

• Uniform package and much more …

Resources at your fingertips!

Current titles inClude:

Business FRANCHISE Australia and New Zealand magazine The Magazine for Franchisees, Bi-monthly publication

The Australian and New Zealand Business FRANCHISOR magazine

The Magazine for Franchisors, Quarterly publication

Australian and New Zealand Business FRANCHISE DIRECTORY

Annual publication

The FRANCHISE GUIDE Annual publication

CGB’s website also provides an additional advertising and information format and complements our publications.

www.businessfranchiseaustralia.com.au

sep/oct 15 feature: spring clean your home and business

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