SEO Strategies you Cannot Afford to Overlook this Year

Search Engine Optimization as a strategy sounds more daunting than it

really is. The key to finding success in your SEO initiatives is by simply

keeping track of what works and what is now considered to be

outdates. At the end of the day, your

bottom line significantly depends on your

capabilities to reach out to more paying

customers, service users and readers

through your SEO initiatives.

To be able to achieve this, here is what

expert SEO Services Leeds recommend you

focus on in 2015 –

Optimizing for Mobile Search

A recent study across various urban markets around the world found

out that about 80% of adults own smart phones. In addition to this, an

average time spent on these devices is about 1.85 hours every day. In

addition to this, it is found that 50%of all online traffic today is via

mobile. This means that your mobile website is more important today

than ever. It is important that you work as hard towards building your

presence and improving your search-ability on mobile platforms as on

their desktop counterparts.

The easiest way to achieve all this is by using a responsive website

design to simply compress all the effort that has gone in optimizing this

already existing information on your desktop website.

Focusing on a Variety of Keywords

Over the years, SEO services have come to recognize the evolving

nature of this function and have started to focus on more than just a

single keyword. The best way to do this is by blending conventional

approaches towards applicable words and also taking into account the

user’s intent behind this search. Understanding the actual demographic

and prospective data can help content managers to position relevant

keywords in content with authority without being forced to do a lot of

guesswork. Also, take into account your mobile audience that is most

likely looking for different content than your traditional desktop based

audience. Your keyword strategy should be relevant to both these

audience members.

Unleashing the Power of Social Media

Start by making basic searches about your company on various

browsers in different locations. Make a note if any of your currently

active social pages pop up in the top rankings. Maintaining and

boosting your social media presence is a great way to support your

SERP goals. While your web page should without doubt rank first, the

following spots should essentially be dominated by the social media

pages which provide the latest information about your business to an

extremely engaged set of audience members. In such cases, even if

your potential visitor chooses not to click on your website first, he or

she is greeted with the next best option.

Finally, it is important that you do away with your complicated user

interface and URLs. While pursuing even a basic website audit can takes

days of notating, scrolling and running your pages through different

tools, it is all worth the effort. A clean and streamlined website can

significantly help you boost your SEO rankings and eventually influence

your conversion rates.

Get more info on: SEO Services & SEO Services Leeds