seo sergeant

8/10/2019 SEO Sergeant

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(erm) *$d Co$ditio$)

#+,# -!(C

(he u0li)her h*) )tri1ed to 0e *) *ccur*te *$d complete *) po))i0le

i$ the cre*tio$ o2 thi) report3 $ot4ith)t*$di$g the 2*ct th*t he doe)

$ot 4*rr*$t or repre)e$t *t *$5 time th*t the co$te$t) 4ithi$ *re

*ccur*te due to the r*pidl5 ch*$gi$g $*ture o2 the $ter$et.

6hile *ll *ttempt) h*1e 0ee$ m*de to 1eri25 i$2orm*tio$ pro1ided i$

thi) pu0lic*tio$3 the u0li)her *))ume) $o re)po$)i0ilit5 2or error)3omi))io$)3 or co$tr*r5 i$terpret*tio$ o2 the )u07ect m*tter herei$.

,$5 percei1ed )light) o2 )peci2ic per)o$)3 people)3 or org*$i8*tio$)

*re u$i$te$tio$*l.

$ pr*ctic*l *d1ice 0ook)3 like *$5thi$g el)e i$ li2e3 there *re $o

gu*r*$tee) o2 i$come m*de. 9e*der) *re c*utio$ed to repl5 o$ their

o 4 $ 7 u d g m e $ t * 0 o u t t h e i r i $ d i 1 i d u * l c i r c u m ) t * $ c e ) t o * c t

*ccordi$gl5.

(hi) 0ook i) $ot i$te$ded 2or u)e *) * )ource o2 leg*l3 0u)i$e))3

*ccou$ti$g or 2i$*$ci*l *d1ice. ,ll re*der) *re *d1i)ed to )eek )er1ice)

o2 compete$t pro2e))io$*l) i$ leg*l3 0u)i$e))3 *ccou$ti$g *$d 2i$*$ce

2ield).

ou *re e$cour*ged to pri$t thi) 0ook 2or e*)5 re*di$g.

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3/26

(*0le !2 Co$te$t)

e54ord 9e)e*rch

Ch*pter ?:

S! @*)ic)

Ch*pter A:

!$)ite !ptimi8*tio$

Ch*pter B:

!22)ite !ptimi8*tio$

Ch*pter :

,d1*$ced S! (rick)

Ch*pter D:

S! Ei)t*ke) (o ,1oid

Ch*pter F:

*ger*$k @oo)ter)

6r*ppi$g Gp

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4/26


5/26

Ch*pter =:

.$troductio$ (o S!

S5$op)i)

S! NSe*rch $gi$e !ptimi8*tio$O E*rketi$g i ) * m e t h o d o 2

ge$er*ti$g tr*22ic 2or 5our o$li$e 0u)i$e)) 4ithout *$5 co)t. Cre*ted

e*rl5 i$ the 4e0 ;.P er*3 thi) method h*) 0ee$ u)ed e1er )i$ce 2rom

m*rketer) *rou$d the 4orld to cre*te o$li$e tr*22ic )tre*m) till tod*5.

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7/26

)hoe)tri$g 0udget3 5ou c*$ *l4*5) t*p i$to the po4er) o2 S! to get

to$) o2 2ree tr*22icT

+oogle r*$k) ho4 rele1*$t * 4e0)ite i) to it) )e*rche) i$ term) o2 *ge

9*$k. @5 0oo)ti$g 5our p*ge r*$k3 5ou )t*$d higher ch*$ce o2 getti$g

i$ 2ro$t o2 the )e*rch e$gi$e).


8/26

Ch*pter ;:>e54ord 9e)e*rch

S5$op)i)

>e54ord re)e*rch i) *$ e))e$ti*l p*rt o2 S!.

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9/26

(he 9e)e*rch

ou 4ill $eed to 2i$d 4h*t ke54ord) *re the mo)t )ought *2ter i$ 5our

$iche *$d t*rget them i$ 5our 4e0 co$te$t.

(h*t 4*53 4he$ the m*7orit5 o2 people )e*rch 2or )omethi$g o$ the

$et3 e1er5thi$g 4ill le*d to 5our 4e0)ite U

(he 0e)t pl*ce to do 5our ke54ord )e*rch i) *t +oogle ,d4ord) (ool

http)://*d4ord).google.com/)elect/>e54ord(oolQter$*l

(he 4i$$i$g 2ormul* 2or good ke54ord) *re:

=O High )e*rch 1olume

;O #o4 competitio$

,) * ge$er* l rule o2 th um03 getti$ g *0out mo re th*$ =PPP org*$ic)e*rche) * d*5 i) * good 0et 2or * highl5 )e*rched ke54ord. 2 5ou

4*$t to check out 5our competitio$3 get the +oogle tool0*r *$d )ee

4h*t *re the Jp*ge r*$k)K 2or )e*rch re)ult) *re i$ the 2ir)t p*ge.

(he)e ke54ord) *$d ke5 phr*)e) 4ill the$ 0e t*rgeted to dr*4 5ou

m*))i1e 2ree tr*22ic 1i* S!. (here *re *l)o lo$g t*il ke54ord) 4hich

*re lo$ger ke5 phr*)e) 4ith le)) )e*rch 1olume) 0ut 1irtu*ll5 $o

competitio$. (he)e )hould 0e t*rgeted *) 4ell.

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10/26

Ch*pter ?:S! @*)ic)

S5$op)i)

,) me $t io $e d e* rlier 3 S ! i) th e *r t o2 ge tt i$ g 5ou r 4e0 co$ te $t

highl5 optimi8ed )o th*t +oogle Jlike)K it. So ho4 do 4e optimi8e 5our

4e0)iteW

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11/26

(he @*)ic)

(here *re t4o t5pe o2 optimi8*tio$ tech$iue): !$)ite optimi8*tio$

*$d !22)ite optimi8*tio$. !$)ite optimi8*tio$ de*l) 4ith the thi$g)

5ou c*$ t4e*k *$d modi25 o$ 5our o4$ 4e0)ite to m*ke it more

rele1*$t to +oogle )e*rche).

!22)ite optimi8*tio$ de*l) 4ith i$ter*ctio$) 4ith 4e0)ite) out)ide o2

5our o4$. (hi) could 0e i$ the 2orm o2 getti$g 0*ckli$k) or )oci*l

i$ter*ctio$)3 4hich 4e 4ill go i$to more det*il l*ter.

(he S! tre$d) *re co$)t*$tl5 e1ol1i$g. (h*t i) 0ec*u)e people *re

co$)t*$tl5 2i$di$g 4*5) to eQploit S! *$d m*ke their 4e0)ite) o$

top o2 the )e*rch r*$k). @ut +oogle i) * )m*rt comp*$53 *$d the5

h*1e * te*m 4ho co$)t*$tl5 e1ol1e) +oogleL) *lgorithm to m*ke )ure

th*t )e*rche) rem*i$ rele1*$t *$d $ot 0ri$g )p*m )ite) i$ 2ro$t.

eople 4ho eQploit S! i$ the 4ro$g 4*5 *re c*lled J@l*ck h*t S!K

*rti)t) *$d their pr*ctice) )hould 0e *1oided *t *ll co)t). (h*t 0ei$g

)*id3 letL) d4ell deeper i$to S! the right 4*5 *$d ho4 4e c*$ )t*rt

*ppl5i$g it to our 0u)i$e))e) immedi*tel5T

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12/26

Ch*pter A:!$)ite !ptimi8*tio$

S5$op)i)

,) me$tio$ed e*rlier3 o$)ite optimi8*tio$ de*l) 4ith the thi$g) 5ou

c*$ edit o$ 5our o4$ 4e0)ite to m*ke 5our 4e0 co$te$t more like*0le

05 +oogle.

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13/26

!$)ite

(he 2ir)t thi$g 5ou mu)t k$o4 i) ke54ord). $ )hort3 e1er5 p*ge

)hould h*1e *0out ;"BX ke54ord) de$)it5. So )pri$kle 5our ke54ord)

4here itL) due 0ut do$Lt o1erdo it.

e54ord) )hould *l)o 0e 0olded or it*lici8ed e1er5 $o4 *$d the$.

# i$ k) )h o u ld 0 e 4o rd e d 4ith * $ ch o r te Qt l i$ k) Nke 54o rd ) * $ d

phr*)e)O.

,l)o3 o$)ite li$k*ge) i) highl5 recomme$ded. Ee*$i$g3 5ou )hould

li$k 0log po)t) *$d p*ge) together i2 the5 *re rele1*$t. (he)e )m*ll

)tep) co$tri0ute to S! *$d )hould 0e *pplied 4he$ co$1e$ie$t.

!$e more thi$g *0out o$ )ite S!3 people )*5 th*t im*ge) do$Lt

co$tri0ute to S!. 0eg to di22er. m*ge) )hould 0e gi1e$ *lter$*te

teQt) or de)criptio$). ou c*$ *l)o li$k im*ge) to 0log po)t).

Stick to the)e good pr*ctice) *$d 5ouLll 0e o$ 5our o4$ to 2ree tr*22ic3

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14/26


15/26

!22)ite

, 0*ckli$k i) 0*)ic*ll5 )omeo$e el)eL) 4e0)ite l i$ki$g to 5ou.

!01iou)l53 p*ge) 4ith higher p*ge r*$k th*t li$k 0*ck to 5ou gi1e

more +oogle Iuice. (he ke5 i) to get *) m*$5 high p*ge r*$k3

9#&,-( 4e0)ite) li$ki$g 0*ck to 5ou.

Yu*lit5 o1er u*$tit53 $u22 )*id.

So it 4ould 0e * good ide* to )cout *rou$d 5our competitor) 4e0)ite)*$d reue)t * li$k eQch*$ge.

,$ ot her import*$ t com po $e $t i) )oc i*l i$t er*ctio$) . #ike )*i d3

+oogleL) *lgorithm ch*$ge) 2rom time to time3 *$d rece$tl5 the5

impleme$ted * $e4 ruli$g th*t )oci*l i$ter*ctio$) *re import*$t 2or

S!. (h i) co u ld 0 e th i$ g ) l ike )h * ri$g o $


16/26

Ch*pter :

,d1*$ced S! (rick)

S5$op)i)

!k*53 )o 4e h*1e co1ered the 0*)ic) o2 S! domi$*tio$. #etL) look *t

)ome *d1*$ced tech$iue) 2or 0oo)ti$g 5our *ge 9*$k.

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19/26

rror)

=O !1er"doi$g the ke54ord). 2 5ou put too much ke54ord) i$ 5our

*rticle 2or S! purpo)e)3 5ouLll e$d up comi$g o22 *) )p*m 05

+oogle *$d thi) 4ill hurt 5our r*$ki$g).

;O M*00li$g 4ith 0l*ck h*t S! tech$iue). (he)e tech$iue) *re

0*d *$d c*$ get 5ou 0*$$ed or J+oogle Sl*ppedK )o th*t 5ou

4ill $e1er get * good r*$ki$g.

?O -ot h*1i$g good codi$g. 2 5ou *re de)ig$i$g 5our 4e0)ite

5our)el2 *$d me)) up the codi$g i$ 5our 4e0)ite3 +oogle )pider)4o$Lt 0e *0le to re*d 5our )ite e22icie$tl5 *$d thi) c*$ hurt 5our

r*$ki$g) *) 4ell.

AO @ecomi$g * li$k 2*rm. +etti$g 0*ckli$k) *re import*$t 0ut i2

5ou get * to$ o2 u)ele)) 0*ckli$k) 2rom irrele1*$t )p*mm5 )ite)

or u)e Jli$k getti$g )o2t4*re)K 5ouLre doomed.

$ ) h o r t 3 ) u c c e ) ) i $ S ! m * r k e t i $ g l i e ) i $ * d h er i $ g t o g o o d

S!pr*ctice) *$d *1oidi$g )ill5 mi)t*ke). (here *re $o )hortcut)

to )ucce))TMo$Lt 2orget3 co$te$t *$d *re ki$g )o 5ou h*1e to pl*ce *

huge 2ocu) o$ tho)e *) 4ell3 4hile $ot o1erlooki$g the )m*ll )tu22.

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20/26

Ch*pter F:S! (he 6*5 (o /*))i1e (r*22ic

S5$op)i)

S!"i$g 5our 4e0 co$te$t i) * gre*t 4*5 to ge$er*te e*)5 tr*22ic. (h*t

0ei$g )*id3 5ou 4o$Lt get tr*22ic i$)t*$tl5 05 4riti$g * 2e4 0log po)t).

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22/26

6r*ppi$g Gp

(r*22ic ge$er*tio$ i) * tediou) proce))3 0ut c*$ 0e e$7o5*0le i2 5ou

h*1e the p*))io$ to le*r$ *$d gi1e to 5our 2ollo4er).

S! m*rketi$g i) gre*t 4*53 e)peci*ll5 2or 5ou$g 0u)i$e))e) o$ *

)hoe)tri$g 0udget to get their $iche 0u)i$e)) up *$d ru$$i$g.

, )m*rt m*rketer k$o4) ho4 to uti li8e *ll )ort) o2 tr*22 ic ge$er*tio$

optio$). erh*p) 4ith the mo$e5 m*de 2rom 5our p*))i1e S!tr*22ic3

5ou might 4*$t to i$1e)t i$ )ome p*id tr*22ic method) )o to dou0le

5our tr*22ic *$d dou0le 5our pro2it).

i5o)*ki )*5)3 the mo)t )ucce))2ul people *re the

i$1e)tor) N$ot 0u)i$e)) m*$*ger)O.

4i)h 5ou *ll the 0e)t i$ 5our S! m*rketi$g )ucce))T

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