seo seminar for visibility, action, & conversion
DESCRIPTION
(Search Engine Optimization) SEO for Visibility, Action & Conversion: Presented by Kevin Mullett for Cirrus ABS on November 3rd, 2010 at the Northeast Indiana Innovation Center in Fort Wayne Indiana.TRANSCRIPT
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
SEO for Visibility Action amp Conversion Kevin Mullett
SEO for Visibility Action amp Conversion Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
SEO optimization marketing or visibility
search engine optimization isdeveloping a website utilizing best
practices and in such a manor that there are no encumbrances to the search engines ability to crawl a site and properly understand the subject of the site find the sites pages links and documents so that it might be included in the search engines organic or natural index appropriately
but it depends on who you ask and
search engine marketing is an open debate
SEO technical onsite amp offsite factors
There are technical onsite amp offsite factors that
contribute to your sites SERP performance
SEO winning requires knowledge
bull what are the rules
bull how can i optimize within the rules
bull which races can i win while staying within my budget
bull am i dedicated to the winning strategy
bull how much is winning worth
SEO architecture matters
bull irsquove never seen a perfect launch ie one where I got todo everything I wanted
bull projects are always limited by time money effort resources knowledge buy in (from HIPPOs or clients)
bull test conversions measure results
SEO is it the intent winner
bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO
SEO visibility is online currency
bull no visibility = no clicks
bull unattractive or spammy titles amp descriptions (snippets) = no clicks
bull clicks for incorrect terms = no conversion
bull poorly planned landing pages with no CTA = no conversion
SEO are you in trouble
if your site ishellipbull trapped by flash
bull looking good but canrsquotbe found
bull built in a way thatprevents you fromchanging or adding content
bull if you canrsquot change page titles and meta descriptions
yoursquore in trouble
ask for a free lame duck site evaluation
big year for search engine changesgoogle alone uses over 200 criteriasignals for ranking site pages
performs over 6000 tests and subsequently changes over 400 algorithms per year
a few google changes in 2010bull real time search if something is trending you will see itbull forced customized (personalized) search
if yoursquore logged in you see customized results with social circle included
bull webmaster console removed pagerank added Labs which includes site performance fetch as googlebot and malware detail tools
bull normal (xml) sitemaps news sitemaps video sitemaps
SEO keep moving forward
SEO google mayday
google mayday (April 28th ndash May 3rd)
bull no human intervention all algorithmic
bull looking for signals of QUALITY
bull deep page content crawling
bull looking for best sites for long-tailed queries
bull not from the webspam team
SEO google caffeine data center change
google caffeine (June 8th)
bull 50 fresher results over previous index
bull over 100 million gig of storage
bull emphasis on indexing speed
bull emphasis on freshness and frequency
bull continuous updating globally
SEO bing + yahoo = binghoo
did you know will it change what your doing
bull yahoo has switched to bing SERP results(started in July completed Aug 24th)
according to nielsen company that puts binghoo at 26
SEO bing + facebook = social SERPs
did you know how will it change your companies facebookparticipation
SEO whatrsquos what
there are many ways google presents results
SEO google instant
how will google instant change SEObull long tail short tail keyword phrases traffic adsense impressionshellip
SEO all things being equal
there are over 200 criteria so you must do competitive
analysis to maximize your return on efforts
SEO action 1
bull create a list of competitors sites
bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp
bull develop a plan to win or call in reinforcements
SEO be local if local
bull mobile device ldquolocal searchesrdquo on the risebull local search instills high confidence with searchersbull social applications like brightkite foursquare gowalla
SEO action 2
grab your local listingsgetlistedorg
SEO action 3
review your local analyticsgooglecomplaces
SEO action 4
setup google profiles for you amp your businessgooglecomprofiles
SEO we all want to be 1
but we canrsquot all be number one
SEO select the right keywords
Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic
SEO action 5
bull poll your customer facing employees ask who are your clients
bull write down what you really do amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
SEO technical considerations
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
SEO action 6
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
SEO all backlinks arenrsquot equal
why do we want backlinks
bull visibility brand recognition
bull traffic generation linkbait(to pages or our site)
bull to encourage page or site indexing
bull increase page rank authority to impact SERPs
bull because someone told you to get them
SEO action 7
bull ask Suppliers for backlinks
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull look for places to post your site or site RSS feed
SMO action 8
grab your brand
bull mass id check with namechkcom
SEO action 9
article awareness distributing RSS
bull social visibility mybloglogcom
SEO action 10
network your brand
bull join some groups on ningcom amp linkedincom
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
SEO action 11
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
SEO upcoming NetCentered Marketing
join Mark Burke amp Matt Nickols for our upcoming
NetCentered Marketing SeminarTuesday December 7th NetCentered Marketing Seminar RSVP
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
18778174442
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO optimization marketing or visibility
- SEO technical onsite amp offsite factors
- SEO winning requires knowledge
- SEO architecture matters
- SEO is it the intent winner
- SEO visibility is online currency
- SEO are you in trouble
- SEO keep moving forward
- SEO google mayday
- SEO google caffeine data center change
- SEO bing + yahoo = binghoo
- SEO bing + facebook = social SERPs
- SEO whatrsquos what
- SEO google instant
- SEO all things being equal
- SEO action 1
- SEO be local if local
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 5
- SEO irsquove nothing to write
- SEO technical considerations
- SEO technical considerations
- SEO action 6
- SEO internal linking donrsquot click here
- SEO all backlinks arenrsquot equal
- SEO action 7
- SMO action 8
- SEO action 9
- SEO action 10
- SEO did it work do it again
- SEO action 11
- SEO upcoming NetCentered Marketing
- Well Help You Master Internet Marketing
- Slide Number 40
-
SEO for Visibility Action amp Conversion Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
SEO optimization marketing or visibility
search engine optimization isdeveloping a website utilizing best
practices and in such a manor that there are no encumbrances to the search engines ability to crawl a site and properly understand the subject of the site find the sites pages links and documents so that it might be included in the search engines organic or natural index appropriately
but it depends on who you ask and
search engine marketing is an open debate
SEO technical onsite amp offsite factors
There are technical onsite amp offsite factors that
contribute to your sites SERP performance
SEO winning requires knowledge
bull what are the rules
bull how can i optimize within the rules
bull which races can i win while staying within my budget
bull am i dedicated to the winning strategy
bull how much is winning worth
SEO architecture matters
bull irsquove never seen a perfect launch ie one where I got todo everything I wanted
bull projects are always limited by time money effort resources knowledge buy in (from HIPPOs or clients)
bull test conversions measure results
SEO is it the intent winner
bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO
SEO visibility is online currency
bull no visibility = no clicks
bull unattractive or spammy titles amp descriptions (snippets) = no clicks
bull clicks for incorrect terms = no conversion
bull poorly planned landing pages with no CTA = no conversion
SEO are you in trouble
if your site ishellipbull trapped by flash
bull looking good but canrsquotbe found
bull built in a way thatprevents you fromchanging or adding content
bull if you canrsquot change page titles and meta descriptions
yoursquore in trouble
ask for a free lame duck site evaluation
big year for search engine changesgoogle alone uses over 200 criteriasignals for ranking site pages
performs over 6000 tests and subsequently changes over 400 algorithms per year
a few google changes in 2010bull real time search if something is trending you will see itbull forced customized (personalized) search
if yoursquore logged in you see customized results with social circle included
bull webmaster console removed pagerank added Labs which includes site performance fetch as googlebot and malware detail tools
bull normal (xml) sitemaps news sitemaps video sitemaps
SEO keep moving forward
SEO google mayday
google mayday (April 28th ndash May 3rd)
bull no human intervention all algorithmic
bull looking for signals of QUALITY
bull deep page content crawling
bull looking for best sites for long-tailed queries
bull not from the webspam team
SEO google caffeine data center change
google caffeine (June 8th)
bull 50 fresher results over previous index
bull over 100 million gig of storage
bull emphasis on indexing speed
bull emphasis on freshness and frequency
bull continuous updating globally
SEO bing + yahoo = binghoo
did you know will it change what your doing
bull yahoo has switched to bing SERP results(started in July completed Aug 24th)
according to nielsen company that puts binghoo at 26
SEO bing + facebook = social SERPs
did you know how will it change your companies facebookparticipation
SEO whatrsquos what
there are many ways google presents results
SEO google instant
how will google instant change SEObull long tail short tail keyword phrases traffic adsense impressionshellip
SEO all things being equal
there are over 200 criteria so you must do competitive
analysis to maximize your return on efforts
SEO action 1
bull create a list of competitors sites
bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp
bull develop a plan to win or call in reinforcements
SEO be local if local
bull mobile device ldquolocal searchesrdquo on the risebull local search instills high confidence with searchersbull social applications like brightkite foursquare gowalla
SEO action 2
grab your local listingsgetlistedorg
SEO action 3
review your local analyticsgooglecomplaces
SEO action 4
setup google profiles for you amp your businessgooglecomprofiles
SEO we all want to be 1
but we canrsquot all be number one
SEO select the right keywords
Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic
SEO action 5
bull poll your customer facing employees ask who are your clients
bull write down what you really do amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
SEO technical considerations
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
SEO action 6
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
SEO all backlinks arenrsquot equal
why do we want backlinks
bull visibility brand recognition
bull traffic generation linkbait(to pages or our site)
bull to encourage page or site indexing
bull increase page rank authority to impact SERPs
bull because someone told you to get them
SEO action 7
bull ask Suppliers for backlinks
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull look for places to post your site or site RSS feed
SMO action 8
grab your brand
bull mass id check with namechkcom
SEO action 9
article awareness distributing RSS
bull social visibility mybloglogcom
SEO action 10
network your brand
bull join some groups on ningcom amp linkedincom
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
SEO action 11
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
SEO upcoming NetCentered Marketing
join Mark Burke amp Matt Nickols for our upcoming
NetCentered Marketing SeminarTuesday December 7th NetCentered Marketing Seminar RSVP
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
18778174442
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO optimization marketing or visibility
- SEO technical onsite amp offsite factors
- SEO winning requires knowledge
- SEO architecture matters
- SEO is it the intent winner
- SEO visibility is online currency
- SEO are you in trouble
- SEO keep moving forward
- SEO google mayday
- SEO google caffeine data center change
- SEO bing + yahoo = binghoo
- SEO bing + facebook = social SERPs
- SEO whatrsquos what
- SEO google instant
- SEO all things being equal
- SEO action 1
- SEO be local if local
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 5
- SEO irsquove nothing to write
- SEO technical considerations
- SEO technical considerations
- SEO action 6
- SEO internal linking donrsquot click here
- SEO all backlinks arenrsquot equal
- SEO action 7
- SMO action 8
- SEO action 9
- SEO action 10
- SEO did it work do it again
- SEO action 11
- SEO upcoming NetCentered Marketing
- Well Help You Master Internet Marketing
- Slide Number 40
-
SEO optimization marketing or visibility
search engine optimization isdeveloping a website utilizing best
practices and in such a manor that there are no encumbrances to the search engines ability to crawl a site and properly understand the subject of the site find the sites pages links and documents so that it might be included in the search engines organic or natural index appropriately
but it depends on who you ask and
search engine marketing is an open debate
SEO technical onsite amp offsite factors
There are technical onsite amp offsite factors that
contribute to your sites SERP performance
SEO winning requires knowledge
bull what are the rules
bull how can i optimize within the rules
bull which races can i win while staying within my budget
bull am i dedicated to the winning strategy
bull how much is winning worth
SEO architecture matters
bull irsquove never seen a perfect launch ie one where I got todo everything I wanted
bull projects are always limited by time money effort resources knowledge buy in (from HIPPOs or clients)
bull test conversions measure results
SEO is it the intent winner
bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO
SEO visibility is online currency
bull no visibility = no clicks
bull unattractive or spammy titles amp descriptions (snippets) = no clicks
bull clicks for incorrect terms = no conversion
bull poorly planned landing pages with no CTA = no conversion
SEO are you in trouble
if your site ishellipbull trapped by flash
bull looking good but canrsquotbe found
bull built in a way thatprevents you fromchanging or adding content
bull if you canrsquot change page titles and meta descriptions
yoursquore in trouble
ask for a free lame duck site evaluation
big year for search engine changesgoogle alone uses over 200 criteriasignals for ranking site pages
performs over 6000 tests and subsequently changes over 400 algorithms per year
a few google changes in 2010bull real time search if something is trending you will see itbull forced customized (personalized) search
if yoursquore logged in you see customized results with social circle included
bull webmaster console removed pagerank added Labs which includes site performance fetch as googlebot and malware detail tools
bull normal (xml) sitemaps news sitemaps video sitemaps
SEO keep moving forward
SEO google mayday
google mayday (April 28th ndash May 3rd)
bull no human intervention all algorithmic
bull looking for signals of QUALITY
bull deep page content crawling
bull looking for best sites for long-tailed queries
bull not from the webspam team
SEO google caffeine data center change
google caffeine (June 8th)
bull 50 fresher results over previous index
bull over 100 million gig of storage
bull emphasis on indexing speed
bull emphasis on freshness and frequency
bull continuous updating globally
SEO bing + yahoo = binghoo
did you know will it change what your doing
bull yahoo has switched to bing SERP results(started in July completed Aug 24th)
according to nielsen company that puts binghoo at 26
SEO bing + facebook = social SERPs
did you know how will it change your companies facebookparticipation
SEO whatrsquos what
there are many ways google presents results
SEO google instant
how will google instant change SEObull long tail short tail keyword phrases traffic adsense impressionshellip
SEO all things being equal
there are over 200 criteria so you must do competitive
analysis to maximize your return on efforts
SEO action 1
bull create a list of competitors sites
bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp
bull develop a plan to win or call in reinforcements
SEO be local if local
bull mobile device ldquolocal searchesrdquo on the risebull local search instills high confidence with searchersbull social applications like brightkite foursquare gowalla
SEO action 2
grab your local listingsgetlistedorg
SEO action 3
review your local analyticsgooglecomplaces
SEO action 4
setup google profiles for you amp your businessgooglecomprofiles
SEO we all want to be 1
but we canrsquot all be number one
SEO select the right keywords
Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic
SEO action 5
bull poll your customer facing employees ask who are your clients
bull write down what you really do amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
SEO technical considerations
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
SEO action 6
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
SEO all backlinks arenrsquot equal
why do we want backlinks
bull visibility brand recognition
bull traffic generation linkbait(to pages or our site)
bull to encourage page or site indexing
bull increase page rank authority to impact SERPs
bull because someone told you to get them
SEO action 7
bull ask Suppliers for backlinks
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull look for places to post your site or site RSS feed
SMO action 8
grab your brand
bull mass id check with namechkcom
SEO action 9
article awareness distributing RSS
bull social visibility mybloglogcom
SEO action 10
network your brand
bull join some groups on ningcom amp linkedincom
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
SEO action 11
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
SEO upcoming NetCentered Marketing
join Mark Burke amp Matt Nickols for our upcoming
NetCentered Marketing SeminarTuesday December 7th NetCentered Marketing Seminar RSVP
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
18778174442
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO optimization marketing or visibility
- SEO technical onsite amp offsite factors
- SEO winning requires knowledge
- SEO architecture matters
- SEO is it the intent winner
- SEO visibility is online currency
- SEO are you in trouble
- SEO keep moving forward
- SEO google mayday
- SEO google caffeine data center change
- SEO bing + yahoo = binghoo
- SEO bing + facebook = social SERPs
- SEO whatrsquos what
- SEO google instant
- SEO all things being equal
- SEO action 1
- SEO be local if local
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 5
- SEO irsquove nothing to write
- SEO technical considerations
- SEO technical considerations
- SEO action 6
- SEO internal linking donrsquot click here
- SEO all backlinks arenrsquot equal
- SEO action 7
- SMO action 8
- SEO action 9
- SEO action 10
- SEO did it work do it again
- SEO action 11
- SEO upcoming NetCentered Marketing
- Well Help You Master Internet Marketing
- Slide Number 40
-
SEO technical onsite amp offsite factors
There are technical onsite amp offsite factors that
contribute to your sites SERP performance
SEO winning requires knowledge
bull what are the rules
bull how can i optimize within the rules
bull which races can i win while staying within my budget
bull am i dedicated to the winning strategy
bull how much is winning worth
SEO architecture matters
bull irsquove never seen a perfect launch ie one where I got todo everything I wanted
bull projects are always limited by time money effort resources knowledge buy in (from HIPPOs or clients)
bull test conversions measure results
SEO is it the intent winner
bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO
SEO visibility is online currency
bull no visibility = no clicks
bull unattractive or spammy titles amp descriptions (snippets) = no clicks
bull clicks for incorrect terms = no conversion
bull poorly planned landing pages with no CTA = no conversion
SEO are you in trouble
if your site ishellipbull trapped by flash
bull looking good but canrsquotbe found
bull built in a way thatprevents you fromchanging or adding content
bull if you canrsquot change page titles and meta descriptions
yoursquore in trouble
ask for a free lame duck site evaluation
big year for search engine changesgoogle alone uses over 200 criteriasignals for ranking site pages
performs over 6000 tests and subsequently changes over 400 algorithms per year
a few google changes in 2010bull real time search if something is trending you will see itbull forced customized (personalized) search
if yoursquore logged in you see customized results with social circle included
bull webmaster console removed pagerank added Labs which includes site performance fetch as googlebot and malware detail tools
bull normal (xml) sitemaps news sitemaps video sitemaps
SEO keep moving forward
SEO google mayday
google mayday (April 28th ndash May 3rd)
bull no human intervention all algorithmic
bull looking for signals of QUALITY
bull deep page content crawling
bull looking for best sites for long-tailed queries
bull not from the webspam team
SEO google caffeine data center change
google caffeine (June 8th)
bull 50 fresher results over previous index
bull over 100 million gig of storage
bull emphasis on indexing speed
bull emphasis on freshness and frequency
bull continuous updating globally
SEO bing + yahoo = binghoo
did you know will it change what your doing
bull yahoo has switched to bing SERP results(started in July completed Aug 24th)
according to nielsen company that puts binghoo at 26
SEO bing + facebook = social SERPs
did you know how will it change your companies facebookparticipation
SEO whatrsquos what
there are many ways google presents results
SEO google instant
how will google instant change SEObull long tail short tail keyword phrases traffic adsense impressionshellip
SEO all things being equal
there are over 200 criteria so you must do competitive
analysis to maximize your return on efforts
SEO action 1
bull create a list of competitors sites
bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp
bull develop a plan to win or call in reinforcements
SEO be local if local
bull mobile device ldquolocal searchesrdquo on the risebull local search instills high confidence with searchersbull social applications like brightkite foursquare gowalla
SEO action 2
grab your local listingsgetlistedorg
SEO action 3
review your local analyticsgooglecomplaces
SEO action 4
setup google profiles for you amp your businessgooglecomprofiles
SEO we all want to be 1
but we canrsquot all be number one
SEO select the right keywords
Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic
SEO action 5
bull poll your customer facing employees ask who are your clients
bull write down what you really do amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
SEO technical considerations
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
SEO action 6
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
SEO all backlinks arenrsquot equal
why do we want backlinks
bull visibility brand recognition
bull traffic generation linkbait(to pages or our site)
bull to encourage page or site indexing
bull increase page rank authority to impact SERPs
bull because someone told you to get them
SEO action 7
bull ask Suppliers for backlinks
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull look for places to post your site or site RSS feed
SMO action 8
grab your brand
bull mass id check with namechkcom
SEO action 9
article awareness distributing RSS
bull social visibility mybloglogcom
SEO action 10
network your brand
bull join some groups on ningcom amp linkedincom
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
SEO action 11
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
SEO upcoming NetCentered Marketing
join Mark Burke amp Matt Nickols for our upcoming
NetCentered Marketing SeminarTuesday December 7th NetCentered Marketing Seminar RSVP
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
18778174442
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO optimization marketing or visibility
- SEO technical onsite amp offsite factors
- SEO winning requires knowledge
- SEO architecture matters
- SEO is it the intent winner
- SEO visibility is online currency
- SEO are you in trouble
- SEO keep moving forward
- SEO google mayday
- SEO google caffeine data center change
- SEO bing + yahoo = binghoo
- SEO bing + facebook = social SERPs
- SEO whatrsquos what
- SEO google instant
- SEO all things being equal
- SEO action 1
- SEO be local if local
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 5
- SEO irsquove nothing to write
- SEO technical considerations
- SEO technical considerations
- SEO action 6
- SEO internal linking donrsquot click here
- SEO all backlinks arenrsquot equal
- SEO action 7
- SMO action 8
- SEO action 9
- SEO action 10
- SEO did it work do it again
- SEO action 11
- SEO upcoming NetCentered Marketing
- Well Help You Master Internet Marketing
- Slide Number 40
-
SEO winning requires knowledge
bull what are the rules
bull how can i optimize within the rules
bull which races can i win while staying within my budget
bull am i dedicated to the winning strategy
bull how much is winning worth
SEO architecture matters
bull irsquove never seen a perfect launch ie one where I got todo everything I wanted
bull projects are always limited by time money effort resources knowledge buy in (from HIPPOs or clients)
bull test conversions measure results
SEO is it the intent winner
bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO
SEO visibility is online currency
bull no visibility = no clicks
bull unattractive or spammy titles amp descriptions (snippets) = no clicks
bull clicks for incorrect terms = no conversion
bull poorly planned landing pages with no CTA = no conversion
SEO are you in trouble
if your site ishellipbull trapped by flash
bull looking good but canrsquotbe found
bull built in a way thatprevents you fromchanging or adding content
bull if you canrsquot change page titles and meta descriptions
yoursquore in trouble
ask for a free lame duck site evaluation
big year for search engine changesgoogle alone uses over 200 criteriasignals for ranking site pages
performs over 6000 tests and subsequently changes over 400 algorithms per year
a few google changes in 2010bull real time search if something is trending you will see itbull forced customized (personalized) search
if yoursquore logged in you see customized results with social circle included
bull webmaster console removed pagerank added Labs which includes site performance fetch as googlebot and malware detail tools
bull normal (xml) sitemaps news sitemaps video sitemaps
SEO keep moving forward
SEO google mayday
google mayday (April 28th ndash May 3rd)
bull no human intervention all algorithmic
bull looking for signals of QUALITY
bull deep page content crawling
bull looking for best sites for long-tailed queries
bull not from the webspam team
SEO google caffeine data center change
google caffeine (June 8th)
bull 50 fresher results over previous index
bull over 100 million gig of storage
bull emphasis on indexing speed
bull emphasis on freshness and frequency
bull continuous updating globally
SEO bing + yahoo = binghoo
did you know will it change what your doing
bull yahoo has switched to bing SERP results(started in July completed Aug 24th)
according to nielsen company that puts binghoo at 26
SEO bing + facebook = social SERPs
did you know how will it change your companies facebookparticipation
SEO whatrsquos what
there are many ways google presents results
SEO google instant
how will google instant change SEObull long tail short tail keyword phrases traffic adsense impressionshellip
SEO all things being equal
there are over 200 criteria so you must do competitive
analysis to maximize your return on efforts
SEO action 1
bull create a list of competitors sites
bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp
bull develop a plan to win or call in reinforcements
SEO be local if local
bull mobile device ldquolocal searchesrdquo on the risebull local search instills high confidence with searchersbull social applications like brightkite foursquare gowalla
SEO action 2
grab your local listingsgetlistedorg
SEO action 3
review your local analyticsgooglecomplaces
SEO action 4
setup google profiles for you amp your businessgooglecomprofiles
SEO we all want to be 1
but we canrsquot all be number one
SEO select the right keywords
Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic
SEO action 5
bull poll your customer facing employees ask who are your clients
bull write down what you really do amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
SEO technical considerations
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
SEO action 6
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
SEO all backlinks arenrsquot equal
why do we want backlinks
bull visibility brand recognition
bull traffic generation linkbait(to pages or our site)
bull to encourage page or site indexing
bull increase page rank authority to impact SERPs
bull because someone told you to get them
SEO action 7
bull ask Suppliers for backlinks
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull look for places to post your site or site RSS feed
SMO action 8
grab your brand
bull mass id check with namechkcom
SEO action 9
article awareness distributing RSS
bull social visibility mybloglogcom
SEO action 10
network your brand
bull join some groups on ningcom amp linkedincom
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
SEO action 11
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
SEO upcoming NetCentered Marketing
join Mark Burke amp Matt Nickols for our upcoming
NetCentered Marketing SeminarTuesday December 7th NetCentered Marketing Seminar RSVP
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
18778174442
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO optimization marketing or visibility
- SEO technical onsite amp offsite factors
- SEO winning requires knowledge
- SEO architecture matters
- SEO is it the intent winner
- SEO visibility is online currency
- SEO are you in trouble
- SEO keep moving forward
- SEO google mayday
- SEO google caffeine data center change
- SEO bing + yahoo = binghoo
- SEO bing + facebook = social SERPs
- SEO whatrsquos what
- SEO google instant
- SEO all things being equal
- SEO action 1
- SEO be local if local
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 5
- SEO irsquove nothing to write
- SEO technical considerations
- SEO technical considerations
- SEO action 6
- SEO internal linking donrsquot click here
- SEO all backlinks arenrsquot equal
- SEO action 7
- SMO action 8
- SEO action 9
- SEO action 10
- SEO did it work do it again
- SEO action 11
- SEO upcoming NetCentered Marketing
- Well Help You Master Internet Marketing
- Slide Number 40
-
SEO architecture matters
bull irsquove never seen a perfect launch ie one where I got todo everything I wanted
bull projects are always limited by time money effort resources knowledge buy in (from HIPPOs or clients)
bull test conversions measure results
SEO is it the intent winner
bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO
SEO visibility is online currency
bull no visibility = no clicks
bull unattractive or spammy titles amp descriptions (snippets) = no clicks
bull clicks for incorrect terms = no conversion
bull poorly planned landing pages with no CTA = no conversion
SEO are you in trouble
if your site ishellipbull trapped by flash
bull looking good but canrsquotbe found
bull built in a way thatprevents you fromchanging or adding content
bull if you canrsquot change page titles and meta descriptions
yoursquore in trouble
ask for a free lame duck site evaluation
big year for search engine changesgoogle alone uses over 200 criteriasignals for ranking site pages
performs over 6000 tests and subsequently changes over 400 algorithms per year
a few google changes in 2010bull real time search if something is trending you will see itbull forced customized (personalized) search
if yoursquore logged in you see customized results with social circle included
bull webmaster console removed pagerank added Labs which includes site performance fetch as googlebot and malware detail tools
bull normal (xml) sitemaps news sitemaps video sitemaps
SEO keep moving forward
SEO google mayday
google mayday (April 28th ndash May 3rd)
bull no human intervention all algorithmic
bull looking for signals of QUALITY
bull deep page content crawling
bull looking for best sites for long-tailed queries
bull not from the webspam team
SEO google caffeine data center change
google caffeine (June 8th)
bull 50 fresher results over previous index
bull over 100 million gig of storage
bull emphasis on indexing speed
bull emphasis on freshness and frequency
bull continuous updating globally
SEO bing + yahoo = binghoo
did you know will it change what your doing
bull yahoo has switched to bing SERP results(started in July completed Aug 24th)
according to nielsen company that puts binghoo at 26
SEO bing + facebook = social SERPs
did you know how will it change your companies facebookparticipation
SEO whatrsquos what
there are many ways google presents results
SEO google instant
how will google instant change SEObull long tail short tail keyword phrases traffic adsense impressionshellip
SEO all things being equal
there are over 200 criteria so you must do competitive
analysis to maximize your return on efforts
SEO action 1
bull create a list of competitors sites
bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp
bull develop a plan to win or call in reinforcements
SEO be local if local
bull mobile device ldquolocal searchesrdquo on the risebull local search instills high confidence with searchersbull social applications like brightkite foursquare gowalla
SEO action 2
grab your local listingsgetlistedorg
SEO action 3
review your local analyticsgooglecomplaces
SEO action 4
setup google profiles for you amp your businessgooglecomprofiles
SEO we all want to be 1
but we canrsquot all be number one
SEO select the right keywords
Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic
SEO action 5
bull poll your customer facing employees ask who are your clients
bull write down what you really do amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
SEO technical considerations
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
SEO action 6
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
SEO all backlinks arenrsquot equal
why do we want backlinks
bull visibility brand recognition
bull traffic generation linkbait(to pages or our site)
bull to encourage page or site indexing
bull increase page rank authority to impact SERPs
bull because someone told you to get them
SEO action 7
bull ask Suppliers for backlinks
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull look for places to post your site or site RSS feed
SMO action 8
grab your brand
bull mass id check with namechkcom
SEO action 9
article awareness distributing RSS
bull social visibility mybloglogcom
SEO action 10
network your brand
bull join some groups on ningcom amp linkedincom
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
SEO action 11
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
SEO upcoming NetCentered Marketing
join Mark Burke amp Matt Nickols for our upcoming
NetCentered Marketing SeminarTuesday December 7th NetCentered Marketing Seminar RSVP
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
18778174442
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO optimization marketing or visibility
- SEO technical onsite amp offsite factors
- SEO winning requires knowledge
- SEO architecture matters
- SEO is it the intent winner
- SEO visibility is online currency
- SEO are you in trouble
- SEO keep moving forward
- SEO google mayday
- SEO google caffeine data center change
- SEO bing + yahoo = binghoo
- SEO bing + facebook = social SERPs
- SEO whatrsquos what
- SEO google instant
- SEO all things being equal
- SEO action 1
- SEO be local if local
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 5
- SEO irsquove nothing to write
- SEO technical considerations
- SEO technical considerations
- SEO action 6
- SEO internal linking donrsquot click here
- SEO all backlinks arenrsquot equal
- SEO action 7
- SMO action 8
- SEO action 9
- SEO action 10
- SEO did it work do it again
- SEO action 11
- SEO upcoming NetCentered Marketing
- Well Help You Master Internet Marketing
- Slide Number 40
-
SEO is it the intent winner
bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO
SEO visibility is online currency
bull no visibility = no clicks
bull unattractive or spammy titles amp descriptions (snippets) = no clicks
bull clicks for incorrect terms = no conversion
bull poorly planned landing pages with no CTA = no conversion
SEO are you in trouble
if your site ishellipbull trapped by flash
bull looking good but canrsquotbe found
bull built in a way thatprevents you fromchanging or adding content
bull if you canrsquot change page titles and meta descriptions
yoursquore in trouble
ask for a free lame duck site evaluation
big year for search engine changesgoogle alone uses over 200 criteriasignals for ranking site pages
performs over 6000 tests and subsequently changes over 400 algorithms per year
a few google changes in 2010bull real time search if something is trending you will see itbull forced customized (personalized) search
if yoursquore logged in you see customized results with social circle included
bull webmaster console removed pagerank added Labs which includes site performance fetch as googlebot and malware detail tools
bull normal (xml) sitemaps news sitemaps video sitemaps
SEO keep moving forward
SEO google mayday
google mayday (April 28th ndash May 3rd)
bull no human intervention all algorithmic
bull looking for signals of QUALITY
bull deep page content crawling
bull looking for best sites for long-tailed queries
bull not from the webspam team
SEO google caffeine data center change
google caffeine (June 8th)
bull 50 fresher results over previous index
bull over 100 million gig of storage
bull emphasis on indexing speed
bull emphasis on freshness and frequency
bull continuous updating globally
SEO bing + yahoo = binghoo
did you know will it change what your doing
bull yahoo has switched to bing SERP results(started in July completed Aug 24th)
according to nielsen company that puts binghoo at 26
SEO bing + facebook = social SERPs
did you know how will it change your companies facebookparticipation
SEO whatrsquos what
there are many ways google presents results
SEO google instant
how will google instant change SEObull long tail short tail keyword phrases traffic adsense impressionshellip
SEO all things being equal
there are over 200 criteria so you must do competitive
analysis to maximize your return on efforts
SEO action 1
bull create a list of competitors sites
bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp
bull develop a plan to win or call in reinforcements
SEO be local if local
bull mobile device ldquolocal searchesrdquo on the risebull local search instills high confidence with searchersbull social applications like brightkite foursquare gowalla
SEO action 2
grab your local listingsgetlistedorg
SEO action 3
review your local analyticsgooglecomplaces
SEO action 4
setup google profiles for you amp your businessgooglecomprofiles
SEO we all want to be 1
but we canrsquot all be number one
SEO select the right keywords
Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic
SEO action 5
bull poll your customer facing employees ask who are your clients
bull write down what you really do amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
SEO technical considerations
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
SEO action 6
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
SEO all backlinks arenrsquot equal
why do we want backlinks
bull visibility brand recognition
bull traffic generation linkbait(to pages or our site)
bull to encourage page or site indexing
bull increase page rank authority to impact SERPs
bull because someone told you to get them
SEO action 7
bull ask Suppliers for backlinks
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull look for places to post your site or site RSS feed
SMO action 8
grab your brand
bull mass id check with namechkcom
SEO action 9
article awareness distributing RSS
bull social visibility mybloglogcom
SEO action 10
network your brand
bull join some groups on ningcom amp linkedincom
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
SEO action 11
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
SEO upcoming NetCentered Marketing
join Mark Burke amp Matt Nickols for our upcoming
NetCentered Marketing SeminarTuesday December 7th NetCentered Marketing Seminar RSVP
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
18778174442
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO optimization marketing or visibility
- SEO technical onsite amp offsite factors
- SEO winning requires knowledge
- SEO architecture matters
- SEO is it the intent winner
- SEO visibility is online currency
- SEO are you in trouble
- SEO keep moving forward
- SEO google mayday
- SEO google caffeine data center change
- SEO bing + yahoo = binghoo
- SEO bing + facebook = social SERPs
- SEO whatrsquos what
- SEO google instant
- SEO all things being equal
- SEO action 1
- SEO be local if local
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 5
- SEO irsquove nothing to write
- SEO technical considerations
- SEO technical considerations
- SEO action 6
- SEO internal linking donrsquot click here
- SEO all backlinks arenrsquot equal
- SEO action 7
- SMO action 8
- SEO action 9
- SEO action 10
- SEO did it work do it again
- SEO action 11
- SEO upcoming NetCentered Marketing
- Well Help You Master Internet Marketing
- Slide Number 40
-
SEO visibility is online currency
bull no visibility = no clicks
bull unattractive or spammy titles amp descriptions (snippets) = no clicks
bull clicks for incorrect terms = no conversion
bull poorly planned landing pages with no CTA = no conversion
SEO are you in trouble
if your site ishellipbull trapped by flash
bull looking good but canrsquotbe found
bull built in a way thatprevents you fromchanging or adding content
bull if you canrsquot change page titles and meta descriptions
yoursquore in trouble
ask for a free lame duck site evaluation
big year for search engine changesgoogle alone uses over 200 criteriasignals for ranking site pages
performs over 6000 tests and subsequently changes over 400 algorithms per year
a few google changes in 2010bull real time search if something is trending you will see itbull forced customized (personalized) search
if yoursquore logged in you see customized results with social circle included
bull webmaster console removed pagerank added Labs which includes site performance fetch as googlebot and malware detail tools
bull normal (xml) sitemaps news sitemaps video sitemaps
SEO keep moving forward
SEO google mayday
google mayday (April 28th ndash May 3rd)
bull no human intervention all algorithmic
bull looking for signals of QUALITY
bull deep page content crawling
bull looking for best sites for long-tailed queries
bull not from the webspam team
SEO google caffeine data center change
google caffeine (June 8th)
bull 50 fresher results over previous index
bull over 100 million gig of storage
bull emphasis on indexing speed
bull emphasis on freshness and frequency
bull continuous updating globally
SEO bing + yahoo = binghoo
did you know will it change what your doing
bull yahoo has switched to bing SERP results(started in July completed Aug 24th)
according to nielsen company that puts binghoo at 26
SEO bing + facebook = social SERPs
did you know how will it change your companies facebookparticipation
SEO whatrsquos what
there are many ways google presents results
SEO google instant
how will google instant change SEObull long tail short tail keyword phrases traffic adsense impressionshellip
SEO all things being equal
there are over 200 criteria so you must do competitive
analysis to maximize your return on efforts
SEO action 1
bull create a list of competitors sites
bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp
bull develop a plan to win or call in reinforcements
SEO be local if local
bull mobile device ldquolocal searchesrdquo on the risebull local search instills high confidence with searchersbull social applications like brightkite foursquare gowalla
SEO action 2
grab your local listingsgetlistedorg
SEO action 3
review your local analyticsgooglecomplaces
SEO action 4
setup google profiles for you amp your businessgooglecomprofiles
SEO we all want to be 1
but we canrsquot all be number one
SEO select the right keywords
Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic
SEO action 5
bull poll your customer facing employees ask who are your clients
bull write down what you really do amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
SEO technical considerations
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
SEO action 6
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
SEO all backlinks arenrsquot equal
why do we want backlinks
bull visibility brand recognition
bull traffic generation linkbait(to pages or our site)
bull to encourage page or site indexing
bull increase page rank authority to impact SERPs
bull because someone told you to get them
SEO action 7
bull ask Suppliers for backlinks
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull look for places to post your site or site RSS feed
SMO action 8
grab your brand
bull mass id check with namechkcom
SEO action 9
article awareness distributing RSS
bull social visibility mybloglogcom
SEO action 10
network your brand
bull join some groups on ningcom amp linkedincom
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
SEO action 11
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
SEO upcoming NetCentered Marketing
join Mark Burke amp Matt Nickols for our upcoming
NetCentered Marketing SeminarTuesday December 7th NetCentered Marketing Seminar RSVP
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
18778174442
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO optimization marketing or visibility
- SEO technical onsite amp offsite factors
- SEO winning requires knowledge
- SEO architecture matters
- SEO is it the intent winner
- SEO visibility is online currency
- SEO are you in trouble
- SEO keep moving forward
- SEO google mayday
- SEO google caffeine data center change
- SEO bing + yahoo = binghoo
- SEO bing + facebook = social SERPs
- SEO whatrsquos what
- SEO google instant
- SEO all things being equal
- SEO action 1
- SEO be local if local
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 5
- SEO irsquove nothing to write
- SEO technical considerations
- SEO technical considerations
- SEO action 6
- SEO internal linking donrsquot click here
- SEO all backlinks arenrsquot equal
- SEO action 7
- SMO action 8
- SEO action 9
- SEO action 10
- SEO did it work do it again
- SEO action 11
- SEO upcoming NetCentered Marketing
- Well Help You Master Internet Marketing
- Slide Number 40
-
SEO are you in trouble
if your site ishellipbull trapped by flash
bull looking good but canrsquotbe found
bull built in a way thatprevents you fromchanging or adding content
bull if you canrsquot change page titles and meta descriptions
yoursquore in trouble
ask for a free lame duck site evaluation
big year for search engine changesgoogle alone uses over 200 criteriasignals for ranking site pages
performs over 6000 tests and subsequently changes over 400 algorithms per year
a few google changes in 2010bull real time search if something is trending you will see itbull forced customized (personalized) search
if yoursquore logged in you see customized results with social circle included
bull webmaster console removed pagerank added Labs which includes site performance fetch as googlebot and malware detail tools
bull normal (xml) sitemaps news sitemaps video sitemaps
SEO keep moving forward
SEO google mayday
google mayday (April 28th ndash May 3rd)
bull no human intervention all algorithmic
bull looking for signals of QUALITY
bull deep page content crawling
bull looking for best sites for long-tailed queries
bull not from the webspam team
SEO google caffeine data center change
google caffeine (June 8th)
bull 50 fresher results over previous index
bull over 100 million gig of storage
bull emphasis on indexing speed
bull emphasis on freshness and frequency
bull continuous updating globally
SEO bing + yahoo = binghoo
did you know will it change what your doing
bull yahoo has switched to bing SERP results(started in July completed Aug 24th)
according to nielsen company that puts binghoo at 26
SEO bing + facebook = social SERPs
did you know how will it change your companies facebookparticipation
SEO whatrsquos what
there are many ways google presents results
SEO google instant
how will google instant change SEObull long tail short tail keyword phrases traffic adsense impressionshellip
SEO all things being equal
there are over 200 criteria so you must do competitive
analysis to maximize your return on efforts
SEO action 1
bull create a list of competitors sites
bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp
bull develop a plan to win or call in reinforcements
SEO be local if local
bull mobile device ldquolocal searchesrdquo on the risebull local search instills high confidence with searchersbull social applications like brightkite foursquare gowalla
SEO action 2
grab your local listingsgetlistedorg
SEO action 3
review your local analyticsgooglecomplaces
SEO action 4
setup google profiles for you amp your businessgooglecomprofiles
SEO we all want to be 1
but we canrsquot all be number one
SEO select the right keywords
Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic
SEO action 5
bull poll your customer facing employees ask who are your clients
bull write down what you really do amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
SEO technical considerations
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
SEO action 6
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
SEO all backlinks arenrsquot equal
why do we want backlinks
bull visibility brand recognition
bull traffic generation linkbait(to pages or our site)
bull to encourage page or site indexing
bull increase page rank authority to impact SERPs
bull because someone told you to get them
SEO action 7
bull ask Suppliers for backlinks
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull look for places to post your site or site RSS feed
SMO action 8
grab your brand
bull mass id check with namechkcom
SEO action 9
article awareness distributing RSS
bull social visibility mybloglogcom
SEO action 10
network your brand
bull join some groups on ningcom amp linkedincom
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
SEO action 11
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
SEO upcoming NetCentered Marketing
join Mark Burke amp Matt Nickols for our upcoming
NetCentered Marketing SeminarTuesday December 7th NetCentered Marketing Seminar RSVP
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
18778174442
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO optimization marketing or visibility
- SEO technical onsite amp offsite factors
- SEO winning requires knowledge
- SEO architecture matters
- SEO is it the intent winner
- SEO visibility is online currency
- SEO are you in trouble
- SEO keep moving forward
- SEO google mayday
- SEO google caffeine data center change
- SEO bing + yahoo = binghoo
- SEO bing + facebook = social SERPs
- SEO whatrsquos what
- SEO google instant
- SEO all things being equal
- SEO action 1
- SEO be local if local
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 5
- SEO irsquove nothing to write
- SEO technical considerations
- SEO technical considerations
- SEO action 6
- SEO internal linking donrsquot click here
- SEO all backlinks arenrsquot equal
- SEO action 7
- SMO action 8
- SEO action 9
- SEO action 10
- SEO did it work do it again
- SEO action 11
- SEO upcoming NetCentered Marketing
- Well Help You Master Internet Marketing
- Slide Number 40
-
big year for search engine changesgoogle alone uses over 200 criteriasignals for ranking site pages
performs over 6000 tests and subsequently changes over 400 algorithms per year
a few google changes in 2010bull real time search if something is trending you will see itbull forced customized (personalized) search
if yoursquore logged in you see customized results with social circle included
bull webmaster console removed pagerank added Labs which includes site performance fetch as googlebot and malware detail tools
bull normal (xml) sitemaps news sitemaps video sitemaps
SEO keep moving forward
SEO google mayday
google mayday (April 28th ndash May 3rd)
bull no human intervention all algorithmic
bull looking for signals of QUALITY
bull deep page content crawling
bull looking for best sites for long-tailed queries
bull not from the webspam team
SEO google caffeine data center change
google caffeine (June 8th)
bull 50 fresher results over previous index
bull over 100 million gig of storage
bull emphasis on indexing speed
bull emphasis on freshness and frequency
bull continuous updating globally
SEO bing + yahoo = binghoo
did you know will it change what your doing
bull yahoo has switched to bing SERP results(started in July completed Aug 24th)
according to nielsen company that puts binghoo at 26
SEO bing + facebook = social SERPs
did you know how will it change your companies facebookparticipation
SEO whatrsquos what
there are many ways google presents results
SEO google instant
how will google instant change SEObull long tail short tail keyword phrases traffic adsense impressionshellip
SEO all things being equal
there are over 200 criteria so you must do competitive
analysis to maximize your return on efforts
SEO action 1
bull create a list of competitors sites
bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp
bull develop a plan to win or call in reinforcements
SEO be local if local
bull mobile device ldquolocal searchesrdquo on the risebull local search instills high confidence with searchersbull social applications like brightkite foursquare gowalla
SEO action 2
grab your local listingsgetlistedorg
SEO action 3
review your local analyticsgooglecomplaces
SEO action 4
setup google profiles for you amp your businessgooglecomprofiles
SEO we all want to be 1
but we canrsquot all be number one
SEO select the right keywords
Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic
SEO action 5
bull poll your customer facing employees ask who are your clients
bull write down what you really do amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
SEO technical considerations
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
SEO action 6
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
SEO all backlinks arenrsquot equal
why do we want backlinks
bull visibility brand recognition
bull traffic generation linkbait(to pages or our site)
bull to encourage page or site indexing
bull increase page rank authority to impact SERPs
bull because someone told you to get them
SEO action 7
bull ask Suppliers for backlinks
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull look for places to post your site or site RSS feed
SMO action 8
grab your brand
bull mass id check with namechkcom
SEO action 9
article awareness distributing RSS
bull social visibility mybloglogcom
SEO action 10
network your brand
bull join some groups on ningcom amp linkedincom
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
SEO action 11
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
SEO upcoming NetCentered Marketing
join Mark Burke amp Matt Nickols for our upcoming
NetCentered Marketing SeminarTuesday December 7th NetCentered Marketing Seminar RSVP
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
18778174442
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO optimization marketing or visibility
- SEO technical onsite amp offsite factors
- SEO winning requires knowledge
- SEO architecture matters
- SEO is it the intent winner
- SEO visibility is online currency
- SEO are you in trouble
- SEO keep moving forward
- SEO google mayday
- SEO google caffeine data center change
- SEO bing + yahoo = binghoo
- SEO bing + facebook = social SERPs
- SEO whatrsquos what
- SEO google instant
- SEO all things being equal
- SEO action 1
- SEO be local if local
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 5
- SEO irsquove nothing to write
- SEO technical considerations
- SEO technical considerations
- SEO action 6
- SEO internal linking donrsquot click here
- SEO all backlinks arenrsquot equal
- SEO action 7
- SMO action 8
- SEO action 9
- SEO action 10
- SEO did it work do it again
- SEO action 11
- SEO upcoming NetCentered Marketing
- Well Help You Master Internet Marketing
- Slide Number 40
-
SEO google mayday
google mayday (April 28th ndash May 3rd)
bull no human intervention all algorithmic
bull looking for signals of QUALITY
bull deep page content crawling
bull looking for best sites for long-tailed queries
bull not from the webspam team
SEO google caffeine data center change
google caffeine (June 8th)
bull 50 fresher results over previous index
bull over 100 million gig of storage
bull emphasis on indexing speed
bull emphasis on freshness and frequency
bull continuous updating globally
SEO bing + yahoo = binghoo
did you know will it change what your doing
bull yahoo has switched to bing SERP results(started in July completed Aug 24th)
according to nielsen company that puts binghoo at 26
SEO bing + facebook = social SERPs
did you know how will it change your companies facebookparticipation
SEO whatrsquos what
there are many ways google presents results
SEO google instant
how will google instant change SEObull long tail short tail keyword phrases traffic adsense impressionshellip
SEO all things being equal
there are over 200 criteria so you must do competitive
analysis to maximize your return on efforts
SEO action 1
bull create a list of competitors sites
bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp
bull develop a plan to win or call in reinforcements
SEO be local if local
bull mobile device ldquolocal searchesrdquo on the risebull local search instills high confidence with searchersbull social applications like brightkite foursquare gowalla
SEO action 2
grab your local listingsgetlistedorg
SEO action 3
review your local analyticsgooglecomplaces
SEO action 4
setup google profiles for you amp your businessgooglecomprofiles
SEO we all want to be 1
but we canrsquot all be number one
SEO select the right keywords
Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic
SEO action 5
bull poll your customer facing employees ask who are your clients
bull write down what you really do amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
SEO technical considerations
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
SEO action 6
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
SEO all backlinks arenrsquot equal
why do we want backlinks
bull visibility brand recognition
bull traffic generation linkbait(to pages or our site)
bull to encourage page or site indexing
bull increase page rank authority to impact SERPs
bull because someone told you to get them
SEO action 7
bull ask Suppliers for backlinks
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull look for places to post your site or site RSS feed
SMO action 8
grab your brand
bull mass id check with namechkcom
SEO action 9
article awareness distributing RSS
bull social visibility mybloglogcom
SEO action 10
network your brand
bull join some groups on ningcom amp linkedincom
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
SEO action 11
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
SEO upcoming NetCentered Marketing
join Mark Burke amp Matt Nickols for our upcoming
NetCentered Marketing SeminarTuesday December 7th NetCentered Marketing Seminar RSVP
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
18778174442
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO optimization marketing or visibility
- SEO technical onsite amp offsite factors
- SEO winning requires knowledge
- SEO architecture matters
- SEO is it the intent winner
- SEO visibility is online currency
- SEO are you in trouble
- SEO keep moving forward
- SEO google mayday
- SEO google caffeine data center change
- SEO bing + yahoo = binghoo
- SEO bing + facebook = social SERPs
- SEO whatrsquos what
- SEO google instant
- SEO all things being equal
- SEO action 1
- SEO be local if local
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 5
- SEO irsquove nothing to write
- SEO technical considerations
- SEO technical considerations
- SEO action 6
- SEO internal linking donrsquot click here
- SEO all backlinks arenrsquot equal
- SEO action 7
- SMO action 8
- SEO action 9
- SEO action 10
- SEO did it work do it again
- SEO action 11
- SEO upcoming NetCentered Marketing
- Well Help You Master Internet Marketing
- Slide Number 40
-
SEO google caffeine data center change
google caffeine (June 8th)
bull 50 fresher results over previous index
bull over 100 million gig of storage
bull emphasis on indexing speed
bull emphasis on freshness and frequency
bull continuous updating globally
SEO bing + yahoo = binghoo
did you know will it change what your doing
bull yahoo has switched to bing SERP results(started in July completed Aug 24th)
according to nielsen company that puts binghoo at 26
SEO bing + facebook = social SERPs
did you know how will it change your companies facebookparticipation
SEO whatrsquos what
there are many ways google presents results
SEO google instant
how will google instant change SEObull long tail short tail keyword phrases traffic adsense impressionshellip
SEO all things being equal
there are over 200 criteria so you must do competitive
analysis to maximize your return on efforts
SEO action 1
bull create a list of competitors sites
bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp
bull develop a plan to win or call in reinforcements
SEO be local if local
bull mobile device ldquolocal searchesrdquo on the risebull local search instills high confidence with searchersbull social applications like brightkite foursquare gowalla
SEO action 2
grab your local listingsgetlistedorg
SEO action 3
review your local analyticsgooglecomplaces
SEO action 4
setup google profiles for you amp your businessgooglecomprofiles
SEO we all want to be 1
but we canrsquot all be number one
SEO select the right keywords
Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic
SEO action 5
bull poll your customer facing employees ask who are your clients
bull write down what you really do amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
SEO technical considerations
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
SEO action 6
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
SEO all backlinks arenrsquot equal
why do we want backlinks
bull visibility brand recognition
bull traffic generation linkbait(to pages or our site)
bull to encourage page or site indexing
bull increase page rank authority to impact SERPs
bull because someone told you to get them
SEO action 7
bull ask Suppliers for backlinks
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull look for places to post your site or site RSS feed
SMO action 8
grab your brand
bull mass id check with namechkcom
SEO action 9
article awareness distributing RSS
bull social visibility mybloglogcom
SEO action 10
network your brand
bull join some groups on ningcom amp linkedincom
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
SEO action 11
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
SEO upcoming NetCentered Marketing
join Mark Burke amp Matt Nickols for our upcoming
NetCentered Marketing SeminarTuesday December 7th NetCentered Marketing Seminar RSVP
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
18778174442
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO optimization marketing or visibility
- SEO technical onsite amp offsite factors
- SEO winning requires knowledge
- SEO architecture matters
- SEO is it the intent winner
- SEO visibility is online currency
- SEO are you in trouble
- SEO keep moving forward
- SEO google mayday
- SEO google caffeine data center change
- SEO bing + yahoo = binghoo
- SEO bing + facebook = social SERPs
- SEO whatrsquos what
- SEO google instant
- SEO all things being equal
- SEO action 1
- SEO be local if local
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 5
- SEO irsquove nothing to write
- SEO technical considerations
- SEO technical considerations
- SEO action 6
- SEO internal linking donrsquot click here
- SEO all backlinks arenrsquot equal
- SEO action 7
- SMO action 8
- SEO action 9
- SEO action 10
- SEO did it work do it again
- SEO action 11
- SEO upcoming NetCentered Marketing
- Well Help You Master Internet Marketing
- Slide Number 40
-
SEO bing + yahoo = binghoo
did you know will it change what your doing
bull yahoo has switched to bing SERP results(started in July completed Aug 24th)
according to nielsen company that puts binghoo at 26
SEO bing + facebook = social SERPs
did you know how will it change your companies facebookparticipation
SEO whatrsquos what
there are many ways google presents results
SEO google instant
how will google instant change SEObull long tail short tail keyword phrases traffic adsense impressionshellip
SEO all things being equal
there are over 200 criteria so you must do competitive
analysis to maximize your return on efforts
SEO action 1
bull create a list of competitors sites
bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp
bull develop a plan to win or call in reinforcements
SEO be local if local
bull mobile device ldquolocal searchesrdquo on the risebull local search instills high confidence with searchersbull social applications like brightkite foursquare gowalla
SEO action 2
grab your local listingsgetlistedorg
SEO action 3
review your local analyticsgooglecomplaces
SEO action 4
setup google profiles for you amp your businessgooglecomprofiles
SEO we all want to be 1
but we canrsquot all be number one
SEO select the right keywords
Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic
SEO action 5
bull poll your customer facing employees ask who are your clients
bull write down what you really do amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
SEO technical considerations
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
SEO action 6
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
SEO all backlinks arenrsquot equal
why do we want backlinks
bull visibility brand recognition
bull traffic generation linkbait(to pages or our site)
bull to encourage page or site indexing
bull increase page rank authority to impact SERPs
bull because someone told you to get them
SEO action 7
bull ask Suppliers for backlinks
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull look for places to post your site or site RSS feed
SMO action 8
grab your brand
bull mass id check with namechkcom
SEO action 9
article awareness distributing RSS
bull social visibility mybloglogcom
SEO action 10
network your brand
bull join some groups on ningcom amp linkedincom
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
SEO action 11
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
SEO upcoming NetCentered Marketing
join Mark Burke amp Matt Nickols for our upcoming
NetCentered Marketing SeminarTuesday December 7th NetCentered Marketing Seminar RSVP
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
18778174442
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO optimization marketing or visibility
- SEO technical onsite amp offsite factors
- SEO winning requires knowledge
- SEO architecture matters
- SEO is it the intent winner
- SEO visibility is online currency
- SEO are you in trouble
- SEO keep moving forward
- SEO google mayday
- SEO google caffeine data center change
- SEO bing + yahoo = binghoo
- SEO bing + facebook = social SERPs
- SEO whatrsquos what
- SEO google instant
- SEO all things being equal
- SEO action 1
- SEO be local if local
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 5
- SEO irsquove nothing to write
- SEO technical considerations
- SEO technical considerations
- SEO action 6
- SEO internal linking donrsquot click here
- SEO all backlinks arenrsquot equal
- SEO action 7
- SMO action 8
- SEO action 9
- SEO action 10
- SEO did it work do it again
- SEO action 11
- SEO upcoming NetCentered Marketing
- Well Help You Master Internet Marketing
- Slide Number 40
-
SEO bing + facebook = social SERPs
did you know how will it change your companies facebookparticipation
SEO whatrsquos what
there are many ways google presents results
SEO google instant
how will google instant change SEObull long tail short tail keyword phrases traffic adsense impressionshellip
SEO all things being equal
there are over 200 criteria so you must do competitive
analysis to maximize your return on efforts
SEO action 1
bull create a list of competitors sites
bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp
bull develop a plan to win or call in reinforcements
SEO be local if local
bull mobile device ldquolocal searchesrdquo on the risebull local search instills high confidence with searchersbull social applications like brightkite foursquare gowalla
SEO action 2
grab your local listingsgetlistedorg
SEO action 3
review your local analyticsgooglecomplaces
SEO action 4
setup google profiles for you amp your businessgooglecomprofiles
SEO we all want to be 1
but we canrsquot all be number one
SEO select the right keywords
Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic
SEO action 5
bull poll your customer facing employees ask who are your clients
bull write down what you really do amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
SEO technical considerations
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
SEO action 6
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
SEO all backlinks arenrsquot equal
why do we want backlinks
bull visibility brand recognition
bull traffic generation linkbait(to pages or our site)
bull to encourage page or site indexing
bull increase page rank authority to impact SERPs
bull because someone told you to get them
SEO action 7
bull ask Suppliers for backlinks
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull look for places to post your site or site RSS feed
SMO action 8
grab your brand
bull mass id check with namechkcom
SEO action 9
article awareness distributing RSS
bull social visibility mybloglogcom
SEO action 10
network your brand
bull join some groups on ningcom amp linkedincom
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
SEO action 11
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
SEO upcoming NetCentered Marketing
join Mark Burke amp Matt Nickols for our upcoming
NetCentered Marketing SeminarTuesday December 7th NetCentered Marketing Seminar RSVP
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
18778174442
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO optimization marketing or visibility
- SEO technical onsite amp offsite factors
- SEO winning requires knowledge
- SEO architecture matters
- SEO is it the intent winner
- SEO visibility is online currency
- SEO are you in trouble
- SEO keep moving forward
- SEO google mayday
- SEO google caffeine data center change
- SEO bing + yahoo = binghoo
- SEO bing + facebook = social SERPs
- SEO whatrsquos what
- SEO google instant
- SEO all things being equal
- SEO action 1
- SEO be local if local
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 5
- SEO irsquove nothing to write
- SEO technical considerations
- SEO technical considerations
- SEO action 6
- SEO internal linking donrsquot click here
- SEO all backlinks arenrsquot equal
- SEO action 7
- SMO action 8
- SEO action 9
- SEO action 10
- SEO did it work do it again
- SEO action 11
- SEO upcoming NetCentered Marketing
- Well Help You Master Internet Marketing
- Slide Number 40
-
SEO whatrsquos what
there are many ways google presents results
SEO google instant
how will google instant change SEObull long tail short tail keyword phrases traffic adsense impressionshellip
SEO all things being equal
there are over 200 criteria so you must do competitive
analysis to maximize your return on efforts
SEO action 1
bull create a list of competitors sites
bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp
bull develop a plan to win or call in reinforcements
SEO be local if local
bull mobile device ldquolocal searchesrdquo on the risebull local search instills high confidence with searchersbull social applications like brightkite foursquare gowalla
SEO action 2
grab your local listingsgetlistedorg
SEO action 3
review your local analyticsgooglecomplaces
SEO action 4
setup google profiles for you amp your businessgooglecomprofiles
SEO we all want to be 1
but we canrsquot all be number one
SEO select the right keywords
Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic
SEO action 5
bull poll your customer facing employees ask who are your clients
bull write down what you really do amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
SEO technical considerations
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
SEO action 6
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
SEO all backlinks arenrsquot equal
why do we want backlinks
bull visibility brand recognition
bull traffic generation linkbait(to pages or our site)
bull to encourage page or site indexing
bull increase page rank authority to impact SERPs
bull because someone told you to get them
SEO action 7
bull ask Suppliers for backlinks
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull look for places to post your site or site RSS feed
SMO action 8
grab your brand
bull mass id check with namechkcom
SEO action 9
article awareness distributing RSS
bull social visibility mybloglogcom
SEO action 10
network your brand
bull join some groups on ningcom amp linkedincom
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
SEO action 11
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
SEO upcoming NetCentered Marketing
join Mark Burke amp Matt Nickols for our upcoming
NetCentered Marketing SeminarTuesday December 7th NetCentered Marketing Seminar RSVP
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
18778174442
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO optimization marketing or visibility
- SEO technical onsite amp offsite factors
- SEO winning requires knowledge
- SEO architecture matters
- SEO is it the intent winner
- SEO visibility is online currency
- SEO are you in trouble
- SEO keep moving forward
- SEO google mayday
- SEO google caffeine data center change
- SEO bing + yahoo = binghoo
- SEO bing + facebook = social SERPs
- SEO whatrsquos what
- SEO google instant
- SEO all things being equal
- SEO action 1
- SEO be local if local
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 5
- SEO irsquove nothing to write
- SEO technical considerations
- SEO technical considerations
- SEO action 6
- SEO internal linking donrsquot click here
- SEO all backlinks arenrsquot equal
- SEO action 7
- SMO action 8
- SEO action 9
- SEO action 10
- SEO did it work do it again
- SEO action 11
- SEO upcoming NetCentered Marketing
- Well Help You Master Internet Marketing
- Slide Number 40
-
SEO google instant
how will google instant change SEObull long tail short tail keyword phrases traffic adsense impressionshellip
SEO all things being equal
there are over 200 criteria so you must do competitive
analysis to maximize your return on efforts
SEO action 1
bull create a list of competitors sites
bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp
bull develop a plan to win or call in reinforcements
SEO be local if local
bull mobile device ldquolocal searchesrdquo on the risebull local search instills high confidence with searchersbull social applications like brightkite foursquare gowalla
SEO action 2
grab your local listingsgetlistedorg
SEO action 3
review your local analyticsgooglecomplaces
SEO action 4
setup google profiles for you amp your businessgooglecomprofiles
SEO we all want to be 1
but we canrsquot all be number one
SEO select the right keywords
Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic
SEO action 5
bull poll your customer facing employees ask who are your clients
bull write down what you really do amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
SEO technical considerations
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
SEO action 6
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
SEO all backlinks arenrsquot equal
why do we want backlinks
bull visibility brand recognition
bull traffic generation linkbait(to pages or our site)
bull to encourage page or site indexing
bull increase page rank authority to impact SERPs
bull because someone told you to get them
SEO action 7
bull ask Suppliers for backlinks
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull look for places to post your site or site RSS feed
SMO action 8
grab your brand
bull mass id check with namechkcom
SEO action 9
article awareness distributing RSS
bull social visibility mybloglogcom
SEO action 10
network your brand
bull join some groups on ningcom amp linkedincom
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
SEO action 11
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
SEO upcoming NetCentered Marketing
join Mark Burke amp Matt Nickols for our upcoming
NetCentered Marketing SeminarTuesday December 7th NetCentered Marketing Seminar RSVP
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
18778174442
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO optimization marketing or visibility
- SEO technical onsite amp offsite factors
- SEO winning requires knowledge
- SEO architecture matters
- SEO is it the intent winner
- SEO visibility is online currency
- SEO are you in trouble
- SEO keep moving forward
- SEO google mayday
- SEO google caffeine data center change
- SEO bing + yahoo = binghoo
- SEO bing + facebook = social SERPs
- SEO whatrsquos what
- SEO google instant
- SEO all things being equal
- SEO action 1
- SEO be local if local
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 5
- SEO irsquove nothing to write
- SEO technical considerations
- SEO technical considerations
- SEO action 6
- SEO internal linking donrsquot click here
- SEO all backlinks arenrsquot equal
- SEO action 7
- SMO action 8
- SEO action 9
- SEO action 10
- SEO did it work do it again
- SEO action 11
- SEO upcoming NetCentered Marketing
- Well Help You Master Internet Marketing
- Slide Number 40
-
SEO all things being equal
there are over 200 criteria so you must do competitive
analysis to maximize your return on efforts
SEO action 1
bull create a list of competitors sites
bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp
bull develop a plan to win or call in reinforcements
SEO be local if local
bull mobile device ldquolocal searchesrdquo on the risebull local search instills high confidence with searchersbull social applications like brightkite foursquare gowalla
SEO action 2
grab your local listingsgetlistedorg
SEO action 3
review your local analyticsgooglecomplaces
SEO action 4
setup google profiles for you amp your businessgooglecomprofiles
SEO we all want to be 1
but we canrsquot all be number one
SEO select the right keywords
Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic
SEO action 5
bull poll your customer facing employees ask who are your clients
bull write down what you really do amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
SEO technical considerations
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
SEO action 6
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
SEO all backlinks arenrsquot equal
why do we want backlinks
bull visibility brand recognition
bull traffic generation linkbait(to pages or our site)
bull to encourage page or site indexing
bull increase page rank authority to impact SERPs
bull because someone told you to get them
SEO action 7
bull ask Suppliers for backlinks
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull look for places to post your site or site RSS feed
SMO action 8
grab your brand
bull mass id check with namechkcom
SEO action 9
article awareness distributing RSS
bull social visibility mybloglogcom
SEO action 10
network your brand
bull join some groups on ningcom amp linkedincom
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
SEO action 11
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
SEO upcoming NetCentered Marketing
join Mark Burke amp Matt Nickols for our upcoming
NetCentered Marketing SeminarTuesday December 7th NetCentered Marketing Seminar RSVP
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
18778174442
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO optimization marketing or visibility
- SEO technical onsite amp offsite factors
- SEO winning requires knowledge
- SEO architecture matters
- SEO is it the intent winner
- SEO visibility is online currency
- SEO are you in trouble
- SEO keep moving forward
- SEO google mayday
- SEO google caffeine data center change
- SEO bing + yahoo = binghoo
- SEO bing + facebook = social SERPs
- SEO whatrsquos what
- SEO google instant
- SEO all things being equal
- SEO action 1
- SEO be local if local
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 5
- SEO irsquove nothing to write
- SEO technical considerations
- SEO technical considerations
- SEO action 6
- SEO internal linking donrsquot click here
- SEO all backlinks arenrsquot equal
- SEO action 7
- SMO action 8
- SEO action 9
- SEO action 10
- SEO did it work do it again
- SEO action 11
- SEO upcoming NetCentered Marketing
- Well Help You Master Internet Marketing
- Slide Number 40
-
SEO action 1
bull create a list of competitors sites
bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp
bull develop a plan to win or call in reinforcements
SEO be local if local
bull mobile device ldquolocal searchesrdquo on the risebull local search instills high confidence with searchersbull social applications like brightkite foursquare gowalla
SEO action 2
grab your local listingsgetlistedorg
SEO action 3
review your local analyticsgooglecomplaces
SEO action 4
setup google profiles for you amp your businessgooglecomprofiles
SEO we all want to be 1
but we canrsquot all be number one
SEO select the right keywords
Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic
SEO action 5
bull poll your customer facing employees ask who are your clients
bull write down what you really do amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
SEO technical considerations
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
SEO action 6
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
SEO all backlinks arenrsquot equal
why do we want backlinks
bull visibility brand recognition
bull traffic generation linkbait(to pages or our site)
bull to encourage page or site indexing
bull increase page rank authority to impact SERPs
bull because someone told you to get them
SEO action 7
bull ask Suppliers for backlinks
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull look for places to post your site or site RSS feed
SMO action 8
grab your brand
bull mass id check with namechkcom
SEO action 9
article awareness distributing RSS
bull social visibility mybloglogcom
SEO action 10
network your brand
bull join some groups on ningcom amp linkedincom
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
SEO action 11
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
SEO upcoming NetCentered Marketing
join Mark Burke amp Matt Nickols for our upcoming
NetCentered Marketing SeminarTuesday December 7th NetCentered Marketing Seminar RSVP
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
18778174442
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO optimization marketing or visibility
- SEO technical onsite amp offsite factors
- SEO winning requires knowledge
- SEO architecture matters
- SEO is it the intent winner
- SEO visibility is online currency
- SEO are you in trouble
- SEO keep moving forward
- SEO google mayday
- SEO google caffeine data center change
- SEO bing + yahoo = binghoo
- SEO bing + facebook = social SERPs
- SEO whatrsquos what
- SEO google instant
- SEO all things being equal
- SEO action 1
- SEO be local if local
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 5
- SEO irsquove nothing to write
- SEO technical considerations
- SEO technical considerations
- SEO action 6
- SEO internal linking donrsquot click here
- SEO all backlinks arenrsquot equal
- SEO action 7
- SMO action 8
- SEO action 9
- SEO action 10
- SEO did it work do it again
- SEO action 11
- SEO upcoming NetCentered Marketing
- Well Help You Master Internet Marketing
- Slide Number 40
-
SEO be local if local
bull mobile device ldquolocal searchesrdquo on the risebull local search instills high confidence with searchersbull social applications like brightkite foursquare gowalla
SEO action 2
grab your local listingsgetlistedorg
SEO action 3
review your local analyticsgooglecomplaces
SEO action 4
setup google profiles for you amp your businessgooglecomprofiles
SEO we all want to be 1
but we canrsquot all be number one
SEO select the right keywords
Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic
SEO action 5
bull poll your customer facing employees ask who are your clients
bull write down what you really do amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
SEO technical considerations
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
SEO action 6
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
SEO all backlinks arenrsquot equal
why do we want backlinks
bull visibility brand recognition
bull traffic generation linkbait(to pages or our site)
bull to encourage page or site indexing
bull increase page rank authority to impact SERPs
bull because someone told you to get them
SEO action 7
bull ask Suppliers for backlinks
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull look for places to post your site or site RSS feed
SMO action 8
grab your brand
bull mass id check with namechkcom
SEO action 9
article awareness distributing RSS
bull social visibility mybloglogcom
SEO action 10
network your brand
bull join some groups on ningcom amp linkedincom
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
SEO action 11
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
SEO upcoming NetCentered Marketing
join Mark Burke amp Matt Nickols for our upcoming
NetCentered Marketing SeminarTuesday December 7th NetCentered Marketing Seminar RSVP
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
18778174442
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO optimization marketing or visibility
- SEO technical onsite amp offsite factors
- SEO winning requires knowledge
- SEO architecture matters
- SEO is it the intent winner
- SEO visibility is online currency
- SEO are you in trouble
- SEO keep moving forward
- SEO google mayday
- SEO google caffeine data center change
- SEO bing + yahoo = binghoo
- SEO bing + facebook = social SERPs
- SEO whatrsquos what
- SEO google instant
- SEO all things being equal
- SEO action 1
- SEO be local if local
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 5
- SEO irsquove nothing to write
- SEO technical considerations
- SEO technical considerations
- SEO action 6
- SEO internal linking donrsquot click here
- SEO all backlinks arenrsquot equal
- SEO action 7
- SMO action 8
- SEO action 9
- SEO action 10
- SEO did it work do it again
- SEO action 11
- SEO upcoming NetCentered Marketing
- Well Help You Master Internet Marketing
- Slide Number 40
-
SEO action 2
grab your local listingsgetlistedorg
SEO action 3
review your local analyticsgooglecomplaces
SEO action 4
setup google profiles for you amp your businessgooglecomprofiles
SEO we all want to be 1
but we canrsquot all be number one
SEO select the right keywords
Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic
SEO action 5
bull poll your customer facing employees ask who are your clients
bull write down what you really do amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
SEO technical considerations
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
SEO action 6
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
SEO all backlinks arenrsquot equal
why do we want backlinks
bull visibility brand recognition
bull traffic generation linkbait(to pages or our site)
bull to encourage page or site indexing
bull increase page rank authority to impact SERPs
bull because someone told you to get them
SEO action 7
bull ask Suppliers for backlinks
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull look for places to post your site or site RSS feed
SMO action 8
grab your brand
bull mass id check with namechkcom
SEO action 9
article awareness distributing RSS
bull social visibility mybloglogcom
SEO action 10
network your brand
bull join some groups on ningcom amp linkedincom
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
SEO action 11
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
SEO upcoming NetCentered Marketing
join Mark Burke amp Matt Nickols for our upcoming
NetCentered Marketing SeminarTuesday December 7th NetCentered Marketing Seminar RSVP
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
18778174442
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO optimization marketing or visibility
- SEO technical onsite amp offsite factors
- SEO winning requires knowledge
- SEO architecture matters
- SEO is it the intent winner
- SEO visibility is online currency
- SEO are you in trouble
- SEO keep moving forward
- SEO google mayday
- SEO google caffeine data center change
- SEO bing + yahoo = binghoo
- SEO bing + facebook = social SERPs
- SEO whatrsquos what
- SEO google instant
- SEO all things being equal
- SEO action 1
- SEO be local if local
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 5
- SEO irsquove nothing to write
- SEO technical considerations
- SEO technical considerations
- SEO action 6
- SEO internal linking donrsquot click here
- SEO all backlinks arenrsquot equal
- SEO action 7
- SMO action 8
- SEO action 9
- SEO action 10
- SEO did it work do it again
- SEO action 11
- SEO upcoming NetCentered Marketing
- Well Help You Master Internet Marketing
- Slide Number 40
-
SEO action 3
review your local analyticsgooglecomplaces
SEO action 4
setup google profiles for you amp your businessgooglecomprofiles
SEO we all want to be 1
but we canrsquot all be number one
SEO select the right keywords
Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic
SEO action 5
bull poll your customer facing employees ask who are your clients
bull write down what you really do amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
SEO technical considerations
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
SEO action 6
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
SEO all backlinks arenrsquot equal
why do we want backlinks
bull visibility brand recognition
bull traffic generation linkbait(to pages or our site)
bull to encourage page or site indexing
bull increase page rank authority to impact SERPs
bull because someone told you to get them
SEO action 7
bull ask Suppliers for backlinks
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull look for places to post your site or site RSS feed
SMO action 8
grab your brand
bull mass id check with namechkcom
SEO action 9
article awareness distributing RSS
bull social visibility mybloglogcom
SEO action 10
network your brand
bull join some groups on ningcom amp linkedincom
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
SEO action 11
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
SEO upcoming NetCentered Marketing
join Mark Burke amp Matt Nickols for our upcoming
NetCentered Marketing SeminarTuesday December 7th NetCentered Marketing Seminar RSVP
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
18778174442
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO optimization marketing or visibility
- SEO technical onsite amp offsite factors
- SEO winning requires knowledge
- SEO architecture matters
- SEO is it the intent winner
- SEO visibility is online currency
- SEO are you in trouble
- SEO keep moving forward
- SEO google mayday
- SEO google caffeine data center change
- SEO bing + yahoo = binghoo
- SEO bing + facebook = social SERPs
- SEO whatrsquos what
- SEO google instant
- SEO all things being equal
- SEO action 1
- SEO be local if local
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 5
- SEO irsquove nothing to write
- SEO technical considerations
- SEO technical considerations
- SEO action 6
- SEO internal linking donrsquot click here
- SEO all backlinks arenrsquot equal
- SEO action 7
- SMO action 8
- SEO action 9
- SEO action 10
- SEO did it work do it again
- SEO action 11
- SEO upcoming NetCentered Marketing
- Well Help You Master Internet Marketing
- Slide Number 40
-
SEO action 4
setup google profiles for you amp your businessgooglecomprofiles
SEO we all want to be 1
but we canrsquot all be number one
SEO select the right keywords
Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic
SEO action 5
bull poll your customer facing employees ask who are your clients
bull write down what you really do amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
SEO technical considerations
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
SEO action 6
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
SEO all backlinks arenrsquot equal
why do we want backlinks
bull visibility brand recognition
bull traffic generation linkbait(to pages or our site)
bull to encourage page or site indexing
bull increase page rank authority to impact SERPs
bull because someone told you to get them
SEO action 7
bull ask Suppliers for backlinks
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull look for places to post your site or site RSS feed
SMO action 8
grab your brand
bull mass id check with namechkcom
SEO action 9
article awareness distributing RSS
bull social visibility mybloglogcom
SEO action 10
network your brand
bull join some groups on ningcom amp linkedincom
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
SEO action 11
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
SEO upcoming NetCentered Marketing
join Mark Burke amp Matt Nickols for our upcoming
NetCentered Marketing SeminarTuesday December 7th NetCentered Marketing Seminar RSVP
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
18778174442
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO optimization marketing or visibility
- SEO technical onsite amp offsite factors
- SEO winning requires knowledge
- SEO architecture matters
- SEO is it the intent winner
- SEO visibility is online currency
- SEO are you in trouble
- SEO keep moving forward
- SEO google mayday
- SEO google caffeine data center change
- SEO bing + yahoo = binghoo
- SEO bing + facebook = social SERPs
- SEO whatrsquos what
- SEO google instant
- SEO all things being equal
- SEO action 1
- SEO be local if local
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 5
- SEO irsquove nothing to write
- SEO technical considerations
- SEO technical considerations
- SEO action 6
- SEO internal linking donrsquot click here
- SEO all backlinks arenrsquot equal
- SEO action 7
- SMO action 8
- SEO action 9
- SEO action 10
- SEO did it work do it again
- SEO action 11
- SEO upcoming NetCentered Marketing
- Well Help You Master Internet Marketing
- Slide Number 40
-
SEO we all want to be 1
but we canrsquot all be number one
SEO select the right keywords
Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic
SEO action 5
bull poll your customer facing employees ask who are your clients
bull write down what you really do amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
SEO technical considerations
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
SEO action 6
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
SEO all backlinks arenrsquot equal
why do we want backlinks
bull visibility brand recognition
bull traffic generation linkbait(to pages or our site)
bull to encourage page or site indexing
bull increase page rank authority to impact SERPs
bull because someone told you to get them
SEO action 7
bull ask Suppliers for backlinks
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull look for places to post your site or site RSS feed
SMO action 8
grab your brand
bull mass id check with namechkcom
SEO action 9
article awareness distributing RSS
bull social visibility mybloglogcom
SEO action 10
network your brand
bull join some groups on ningcom amp linkedincom
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
SEO action 11
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
SEO upcoming NetCentered Marketing
join Mark Burke amp Matt Nickols for our upcoming
NetCentered Marketing SeminarTuesday December 7th NetCentered Marketing Seminar RSVP
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
18778174442
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO optimization marketing or visibility
- SEO technical onsite amp offsite factors
- SEO winning requires knowledge
- SEO architecture matters
- SEO is it the intent winner
- SEO visibility is online currency
- SEO are you in trouble
- SEO keep moving forward
- SEO google mayday
- SEO google caffeine data center change
- SEO bing + yahoo = binghoo
- SEO bing + facebook = social SERPs
- SEO whatrsquos what
- SEO google instant
- SEO all things being equal
- SEO action 1
- SEO be local if local
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 5
- SEO irsquove nothing to write
- SEO technical considerations
- SEO technical considerations
- SEO action 6
- SEO internal linking donrsquot click here
- SEO all backlinks arenrsquot equal
- SEO action 7
- SMO action 8
- SEO action 9
- SEO action 10
- SEO did it work do it again
- SEO action 11
- SEO upcoming NetCentered Marketing
- Well Help You Master Internet Marketing
- Slide Number 40
-
SEO select the right keywords
Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic
SEO action 5
bull poll your customer facing employees ask who are your clients
bull write down what you really do amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
SEO technical considerations
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
SEO action 6
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
SEO all backlinks arenrsquot equal
why do we want backlinks
bull visibility brand recognition
bull traffic generation linkbait(to pages or our site)
bull to encourage page or site indexing
bull increase page rank authority to impact SERPs
bull because someone told you to get them
SEO action 7
bull ask Suppliers for backlinks
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull look for places to post your site or site RSS feed
SMO action 8
grab your brand
bull mass id check with namechkcom
SEO action 9
article awareness distributing RSS
bull social visibility mybloglogcom
SEO action 10
network your brand
bull join some groups on ningcom amp linkedincom
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
SEO action 11
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
SEO upcoming NetCentered Marketing
join Mark Burke amp Matt Nickols for our upcoming
NetCentered Marketing SeminarTuesday December 7th NetCentered Marketing Seminar RSVP
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
18778174442
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO optimization marketing or visibility
- SEO technical onsite amp offsite factors
- SEO winning requires knowledge
- SEO architecture matters
- SEO is it the intent winner
- SEO visibility is online currency
- SEO are you in trouble
- SEO keep moving forward
- SEO google mayday
- SEO google caffeine data center change
- SEO bing + yahoo = binghoo
- SEO bing + facebook = social SERPs
- SEO whatrsquos what
- SEO google instant
- SEO all things being equal
- SEO action 1
- SEO be local if local
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 5
- SEO irsquove nothing to write
- SEO technical considerations
- SEO technical considerations
- SEO action 6
- SEO internal linking donrsquot click here
- SEO all backlinks arenrsquot equal
- SEO action 7
- SMO action 8
- SEO action 9
- SEO action 10
- SEO did it work do it again
- SEO action 11
- SEO upcoming NetCentered Marketing
- Well Help You Master Internet Marketing
- Slide Number 40
-
SEO action 5
bull poll your customer facing employees ask who are your clients
bull write down what you really do amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
SEO technical considerations
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
SEO action 6
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
SEO all backlinks arenrsquot equal
why do we want backlinks
bull visibility brand recognition
bull traffic generation linkbait(to pages or our site)
bull to encourage page or site indexing
bull increase page rank authority to impact SERPs
bull because someone told you to get them
SEO action 7
bull ask Suppliers for backlinks
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull look for places to post your site or site RSS feed
SMO action 8
grab your brand
bull mass id check with namechkcom
SEO action 9
article awareness distributing RSS
bull social visibility mybloglogcom
SEO action 10
network your brand
bull join some groups on ningcom amp linkedincom
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
SEO action 11
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
SEO upcoming NetCentered Marketing
join Mark Burke amp Matt Nickols for our upcoming
NetCentered Marketing SeminarTuesday December 7th NetCentered Marketing Seminar RSVP
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
18778174442
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO optimization marketing or visibility
- SEO technical onsite amp offsite factors
- SEO winning requires knowledge
- SEO architecture matters
- SEO is it the intent winner
- SEO visibility is online currency
- SEO are you in trouble
- SEO keep moving forward
- SEO google mayday
- SEO google caffeine data center change
- SEO bing + yahoo = binghoo
- SEO bing + facebook = social SERPs
- SEO whatrsquos what
- SEO google instant
- SEO all things being equal
- SEO action 1
- SEO be local if local
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 5
- SEO irsquove nothing to write
- SEO technical considerations
- SEO technical considerations
- SEO action 6
- SEO internal linking donrsquot click here
- SEO all backlinks arenrsquot equal
- SEO action 7
- SMO action 8
- SEO action 9
- SEO action 10
- SEO did it work do it again
- SEO action 11
- SEO upcoming NetCentered Marketing
- Well Help You Master Internet Marketing
- Slide Number 40
-
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
SEO technical considerations
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
SEO action 6
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
SEO all backlinks arenrsquot equal
why do we want backlinks
bull visibility brand recognition
bull traffic generation linkbait(to pages or our site)
bull to encourage page or site indexing
bull increase page rank authority to impact SERPs
bull because someone told you to get them
SEO action 7
bull ask Suppliers for backlinks
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull look for places to post your site or site RSS feed
SMO action 8
grab your brand
bull mass id check with namechkcom
SEO action 9
article awareness distributing RSS
bull social visibility mybloglogcom
SEO action 10
network your brand
bull join some groups on ningcom amp linkedincom
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
SEO action 11
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
SEO upcoming NetCentered Marketing
join Mark Burke amp Matt Nickols for our upcoming
NetCentered Marketing SeminarTuesday December 7th NetCentered Marketing Seminar RSVP
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
18778174442
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO optimization marketing or visibility
- SEO technical onsite amp offsite factors
- SEO winning requires knowledge
- SEO architecture matters
- SEO is it the intent winner
- SEO visibility is online currency
- SEO are you in trouble
- SEO keep moving forward
- SEO google mayday
- SEO google caffeine data center change
- SEO bing + yahoo = binghoo
- SEO bing + facebook = social SERPs
- SEO whatrsquos what
- SEO google instant
- SEO all things being equal
- SEO action 1
- SEO be local if local
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 5
- SEO irsquove nothing to write
- SEO technical considerations
- SEO technical considerations
- SEO action 6
- SEO internal linking donrsquot click here
- SEO all backlinks arenrsquot equal
- SEO action 7
- SMO action 8
- SEO action 9
- SEO action 10
- SEO did it work do it again
- SEO action 11
- SEO upcoming NetCentered Marketing
- Well Help You Master Internet Marketing
- Slide Number 40
-
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
SEO technical considerations
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
SEO action 6
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
SEO all backlinks arenrsquot equal
why do we want backlinks
bull visibility brand recognition
bull traffic generation linkbait(to pages or our site)
bull to encourage page or site indexing
bull increase page rank authority to impact SERPs
bull because someone told you to get them
SEO action 7
bull ask Suppliers for backlinks
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull look for places to post your site or site RSS feed
SMO action 8
grab your brand
bull mass id check with namechkcom
SEO action 9
article awareness distributing RSS
bull social visibility mybloglogcom
SEO action 10
network your brand
bull join some groups on ningcom amp linkedincom
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
SEO action 11
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
SEO upcoming NetCentered Marketing
join Mark Burke amp Matt Nickols for our upcoming
NetCentered Marketing SeminarTuesday December 7th NetCentered Marketing Seminar RSVP
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
18778174442
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO optimization marketing or visibility
- SEO technical onsite amp offsite factors
- SEO winning requires knowledge
- SEO architecture matters
- SEO is it the intent winner
- SEO visibility is online currency
- SEO are you in trouble
- SEO keep moving forward
- SEO google mayday
- SEO google caffeine data center change
- SEO bing + yahoo = binghoo
- SEO bing + facebook = social SERPs
- SEO whatrsquos what
- SEO google instant
- SEO all things being equal
- SEO action 1
- SEO be local if local
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 5
- SEO irsquove nothing to write
- SEO technical considerations
- SEO technical considerations
- SEO action 6
- SEO internal linking donrsquot click here
- SEO all backlinks arenrsquot equal
- SEO action 7
- SMO action 8
- SEO action 9
- SEO action 10
- SEO did it work do it again
- SEO action 11
- SEO upcoming NetCentered Marketing
- Well Help You Master Internet Marketing
- Slide Number 40
-
SEO technical considerations
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
SEO action 6
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
SEO all backlinks arenrsquot equal
why do we want backlinks
bull visibility brand recognition
bull traffic generation linkbait(to pages or our site)
bull to encourage page or site indexing
bull increase page rank authority to impact SERPs
bull because someone told you to get them
SEO action 7
bull ask Suppliers for backlinks
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull look for places to post your site or site RSS feed
SMO action 8
grab your brand
bull mass id check with namechkcom
SEO action 9
article awareness distributing RSS
bull social visibility mybloglogcom
SEO action 10
network your brand
bull join some groups on ningcom amp linkedincom
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
SEO action 11
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
SEO upcoming NetCentered Marketing
join Mark Burke amp Matt Nickols for our upcoming
NetCentered Marketing SeminarTuesday December 7th NetCentered Marketing Seminar RSVP
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
18778174442
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO optimization marketing or visibility
- SEO technical onsite amp offsite factors
- SEO winning requires knowledge
- SEO architecture matters
- SEO is it the intent winner
- SEO visibility is online currency
- SEO are you in trouble
- SEO keep moving forward
- SEO google mayday
- SEO google caffeine data center change
- SEO bing + yahoo = binghoo
- SEO bing + facebook = social SERPs
- SEO whatrsquos what
- SEO google instant
- SEO all things being equal
- SEO action 1
- SEO be local if local
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 5
- SEO irsquove nothing to write
- SEO technical considerations
- SEO technical considerations
- SEO action 6
- SEO internal linking donrsquot click here
- SEO all backlinks arenrsquot equal
- SEO action 7
- SMO action 8
- SEO action 9
- SEO action 10
- SEO did it work do it again
- SEO action 11
- SEO upcoming NetCentered Marketing
- Well Help You Master Internet Marketing
- Slide Number 40
-
SEO action 6
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
SEO all backlinks arenrsquot equal
why do we want backlinks
bull visibility brand recognition
bull traffic generation linkbait(to pages or our site)
bull to encourage page or site indexing
bull increase page rank authority to impact SERPs
bull because someone told you to get them
SEO action 7
bull ask Suppliers for backlinks
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull look for places to post your site or site RSS feed
SMO action 8
grab your brand
bull mass id check with namechkcom
SEO action 9
article awareness distributing RSS
bull social visibility mybloglogcom
SEO action 10
network your brand
bull join some groups on ningcom amp linkedincom
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
SEO action 11
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
SEO upcoming NetCentered Marketing
join Mark Burke amp Matt Nickols for our upcoming
NetCentered Marketing SeminarTuesday December 7th NetCentered Marketing Seminar RSVP
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
18778174442
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO optimization marketing or visibility
- SEO technical onsite amp offsite factors
- SEO winning requires knowledge
- SEO architecture matters
- SEO is it the intent winner
- SEO visibility is online currency
- SEO are you in trouble
- SEO keep moving forward
- SEO google mayday
- SEO google caffeine data center change
- SEO bing + yahoo = binghoo
- SEO bing + facebook = social SERPs
- SEO whatrsquos what
- SEO google instant
- SEO all things being equal
- SEO action 1
- SEO be local if local
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 5
- SEO irsquove nothing to write
- SEO technical considerations
- SEO technical considerations
- SEO action 6
- SEO internal linking donrsquot click here
- SEO all backlinks arenrsquot equal
- SEO action 7
- SMO action 8
- SEO action 9
- SEO action 10
- SEO did it work do it again
- SEO action 11
- SEO upcoming NetCentered Marketing
- Well Help You Master Internet Marketing
- Slide Number 40
-
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
SEO all backlinks arenrsquot equal
why do we want backlinks
bull visibility brand recognition
bull traffic generation linkbait(to pages or our site)
bull to encourage page or site indexing
bull increase page rank authority to impact SERPs
bull because someone told you to get them
SEO action 7
bull ask Suppliers for backlinks
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull look for places to post your site or site RSS feed
SMO action 8
grab your brand
bull mass id check with namechkcom
SEO action 9
article awareness distributing RSS
bull social visibility mybloglogcom
SEO action 10
network your brand
bull join some groups on ningcom amp linkedincom
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
SEO action 11
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
SEO upcoming NetCentered Marketing
join Mark Burke amp Matt Nickols for our upcoming
NetCentered Marketing SeminarTuesday December 7th NetCentered Marketing Seminar RSVP
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
18778174442
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO optimization marketing or visibility
- SEO technical onsite amp offsite factors
- SEO winning requires knowledge
- SEO architecture matters
- SEO is it the intent winner
- SEO visibility is online currency
- SEO are you in trouble
- SEO keep moving forward
- SEO google mayday
- SEO google caffeine data center change
- SEO bing + yahoo = binghoo
- SEO bing + facebook = social SERPs
- SEO whatrsquos what
- SEO google instant
- SEO all things being equal
- SEO action 1
- SEO be local if local
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 5
- SEO irsquove nothing to write
- SEO technical considerations
- SEO technical considerations
- SEO action 6
- SEO internal linking donrsquot click here
- SEO all backlinks arenrsquot equal
- SEO action 7
- SMO action 8
- SEO action 9
- SEO action 10
- SEO did it work do it again
- SEO action 11
- SEO upcoming NetCentered Marketing
- Well Help You Master Internet Marketing
- Slide Number 40
-
SEO all backlinks arenrsquot equal
why do we want backlinks
bull visibility brand recognition
bull traffic generation linkbait(to pages or our site)
bull to encourage page or site indexing
bull increase page rank authority to impact SERPs
bull because someone told you to get them
SEO action 7
bull ask Suppliers for backlinks
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull look for places to post your site or site RSS feed
SMO action 8
grab your brand
bull mass id check with namechkcom
SEO action 9
article awareness distributing RSS
bull social visibility mybloglogcom
SEO action 10
network your brand
bull join some groups on ningcom amp linkedincom
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
SEO action 11
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
SEO upcoming NetCentered Marketing
join Mark Burke amp Matt Nickols for our upcoming
NetCentered Marketing SeminarTuesday December 7th NetCentered Marketing Seminar RSVP
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
18778174442
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO optimization marketing or visibility
- SEO technical onsite amp offsite factors
- SEO winning requires knowledge
- SEO architecture matters
- SEO is it the intent winner
- SEO visibility is online currency
- SEO are you in trouble
- SEO keep moving forward
- SEO google mayday
- SEO google caffeine data center change
- SEO bing + yahoo = binghoo
- SEO bing + facebook = social SERPs
- SEO whatrsquos what
- SEO google instant
- SEO all things being equal
- SEO action 1
- SEO be local if local
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 5
- SEO irsquove nothing to write
- SEO technical considerations
- SEO technical considerations
- SEO action 6
- SEO internal linking donrsquot click here
- SEO all backlinks arenrsquot equal
- SEO action 7
- SMO action 8
- SEO action 9
- SEO action 10
- SEO did it work do it again
- SEO action 11
- SEO upcoming NetCentered Marketing
- Well Help You Master Internet Marketing
- Slide Number 40
-
SEO action 7
bull ask Suppliers for backlinks
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull look for places to post your site or site RSS feed
SMO action 8
grab your brand
bull mass id check with namechkcom
SEO action 9
article awareness distributing RSS
bull social visibility mybloglogcom
SEO action 10
network your brand
bull join some groups on ningcom amp linkedincom
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
SEO action 11
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
SEO upcoming NetCentered Marketing
join Mark Burke amp Matt Nickols for our upcoming
NetCentered Marketing SeminarTuesday December 7th NetCentered Marketing Seminar RSVP
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
18778174442
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO optimization marketing or visibility
- SEO technical onsite amp offsite factors
- SEO winning requires knowledge
- SEO architecture matters
- SEO is it the intent winner
- SEO visibility is online currency
- SEO are you in trouble
- SEO keep moving forward
- SEO google mayday
- SEO google caffeine data center change
- SEO bing + yahoo = binghoo
- SEO bing + facebook = social SERPs
- SEO whatrsquos what
- SEO google instant
- SEO all things being equal
- SEO action 1
- SEO be local if local
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 5
- SEO irsquove nothing to write
- SEO technical considerations
- SEO technical considerations
- SEO action 6
- SEO internal linking donrsquot click here
- SEO all backlinks arenrsquot equal
- SEO action 7
- SMO action 8
- SEO action 9
- SEO action 10
- SEO did it work do it again
- SEO action 11
- SEO upcoming NetCentered Marketing
- Well Help You Master Internet Marketing
- Slide Number 40
-
SMO action 8
grab your brand
bull mass id check with namechkcom
SEO action 9
article awareness distributing RSS
bull social visibility mybloglogcom
SEO action 10
network your brand
bull join some groups on ningcom amp linkedincom
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
SEO action 11
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
SEO upcoming NetCentered Marketing
join Mark Burke amp Matt Nickols for our upcoming
NetCentered Marketing SeminarTuesday December 7th NetCentered Marketing Seminar RSVP
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
18778174442
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO optimization marketing or visibility
- SEO technical onsite amp offsite factors
- SEO winning requires knowledge
- SEO architecture matters
- SEO is it the intent winner
- SEO visibility is online currency
- SEO are you in trouble
- SEO keep moving forward
- SEO google mayday
- SEO google caffeine data center change
- SEO bing + yahoo = binghoo
- SEO bing + facebook = social SERPs
- SEO whatrsquos what
- SEO google instant
- SEO all things being equal
- SEO action 1
- SEO be local if local
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 5
- SEO irsquove nothing to write
- SEO technical considerations
- SEO technical considerations
- SEO action 6
- SEO internal linking donrsquot click here
- SEO all backlinks arenrsquot equal
- SEO action 7
- SMO action 8
- SEO action 9
- SEO action 10
- SEO did it work do it again
- SEO action 11
- SEO upcoming NetCentered Marketing
- Well Help You Master Internet Marketing
- Slide Number 40
-
SEO action 9
article awareness distributing RSS
bull social visibility mybloglogcom
SEO action 10
network your brand
bull join some groups on ningcom amp linkedincom
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
SEO action 11
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
SEO upcoming NetCentered Marketing
join Mark Burke amp Matt Nickols for our upcoming
NetCentered Marketing SeminarTuesday December 7th NetCentered Marketing Seminar RSVP
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
18778174442
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO optimization marketing or visibility
- SEO technical onsite amp offsite factors
- SEO winning requires knowledge
- SEO architecture matters
- SEO is it the intent winner
- SEO visibility is online currency
- SEO are you in trouble
- SEO keep moving forward
- SEO google mayday
- SEO google caffeine data center change
- SEO bing + yahoo = binghoo
- SEO bing + facebook = social SERPs
- SEO whatrsquos what
- SEO google instant
- SEO all things being equal
- SEO action 1
- SEO be local if local
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 5
- SEO irsquove nothing to write
- SEO technical considerations
- SEO technical considerations
- SEO action 6
- SEO internal linking donrsquot click here
- SEO all backlinks arenrsquot equal
- SEO action 7
- SMO action 8
- SEO action 9
- SEO action 10
- SEO did it work do it again
- SEO action 11
- SEO upcoming NetCentered Marketing
- Well Help You Master Internet Marketing
- Slide Number 40
-
SEO action 10
network your brand
bull join some groups on ningcom amp linkedincom
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
SEO action 11
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
SEO upcoming NetCentered Marketing
join Mark Burke amp Matt Nickols for our upcoming
NetCentered Marketing SeminarTuesday December 7th NetCentered Marketing Seminar RSVP
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
18778174442
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO optimization marketing or visibility
- SEO technical onsite amp offsite factors
- SEO winning requires knowledge
- SEO architecture matters
- SEO is it the intent winner
- SEO visibility is online currency
- SEO are you in trouble
- SEO keep moving forward
- SEO google mayday
- SEO google caffeine data center change
- SEO bing + yahoo = binghoo
- SEO bing + facebook = social SERPs
- SEO whatrsquos what
- SEO google instant
- SEO all things being equal
- SEO action 1
- SEO be local if local
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 5
- SEO irsquove nothing to write
- SEO technical considerations
- SEO technical considerations
- SEO action 6
- SEO internal linking donrsquot click here
- SEO all backlinks arenrsquot equal
- SEO action 7
- SMO action 8
- SEO action 9
- SEO action 10
- SEO did it work do it again
- SEO action 11
- SEO upcoming NetCentered Marketing
- Well Help You Master Internet Marketing
- Slide Number 40
-
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
SEO action 11
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
SEO upcoming NetCentered Marketing
join Mark Burke amp Matt Nickols for our upcoming
NetCentered Marketing SeminarTuesday December 7th NetCentered Marketing Seminar RSVP
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
18778174442
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO optimization marketing or visibility
- SEO technical onsite amp offsite factors
- SEO winning requires knowledge
- SEO architecture matters
- SEO is it the intent winner
- SEO visibility is online currency
- SEO are you in trouble
- SEO keep moving forward
- SEO google mayday
- SEO google caffeine data center change
- SEO bing + yahoo = binghoo
- SEO bing + facebook = social SERPs
- SEO whatrsquos what
- SEO google instant
- SEO all things being equal
- SEO action 1
- SEO be local if local
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 5
- SEO irsquove nothing to write
- SEO technical considerations
- SEO technical considerations
- SEO action 6
- SEO internal linking donrsquot click here
- SEO all backlinks arenrsquot equal
- SEO action 7
- SMO action 8
- SEO action 9
- SEO action 10
- SEO did it work do it again
- SEO action 11
- SEO upcoming NetCentered Marketing
- Well Help You Master Internet Marketing
- Slide Number 40
-
SEO action 11
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
SEO upcoming NetCentered Marketing
join Mark Burke amp Matt Nickols for our upcoming
NetCentered Marketing SeminarTuesday December 7th NetCentered Marketing Seminar RSVP
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
18778174442
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO optimization marketing or visibility
- SEO technical onsite amp offsite factors
- SEO winning requires knowledge
- SEO architecture matters
- SEO is it the intent winner
- SEO visibility is online currency
- SEO are you in trouble
- SEO keep moving forward
- SEO google mayday
- SEO google caffeine data center change
- SEO bing + yahoo = binghoo
- SEO bing + facebook = social SERPs
- SEO whatrsquos what
- SEO google instant
- SEO all things being equal
- SEO action 1
- SEO be local if local
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 5
- SEO irsquove nothing to write
- SEO technical considerations
- SEO technical considerations
- SEO action 6
- SEO internal linking donrsquot click here
- SEO all backlinks arenrsquot equal
- SEO action 7
- SMO action 8
- SEO action 9
- SEO action 10
- SEO did it work do it again
- SEO action 11
- SEO upcoming NetCentered Marketing
- Well Help You Master Internet Marketing
- Slide Number 40
-
SEO upcoming NetCentered Marketing
join Mark Burke amp Matt Nickols for our upcoming
NetCentered Marketing SeminarTuesday December 7th NetCentered Marketing Seminar RSVP
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
18778174442
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO optimization marketing or visibility
- SEO technical onsite amp offsite factors
- SEO winning requires knowledge
- SEO architecture matters
- SEO is it the intent winner
- SEO visibility is online currency
- SEO are you in trouble
- SEO keep moving forward
- SEO google mayday
- SEO google caffeine data center change
- SEO bing + yahoo = binghoo
- SEO bing + facebook = social SERPs
- SEO whatrsquos what
- SEO google instant
- SEO all things being equal
- SEO action 1
- SEO be local if local
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 5
- SEO irsquove nothing to write
- SEO technical considerations
- SEO technical considerations
- SEO action 6
- SEO internal linking donrsquot click here
- SEO all backlinks arenrsquot equal
- SEO action 7
- SMO action 8
- SEO action 9
- SEO action 10
- SEO did it work do it again
- SEO action 11
- SEO upcoming NetCentered Marketing
- Well Help You Master Internet Marketing
- Slide Number 40
-
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
18778174442
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO optimization marketing or visibility
- SEO technical onsite amp offsite factors
- SEO winning requires knowledge
- SEO architecture matters
- SEO is it the intent winner
- SEO visibility is online currency
- SEO are you in trouble
- SEO keep moving forward
- SEO google mayday
- SEO google caffeine data center change
- SEO bing + yahoo = binghoo
- SEO bing + facebook = social SERPs
- SEO whatrsquos what
- SEO google instant
- SEO all things being equal
- SEO action 1
- SEO be local if local
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 5
- SEO irsquove nothing to write
- SEO technical considerations
- SEO technical considerations
- SEO action 6
- SEO internal linking donrsquot click here
- SEO all backlinks arenrsquot equal
- SEO action 7
- SMO action 8
- SEO action 9
- SEO action 10
- SEO did it work do it again
- SEO action 11
- SEO upcoming NetCentered Marketing
- Well Help You Master Internet Marketing
- Slide Number 40
-
18778174442
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO optimization marketing or visibility
- SEO technical onsite amp offsite factors
- SEO winning requires knowledge
- SEO architecture matters
- SEO is it the intent winner
- SEO visibility is online currency
- SEO are you in trouble
- SEO keep moving forward
- SEO google mayday
- SEO google caffeine data center change
- SEO bing + yahoo = binghoo
- SEO bing + facebook = social SERPs
- SEO whatrsquos what
- SEO google instant
- SEO all things being equal
- SEO action 1
- SEO be local if local
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 5
- SEO irsquove nothing to write
- SEO technical considerations
- SEO technical considerations
- SEO action 6
- SEO internal linking donrsquot click here
- SEO all backlinks arenrsquot equal
- SEO action 7
- SMO action 8
- SEO action 9
- SEO action 10
- SEO did it work do it again
- SEO action 11
- SEO upcoming NetCentered Marketing
- Well Help You Master Internet Marketing
- Slide Number 40
-