What is SEO and what can it do for you?What is SEO and what can it do for you?What is SEO and what can it do for you?What is SEO and what can it do for you?

� SEO can be defined as the process of making changes and improvements to a website in order to improve it’s “natural” traffic. All of this leading to improved search engine result pages (SERPS) for particular keywords.(SERPS) for particular keywords.

� SEO isn’t limited to just regular search engines, they can include image, local, and industry-specific searches as well.

• You can essentially create an ad that many people pay several thousands of dollars by moving your website to the top spot on a particular keyword (without paying the money)!

• The quality of visitors will improve immensely as well. The people who click on your web site from a search result are actively seeking YOUR web site out. This means SEO visitors have higher conversion rates for whatever your sites goals might be.

SEO can put the right pages where they belong!

� This is the benefit of working with an SEO Specialist because their job is to know how each search engine ranks websites and proper changes to make.

� Each search engine has a different method in ranking a site which is why a specialist is needed. Changes can site which is why a specialist is needed. Changes can range from a change of a title tag, content changes, or redesigning a website in a more search engine friendly coding. Each website needs something different to accomplish the SEO goal.

• Blogs (creating your own and gaining links from others relevant bloggers as well)

• Industry Related Articles• Video Creation• Press Releases• Press Releases• Refreshed Content• Most importantly… Having a USEFUL WEBSITE!

The changes can be tailor made to help your site become geo targeted or to improve for several different keywords instead of just a few.

• Social media has become the big focus of SEO in creating brand awareness and increasing your visitors (and in turn improving SEO). Social Media Includes:

- MySpace- Facebook- Twitter

- Any Blog Sites- Flickr

- Wiki Sites- LinkedIn- Delicious

- Digg- YouTube

� When choosing to improve your SEO make sure the changes you are making are “white hat” SEO changes. White Hat SEO is making changes to a website without being manipulative.

� Black Hat SEO tactics are considered manipulative and could get your site completely barred from Google and Yahoo get your site completely barred from Google and Yahoo rankings. Another reason to choose a responsible SEO Specialist for your website.

� It doesn’t matter what the goal of your site might be (leads, ecommerce, blog, social networking) SEO can work for you.

� SEO isn’t limited to just keywords and meta tags, it goes as far as creating a social network, video, and blog goes as far as creating a social network, video, and blog presence as well.

� With the proper changes, modifications, and upgrades on your website you can watch your website climb the search engine ranking pages along with your traffic.

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