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WELCOME TO OIMS

CHAPTER : 5SEO OUTSOURCING

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SEO OUTSOURCING SERVICE

• In most industries nowadays, outsourcing of services is considered as cost-effective. The internet marketing field has embraced this trend through the delivery of SEO outsourcing services by Search Engine Optimizatio companies.

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OUTSOURCING

• Those companies provide and deliver the same type and quality of services as a local Search Engine Optimization companies and internal marketing departments but the principal difference is that those services would be provided from a foreign country. It can be either be on a full-time or part-time basis.

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ATTRACTIVE OFFERS

• Search Engine Optimization companies providing SEO outsourcing services have a lot of unique selling points on which they can brand themselves to attract as much customers as possible.

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WHAT YOU WILL GET FROM THEM

• PROJECTS IN LESS TIME• EXPERTISE• ACCOUNTABILITY• LESS PRICE• QUALITY ASSURANCE TOO.

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TIME

• The use of Outsourcing SEO services will lead to a considerable saving of time for organization thus leaving more time for the managers to focus on more core issues such as the growth of the company. Furthermore the work done by Search Engine Optimization companies is faster as they have the expertise and more importantly they don’t need to multitask as an internal marketing department would need to.

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Expertise

• Not every company especially small to medium size companies have the resources in terms of labour and materials to undertake Search Engine Optimization by themselves. Furthermore, even if labour resources is available, are they qualified enough to handle such projects? Considering those factors, Search Engine Optimization might become a burden that is preferable outsource to Search Engine Optimization companies.

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Accountability

• Linked to expertise, another question is raise up when a company decides to use Search Engine Optimization as a marketing tool: “Do we know how Search Engine Optimization strategies work and do we know how to evaluate their effectiveness?” if an organization cannot answer positively to those two questions, having recourse to outsourced SEO services might be a better option.

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Price

• This is one of the most used arguments by Search Engine Optimization companies providing outsourcing SEO services.

• Having recourse to a Search Engine Optimization companies’ services can be a very costly choice, a Search Engine Optimization package can cost more than $1000 for initial installment plus the monthly or annual payment for maintenance.

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Cost Savings

• The competitive rate; this is linked to the factor “Price” just mentioned above.

• The expertise; the work is done more quickly and efficiently thus faster return on investment

• Overhead costs: Inefficient management and maintenance by internal application of Search Engine optimization services would be more costly on the long term.

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A BIG THANK YOU