seo mastery in 2015

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SEO Mastery in 2015How To Leverage Free Targeted Traffic From Google


About the Presenter

Digital Marketing Consultant & Public Speaker

Author of the Amazon best seller ‘SEO Expert Strategies’

Previous experience in the corporate sector as:o Business Consultant o Healthcare Marketing Manager


About Regalix

An award-winning Global Co - Innovation company that leverages technology and marketing to help companies grow.

Forefront of Innovationo Digital Marketing Serviceso Technology Enabled Serviceso Regalix Labs

Multi-disciplinary Leadership Team & Strong Advisory Board, 175+ Team

Fortune 500 and Venture Backed Customers (B2B and B2C)

Global Operations: HQ in Silicon Valley, 2 Offices

Industry Recognition


What Is SEO?

• Search Engine Optimization- The process of increasing the visibility of a website in the search engines. to pull in more targeted traffic (number of online visitors).

- Achieved primarily through higher rankings but can also include the use of snippets like gold star ratings and video thumbnails.

Major search engines: Google, Yahoo, Bing, Duck Duck Go

Older: Alta Vista, Lycos, AOL, Ask.com and Ask Jeeves

Other platforms have their own search engines:

- YouTube

- Amazon

- LinkedIn


Difference Between Paid & Organic Traffic

• Paid Traffic- Your Ad shows in the paid section of Google (top/side)

Advantage: fast rankings -> instant traffic tap Disadvantages: strict criteria on ad copy

- Expensive (budget exhausted -> lose traffic)

- Strict landing page requirements

- Less trusted by consumers (bidding scale)


Difference Between Paid & Organic Traffic (cont.)• Organic Traffic

Takes longer to rank on the front page Consistent traffic (no daily budgets) Results are trusted by consumers (Google needs to show quality results or

users will defect to alternative search engines like Yahoo and Bing No landing page criteria/Google Ads ban


Google’s Main Business Model

• Search Engine

Fingers in many pies Android, Google Glasses, ChromeBook Full 2014 revenue: $66 billion - up 19% from 2013

(http://investor.google.com/earnings/2014/Q4_google_earnings.html) Majority of income from PPC traffic Every user is a potential customer -> needs to have quality search results

in the organic section. SEO: Your opportunity to get in the game


How To Get Started With SEO

• On Page SEO: Correct Website Structure - Part 1

Black Hat: don’t do this. Easy to over optimize (keyword stuff, make text

same color as background)

White Hat tactics: Google rewards you

1. Use original content (Panda)

2. URL structure: use permalinks e.g. /inner-page not /p123

3. Include media (videos/images)




4. Title tags

5. Meta tags (meta description not meta keywords)

6. Header tags (H1, H2, H3)




7. Internal linking (broken links?)

8. Site speed

9. Mobile friendly


How To Flood Your Site With Traffic - White Hat SEO• Build Authority Outside Google

- sounds counter intuitive but you’ll get rewarded

1. Interview experts in your niche

2. Build up your social media profiles (Facebook, Twitter, LinkedIn, Google Plus)

3. Curate content (become the go to website)


How To Flood Your Site With Traffic - White Hat SEO4. Write Epic Content

- Why? It’ll get shared -> social media, natural backlinks

5. Release fresh content regularly

- Keep viewers coming back and increase loyalty to your brand, builds

website authority for Google

6. Find relevant blogs in your niche

- Connect with other owners to leverage their traffic and acquire relevant

backlinks


Use Google To Help You Rank!

Use this search string to find relevant blogs in your niche:

Type into Google:

<keyword> inurl:blog intitle:submit post

- Help you build relationships with blog owners to leverage their traffic- Find a source to acquire a relevant backlink


Dominate The Search Engines

Biggest advantage of SEO over PPC:

Ability to rank multiple properties on front page of Google:

- E.g. YouTube, Facebook, LinkedIn, Business Listings

Page ONE Domination Case Study:

Keyword: Water Damage St George

- SIX spots plus local Google My Business Domination Listing


Dominate The Search Engines


Special Bonus For Audience

Download a chapter from my Amazon best selling book, SEO Expert Strategies:

‘The Top Ranking Factors In 2015’

Available at: http://SeoForBusiness.com/Regalix


SEO Expert Strategies

This is for those of you who want to take their SEO to the next level

- Visit Amazon.com and in the search bar type in: ‘SEO Expert’

Book appears at Number 1 position


SEO Expert Strategies


Connect With Sam

Email: [email protected]

LinkedIn: http://www.linkedin.com/in/SamAdodra

Bonus Reminder: http://SeoForBusiness.com/Regalix

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