http://www.netmarketshare.com/http://searchengineland.com/http://seopalbg.com/http://www.webmarketing123.com/ - State of Digital Marketing 2012

Logotypes and company names used in the infographic are properties of these companies. Their use in the publication is for informational purposes only.

http://www.sempo.org/ - Raport sempo search marketing 2012http://www.yamondo.com/ - Yamondo partner survey 2012

Sources

Positionly - the best way to track and improve your website’s postion in search engines www.positionly.com

$40 bln

2012 2013

$50 bln

2012

$50 blnEstimated Expediture on Serarch Engine Marketing

$50 bln

Global Ad Spend on Search Engine Marketing

Experts agree, that this year will be dominated by SEM and SEO. For the first time Search Engine Marketing will gain a leader position in online advertisng expenditures.

Forecasts for 2013

18%unchange in costs

8%decrease in costs

55%increase in costs

19%unknown

SEO Expenditure forcast

Online marketingMost valuable online activities for clients.

SEO

SEM

Conversion Rate Optimization

Social media

34%

29%

22%

15%

500-600Amount of Google search algorithmchanges per year

11000Number of search algorithm testper year

Search algorithm changesSearch algoithm changes implemented to imporve search results quality had proven to make an impact on SEO industry.

Panda and Penguin (common names of Google’s search alghoritm updates) are 1 of 200 factors, that Google takes into consideration determing website's position on the search results page.

Due to changes in Google’s filters - Panda in January and Penguin in April, about51 395 353 domains were removed from search results.

Because of Panda update Demand Media (owner of eHow.com & Cracked) recorded a $6,4 mln loss.

Impact of algorithm changes on SEO

SEO in business

Dedicated software for positioning measurement in search engines allows you to achieve better SEO results.

40%of companies tracks their SEO efforts

10%?

of companiesdon't know how to monitor SEO

30%of companies have a problem measuring the effects of SEO

29%of global corporations use dedicated tools to monitor SEO performance

Measuring SEO results is a very important aspect of your business.

?Why is it important to measure SEO?Website position tracking in search enginesProvides crucial data about organic traffic volume, quality and convertion rates from each of website's positions in search engines.

Best keywords identificationMost profitable phrases identification for your business and competition analysis.

Online advertising monitoring associated with SEOMore control over budget, results and strategy.

Complex data with an impact on business decisionsAll of the necessary information of achievieng better results.

83,85%

7,95%

4,41%

3,79%Others

Global Search Engine Market Share

SEO market analysis 2012/2013Search engine market in numbers,  effects of Google’s search alghoritm updates, forecasts for 2013, positioning and dedicated measurement tools statistics.