1. ITS NOT MAGIC,ITS JUST SEOINTERNATIONAL FOOD BLOGGERS CONFERENCE 2014

2. LINK TOPRESENTATION 3. What is the mostsearched topicon the Internet? 4. OUR BASELINE 5. CATS 6. SPORTS 7. FOOD 8. AND, ON TWITTER 9. DEMAND VS. SUPPLY? 10. OVER 7M POSTS PER DAYCourtesy Dr. Pete Meyershttp://www.slideshare.net/crumplezone 11. 100 HOURS UPLOADEDTO YOUTUBE PER MINUTE 12. Im not anSEO expert,I cant do this 13. Heart Attack! 14. ITS NOT MAGIC 15. @tresnik 16. @tresnik 17. SEARCH IS A CRITICALPART OF YOURMARKETING MIX 18. 100,000,000,000Google Searches / Month 19. Brand New TermsThe Rest500,000,000 terms PER DAY arebrand new, never search before onGoogle 20. A lot of a little is OK 21. AHA29 22. 30 23. ITS NOT MAGIC 24. 10 NOT-SO-MAGICALTIPS 25. #1 START WITH A PLANAudienceContentTechnologySEO Plan 26. #1 START WITH A PLAN90% of your SEOeffort should befocused on contentand audience 27. #2 YOUR BEST FRIEND IS YOUR CMS(Wordpress) is a fantastic piece of software, it makes your site easilycrawlable by search engines, solves some 80-90% of mechanics ofSEO and is the first big step anyone can take towards creating apopular online business.Via: http://www.howtomakemyblog.com/seo/googles-matt-cutts-wordpress-the-best-blogging-platform-for-seo/ 28. #2 YOUR BEST FRIEND IS YOUR CMShttp://yoast.com/articles/wordpress-seo/ - I also recommend the Yoast plugin Wordpress SEO 29. #3 PRIORITIZE ON-PAGE EFFORTSTitleHeadlineMETA DescriptionLinks and CaptionsURLBody ContentMOST IMPORTANT 30. #3 PRIORITIZE ON-PAGE EFFORTSHTML Title and META Description are Important for Search H1 forGoogle News 31. META DescriptionThe three major on-page focal points: Title, Description, Headline 32. Food and Wine MBA Scholarships Up for GrabsFood and Wine MBA Scholarships Up for Grabs 33. Bad H1 logic kills your chance in Google News 34. #4 KNOW THYSELF 35. #4 KNOW THYSELF Tip #5: Google Webmaster Toolshttp://google.com/webmasters - can help you diagnose and repair issues w/ your site 36. #4 KNOW THYSELFhttp://google.com/analytics - track how visitors get to you and what they do on your site 37. #4 KNOW THYSELFhttp://feedburner.com create RSS feeds and track your subscribers and clicks 38. #4 KNOW THYSELFhttp://bit.ly great for determining which shares your fans/followers really enjoy 39. #4 KNOW THYSELFhttp://moz.com great for bigger sites and more experienced SEOs 40. ITS NOT MAGIC 41. #5 DO YOUR KEYWORD RESEARCHTHE DONT HIT ENTER RULE** Credit Wil Reynolds (@wilreynolds) with the catchy phrase 42. #5 DO YOUR KEYWORD RESEARCH 43. #5 DO YOUR KEYWORD RESEARCH 44. #5 DO YOUR KEYWORD RESEARCH 45. #5 DO YOUR KEYWORD RESEARCHWHO, WHAT, WHERE, WHY, WHEN and HOW 46. #5 DO YOUR KEYWORD RESEARCHWHO, WHAT, WHERE, WHY, WHEN and HOW 47. #5 DO YOUR KEYWORD RESEARCHWHO, WHAT, WHERE, WHY, WHEN and HOW 48. #5 DO YOUR KEYWORD RESEARCHAll-in-one auto-suggest tool: www.soovle.com 49. #5 DO YOUR KEYWORD RESEARCH Extra Credit: Keyword Targetinghttp://www.google.com/trends/explore 50. #5 DO YOUR KEYWORD RESEARCHhttps://moz.com/researchtools/keywords/ 51. #5 DO YOUR KEYWORD RESEARCHLess competition,similar popularity.Go with this one.https://moz.com/researchtools/keywords/ 52. #6 FIND FRIENDS WHO REALLY CARE 53. #6 FIND FRIENDS WHO REALLY CAREIs ALL aboutwineA lot of followersIs a promoterVery active 54. ITS NOT MAGIC 55. 63(not provided) 56. #7 SURVIVE (NOT PROVIDED)64 57. #7 SURVIVE (NOT PROVIDED)PAST FUTURE65Measure Efforts Exploit Opportunities 58. #7 SURVIVE (NOT PROVIDED)Search Referral Traffic to SEOmoz 59. #8 OWN MORE SEARCH REAL ESTATEDr. Pete Meyers http://bit.ly/IKcMh6 60. #8 OWN MORE SEARCH REAL ESTATE 61. #8 OWN MORE SEARCH REAL ESTATETell Search Engines about: Articles Events Local Businesses Restaurants Products Software Applications Movies TV Episodes 62. #8 OWN MORE SEARCH REAL ESTATETell Search Engines about: Articles Events Local Businesses Restaurants Products Software Applications Movies TV EpisodesUse thesewhere possible 63. Own more real estate 64. Tip #15: Highlighter and SchemaChoose the URL for the content you want highlight 65. #9 READ UPhttp://moz.com/beginners-guide-to-seo 66. #9 READ UPhttp://moz.com/blog/the-web-developers-seo-cheat-sheet-2013-edition 67. #10 STICK WITH IT!Where Geraldine Started HerBlog 68. Tip # 20: Stick with itWhere people usually give up. 69. Tip # 20: Stick with it2.5 years in, shes reaching 1000s of dailyvisits 70. RECAP1. START WITH A PLAN2. USE WORDPRESS3. PRIORITIZE ON-PAGE ELEMENTS4. KNOW THYSELF THROUGH BETTER DATA5. DO YOUR KEYWORD RESEARCH6. KEEP YOUR FRIENDS CLOSE7. SURVIVE NOT PROVIDED8. OWN MORE SEARCH REAL ESTATE9. READ UP10. STICK WITH IT 71. Upwards! Contactme:tim@moz.com@tresnik