SEO in 2014: Go Integrated Or Go Home

A short break-down on the evolution of SEO in a time of “not-provided”

•  Keywords, keywords, keywords. Get that keyword everywhere, take a step back, then sprinkle some more on.

•  Anchor text science. Where to link your landing pages in the best way to trick Google from footer text to blog posts, anchor text was an SEO science.

•  Can’t stop, won’t stop, getting all those links. We all know that link juice is part of a health SEO strategy, but a few years ago it was more like link cocktails and everyone had their spot at the bar.

SEO Then: Link Robots

Image  via  www.searchengineland.com  

SEO in 2014: Integrated Marketing Strategies

Content Creation

Often we think of content in terms of chugging out blog posts. But it’s really about relevant, unique, and targeted content that should be attached to a Google+ authorship tag to promote the writer and the company.

Google+ Authorship Tags

Include compelling content that includes whitepapers, PDFs, emails, videos, and presentations are all visually appealing, making it easier for readers to consume the information.  

Embedded SlideShare feature.  Embedded YouTube video.  

Content Creation

SEO in 2014: Integrated Marketing Strategies

SEO in 2014: Integrated Marketing Strategies

Join the 24/7 Digital Cocktail Party

Social Media isn’t just for the SEO backlinks, or to generate generic posts about your brand so you can feel OK about still “covering” social media channels. It’s about joining this 24/7 digital cocktail party. Social media and SEO work together to create digital marketing bliss.  

lotus823 on Facebook  

Build Meaningful Relationships

SEO in 2014: Integrated Marketing Strategies

Solid content and execution of a social media strategy allows you to connect with your market and engage them with relevant content, but it can be a slow and tedious process. After all, we’re still people – offline relationships are the legs your brand will always stand on.  

SEO in 2014: Integrated Marketing Strategies

Tying It All Together

Executing an integrated marketing strategy is about leveraging the best of the best in the branding world and coming together to create something bigger and better for your readers. Once you discover the synergy that is created through these integrated marketing strategies, your brand will rise above the noise.

Thank You