SEO For Service Businesses

Covering Local, Organic and Inbound Link Strategies for service businesses to gain maximum exposure.

What We are Covering. . .

***Warning: ALL Topics covered could be their own presentation. This is only an overview on the best practices for service businesses.***

Expectations for Marketing Keyword Research(Should Reflect your Services) Geographic Areas your Targeting Local Organic

Marketing Expectations

Long term Marketing Expect results 6 to 9 to 12 months Be Consistent and Persistent

Keyword Research

Take time and review constantlyMake sure you are targeting keywords

right for you businessTake variants of the Keyword into

consideration

Keyword Research

How to Use a Keyword Researching Platform

Keyword Research

Things to pay attention to

Targeting a Geographic

Knowing the Geographic you want to target and how to have your marketing reflect it.

60% of Searches are Mobile

Local Searches are increasing greatly!

Different Local SearchesLocal Search Queries “Service” + “Geo

Area”

Geographic Search Set

Traditional Google+Local(“Places”)

“Localish” results

Different Results (Snow Removal)

Traditional Google+Local(“Places”)

“Localish” results

Local SEO (Google+Local)Formally -Google PlacesBe a Perfectionist

Profile Set Up

NAP (Name Address Phone Number)

Citations

Reviews!!!!!!

Local SEO (Google+Local)

Profile Set Up

Use the link Domain Email address

Legal Name

Local Phone Numbers

Complete profile thoroughly(pics, vids, categories)

Local SEO (Google+Local)

NAP

Always use for all references and listings

Be consistent

Be well Documented

Local SEO (Google+Local)

What are Citations?

Structured vs Unstructured

Yelp, Manta, Yellow Pages, Yellowbot, Get Fav……on and on

Local Citations

Organic SEO for Services

Appearances

Organized content

Create a Flow

OPTIMIZE!!!!

Organic SEO for Services

Be attractive and not distracting

Use pictures and good color variation

Sliders are good

Trust Signals(bbb, memberships and associations)

Be well branded, make your consumer remember you!

Organic SEO for Services

Content = Good

Have services well displayed above all else

Organize your content properly to help educate and inform

Be easy to navigate and find what is needed

Organic SEO for ServicesCreate steps to convert

Understand less is more

Calls to action

Be easier to contact then your competition without intrusion

Organic SEO for ServicesCorrect intent

Optimize your Services, and the locations you serve

Headings (h1,h2,h3) to prioritize your service and area

Have your phone number and address listed properly for business

Links to local pages and social media

DONE! Questions?