seo - 8 link building tips - 2014
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Here you'll find some of the link building tips that I use daily. They help you evolve form being just another website to becoming a thought leader in your league. More to come...TRANSCRIPT
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SEO – 8 Links Tips – 2014Tips and hints on building strong link profilesSeptember 2014
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• Build a link profile
• Use Wikipedia broken links
• Find link prospects on Delicious
• Find Link prospects on Alltop
• Add internal links to page 2-3 keywords
• Be a hub of helpful content
• Find link prospects with ‘best of’ lists
• Use expert roundup
8 Link profile tips
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In the beginning there was the website
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Your website is your online shop window display.
Its function is to drive business.
This is why we help your website work harder for you.
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Find out how you are doing
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Build link profile with OSE
Gain an overview of link profile performance vs. competitors
• Use the formatted link profile chart on G drive
• Run a Link Analysis on Open Site Explorer
• Download CSV file for Linking Domains
• Copy content of ‘Domain Authority’ into OSE importer tab
• Repeat for all websites
• Graphs draw automatically
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Find Link Prospects
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Access authoritative backlinks
• Find broken links in your topics of interests on Wikipedia
• Recreate content from dead link site on your own website
• Find websites that use the dead link using a link analysis tool
• Get in touch with them about their dead link
Use broken links on Wikipedia
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Find prospect links
• Run a topical search for content similar to yours
• Check content with most bookmarks in a topical search
• Check bookmarker profiles for a website
• Get in touch with website owner to inform them about your
content
• https://delicious.com/
Use bookmarked content on Delicious
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Find top bloggers to get in touch with
• Run a keyword search on Alltop
• Choose the relevant category
• Pick list of top blogs and bloggers
• http://alltop.com/
Use top blogs on Alltop
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Boost your pages 2-3
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Repurpose popular pages
• Use Webmaster Tool to find popular keywords who rank on pages
2-3
• Check Search queries
• Sort results by avg. position (position 11 to 30)
• Choose keywords receiving clicks (and their landing page)
• Use OSE to find top pages of your website (pages with highest
PA)
• Insert internal links from high PA pages to LP on page 2-3
Send link juice to pages on page 2-3
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Be a hub of helpful content
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Show Google you know authoritative sources
• Showing useful content is a strong ranking factor for Google
• But you can use existing content
• Add 3-5 links to authoritative websites per piece of content
• Establish your website as a hub of content and knowledge
A hub of helpful content
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Build list of expert content to link to
• Use ‘best of’ + topic in Google search
• You will find ‘best 10 xxx’ and similar results
• Establish a list of relevant prospects
• Share the list on your website
• Get in touch to share your own content with the prospects
Use ‘Best of’ search
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Use expert knowledge and social sharability
• Get in touch with your identified topical experts
• Group expert bloggers to answer one simple question
• Compile their answers (with their profile and link to their
blog)
• Publish the article on your website
• Inform bloggers of the URL
Create expert roundups