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SEO : 5 Simple Tricks

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Start growing your traffic in a month

AuthorPrashant Kumarhttp://www.tuskerdatalab.com

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Intent and Possibility

SEO can be understood as marketing strategy, by ranking up high in Google.

But it's the only 1st step of SEO. SEO has 2 more steps left which has almost remained hidden.

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3 high level stages of SEO1. Short term strategy - Helps in quick marketing,

few keyword ranking for increasing your reach-ability, estimated time is 1 month

2. Long term strategy - Helps in building a sustainable traffic, estimated time is 6 months

3. Ecosystem strategy - Helps search engineer in refining their knowledge and search, estimated time is 2 years and more

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Evaluate yourselfUsually SEO requires technical expertise, but the overall theme of SEO is pretty simple and anyone can do it.

If you are targeting something short term strategy and planning to do some keyword ranking optimization, it's pretty simple, follow the next 5 steps and it will start working in a month time.

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1. High Performance is must

Your page should load as fast as possible, As an average measurement in GA if it is taking more than 7 seconds, you are bad, 4 seconds is awesome, even if it is 5 seconds, it's good. • Save server execution time (100ms is bad)• Write good HTML to save DOM execution time• Use CDN to deliver CSS, JS and Image, use browser

caching etc.

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2. Quality Blogging Understand your business/customers and write a quality blog or publish articles about educating your product

• Provide some Literature about your product, talk about it• Google algorithm also considers social websites, blogs and

Social contents to be pushed into Google news section, which is an advantage

• Publish your customer feedback/endorsement on blog• Talk about peripheral of your business domain• Public comparative and quantitative analysis of similar

products

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3. Content is the kingCreating high quality content is still the central idea in SEO. Think about creating a content in much more organized, creative and new style. Like providing good meta information, images, bread crumbs for navigation, readable and something new (Be creative).

• Put some images/video/info-graphics to enhance the experience• All the contents should be linked well and reachable in maximum

of 4 clicks from Home page• Keep augmenting the content which is same, duplication can

reduce the SEO, aggregation can increase the SEO• Mobile Friendly UI is quite necessary

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3. Content is the king…After you’ve the content you can play some keyword density game.

• The keyword which you are targeting on that page should repeat 3-4 time in some creative way.

• Every keyword repetition should have a value, it should not be just stuffed, justification if important. Like page of oncologist, can talk about cancer, page of Hadoop can talk about Big data

• Use SEO quake kind of tool to check the keyword density.• Keyword Repetition in <h2> and <h3> kind of tag is better

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4. Link building Vs PenguinGoogle Penguin updates are targeted to penalized website having non-legitimate link backs. But that doesn’t mean that link backs won’t work. It works! But more in a natural style than programmed or outsourced.• Go natural ways of link building via Blogging,

Quora/Wikipedia/Stackoverflow and other open collaborative platform contribution

• Get some high value links backs through your friends/circle via cross linking, Like you link them and they link you

• Keep watching your links through webmaster or some tool and audit them at least once in 6 month and clean the bad link backs

• Never outsource the link building, Penguin can kill you

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5. Social Media PromotionCreate Facebook page, twitter handle and other social properties to talk about your product, gather people and promote your website, links. This has various advantages• One social index score becomes better which also plays

a role in SEO • You can get extra traffic from social media• The more popular page you are running,

product/website builds a better SEO reputation

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Last Does and Don’t• Don't publish content on illegal/Copied stuffs• HTTPS serving websites are getting extra value• Don't play aggregation and content farming,

now it doesn't work• Only keyword stuffing can kill you• Being mobile friendly website is quite helpful

to receive mobile traffic

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SEO is still simple to achieve but you've be Aware Focused Consistent It works :)

All the Best

AuthorPrashant Kumarhttp://www.tuskerdatalab.com