sensible content. sensible content management. © 2006 ziacontent, inc. all rights reserved....
TRANSCRIPT
Sensible Content. Sensible Content Management.
© 2006 ZiaContent, Inc. All rights reserved.
Automated Publishing, CMS and DAM
Rita Warren ~ ZiaContent, Inc.
November 29, 2006
Starting from Square One
Sensible Content. Sensible Content Management.
© 2006 ZiaContent, Inc. All rights reserved.
Today’s Session
1. How CMS and DAM Fit into Automated Publishing
2. Starting from Scratch3. Getting to a Positive ROI4. Different Approaches for Different Folks5. Systems and Implementation Considerations 6. Key Take-aways
Sensible Content. Sensible Content Management.
© 2006 ZiaContent, Inc. All rights reserved.
How CMS and DAM Fit into an Automated Publishing Solution
Sensible Content. Sensible Content Management.
© 2006 ZiaContent, Inc. All rights reserved.
What Kind of Publications Are Automated?
• Mass Statements
Mass Pages• Directories• Documentation• Reports
Mass Customization• Newsletters• Catalogs• User Guides
• Mass Localization
Sensible Content. Sensible Content Management.
© 2006 ZiaContent, Inc. All rights reserved.
How CMS and DAM Fit into Automated Publishing
Content Objects
Images
Text
Composition Engine Print-Ready Pages
Publication (PDF)
Metadata
- Styles- Templates - Rules
DAMCMS
Sensible Content. Sensible Content Management.
© 2006 ZiaContent, Inc. All rights reserved.
What a CMS or DAM Add to the Equation
• Authoring Environment• Workflow• Metadata • Search• Version Control• Versioning• Multi-channel publishing
Sensible Content. Sensible Content Management.
© 2006 ZiaContent, Inc. All rights reserved.
Starting from Scratch
Sensible Content. Sensible Content Management.
© 2006 ZiaContent, Inc. All rights reserved.
Get to Know Your Organization• Existing Systems. DAM or CMS
systems elsewhere in your organization?
• Shelfware: Systems that have been licensed but aren’t being used?
• IT: Check with IT to find out what systems they’re using or supporting.
• Web: Check with your Web site team.
• Other Departments. Talk to other managers
Sensible Content. Sensible Content Management.
© 2006 ZiaContent, Inc. All rights reserved.
Getting to a Positive ROI
Sensible Content. Sensible Content Management.
© 2006 ZiaContent, Inc. All rights reserved.
Answering the ROI Questions
• What’s the payoff for automated publishing?
• What’s the payoff in adding CMS, DAM, or both?
• What kind of solutions are out there?
• What kind of solution can I afford?
Sensible Content. Sensible Content Management.
© 2006 ZiaContent, Inc. All rights reserved.
Doing a Cost-Benefit Analysis
1. Get clear on your current costs Staffing costs Vendor fees Printer fees Paper, wastage
2. Estimate how much you could save per year if you automate?
3. How much could you save with a CMS and/or DAM?
4. Weighing costs and benefits, what’s the ROI potential?
Sensible Content. Sensible Content Management.
© 2006 ZiaContent, Inc. All rights reserved.
Different Approaches for Different Folks
Sensible Content. Sensible Content Management.
© 2006 ZiaContent, Inc. All rights reserved.
Three Approaches
• IndependentCreate your own ROI
• SharedPartner with other groups that also need CMS/DAM or automated publishing
• EnterpriseInitiate or join in on an ECM effort
Sensible Content. Sensible Content Management.
© 2006 ZiaContent, Inc. All rights reserved.
Independent Model - Healthcare Provider
• Target Publication: Drug Formulary
• Objective: Operations group wants to automate the creation of their drug formulary.
• Challenges: Small department, tight budget. Not a highly strategic.
• Recommended Solution: Less sophisticated database system with minimal CM and DAM features.
Sensible Content. Sensible Content Management.
© 2006 ZiaContent, Inc. All rights reserved.
Shared Model - Manufacturer
• Target Publication: User Manual
• Objective: Documentation group wants to automate production of user manuals.
• Challenges: Manuals need to be produced in 6 languages. Most content is shared, some varies based on different product components.
• Recommended Solution: XML-based solution with authoring tools and workflow. On-demand printing model. Share costs with Web and Training departments
Sensible Content. Sensible Content Management.
© 2006 ZiaContent, Inc. All rights reserved.
Enterprise Model – Retailer
• Target Publication: Product Catalogs
• Objective: Marketing department wants to reduce costs associated with creating multiple catalogs each year. Also wants to personalize
• Challenges: Reduce production costs, maintain quality, interesting layout, last-minute changes to content. Lots of images.
• Recommended Solution: Join with other key departments. Combine CMS and DAM with catalog publishing tool.
Sensible Content. Sensible Content Management.
© 2006 ZiaContent, Inc. All rights reserved.
Systems and Implementation Considerations
Sensible Content. Sensible Content Management.
© 2006 ZiaContent, Inc. All rights reserved.
Systems Considerations
Design/Layout Tools CMS and DAM Systems
Enterprise Data SourcesPublishing Engines
DAMCMS
Sensible Content. Sensible Content Management.
© 2006 ZiaContent, Inc. All rights reserved.
Implementation Considerations
Content Formatting Navigational Components
Output FormatsStandardization
Sensible Content. Sensible Content Management.
© 2006 ZiaContent, Inc. All rights reserved.
Key Take-aways
• Make sure your publication is conducive to automation
• Don’t automatically assume that you need a full-blown CMS and/or DAM solution
• Understand the value of CMS and DAM to your organization
• Right-size the solution based on the needs and dynamics of your organization.
• When in doubt, start with process improvement, work it out, then automate.
Sensible Content. Sensible Content Management.
© 2006 ZiaContent, Inc. All rights reserved.
Thank You!
Rita Warren ~ ZiaContent, Inc.e-mail: [email protected]