SEARCH ENGINE MARKETING PLAN

Contents• Objective• Brand Personality• Competitors Scan• Strategy• Why SEM• What is in it for you?

OBJECTIVE

• To increase sales for Amazon India• To increase awareness in the competitors dominant

region

BRAND PERSONALITY

• Sincerity• Excitement• Competence• Sophistication• Ruggedness

COMPETITOR’S SCAN

Top regions for AmazonTop subregions for amazon

Subregion amazon flipkart myntra jabong ebay

Mizoram 100 74 100 100 100

Goa 72 100 35 32 50

Manipur 60 55 38 35 76

Himachal Pradesh 46 35 22 22 32

Karnataka 38 34 11 8 31

Kerala 37 29 15 8 40

Meghalaya 36 44 50 47 83

Tripura 34 46 24 17 63

Andhra Pradesh 34 24 9 9 29

Tamil Nadu 34 28 6 6 33

Pondicherry 32 37 7 7 37

Odisha 28 32 14 14 26

Haryana 28 28 10 11 28

Jharkhand 26 30 10 9 28

Gujarat 23 24 7 6 25

Uttarakhand 22 23 10 9 20

Uttar Pradesh 22 24 9 8 19

Maharashtra 22 21 6 5 19

Top regions for Amazon to target

Andaman and Nicobar Islands

Amazon

0

Flipkart

36

Myntra

0

Jabong

0

Ebay

0

Arunachal Pradesh 0 0 0 0 0

Daman and Diu 0 0 0 0 0

Dadra and Nagar Haveli 0 72 0 0 0

Lakshadweep 0 0 0 0 0

Nagaland 0 50 0 0 0

Sikkim 0 62 0 0 0

STRATERGY

Increase Customer

Base

Customer Retention

Increase Customer Base

• Lower Prices• Greater Selection• Greater Convenience• More Distribution Channels• Larger Reach

Customer Retention• 2/3rd of the sales come from returning customers• Amazon Gift Cards• Special Offers everyday• Personalized Store

Top searches for Amazon

amazon india 100

amazon in 50

flipkart 30

amazon in india 20

ebay 10

snapdeal 10

amazon shopping 10

amazon books 5

kindle amazon 5

kindle 5

amazon mobile 5

ebay india 5

online shopping 5

amazon online shopping 5

amazon us 5

amazon bangalore 5

amazon india shopping 5

amazon usa 5

jabong 5

amazon uk 5

amazon chennai 5

myntra 5

amazon jobs 5

amazon.com 5

amazon hyderabad 5

amazon coupons 5

amazon careers 5

amazon cloud 5

amazon app 5

amazon forest 5

amazon.in 5

amazon interview 5

amazon river 5

amazon ec2 0

homeshop18 0

amazon wiki 0

amazon kindle india 0

amazon s3 0

amazon aws 0

amazon tablet 0

amar ujala 0

amazon interview questions 0

amazon india careers 0

amazon mp3 0

amazon coupon 0

junglee 0

amazon web services 0

amazon app store 0

amazon india coupons 0

junglee amazon 0

WHY SEM?• Reach • Create Awareness• Cost Effective• Overcome Competition• Result Oriented

What is in it for you?

Desired results in sales of Amazon India by the end of 2015 end.

THANK YOU