P R U D E N T I A L C A L I F O R N I A R E A L T Y

Personal representation. Powerful resources. Proven results.

The Home Team O.C.

www.TheHomeTeamOC.Com Direct (949) 916-4885 info@TheHomeTeamOC.com

The Home Team O.C.

EXCLUSIVE PROPOSALfor

Our Facebook friends

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Personal Facts

Laurie Singer-PetersonRealtor

DRE License # 01186751

• Professional Realtor for over 16 years

• QSC (Quality Service Certified)

• e-Pro Certified

• NARPM (National Association of Residential Property Managers)

• 5 year board member of the California Association of Realtors

The Home Team O.C.

Personal Facts

Fred C. PetersonRealtor

DRE License # 00767537

• Over 30 years of real estate leadership experience

• Managing Regional Director with major international Real Estate Franchise

• Consultant to Real Estate Brokers and Agents throughout North America

• QSC (Quality Service Certified)

• Frequent speaker/trainer at Real Estate conferences

The Home Team O.C.

Our Mutual Objective isSelling Your Home...

•At the highest possible price•In the shortest amount of time •With the most favorable terms

We will be working as a team to sell your home.

Communication and cooperation ensures a successful sale.

The Home Team O.C.

Our Commitment

• Listen carefully so we understand your goals• Explain the Home Selling and Marketing Process - our responsibility & your responsibility• Thoroughly review your home• Help you price your home• Advise you how to prepare your home for showing• Review what happens from time of contract through close of escrow. • Ask for your permission to begin marketing your home

The Home Team O.C.

The 7 Reasons A Home Sells:

1. Location

2. Financing

3. Marketing & Advertising

4. Negotiations

5. Condition of the Home

6. List Price

7. Escrow Compliance

The Home Team O.C.

Who is in control?

1. Location Market

2. Financing Market

3. Condition of the Home Seller

4. List Price Seller

5. Marketing of the Home REALTOR

6. Negotiations REALTOR

7. Escrow Compliance REALTOR

The Home Team O.C.

Location

The majority of showingsoccur when a houseis first placed on the market.

Sales agents arrange for their active, qualified buyers to seea home when it is newly listed.

After this group, showing activity decreases to only those buyers new to the market.

Therefore, it is critical to position your home at the best priceduring its first market exposure.

The Home Team O.C.

The Home Team O.C.

Marketing Time vs. Sales Price

0 – 4 Weeks 98.1% of List Price

4 – 12 Weeks 96.4% of List Price

12 – 24 Weeks 94.4% of List Price

24 + Weeks 91.1% of List Price

The longer your home is on the market the less it will sell for!

Source: The National Association of Realtors

The Home Team O.C.

Advantages of Proper Pricing

• Faster Sale

• Higher Net Sale

• Increased Agent/Broker Response

• Less Inconvenience

•Attracts “Cleaner” Financing

• Better Response from Advertising and Sign Calls

• Avoids being “Shopworn”

Our challenge is to create the demand

for your property that attracts more buyers

and gets you the best outcome.

This requires a careful mix of strategies:

• Intensive local and national networking

• Aggressive print exposure

• Expansive online exposure

• Custom direct and e-mail advertising

and marketing materials

The Home Team O.C.

To get optimum results for you, we will:

• Draw on these strategies

• Create a custom marketing plan

• Orchestrate every detail to ensure

a successful close

The Home Team O.C.

Since a majority of home seekersnow search on the web, it’s importantto know your home will be seen in allthe right places.

84% of home buyers use the Internet to search for a home.* Our company listings and banner advertising appear on a range of high-traffic home web sites, including:

PrudentialCal.com

Real Estate Center

Our listings also appear on most major real estate company websites (participating in IDX) and myagenttoldme.com

* Source: 2007 National Association of Realtors® survey The Home Team O.C.

Your Prudential agent will use the company’s

vast connections to find your buyers no matter

where they are. In fact, your buyers could

already be Prudential clients.

Nationwide Statistics• 60,000 real estate sales professionals• Nearly 2,110 offices• $187.2 billion in sales volume• 547,000 transaction sides

96% of consumers worldwide recognize the Prudential name

Prudential spends over $90 million a year on high-profile advertising designed to keep its name top-of-mind

The Prudential’s powerful image helps bring buyers to your door

People want to do business with companies they trust.

The Prudential name on your home enhances its image

for buyers.

At Prudential California Realty, we knowour clients are investing not only in homes,

but in the quality of life that surrounds them.That’s why our agents contribute

a part of every commission to theCharitable Foundation.

Since its inception, our foundation has provided

hundreds of grants totaling over $4 million

to local organizations that promote health,

education, community and environment.

We also actively volunteer our own time and talents

to the causes we support.

Our Coastal Cleanup Day

Guide Dogs of America

One Generation

P R U D E N T I A L C A L I F O R N I A R E A L T Y

Personal representation. Powerful resources. Proven results.

The Home Team O.C.

Contact us today to find out what your home is worth:

949-916-4885 or info@TheHomeTeamOC.com