Kate Devyatkina artjoker.net

Selling email-marketing

● Why does business need email-marketing?

● Types of e-mailings● What does efficient email marketing

consist of?● Where to start?

Why does business need emai-marketing?

Sales growth

Those clients who have come out of the mailings spend 83% more

money

7 out of 10 people said they used a discount they had known about in

email

Upbringing clients

75% more regular customers have the companies that use

email-marketing

Customer lifecycle growth

Types of emailings:

Commercial

Informative

Trigger

Welcome letters

Congratulatory letters

Thank-you letters

What does efficient email marketing consist of?

Personalization

Why do people open e-mails?

● 64% - Title● 47% - The name of the

company that sends e-mails● 26% - Offer● 14% - First lines of a message

Understanding of your target audience

Use of AIDA

Attention (A)

Interest (I)

Desire (D)

Action (A)

AIDA in email-copywriting:

A — the topic of a letter should drow attentionI — the contents of a letter should highten interestD — USP of a letter should boost interestA — call-to-actions will lead to conversion

How letter should be named to be opened?

- A topic should contain no more 50 symbols- Use call-to-action words- Make your topic transitive («what?», but not

«about?»)- Remember the first-sentence rool!- Throw out unnecessary words- Use words-activations- Answer the reader’s question:«Why I need to read this email?»

Quality design and content

Call-to-actions

Quality landing pages

Everything about landing pages:

Regularity

54% of clients defollow the company that sends emails too

frequently

The optimal mailing frequency is 2-3 times in a month

When to send?

• 6.00-10.00 — the best time for sending personal letters• 12.00-14.00 — news and articles• 15.00-17.00 — high time for financial offers• 17.00-19.00 — time for rest and B2B offers• 19.00-22.00 — again personal letters

P.S. MailChimp noticed, that people read more letters after 12 p.m., and the highest engagement is from 2 p.m. to 5 p.m.

Where to start?

Gather a base (quality is more important than

quantity)

Determine needs of the target

audience

Create high-quality letter (design +

content)

Choose the mail service

Send and analize

Thanks!

Kate Devyatkina

facebook.com/crayzykattyinstagram.com/Just_crayzy

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