VONDŘICH

SELECTED WORKS

VOLUME I

CORPORATE

IDENTITYSupport of the company image

and its brand to increase its value

in the eyes of both, internal

and external society

• building of a comprehensive picture

of the company, based on its

philosophy, history and present.

• Febiofest film festival (Claudia

Cardinale), Kryštof CD cover, TV

series Letiště, theater play 8 wives,

Czech Barista Championships etc.

CORPORATE

DESIGNManagement and control of correct

application across whole

organisation and touchpoints

(3 500 employees)

• tender preparation (incl. selection

of participants

• fully responsible for errorless

management of entrusted budgets

• preparation of royalty contracts

and license agreements

• responsibility for a global

registration of a new trademark /

logo

MEDIA RELATIONS Higly effective cooperation with

media representatives of the Czech

leading lifestyle magazines

• ELLE, Ţena a ţivot, Marianne,

Dolce Vita*, Vlasta, Svět ţeny,

Blok, Bravo etc.

• exclusive relationship to the Czech

media scene

• creation, distribution and publishing

of press releases

• conceiving and organizing press

conferences and special events

• media analyses, media monitoring

• spokesperson

• crisis communications

INTERNAL

COMMUNICATIONSDevelopment and implementation

of the company new internal

communications strategy (joint

project with the Swarovski

company)

• preparation and realization

of activities undertaken to support

the implementation of the project

(seminars, trainings, competitions

etc.)

• author of the corporate magazine

concept and its implementation

(preparation of articles, photos,

graphic design, dtp, printing etc.)

• development of relations within

the company closest environment

(citizens, interest groups, local

institutions etc.)

SPONSORSHIPSCreating of a comprehensive

sponsorship programme involving

various activation strategies

• continuous improvement

of the corporate image

• increased a positive media

coverage of the company as a result

• ensured annualy presentation

of the company at Designblok,

a prestigious exhibition of the

contemporary Czech design

• Liza Lou – a world-renowned visual

artist, cooperation on her exhibiton

at the White Cube Gallery, London

• other artists involved: Maxim

Velčovský, Hana Zárubová, Barbora

Škorpilová, Petra Měchurová etc.

WWWResponsibility for preparation

and implementation of the

company new websites (both

extranet and intranet) and their

forthcoming maintenance

• author of the overall concept

• tender preparation (incl. selection

of participants

• management of budgets

and timelines

• preparation of royalty contracts

and license agreements

• cooperation on a new editorial

system and full responsibility for its

editing

• creating the whole written content

CALENDARSManagement of the company

luxury wall calendars in the years

2005 – 2008

• management of budgets

and timelines

• preparation of royalty contracts

and license agreements

• print production

• preparation of communication

strategy

• worldwide distribution

• artists ivolved: Salim Issa, Anna

Mrázek-Kovačić, René & Radka

NEW RETAIL

PROJECTPreparing and implementing new

sales support strategy

• visual merchandising strategy

• preparation of communication

strategies, coordination of media

buying, supervising and realization

of on/off trade events

• management of budgets

and timelines

• market research cooperation

JABLONEX FOR

PIETRO FILIPICreation of project of cooperation

between leading representatives

of the Czech fashion industry

• mediation of business contacts

• cooperation on the project’s

communication strategy

MESSDevelopment and implementation

of a BTL project aimed at a newly

selected target group as a part of

the new brand image promotion

• creation of communication strategy

• realization of the project

BEADS FOR

CHILDRENA charity project for better

integration of children placed in

institutional care after they leave

the institution

• co-author of the project

• development and implementation

of communication strategies

• preparing, supervising and

implementing of corporate design

• implemented and executed media

relations strategy

• management of budgets and

timelines

• creating and managing project’s

website (incl. e-shop)

• increased a positive media

coverage of the company as a result

TO BE CONTINUED…