selastürkiye social media observations by robin low

8/8/2019 SelasTürkiye Social Media Observations by Robin Low

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By : Robin Low

observations:

SOCIAL MEDIA

in Asia



facebook statistics

0

20,000,000

40,000,000

60,000,000

80,000,000

100,000,000

120,000,000

Usage

USA UK Turkey Indonesia France Canada Italy Philippines Spain Australia

Country

Usage vs. Country (Top 10 Countries on Facebook Dec 2009)

Asia - 10.5% Users, fast growing MarketSingapore > 1.1 million usershttp://www.nickburcher.com/2009/03/facebook-usage-statistics-by-country.html



1 i 4 r m

r m A i r h Middl E



i te et e et atio



i te et se s



c a e ges face (asia c t e)

ifo mit ± oes ot wa t to sta o t

Does ot ike s a i g i fo matio

O e t ack mi a esista t to c a ge Lack k ow e ge ma ageme t

Lack em owe me t (B ea c atic)

Does ot ike to be co ecte Risk ve se



Aitke e ce Hote s

a a ama Hote , i La ka



tt ://aitke s e ce ote s.t e a .com/coo ate-b og/

tt ://aitke s e ce c.wo ess.com/

tt ://ma ives ive.b ogs ot.com/ 9/ /si- a ka-aitke -s e ce-o e s- ew. tm

tt ://www.facebook.com/ ASHSr iLa ka



Star ted Social Media i

b ogs

acebook ages (3 + fa s)

Yo t be Acco ts

ickr Acco ts

witter Acco ts

$ MM L R ( S$ , ) sa es i Nov 9¶

Aitke Spe ce Hote s (co t)



Aitke Spe ce Hote s (co t)

Socia Me ia Str ateg i c e most otestaff member s.

or e team run b I epar tment, and wor ked wit R, Mar keting, HR and sa es.

Inc usive effor t to get everyone invo ved.

Giving va ue, good infor mation, not offer s. Engaging guests, s ar e photos and pr omote events.



obser vations

As the number of channels increase,

overall engagement increases at a

faster rate.

Engagement differs by industry.

Financial performance correlates with

engagement .

It Provides ´ Multiple Communication

Touch Points´

http://jeffbullas.com/ 9/ 7/ /r epor t-r eveals 5-best-pr actices-of-social-media-implemented-by-the-top- -br ands/#comment- 5



best pr actices

Star t with a plan, not tactics.

Listen to public

nder stand how each channel pr ovidesa differ ent dimension of engagement

entr alize coordination

ind champions who can explain and mitigate r isk.

Be in it for the long haul




best pr actices (cont.)

ick channels car ef ully.

Spr ead engagement to employees beyond the social media team.

Open the platfor m to anyone and everyone.Encour age employees to tap into social media to get wor k done.

Engage in new channels wher e peoplealr eady ar e.

Suppor t engagement as an extension of thecompany cultur e.




best pr actices (cont.)

Be conver sational f r om the star t.

Be tr anspar ent with intentions.

Modular ize and synchr onize contentacr oss channels.

ommit r esour ce and time to besuccessf ul.

Emphasize quality, not just quantity. Welcome par ticipation, feedback and co-

cr eation.




Twitter: dmediaacademy

Blog: http://digitalmediaacademy.blogspot.com/

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Social Media is growing in Asia,

DON·T get left behind

selastürkiye social media observations by robin low

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