seeking a soft(ware) lan-ding: the csp transformation story · seek licensing deals to access video...
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William L. HahnPrincipal AnalystGartner Inc.
Seeking a Soft(ware) LAN-ding: The CSP Transformation Story
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The Need to Transform Can No Longer Be Denied … Or Even Delayed
CSPs Must Respond With:Synergy:Across legacy and adjacent offerings
Partnership:Under volatile conditions
Organization:That touches every employee
§ Competition from cloud-based and OTT SPs
§ New demands and expectations from customers
§ New market opportunities requiring new capabilities
§ Commoditization of traditional telecom services
… Will Force a Utility Status
Powerful Market Forces …
§ The CSP transformation is primarily driven by a desire to avoid utility status.
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Traditional
PeersComplementary Threat
Network Operations
Service ProvisionMVNOs
OTTs
State-Owned
Networks
“Backbone”MVNEs
Tower
Companies
Virtual CSPs
Cloud-Based
Network-BasedAlternative Network-
Based
Impact of Non-Traditional Players
NetworksPrivate
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Legacy Services Enter Decline
Legacy Services in total declined -0.7%
Adjacent Services grew 54%
§ Mobile Phone growth only increases business model volatility
§ Voice (fixed or mobile) in decline in most markets; Data under margin pressure and leveling off
2.9%
0.6%
-0.6%
-1.7%
11.6%
6.4%
6.2%
5.9%
3.9%
3.8%
2.5%
1.2%
-1.5%
-1.5%
-5.0% 0.0% 5.0% 10.0% 15.0%
Mobile Phones
Other Comms Services
Fixed Network Services
Mobile Services
Non IT/OT/Components
IT Services
Wearables
Internet Based IT Products and Services
Other IT
Digital Media Services
PCs/Ultramobiles/Tablets
Other Devices
Software
Other OT
Leading CSP Revenue Growth by Sector(AGR 2016-2017)
Legacy
Adjacent
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Leading CSPs- Adjacent Markets Tip the Balance
31 Leading CSPs followed by Gartner have achieved 21.7% of total revenues in adjacent markets
§ Digital Media and IT Services the chief contributors
§ Nearly 70% of total revenue still tied to legacy access services
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Digital Media Services: Expensive or Elusive
§ The largest nine players are able to make major investments and, thus, gain large revenue (88% of the group of 31 total)
§ Remaining leaders generally constrained (regulation, competition)
§ Only a few can make large acquisitions; most seek licensing deals to access video content
§ Non-video content a factor for some
42,881
34,755
7,492
5,750
5,556
12,629
AT&T
Comcast
China Mobile
Verizon
America Movil
Next Four
Leading CSP DMS ($ Million), 2017
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Cost pressures
Skills/Knowledgegap
Timeliness
Findinggoodpartners
Pursue IT Services to Capture Digital Transformation Opportunities in the Enterprise Segment
Many enterprises are pursuing digital business transformation (e.g., bimodal IT, adaptive sourcing) but CIOs are confronted with issues:
Opportunities for CSPs, but theylag in market perception
CSPs Are Making Some Headway, but Revenues Are Still Small:
$0
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
$7,000
2016 2017
Leading CSP IT Services Growth by Quartile, 2016-2017
($US M, % AGR)Next 8
AGR 5.1%
Median$US 630MAGR 0.2%
* NTT $US 20.9 B
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Pursuing Diversity Causes Operational Strains
§ 31 Leading CSPs Trying to Diversify
– Gartner measured their proportion, size and growth of adjacent/total revenues
– Contrasted with opex/revenue, margin and more
– We used the average weighted scores as benchmark averages
-8
-6
-4
-2
0
2
4
6
8
-4 -2 0 2 4 6 8
Leading CSP Diversity and Health, 2017(Map Key)
Health
HIghLow
High
Low
(Global Averages)
(Rating Scales)
Utility Zone Promise of
Diversity
Transition and
Uncertainty
Potential
Consolidation
By 2022, eight or more leading CSPs representing 25% of total global legacy services revenues will trail their peers both in revenue growth and operational health, up from 14% in 2017.
Strategic Planning Assumption:
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Pursuing Diversity Causes Operational Strains
§ More than 40% of leading CSP revenues in 2017 were earned by companies with above-average costs, debts or other strains on the business (Transition Zone).
§ Large size has been no guarantee of success in diversification, and smaller players conversely have scored well while maintaining operational sustainability.
§ Two-thirds of the group still managing Revenue/Employee growth, but acquisition redundancies won’t last
America Movil
AT&T
Bell Canada
Bharti Airtel
BT
CenturyLink
China Mobile
China Telecom
China …
Comcast
DT
K…
KT
Liberty Global
MTN
MTS
NTT Group
Oi
Orange
Singtel
SK Telecom
Softbank Group
Sprint
Telecom Italia
Telefónica
Telenor
TeliaSonera
Telstra
VerizonVEON
Vodafone
Leading CSP Diversity and Health, 2017(31 Leading Global CSPs)
By 2022, eight or more leading CSPs representing 25% of total global legacy services revenues will trail their global peers both in revenue growth and operational health, up from 14% in 2017.
Strategic Planning Assumption:
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Network Virtualization: is it Any of Your Business?
Strategic Planning AssumptionBy 2022, 25 CSPs with more effective virtualization practices than their peers will operate predominantly virtual networks. At least 22 of them will be market leaders with upward of $10 billion in revenue.
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Calling “AAA”: Not Just When There’s Trouble…
Focus on the Value:
§ Capex Reduction.
§ A Downstream Impact on Contact Center Call Reduction.
§ Attack Problems Through Use of Advanced Analytics.
§ Involving Large Groups of People in Repetitive Activity.
Analytics, Automation and Artificial Intelligence
Strategic Planning AssumptionBy the end of 2021, adoption of combined analytics, robotic process automation (RPA) and artificial intelligence will grow to 40% of all CSP processes.
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The Mobile Edge Won’t Wait for 5GStrategic Planning AssumptionBy 2022, more than 50% of enterprise-generated data will be created and processed outside the data center or cloud.
Strategic Planning AssumptionFour percent of CSPs worldwide will have a commercially viable wireless 5G service by 2020.
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UI Evolution in the Connected Homefrom Touch to Disappearing UIs and Sensors
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Consumer Interest in AI Managing Connected Home Solutions
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Conclusion- CSP Options for the Future
§ The Status Quo is Lethal
§ The Smart Utility Role is Fine- but not a consolation prize
§ Transformation Exacts a Toll
§ Seek Synergies, Pick Partnerships, Wow the Workforce
§ It’s not the Soft(ware) Fall- It’s the Hard LAN(ding)
Sales/Marketing
Transformation
Implementing a Lean Service
Factory
InnovationManagement
Embracing theReal-time Enterprise
IT, Software and Analytics
Capabilities
Critical Capabilities