seda_yume channel partnership program

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H O S T C O M P A N Y

CHANNEL PARTNERSHIPS


OBJECTIVE


OBJECTIVEWIN-WIN

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

-15%

-10%

-5%

0%

5%

10%

15%

20%

Year over Year C hang e in Train ing Spendin g U.S . 2006 to 2013

Source: Forbes, 2014

Sharing the knowledge in a technology driven market is essential to increase employee capabilities, employee satisfaction, and the impact in the industry.


INTRODUCTIONIndustry Overview

KEY PLAYERSSupply, Demand, Network/Technology

KEY PRODUCTS: Search, Display, VideoVideo Advertisement Trend

MARKET LANDSCAPECurrent Market Trends

CHANNEL PARTNERSHIPSWinning Business

AGENDA

YuMe DIFFERENCEIndustry Expertise


D I G I T A L A D V E R T I S E M E N T I N D U S T R Y

INTRODUCTION


Traditional Advertisement

• No interaction

• One-way communication

• Not easy to measure the return

• TV, radio, print, outdoor

Digital Advertisement

Digital Advertisement is More Effective

DIGITAL AD MARKETOverall Industry

• Rapid switch from traditional to digital

advertising in last five years

• High internet usage, effective, results

are measurable

Source: Ibis, 2014


2012 2013 2014 2015 2016 2017 20180

50

100

150

200

250

300

104.58121.47

146.42170.5

197.48

224.34

252.02

Worldwide Digital Ad Market Growth ($ Billion)

DIGITAL AD MARKETIndustry Growth

CAGR: 16%

Source: Statista, 2015


Print Radio TV Digital0%5%

10%15%20%25%30%35%40%45%

12%16%

31%28%26%

9%

39%

13%

2011

Time Spend Ad Spend

DIGITAL AD MARKET% of Time Spend in Media vs. % of Advertising Spending, USA

$50 Billion Opportunity

Source: Morgan Stanley, 2011 | eMarketer, 2015

Print Radio TV Digital0%

10%

20%

30%

40%

50%

60%

3%

12%

36%

48%

18%

9%

40%33%

2015

Time Spend Ad Spend

$13 Billion Opportunity


DIGITAL AD MARKETIndustry Growth > World Market

Source: Statista, 2015

2014 2015 2016 2017 2018

59.82 67.5 75.78 84.44 93.72

50.758.6

67.174.8

8323.9

31

39.7

48.9

57.7

12

13.4

14.9

16.2

17.6

Top 3 countries in the global market ($ Billion)

Other USA China UK


Sales & ROI • Every $1 spend in

digital ad results with $3 increase in sales

Extends Reach of Traditional

• Higher brand awareness

• Extended ad channels

Engages & More Effective

• More accurate• Better methodology• Higher efficiency

Essential to Reach an Audience

• Time spent with digital media among U.S. adults surpassed time spent with TV

Drives word-of-mouth at a scale

• Easy to “Share” feature

DIGITAL AD MARKETWhy Advertisers Choose Digital

Source: Marketingland, 2014


TV AD SPEND

$178B*

DIGITAL VIDEO

$6B*

DIGITAL AD MARKETFrom TV to Digital Players


Key Takeaways of the Module

01 Shift from Traditional to Digital

• Traditional: TV, radio, print, outdoor

• With the technology attributes changed

02 Significant Growth of Digital Ad

• CAGR: 16%

03 Reasons of the Growth• High ROI• High scale• High engagement• High effectiveness • Essential to reach larger

audience

Coming next: Channel Partnerships…

DIGITAL AD MARKET


T A K E Y O U R T I M E A N D R E L A X

COFFEE BREAK

seda_yume channel partnership program

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