Section B: Audience & Institution

L/O: to understand what audience and institution is in order to

understand what the exam is about

Blogs

Check blogs on computers

Apps

• Before we do starter, you need 2 apps:

• Simplemind• Dictionary

• 2-3 mins to sort

What is audience?

• Create a mind map in simple mind (app) with audience in middle

• Put definition underneath (get from dictionary app)

• What is it?• Types?• What things must we think about with

audience?

What is institution?

• Create another mind map in simple mind (app) with institution in middle

• Put definition underneath (get from dictionary app)

• What is it?• Types?• What things must we think about with

institution?

Remember we covered this….

• AUD – means??

• What is an audience?

– the group of spectators at a public event; listeners or viewers collectively, who attend an event

– the persons reached by a book, radio or television broadcast, – a regular public that expresses interest, support, enthusiasm in

a something – opportunity to be heard; chance to speak to or before a

person or group; a hearing.

Audience• Read pg 16 & 17

– The consumer– Types of audience– Audience demographics– Audience profiling

• Read pages 27 (audience) Checkpoints

• Read pages 34-35– Identifying the target audience– Audience theory– Writing about the audience– Reading a media text

• Read pages 52 (audience) Checkpoints

Remember we covered this…INSTITUTION: 1. A media institution is an established, often-profit based organization,

that deal in the creation and distribution of advertising, entertainment and information services.

2. "Those enduring regulatory and organising structures of any society, which constrain and control individuals and individuality... the term more precisely refers to the underlying principles and values according to which many social and cultural practices are organised and co-ordinated.“

– Basically, understanding institution is about understanding• who produces media texts• what their set of codes and values is• and their relationship to us as individuals

Institution

• Read pages 20-21– What is institution?– Types of institution?– Commercial institution– PSB– Independent institutions

• Read pages 28 (audience) Checkpoints

Homework

Set: Tues Nov 26Due: Thur Nov 27

1) Read over and revise pages we read (and any we didn’t get to)2) To make notes on these pages (write the main bullet points up) in your book (just bullet points is fine)