section 5. the exporting process

16
www.tdtvictoria.org.au/rightmove/ SECTION Section 5 - Page 1 of 2 - Teacher & Learning Activities - The Exporting Process TEACHING & LEARNING ACTIVITIES THE EXPORTING PROCESS SUPPLY CHAINS: FROM PRODUCER TO CONSUMER 23 This activity allows students to consider the global, national and local supply chains which exist to create a bar of chocolate. ACTIVITY 5a: WHAT IS A SUPPLY CHAIN Read through the Definition: Supply Chain. Based on earlier activities, ask students to define the terms ‘producers’ and ‘consumers’. Taking the example of a chocolate bar (complete with wrapper), ask students to brainstorm possible examples of each element in the supply chain using the table provided, Elements in the Supply Chain of a Chocolate Bar. Elements might include: Producers: e.g. farmers and miners; Raw materials: e.g. cocoa beans, sugar, milk, wood for paper wrappers, aluminium for foil wrappers etc.; Manufacturers: e.g. chocolate factories, sugar mills and refineries and milk processors; Distributors: e.g. warehouses, transport companies (delivery trucks); Retailers: e.g. supermarkets, service stations and vending machines, etc.; Service providers: e.g. designers, advertisers, market researchers, transport providers etc.; Consumers: e.g. everyone! manufacturers of other chocolate products, the export market. ACTIVITY 5b: RESEARCH & JIGSAW RESEARCH: Divide the class into four research groups named Sugar, Milk, Cocoa and Product Distribution. Distribute information sheets and question cards Supply Chains (Milk, Sugar, Cocoa, Product Distribution) which detail the supply chains for their ingredient or stage in the process. Ask each research group to work together to extract the key information from the text ready to present to the rest of the class. When students have completed this activity, hand out the supply chain diagrams to assess their findings and assist in their presentation. PRESENTATION: Each research group should give a short presentation detailing the key stages of their supply chain. Their presentation should include: The major players (who does it involve?) e.g. not just the farmer but the transport company transporting the milk; Key considerations that influence the actions of the major players. e.g. harvesting times, perishable nature of the product, type of transport used (refrigerated tankers); Geographic information about the location of the primary producer / site of the manufacturer or distribution centre. JIGSAW: Form new groups which contain a specialist from each of the four research groups. Hand out icon sheets to be cut out for use in this activity. Direct the groups to combine their knowledge in order to create a flow diagram representing the full supply chain for a chocolate bar (without wrapper). This diagram should be labelled with key decision factors marked. After this activity is completed, invite students to use the provided chocolate bar supply chain diagram to assess their own or another group’s illustration of the supply chain. Discuss students’ responses to the tasks. How would the supply chains of an iPod compare?

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Page 1: Section 5. The Exporting Process

www.tdtvictoria.org.au/rightmove/

SECTION

Section 5 - Page 1 of 2 - Teacher & Learning Activities - The Exporting Process

TEACHING & LEARNING ACTIVITIES THE EXPORTING PROCESSSUPPLY CHAINS: FROM PRODUCER TO CONSUMER

23

This activity allows students to consider the global, national and local supply chains which exist to create a bar of chocolate.

ACTIVITY 5a: WHAT IS A SUPPLY CHAIN

Read through the Def init ion: Supply Chain. Based on earlier activities, ask students to define the terms ‘producers’ and ‘consumers’.

Taking the example of a chocolate bar (complete with wrapper), ask students to brainstorm possible examples of each element in the supply chain using the table provided, Elements in the Supply Chain of a Chocolate Bar. Elements might include:

Producers: • e.g. farmers and miners;Raw materials: • e.g. cocoa beans, sugar, milk, wood for paper wrappers, aluminium for foil wrappers etc.;Manufacturers: • e.g. chocolate factories, sugar mills and refineries and milk processors;Distributors: • e.g. warehouses, transport companies (delivery trucks);Retailers: • e.g. supermarkets, service stations and vending machines, etc.;Service providers: • e.g. designers, advertisers, market researchers, transport providers etc.;Consumers:• e.g. everyone! manufacturers of other chocolate products, the export market.

ACTIVITY 5b: RESEARCH & JIGSAW

RESEARCH:

Divide the class into four research groups named Sugar, Milk, Cocoa and Product Distribution. Distribute information sheets and question cards Supply Chains (Milk, Sugar, Cocoa, Product Distribution) which detail the supply chains for their ingredient or stage in the process. Ask each research group to work together to extract the key information from the text ready to present to the rest of the class.

When students have completed this activity, hand out the supply chain diagrams to assess their findings and assist in their presentation.

PRESENTATION:

Each research group should give a short presentation detailing the key stages of their supply chain. Their presentation should include:

The major players (who does it involve?) e.g. not just the farmer but the transport company •transporting the milk;Key considerations that influence the actions of the major players. e.g. harvesting times, •perishable nature of the product, type of transport used (refrigerated tankers);Geographic information about the location of the primary producer / site of the manufacturer •or distribution centre.

JIGSAW:

Form new groups which contain a specialist from each of the four research groups. Hand out icon sheets to be cut out for use in this activity. Direct the groups to combine their knowledge in order to create a flow diagram representing the full supply chain for a chocolate bar (without wrapper). This diagram should be labelled with key decision factors marked.

After this activity is completed, invite students to use the provided chocolate bar supply chain diagram to assess their own or another group’s illustration of the supply chain.

Discuss students’ responses to the tasks. How would the supply chains of an iPod compare?

Page 2: Section 5. The Exporting Process

www.tdtvictoria.org.au/rightmove/

SECTION TEACHING & LEARNING ACTIVITIES THE EXPORTING PROCESSSUPPLY CHAINS: FROM PRODUCER TO CONSUMER

Section 5 - Page 2 of 2 - Teacher & Learning Activities - The Exporting Process 24

Supply Chain - The Chocolate Bar Supply Chain - Solution

SU

PERM

ARK

ET

A r

efri

gera

ted

truc

k tr

ansp

orts

the

ch

ocol

ate

bars

from

the

fact

ory

to

the

port

in T

asm

ania

.

A c

onta

iner

shi

p tr

ansp

orts

th

e ch

ocol

ate

prod

ucts

to

the

Port

of M

elbo

urne

A r

efri

gera

ted

truc

k tr

ansp

orts

th

e ch

ocol

ate

prod

ucts

to

a di

stri

butio

n ce

ntre

Ord

ers

are

asse

mbl

ed a

t the

di

stri

butio

n ce

ntre

for

cust

omer

s

The

pro

duct

s ar

e tr

ansp

orte

d by

sh

ip fo

r w

orld

exp

ort.

Ord

ers

are

tran

spor

ted

by r

oad

and

rail

to s

uper

mar

kets

and

ret

ail

outle

ts t

hrou

ghou

t the

cou

ntry

.

SU

PP

LY C

HA

IN

FIN

ISH

ES

HE

RE

SU

GA

R S

UP

PLY

C

HA

IN

ST

AR

T H

ER

E

CO

CO

A S

UP

PLY

C

HA

IN

ST

AR

T H

ER

E

MIL

K S

UP

PLY

C

HA

IN

ST

AR

TS

HE

RE

The

coc

oa p

ods

are

colle

cted

in

larg

e ba

sket

s, w

hich

wor

kers

car

ry

on t

heir

hea

ds t

o cu

ring

are

as.

Coc

oa p

ods

are

harv

este

d fr

om t

rees

. (O

ct -

Dec

)

At t

he c

urin

g ar

ea fa

rmer

s re

mov

e th

e co

coa

bean

s fr

om t

heir

pod

s an

d th

ey a

re fe

rmen

ted

and

drie

d.

The

dri

ed, c

ured

co

coa

bean

s ar

e th

en p

acke

d in

to

sack

s fo

r tr

ansp

ort

.

The

co

coa

bean

s ar

e tr

ansp

ort

ed in

tru

cks,

by

road

to

the

Gha

naia

n Po

rt, w

here

th

ey a

re p

acke

d in

to c

ont

aine

rs

A c

onta

iner

shi

p tr

ansp

orts

th

e co

coa

bean

s by

sea

to

the

Port

of S

inga

pore

.

Truc

ks tr

ansp

ort t

he c

ocoa

be

ans

from

the

Port

of S

inga

pore

to

a p

roce

ssin

g fa

ctor

y.

Coc

oa m

ass

+ c

ocoa

but

ter

+

coco

a po

wde

r ar

e pr

oduc

ed a

t th

e pr

oces

sing

fact

ory

.

The

coc

oa p

rodu

cts

are

tran

spor

ted

in t

ruck

s, b

y ro

ad,

back

to

the

Port

of S

inga

pore

.

A c

onta

iner

shi

p tr

ansp

orts

the

co

coa

prod

ucts

by

sea

to t

he

Port

of M

elbo

urne

.

Farm

ers

harv

est t

he s

ugar

can

e cr

op, c

uttin

g th

e st

alks

into

sm

all

leng

ths

calle

d bi

llets

.

The

se b

illet

s ar

e lo

aded

into

bin

s an

d to

wed

by

a tr

acto

r to

an

area

kn

own

as a

can

e pa

d an

d m

ade

read

y fo

r co

llect

ion.

Truc

ks t

rans

port

the

bill

ets

by

road

to

the

suag

er m

ill w

ithin

16

hou

rs o

f har

vest

ing.

Bul

k ra

w s

ugar

is m

ade

at t

he

suga

r m

ill a

nd p

lace

d in

larg

e st

orag

e bi

ns fo

r tr

ansp

ort.

The

raw

sug

ar is

load

ed in

to a

bul

k ta

nker

for

tran

spor

tatio

n.

Suga

r is

sto

red

in b

ulk

term

inal

s un

til it

is n

eede

d fo

r sh

ipm

ent o

r by

sug

ar r

efine

ries

.

Raw

sug

ar is

tra

nspo

rted

from

the

bu

lk t

erm

inal

in a

bul

k ta

nker

to

the

refin

ery,

(Ja

n-M

ay)

whe

re it

is r

efine

d,

pack

aged

and

ass

embl

ed in

to o

rder

s.

The

ord

ers

are

load

ed o

n to

pa

llets

and

into

tru

cks,

the

n tr

snsp

orte

d, b

y ro

ad, t

o th

e Po

rt o

f Mel

bour

ne.

Cow

s at

a d

airy

farm

are

milk

ed t

wic

e a

day

and

the

milk

is s

tore

d in

a

refr

iger

ated

silo

for

up t

o 48

ho

urs.

Milk

is p

aste

uris

ed a

nd h

omog

enis

ed

at t

he p

roce

ssin

g fa

cto

ry a

nd is

st

ored

in r

efri

gera

ted

silo

’s b

efor

e an

d af

ter

proc

essi

ng.

A r

efri

gera

ted

tank

er t

rans

port

s th

e m

ilk b

y ro

ad fr

om

the

pro

cess

ing

fact

ory

to

the

cho

cola

te fa

cto

ry.

The

ingr

edie

nts

are

used

at t

he

choc

olat

e fa

cto

ry t

o pr

oduc

e ch

ocol

ate

bars

.

A r

efri

gera

ted

tank

er c

olle

cts

milk

fr

om t

he d

airy

farm

eve

ry 2

4 - 4

8 ho

urs

and

tran

spor

ts it

by

road

to

a pr

oces

sing

fact

ory

.

the

ingr

edie

nts

aret

rans

port

ed b

y ro

ad fr

om t

he P

ort t

o th

e ch

ocol

ate

fact

ory

.

A c

onta

iner

shi

p tr

ansp

orts

in

gred

ient

s fr

om t

he P

ort o

f M

elbo

urne

to

the

port

in T

asm

ania

Page 3: Section 5. The Exporting Process

www.tdtvictoria.org.au/rightmove/

STUDENT MATERIALS

Activity 5 - Page 1 of 14 - Student Materials - The Exporting Process

ACTIVITY 5THE EXPORTING PROCESSSUPPLY CHAINS: FROM PRODUCER TO CONSUMER

25

5a WHAT IS A SUPPLY CHAIN?

Definition: Supply Chain

A supply chain is the network of producers, manufacturers, distributors and retailers who turn raw materials into finished goods and services delivered to consumers. The supply chain includes the planning, recording and communication needed to make the movement of goods between chain members efficient.

Elements in the Supply Chain of a Chocolate Bar

5b RESEARCH AND JIGSAW

RESEARCH:Read the information on the sheet that refers to your research group (e.g. Milk, sugar, cocoa, or product distribution). Extract key information to present to the class.

PRESENTATION:Give a short presentation detailing the key stages of your nominated supply chain. Include:

major players;•key considerations that influence the actions of major players; and•geographic information about the location of the primary producer/site of manufacturer or •distribution centre.

JIGSAW:In your new groups (a representative of each supply chain in each group) create a flow diagram or illustration representing the full supply chain of a chocolate bar (no wrapper). Use the icons sheet to cut out icons and arrange in the correct order to form the whole chocolate bar supply chain.

ProducersRaw

MaterialsManufacturers Distributors Retailers

Service Providers

Consumers

Page 4: Section 5. The Exporting Process

www.tdtvictoria.org.au/rightmove/

STUDENT MATERIALS

Activity 5 - Page 2 of 14 - Student Materials - The Exporting Process 26

ACTIVITY 5 - INFORMATION & QUESTION SHEET

THE EXPORTING PROCESSSUPPLY CHAINS: FROM PRODUCER TO CONSUMER

Supply Chain - Milk

The dairy industry is one of Australia’s major rural industries, third behind the beef and wheat. Milk is produced and sold as drinking milk but also manufactured to make many dairy products which are consumed within Australia and exported to many world regions.

All Australian states have dairy industries to supply local areas with fresh drinking milk. However, low cost dairy farming, which relies on good pastures and natural water sources, is primarily based in south east Australia where the climate is temperate. The diagram below shows the proportion of milk production within Australia.

Victorian’s temperate climate and soil variety are good for dairy farming. The rich pastures allow herds to be fed naturally, keeping Victorian milk production costs relatively low compared with other states. Sometimes though, in times of drought, the supply of grass for grazing may become short and farmers may need to supply alternative food such as grains and hay to supplement the diet.

Seasons affect the production of milk. Milk production is highest in spring when the pastures are at their most lush and reduces in late autumn and winter. However, farmers are able to manage calv-ing and feed supplement so that milk is produced evenly throughout the year.

FROM THE FARM:

Cows are milked twice a day. Modern farms have large milking sheds containing milking machines to collect the cows’ milk through suction cups which the farmer places on each of the cow’s four teats. The machine transports the milk through stainless steel pipes to refrigerated vats or silos that cool and store the milk ready for collection. Milk can be stored in the refrigerated vats for no longer than 48 hours. The milk is collected from the vats every 24 or 48 hours by refrigerated tankers. The milk is stored in refrigerated silos at the factory before being processed.

Samples of milk are taken and analysed before processing begins. Most farmers are paid according to the quality and composition of the milk they produce so it is extremely important that these samples are collected and stored correctly.

WESTERN AUSTRALIA

NORTHERN TERRITORY

QUEENSLAND

SOUTH AUSTRALIA

VICTORIA

TASMANIA

PerthSydney

Melbourne

Hobart

Adelaide

Brisbane

14%

2%

80%

4%

Cairns

NEW SOUTH WALES

Source: Australian Dairy Corporation 2002

Page 5: Section 5. The Exporting Process

www.tdtvictoria.org.au/rightmove/

STUDENT MATERIALS

Activity 5 - Page 3 of 14 - Student Materials - The Exporting Process 27

ACTIVITY 5 - INFORMATION & QUESTION SHEET

THE EXPORTING PROCESSSUPPLY CHAINS: FROM PRODUCER TO CONSUMER

At the factory the milk is pasteurised to kill any harmful bacteria. Cream can become separated from the milk whilst being stored and pasteurised so the milk also goes through a process called homogenisation. The milk and cream are blended together again giving the milk its smooth and creamy texture.

The processed milk is once again stored in vats ready to be packaged and transported to shops or collected by refrigerated tankers and taken to manufacturers. Dairy manufacturers make dairy products such as cheese, cream, butter and yoghurt. Other manufacturers use the milk as an ingredient in products such as chocolate. The final dairy products are either made ready for export or assembled into orders and distributed by road or rail to the manufacturers’ customers in Australia.

KEY QUESTIONS

Why is Victoria one of the best regions in Australia for manufacturers to source their •milk supply from?

What planning, recording and communication do you think need to take place within •this supply chain?

What time restrictions are there in this supply chain?•

What specialised vehicles are used in the transportation of milk?•

Page 6: Section 5. The Exporting Process

www.tdtvictoria.org.au/rightmove/

STUDENT MATERIALS

Activity 5 - Page 4 of 14 - Student Materials - The Exporting Process 28

ACTIVITY 5 - SOLUTIONTHE EXPORTING PROCESSSUPPLY CHAINS: FROM PRODUCER TO CONSUMER

Cow

s at

a d

airy

farm

are

milk

ed

twic

e a

day

and

the

milk

is s

tore

d in

a r

efri

gera

ted

silo

for

up t

o 48

ho

urs.

A r

efri

gera

ted

tank

er c

olle

cts

milk

fr

om th

e da

iry

farm

eve

ry 2

4 - 4

8 ho

urs

and

tran

spor

ts it

by

road

to

a pr

oces

sing

fact

ory.

Milk

is p

aste

uris

ed a

nd

hom

ogen

ised

at t

he p

roce

ssin

g fa

ctor

y an

d is

sto

red

in r

efri

gera

ted

silo

’s be

fore

and

aft

er p

roce

ssin

g.

Milk

is p

acka

ged

and

load

ed

onto

pal

lets

and

into

a

refr

iger

ated

truc

k.

It is

the

n tr

ansp

orte

d in

truc

ks

by r

oad

to s

uper

mar

kets

and

re

tail

outle

ts.

and

tran

spor

ted

by r

oad

to

supe

rmar

kets

and

ret

ail o

utle

ts.

A r

efri

gera

ted

tank

er

tran

spo

rts

the

milk

by

road

, fr

om

the

pro

cess

ing

fact

ory

to

the

man

ufac

ture

r.

Man

ufac

ture

rs p

rodu

ce d

airy

and

ot

her

prod

ucts

from

the

milk

.

The

se p

rodu

cts

are

load

ed o

n to

pa

llets

and

into

truc

ks.

Truc

ks tr

ansp

ort t

he p

rodu

cts

by

road

to a

war

ehou

se, w

here

ord

ers

are

asse

mbl

ed.

Prod

ucts

are

the

n tr

ansp

orte

d on

pla

ne fo

r w

orld

exp

orts

.

Or

tran

spor

ted

by p

lane

fo

r w

orld

exp

orts

.

The

se o

rder

s ar

e th

en lo

aded

on to

pal

lets

and

into

truc

ks,

SU

PERM

ARKET

SU

PERM

ARKET

Supply Chain - Milk

Page 7: Section 5. The Exporting Process

www.tdtvictoria.org.au/rightmove/

STUDENT MATERIALS

Activity 5 - Page 5 of 14 - Student Materials - The Exporting Process 29

Supply Chain - Sugar

THE SUGAR PRODUCTION PROCESS:

Sugar is grown in many countries around the world. It is produced from sugar cane in countries with warm climates and from sugar beet in cooler climates. Sugar cane grows best in tropical or subtropical areas due to the high temperatures and regular rain supply these climates provide. Australia produces raw sugar from sugar cane grown primarily in Queensland’s subtropical and tropical coastal regions. Sugar cane is also grown in the subtropical north of New South Wales.

HARVESTING THE CROP:

Sugar cane can take between 10 and 16 months to grow before it is ready for harvest between June and December. Harvesting begins by burning the crop to reduce the amount of leaves, weeds and other matter which can make harvesting and milling operations difficult. Farmers use a machine called a harvester to gather the crop. It moves along the rows of sugar cane. As it does so it removes the remaining leafy tops of the cane stalks, cuts the stalks off at ground level and chops the cane into small lengths called billets. The billets are loaded into wire bins towed alongside by a tractor. These field transporters take the harvested sugar cane to collection areas known as cane pads. At the cane pads, the billets are transferred into very large bins ready to be collected and taken to the mill. The sugar mills have to organise collections from each of the cane pads in their catchment area. The mill companies use road transport service providers to co-ordinate this task. This is an important job. Sugar quality and its value reduce over time. Sugar cane should be harvested and delivered to the mill within 16 hours. If the farms are a long way from the mill, rail transport might also be used.

Transport providers often use technology to help them deliver an efficient and effective service. They can use GPS systems to locate the relevant cane pads and have electronic tracking devices on the billet bins to help them track and record the movement of each farmer’s produce.

Farmers often belong to a co-operative which owns or works with the sugar mills. Mills need to process the sugar cane straight away to ensure quality. If too much sugar cane is delivered at one

Queensland

CairnsPerth

Melbourne

Harwood

Bundaberg

Mackay

Mourilyan

LucindaTownsville

Mackay

Bundaberg

Maryborough

Proserpine

Ayr

Ingham

Innisfail

Nambour

Brisbane

LismoreMurwillumbah

Grafton

Cities and Towns

Sugar Refineries

Bulk Terminals

Raw Sugar Mills

New South Wales

N

Map of sugar growing regions of Australia Source: CSIRO www.csiro.au

ACTIVITY 5 - SOLUTIONTHE EXPORTING PROCESSSUPPLY CHAINS: FROM PRODUCER TO CONSUMER

Page 8: Section 5. The Exporting Process

www.tdtvictoria.org.au/rightmove/

STUDENT MATERIALS

Activity 5 - Page 6 of 14 - Student Materials - The Exporting Process 30

ACTIVITY 5 - INFORMATION & QUESTION SHEET

THE EXPORTING PROCESSSUPPLY CHAINS: FROM PRODUCER TO CONSUMER

time and cannot be processed, the sugar will decrease in quality and the farmer will lose money. The mill also needs to make sure that it has enough sugar cane to process to stay open. The mills and the farmers work together to plan their crop and harvest to ensure no sugar cane is wasted and the mill has a sufficient supply. Each farmer within the co-operative is allocated a time within the season to harvest the different sections of their farm to ensure the optimum supply of sugar to the mills.

THE MILLING AND REFINING PROCESS:

On arrival at the mill, the billets are weighed and washed. This weight is recorded so the mill knows how much to pay the farmer. The cane is then fed through a series of mill rollers to extract the sugar juice which is treated to have impurities removed. The sugar juice is heated to evaporate any water leaving a thick syrup called molasses in which raw sugar crystals will form. A machine called a centrifuge separates the raw sugar crystals from the syrup. The raw sugar is tumble-dried and placed in large storage bins and sorted for transport. This bulk sugar is transported to the refineries directly or to bulk terminals by road or rail.

If the sugar is being exported, it is stored in the bulk terminals until it is needed for shipment. Then it is transported via conveyors straight to the wharf and loaded into the ship’s hold.

Although sugarcane is only harvested between June and December the refineries operate all-year-round. They need a constant supply of raw sugar so access supplies from the bulk terminals where it is stockpiled.

When the raw sugar arrives at the refinery the final impurities in the sugar are removed. The sugar is then graded into required sizes and packaged. Orders are assembled and dispatched to the refinery’s customers, including food manufacturers, by road or rail.

QUESTIONS TO CONSIDER

Why do the farmers and mills have to co-ordinate their harvesting schedule?•

Why is raw sugar stockpiled in the bulk terminals?•

Why do the billet bins have electronic tags?•

Why is efficient transport to the mill so important?•

What information do you think the transport providers need to co-ordinate the •collection of billet bins?

Page 9: Section 5. The Exporting Process

www.tdtvictoria.org.au/rightmove/

STUDENT MATERIALS

Activity 5 - Page 7 of 14 - Student Materials - The Exporting Process 31

ACTIVITY 5 - SOLUTIONTHE EXPORTING PROCESSSUPPLY CHAINS: FROM PRODUCER TO CONSUMER

Farm

ers

harv

est t

he s

ugar

can

e cr

op, c

uttin

g th

e st

alks

into

sm

all

leng

ths

calle

d bi

llets

.

The

se b

illet

s ar

e lo

aded

into

bin

s an

d to

wed

by

a tr

acto

r to

an

area

kn

own

as a

can

e pa

d an

d m

ade

read

y fo

r co

llect

ion.

Truc

ks tr

ansp

ort t

he b

illet

s by

roa

d to

the

suag

er m

ill w

ithin

16

hour

s of

har

vest

ing.

Bulk

raw

sug

ar is

mad

e at

the

suga

r m

ill a

nd p

lace

d in

larg

e st

orag

e bi

ns fo

r tr

ansp

ort.

The

raw

sug

ar is

load

ed in

to a

bu

lk t

anke

r fo

r tr

ansp

orta

tion.

Suga

r is

sto

red

in b

ulk

term

inal

s un

til it

is n

eede

d fo

r sh

ipm

ent o

r by

sug

ar r

efine

ries

.

Raw

sug

ar is

tran

spor

ted

from

the

bulk

term

inal

in a

bul

k ta

nker

to th

e re

finer

y, w

here

it is

refi

ned,

pac

kage

d an

d as

sem

bled

into

ord

ers.

The

raw

sug

ar is

tran

spor

ted

by

ship

for

wor

ld e

xpor

t.

The

ord

ers

are

load

ed o

n to

pal

lets

an

d in

to tr

ucks

,

and

tran

spor

ted

to s

uper

mar

kets

and

ret

ail o

utle

ts o

r m

anuf

actu

ring

fact

orie

s.

SU

PERM

ARKET

Supply Chain - Sugar

Page 10: Section 5. The Exporting Process

www.tdtvictoria.org.au/rightmove/

STUDENT MATERIALS

Activity 5 - Page 8 of 14 - Student Materials - The Exporting Process 32

ACTIVITY 5 - INFORMATION & QUESTION SHEET

THE EXPORTING PROCESSSUPPLY CHAINS: FROM PRODUCER TO CONSUMER

Supply Chain - Cocoa(Source: Cadbury Australia website www.cadbury.com.au)

Cocoa beans are the key ingredient of chocolate. They are harvested from cocoa trees which grow in humid tropical climates where it rains regularly and temperatures remain even. The cocoa tree naturally grows in South and Central America but has been cultivated to grow in many other countries with appropriate climates. Plantations have been established in areas such as West Africa, the Caribbean and Asia. Cocoa was first planted in Ghana in 1879 and the country is now a major producer of cocoa. Cocoa is grown on small farms where the planting patterns of cocoa trees make mechanisation impractical.

HARVESTING AND SPLITTING COCOA PODS:

Cadbury Schweppes is a major chocolate manufacturer in Australia. According to its website, it uses cocoa beans sourced from Ghana in West Africa as well as Malaysia and Indonesia in Asia.

Cocoa pods are harvested from the cocoa tree twice a year, mainly during October to December. Harvesting cocoa beans is a very labour-intensive process. Every few weeks the ripe pods are cut from the trees. They are collected in large baskets, which workers carry on their heads to the curing area. Here they are piled up ready for splitting and curing. Farmers split open the pods by hand and remove the beans. The beans are then spread out under banana leaves and left to ferment for 5-6 days, being turned regularly.

After fermentation, the beans are dried in the sun. The dried, cured beans are quality inspected and packed into sacks ready for transportation. The beans are bought and transported by a Ghanaian licensed buying company that works with the Ghanaian Cocoa Board to sell cocoa to manufacturers. The beans are transported by road to the sea port where they are packed in containers and prepared for export. Cadbury, for example, has processing factories in Singapore.

From the port in Singapore, the cocoa beans are transported by road to the processing factory. Here, the beans are sorted and cleaned ready to be winnowed. The part used to make chocolate called the nib, is roasted and ground in stone mills until a ‘cocoa mass’ is produced. Cocoa mass is used to make cocoa butter and cocoa powder.

The cocoa mass, cocoa butter and cocoa powder products are quality inspected before being transported back to the port for export by ship to manufacturers. Cadbury has factories in Tasmania and New Zealand. The cocoa products are then used to make chocolate.

QUESTIONS TO CONSIDER

What modes of transport are used in the supply chain of cocoa?•

Why do you think the cocoa is processed in Singapore?•

What planning and organisation do you think is involved in importing cocoa into Australia?•

Page 11: Section 5. The Exporting Process

www.tdtvictoria.org.au/rightmove/

STUDENT MATERIALS

Activity 5 - Page 9 of 14 - Student Materials - The Exporting Process 33

ACTIVITY 5 - SOLUTIONTHE EXPORTING PROCESSSUPPLY CHAINS: FROM PRODUCER TO CONSUMER

Coc

oa p

ods

are

harv

este

d fr

om tr

ees.

(Oct

- D

ec)

The

coc

oa p

ods

are

colle

cted

in

larg

e ba

sket

s, w

hich

w

orke

rs c

arry

on

thei

r he

ads

to c

urin

g ar

eas.

At t

he c

urin

g ar

ea fa

rmer

s re

mov

e th

e co

coa

bean

s fr

om th

eir

pods

and

they

ar

e fe

rmen

ted

and

drie

d.

The

coca

bea

ns a

re tr

ansp

orte

d in

truc

ks b

y ro

ad to

the

Gha

naia

n Po

rt, w

here

they

are

pac

ked

into

co

ntai

ners

.

A c

onta

iner

shi

p tr

ansp

orts

the

coco

a be

ans

by s

ea to

the

Port

of

Sin

gapo

re.

The

coc

oa p

rodu

cts

are

tran

spor

ted

in tr

ucks

by

road

ba

ck to

the

Port

of S

inga

pore

.

A c

onta

iner

shi

p tr

ansp

orts

the

coco

a pr

oduc

ts b

y se

a to

the

Port

of M

elbo

urne

.

Truc

ks tr

ansp

ort t

he c

ocoa

pro

duct

s by

roa

d fr

om th

e Po

rt o

f Mel

bour

ne

to a

man

ufac

turi

ng fa

ctor

y.

Truc

ks tr

ansp

ort t

he c

ocoa

bea

ns

from

the

Port

of S

inga

pore

to a

pr

oces

sing

fact

ory.

Coc

oa m

ass

+ c

ocoa

but

ter

+

coco

a po

wde

r ar

e pr

oduc

ed a

t th

e pr

oces

sing

fact

ory.

Man

ufac

ture

rs u

se th

e co

coa

prod

ucts

as

ingr

edie

nts.

The

se p

rodu

cts

are

load

ed o

n to

pa

llett

s an

d in

to tr

ucks

The

se o

rder

s ar

e th

en lo

aded

on

to p

alle

tts

and

into

truc

ks,

and

tran

spor

ted

by r

oad

to

supe

rmar

kets

and

ret

ail o

utle

tsTr

ucks

tran

spor

t the

pro

duct

s by

roa

d to

a w

areh

ouse

whe

re o

rder

s ar

e as

sem

bled

SU

PERM

ARKET

The

dri

ed, c

ured

coc

oa

bean

s ar

e th

en p

acke

d in

to

sack

s fo

r tr

ansp

ort.

Supply Chain - Cocoa

Page 12: Section 5. The Exporting Process

www.tdtvictoria.org.au/rightmove/

STUDENT MATERIALS

Activity 5 - Page 10 of 14 - Student Materials - The Exporting Process 34

ACTIVITY 5 - INFORMATION & QUESTION SHEET

THE EXPORTING PROCESSSUPPLY CHAINS: FROM PRODUCER TO CONSUMER

Supply Chain - Product Distribution

To make chocolate all the key ingredients are brought together at the manufacturer’s chocolate factory. Cadbury, for example, has a chocolate factory in Tasmania where they make Dairy Milk chocolate bars. The key ingredients for chocolate are fresh milk, sugar, and cocoa. Milk would likely be sourced locally to maintain freshness. Most international containerised sea freight enters Australia through the Port of Melbourne where it is processed through Customs and Quarantine before being forwarded on to its final destination. Cocoa, imported by sea from Singapore, and sugar sourced from suppliers within Australia, would be shipped to a Tasmanian port in containers from the Port of Melbourne and then transported by road to the chocolate factory.

The chocolate factory makes chocolate ‘crumb’, a key ingredient of chocolate. The crumb is passed through a pin mill and mixed with cocoa liquor, cocoa butter, emulsifiers and other flavourings. The chocolate is then refined, mixed and beaten (called conching) to develop flavour, and tempered (mixing and cooling the liquid chocolate). Tempered chocolate is poured into bar-shaped moulds, shaken and cooled. The moulded blocks then continue to high speed wrapping plants within the factory. The wrapped chocolate bars are packed and transported in refrigerated containers from the factory to the manufacturer’s distribution centre or made ready for export.

Cadbury’s Central Distribution Centre is located in Melbourne where it has easy links to the port, road and rail networks. The chocolate made in the Tasmanian factory is transported to the sea ports and shipped to the Port of Melbourne before being forwarded on by road to the National Distribution Centre. The National Distribution Centre is where orders are assembled for customers (retailers) throughout Australia and forwarded to destinations by road or rail.

Chocolate products may be delivered directly to retail outlets. Alternatively, for large retail chains in particular, the product may be delivered to large distribution centres where products of different descriptions are stored, sorted and combined into consignments to be delivered to individual stores belonging to the chain.

Cadbury Australia exports confectionery products to a number of countries in the Asia-Pacific region. These countries include New Zealand, Fiji, Papua New Guinea, Indonesia, Malaysia, Singapore, the Philippines, Thailand, Taiwan, Japan and Brunei. Shipments to these countries would depart from the Port of Melbourne.

QUESTIONS TO CONSIDER

Why might the milk be sourced locally?•

Why do you think the National Distribution Centre is located in Melbourne?•

What planning and organisation do you think is involved in distributing the chocolate • bars?

Page 13: Section 5. The Exporting Process

www.tdtvictoria.org.au/rightmove/

STUDENT MATERIALS

Activity 5 - Page 11 of 14 - Student Materials - The Exporting Process 35

ACTIVITY 5 - SOLUTIONTHE EXPORTING PROCESSSUPPLY CHAINS: FROM PRODUCER TO CONSUMER

Ingr

edie

nts

(sug

ar &

coc

oa) a

re

deliv

ered

from

sup

plie

rs to

the

Port

of

Mel

bour

ne a

nd lo

aded

in

to c

onta

iner

s.

The

ingr

edie

nts

are

tran

spor

ted

by c

onta

iner

ship

from

the

Port

of

Mel

bour

ne to

the

Port

of

Tasm

ania

.

Truc

ks tr

ansp

ort t

he in

gred

ient

s by

roa

d fo

rm th

e Po

rt to

the

choc

olat

e fa

ctor

y.

Milk

is tr

ansp

orte

d by

ref

riger

ated

tr

uck

from

a lo

cal s

ourc

e to

the

choc

olat

e fa

ctor

y.

The

ingr

edie

nts

are

used

at t

he

choc

olat

e fa

ctor

y to

pro

duce

ch

ocol

ate

bars

.

Cho

cola

te B

ars

are

wra

pped

, pac

ked

and

then

load

ed in

to a

ref

riger

ated

tr

uck

and

tran

spor

ted

by r

oad

back

to

the

port

in T

asm

ania

.

Or

tran

spor

ted

by c

onta

iner

shi

p fo

r w

orld

exp

ort.

Cho

cola

te b

ars

are

then

tr

ansp

orte

d by

con

tain

er s

hip

back

to

the

Port

of

Mel

bour

ne,

then

a r

efrig

erat

ed tr

uck

tran

spor

ts th

em b

y ro

ad to

a

dist

ribut

ion

cent

re.

Ord

ers

are

asse

mbl

ed a

t the

di

strib

utio

n ce

ntre

for

cust

omer

s.

Ord

ers

are

tran

spor

ted

by r

oad

and

rail

to s

uper

mar

kets

and

ret

ail o

utle

ts

thro

ugho

ut th

e co

untr

y.

deliv

ered

from

sup

plie

rs to

the

Ingr

edie

deliv

ered

from

sup

plieoc

oa) a

reer

sto

the

ents

(sug

ar &

ced

from

supp

lieSUGAR

SU

PERM

ARKET

Supply Chain - Product Distribution

Page 14: Section 5. The Exporting Process

www.tdtvictoria.org.au/rightmove/

ACTIVITY 5THE EXPORTING PROCESSSUPPLY CHAINS: FROM PRODUCER TO CONSUMER

STUDENT MATERIALS

Activity 5 - Page 12 of 14 - Student Materials - The Exporting Process 36

A container ship transports cocoa products by sea to the Port of Melbourne.

The orders are loaded onto pallets and into trucks, then transported, by road, to the Port of Melbourne.

A container ship transports the cocoa beans by sea to the Port of Singapore.

These billets are loaded into bins and towed by a tractor to an area known as cane pads and made ready for collection.

A refrigerated truck transports the chocolate bars from the factory to the

Port of Tasmania.

The ingredients are are used at the chocolate factory to produce

chocolate bars.

A container ship transports the chocolate products to the Port of Melbourne.

Cocoa pods are harvested from trees. (Oct - Dec)

Cocoa mass + cocoa butter + cocoa powder are produced at the

processing factory.

The dried, cured cocoa beans are then packed into sacks

for transport.

The ingredients are transported by road from the Port to the chocolate factory.

Cows at a dairy farm are milked twice a day and the milk is stored in a refrigerated silo for

up to 48 hours.

Icon Sheet 1 of 1

Page 15: Section 5. The Exporting Process

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ACTIVITY 5THE EXPORTING PROCESSSUPPLY CHAINS: FROM PRODUCER TO CONSUMER

STUDENT MATERIALS

Activity 5 - Page 13 of 14 - Student Materials - The Exporting Process 37

Farmers harvest the sugar cane crop, cutting the stalks into small lengths

called billets.

The cocoa pods are collected in large baskets, which workers carry

on their head to a curing area.

The cocoa products are transported in trucks by road back to the Port of Singapore.

A container ship transports ingredients from the Port of Melbourne to the port in Tasmania.

The cocoa beans are transported in trucks by road to the Ghanian Port,

where they are packed into containers.

Trucks transport the cocoa beans from the Port of Singapore to a processing factory.

A refrigerated tanker collects milk from the dairy farm every 24 - 48 hours and

transports it to a processing factory.

The products are transported by ship for world export

Trucks transport the billets by road to the sugar mill within 16 hours of harvesting.

large baskets, which workers carry on their head to a curing area.

The cocoa pods are collected in

Orders are transported by road and rail to supermarketsand retail outlets throughout the country

Sugar is stored in bulk terminals until it is needed for shipment or by sugar refineries.

S U P E R M A R K E T

Icon Sheet 2 of 2

Page 16: Section 5. The Exporting Process

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ACTIVITY 5THE EXPORTING PROCESSSUPPLY CHAINS: FROM PRODUCER TO CONSUMER

STUDENT MATERIALS

Activity 5 - Page 14 of 14 - Student Materials - The Exporting Process 38

Milk is pasteurised and homogenised at the processing factory and is

stored in refrigerated silo’s before and after processing.

A refrigerated tanker transports the milk from the processing factory to the

chocolate factory.

A refrigerated truck transports the chocolate products to a

distribution centre.

At the curing area farmers remove the cocoa beans from their pods and they are

fermented and dried.

Orders are assembled at the distribution centre for customers.

Bulk raw sugar is made at the sugar mill and placed in large storage bins for transport.

The raw sugar is loaded into a bulk tank for transportation.

Raw sugar is transported from the bulk terminal in a bulk tank to the

refinery, (Jan - May) where it is refined, packaged and assembled into orders.

Icon Sheet 3 of 3