section 1, seat no.1: hand-yah comapny

7/29/2019 Section 1, Seat No.1: Hand-Yah Comapny

1/139


2/139

Executive Summary

This report is a part of Project Feasibility Study and Evaluation Course. In this

project, our group study about the feasibility to set up Hand Yah Company in ChiangMai.

Hand Yah Company is a retailer of modern native clothing in Thailand. Because

of nowadays, Thai people hardly wear native clothes especially teenagers, and western

clothes has become the standard clothing in Thai people daily life, so we want to create

a native clothing with modern style which suitable for people in this generation. We

also design our clothes for both Thai and foreign travelers that come to travel in Chiang

Mai.

Furthermore, there are an opportunities to build clothing business because

clothing market in Thailand has increasing every year. There are also many travelers

come to travel in Thailand and Chiang Mai. Moreover in 2015, Thailand will become

the member of AEC, so there will be more and more travelers that will come to Chiang

Mai.

Hand Yah Company main strategy is emotional branding. We will produce highquality products with unique design. When customers wear it, they can feel that they are

different from other people because they wear native clothing with a modern and unique

design, not old-fashioned clothes. Moreover, we want to make a good relationship with

customers by provide them high quality products with average price. Then they will

have more loyalty to our brand and tell their friends or family, finally we will have more

customers in the future.


3/139

Contents

Page

Chapter 1 Introduction 2

Background and significance of the project 3

1.1 Thai clothing 3

1.2 Native clothing in Northern Thailand 3

1.3 History of fashion 4

1.4 Company Introduction 5

1.5 Vision 6

1.6 Mission 6

1.7 Project Objective 6

1.8 Benefits of project 6

Chapter 2 Industry Profile 8

2.1 Nature of industry 9

2.2 Classification of fiber 9

2.3 Type of products compare with competitor 14

2.4 Industry Situation 19

Chapter 3 Market Feasibility Study 21

Market analysis 22

3.1 General Environmental Analysis 22

3.2 PEST Analysis 22

3.3 Competition Analysis (3C Analysis) 23

3.4 STP Analysis 28

3.5 Marketing Mix 28

3.6 Brand Strategy 30

3.7 Sale Forecast 31


4/139

3.8 Marketing expense 44

Chapter 4 Investment Cost 47

4.1 Landscape 47

4.2 Certificate 48

4.3 Location 48

4.4 Design Shop cost Hand Yah 51

4.5 Layout and facility 52

4.6 Equipments & Tools 55

4.7 Vehicles 57

Chapter 5 Production and Operation Analysis 61

5.1 Operating Costs 61

5.2 Rental Cost 76

5.3 Stationary Expense 76

5.4 Oil Expense 77

Chapter 6 Administration Analysis 79

Organization (Administration analysis) 80

6.1 Employees in company 80

6.2 Employees Salary 81

6.3 Social insurance-Health insurance 81

6.4 Employee motivation 82

6.5 Electricity expense 82

6.6 Water expense 83

6.7 Internet and telephone expense 84

6.8 Car Insurance 84

Chapter 7 Financial Analysis 87

7.1 Income Statement 88


5/139

7.2 Cash Flow Statement 90

7.3 Balance Sheet 92

7.4 Ratio Analysis 94

7.5 Efficiency Ratios 94

7.6 Profitability Ratios 95

7.7 Liquidity Ratio 96

Chapter 8 Risk Management 97

Risk analysis of the project 98

8.1 Certainty risk 98

8.2 Uncertainty risk 98

Chapter 9 Conclusion 130

Table Contents

Table 3.1 Number of tourism in Chiang Mai 30

Table 3.2 Amount of local people in Chiang Mai 31

Table 3.3 Estimate amount of local people in Chiang Mai 32

Table 3.4 Amount of traveler in Thailand 33

Table 3.5 Estimate amount of traveler in Chiang Mai 34

Table 3.6 Weight estimate of company sales 35

Table 3.7 Retailer Forecast Sale from traveler 36

Table 3.8 Retailer Forecast Sale from female local people 38

Table 3.9 Revenue from traveler 40

Table 3.10 Revenue from local people 43

Table 4.1: Total of equipment for shop at Kad Suan Kaew 56

Table 4.2: Total of equipment for office and storage at Nimmanhaemin 57

Table 4.3 Total Invest Cost 61


6/139

P a g e | 2

Table 6.1 Total Administrative Expense 86

Figure Contents

Figure 5.1 Shirt 63

Figure 5.2 Skirt 63

Figure 5.3 Dress 64

Figure 5.4 Hat 64

Figure 5.5 Shoes 64

Figure 6.1 Price of electricity in small enterprise. 83

Figure 6.2 Price of internet packaging per month 84


7/139

P a g e | 3

Chapter 1

Introduction


8/139

P a g e | 4

Background and significance of the project1.1Thai clothing

Traditional clothing for Thai women consists of aprasin , or a wrap-around skirt(sarong), which is worn with a fitted, long-sleeved jacket. Among the most beautiful

costumes are those worn by dancers of classical Thai ballet. Women wear a tight-fitting

under jacket and apanung , or skirt, which is made of silk, silver, or gold brocade. But

for the last 100 years, Western clothing has become the standard form of clothing in

Thailands urban areas.1

So nowadays, people hardly see Thai people wear traditional

clothing in their daily life. Although foreigners view Thailand as the country which has

unique culture and tradition that foreigners satisfy. Thailand traditional clothing also

known for its beautiful silks, for this reason, the government tries to promote Thailand

as the Asian center for trendy clothing, watches, leatherwear, jewelry, and other

accessories.2

1.2Native clothing in Northern ThailandNorthern Thailand or we can call Lanna is include with Chiang Mai, Chiang

Rai, Lampang, Lampoon, Pha Yao, Prae, Narn, and Mae Hong Sorn. It is the land

which full of their own culture, art, and tradition. Lanna people also known from their

clothes that has weave from beautiful silks and they wear it to conserve their culture. A

significant number of clothing designers work in Chiang Mai, many of them incorporate

tribal and traditional Lanna or Thai elements. Traditional woven textiles are to be found

in many of Chiang Mais fashion boutiques, as well as silk and cotton fabrics sold by

the meter. There are also several shops selling elements of interior design.3

Therefore

native clothing has outstanding identity and it shows the charm of Northern Thai

people, so it has more value and high price, and native clothing also very popular to

travelers.4

1http://www.everyculture.com/multi/Sr-Z/Thai-Americans.html#b

2http://www.yourholidayhomes.com/home/49/thailand/page-6/

3http://www.thaioasis.com/fr/cm/cmfashionscene.php

4 http://no415.freetzi.com/html8.html


9/139

P a g e | 5

1.3History of fashionWhat is fashion and how they important? Fashion have many of meaning that

each of people can explain about this word. For easy understand the word of Fashion is

acceptable for following that related about your lifestyle.5 Also Fashion is one of long

time nonverbal communication forms that can indicate you for first impress of other

people about your age, gender, home town, and wealth.6

Charles Frederick Worth, the father of haute couture. He not invents the fashion,

but he is the first person that becomes a professional designer. He uses his wife to show

what he designs until the Empress Eugenie impress and he become one of Empresss

designers. Worth also invents many things about the fashion.7

If we said about capital of fashion, most of people must think about Paris, Milan

and London. But in present time have change also all of fact about this have change the

top five capital of fashion in 2012 is London, New York, Barcelona, Paris and Madrid.

Milan falls to 8th

position and the statistic show that Bangkok have risen up from to

29th

.8

For the values in brand name produce have both of advantages and

disadvantages because it create opportunities for designer to design new things, but also

make racist in social from poor people try to find brand name product, create more

racist in social and copy product will occur. Process of create and combination that

suitable for lifestyle is better than copying.9

All of this is the reason can be the answer why style of clothing have change all

the time and value have increasing. It a good opportunities that many of designer can

show their work and consumer have a lot of choice. Also include with a lot of

competitor for designer. For factory side is about how to lowest price with high quality

that consumer will choose their product.

5http://www.oknation.net/blog/print.php?id=115562

6http://www.fashion-era.com/sociology_semiotics.htm

7http://www.likesbooks.com/charlesworth.html

8http://www.languagemonitor.com/fashion/london-edges-new-york-for-top-2012-global-fashion-

capital/

9 http://www.artbangkok.com/detail_page.php?sub_id=742


10/139

P a g e | 6

1.4Company IntroductionOur group plan to build Hand Yah company. The company is a modern native

clothing retailer and wholesaler. We plan to set up main company in Chiang Mai. We

have retail shop in Chiang Mai. The reasons we plan to set up the company in Chiang

Mai because of two reasons. First, the companys product is modern native clothes that

produce from native fabrics, and Chiang Mai has resource with low price. Second,

Chiang Mai is a fashion center in north Thailand. Third, our main target is both Thai

and foreign travelers and Chiang Mai is the interested city to travel.

Our company did not produce the products by ourselves, but we choose

Faiamorn manufacturer to produce the product. The reasons we hire manufacturer are

because we have to reduce the costs of production and Faiamorn manufacturer has

capacity and experience to produce native clothing with lower price than the production

in the market.

Our product is the modern native clothing. It is native clothing in Northern

Thailand, but it seems to be old fashion, so we have to redesign the clothing to suitable

for modern society.

Picture Source: http://www.facebook.com/PeripohonBoutique/photos_stream


11/139

P a g e | 7

1.5VisionTo be the most profit company in Thailand that provides native clothing with

modern and fashionable design and travelers know the brand.

1.6Mission- Promote native culture to be well-known.- Have a good relationship with customer and respond to their satisfaction.- Support social activities and preserve environment.

1.7Project Objective To study clothing market in Thailand. To calculate cost and return of new clothing business. To analyze feasibility of project.

1.8Benefits of project Understand detail about clothing products. Understand situation of clothing market in Thailand. Understand problem that can occur and the way to solve problem. Able to calculate revenues and expenses, to find the way for maximize profits.


12/139

Gantt chart

Number Task Start End

Duration

(day) Oct No

1 Choosing Topic 30/10/2012 12/11/2012 14

2 Ch 1 - Introduction 13/11/2012 24/11/2012 12

3 Ch 2 - Industry Profile 13/11/2012 24/11/2012 12

4 Ch 3 - Marketing Feasibility Study 27/11/2012 8/12/2012 105 Ch 4 - Investment Cost 13/12/2012 23/12/2012 11

6 Ch 5 - Production and Operation Analysis 13/12/2012 23/12/2013 11

7 Ch 6 - Administrative Analysis 29/12/2012 8/1/2013 10

8 Ch 7 - Financial Analysis 9/1/2013 14/1/2013 6

9 Ch 8 - Risk Management 15/1/2013 20/1/2013 5

10 Ch 9 - Summary 21/1/2013 30/1/2013 10

11 Final Report 31/1/2013 10/2/2013 11


13/139

P a g e | 9

Chapter 2

Industry Profile


14/139

P a g e | 10

2.1 Nature of industry

In the beginning human produce clothing by sewing, weave, binding, knitting all

of that always do by hand make. In 1957 human began use machine to produce clothing

and the world change to capitalism. It has many clothing shop and many department

store effect to demand and supply of clothing increases. So clothing must has more

productivity, same style, same price, and same size that will suitable for demand.

Clothing industry then changes from hand makes to clothing industry by use machine

from now onwards and this is begin the era of fashion because people not just wear the

clothing, they need to look goods with different kinds of clothing.10

For now customer have a lot of choice in clothing market. High end with branduntil normal shirts from normal markets, a lot of barriers to entry this kinds of market

but our company still see opportunity because even have many of suppliers with similar

styles but clothes is one of four basics need of human live. So our company think

demand still keep increasing plus with number of population increase. With our modern

native clothing style we think we can gain profit from this market.

2.2 Classification of fiber

Natural Fibers - A textile fiber of mineral, plant, or animal origin.

Natural fibers include those of vegetable origin constituted of cellulose, a polymer of

glucose bound to lignin with varying amounts of other natural materials.1112

CottonCotton is one of the most common types of fabric used in our clothing. Cotton is

a natural fiber and it is harvested from the cotton plant. The properties of cotton are

many it is soft, versatile and strong. These qualities make it ideal for clothing and many

other items. In fact, no other material is quite like cotton.

Silk

10http://www.studymode.com/essays/Globalization-Clothing-Industries-175387.html

11http://composite.about.com/library/glossary/n/bldef-n3567.htm

12 http://www.answers.com/topic/natural-fiber-1#ixzz2CkNVrMFW


15/139

P a g e | 11

Silk is insect fiber. It comes from the silkworm cocoon that the silkworm spins

around itself to form its cocoon. A single filament from a cocoon can be as long as 1600

meters. It is considered an animal fiber because it has a protein structure. Just like other

animal fibers silk does not conduct heat, and acts as an excellent insulator to keep our

bodies warm in the cold weather and cool in the hot weather.

JuteJute is a natural fiber obtained from the bark of the jute plant. Jute is mainly

grown in south Asia and it was originally called by its Bengali name 'Pat' (Patta in

Sanskrit) which means a braid of hair. Jute has been used for centuries for ropes and

cordage for sea vessels. By the mid 18th century new technologies emerged and jute

fiber was spun into better quality yarn and woven to make jute cloth.

Camel HairThe fibers are collected by shearing and by combing and collection during the

molting season. When camels mount they don't lose all the hair at once, but lose it over

a period of six to eight weeks. The hair is sorted according to shade and age of theanimal. Color varies from reddish to light brown. White fleece is most valuable but is

quite rare. Camel fiber has characteristics of conductivity, softness and strength.

CashmereCashmere is weaker than wool but is luxurious with an extraordinary soft, and

resilient fiber that is receptive to dyes. This expensive fiber is combed once a year from

the bellies of the Cashmere goat. These goats live mostly in the mountains of Tibet,

Nepal and Pakistan.

Bamboo FabricFiber can easily be extracted from bamboo to make bamboo fabric, and all the

related bamboo clothing and bamboo products.

Flax and Linen


16/139

P a g e | 12

Flax is also known as linen. The flax plant yields the fibers for linen cloth; the

short fibers not needed for cloth production can be used to make paper. Linen has been

used for thousands of years. The earliest traces of its use have been dated as far back as

8,000 BC. Flax is thought to have originated in the Mediterranean region of Europe, the

Swiss Lake Dweller People of the Stone Age apparently produced flax for fiber and

seed. Mummies in Egyptian graves dating back 6,000 years have been found wrapped in

linen wraps.

RamieRamie is one of the oldest vegetable fibers and has been used for thousands of

years. The true ramie or 'China Grass' is also known as 'white ramie' and is the Chinese

cultivated plant. It has large heart shaped, crenate leaves covered on the underside with

white hairs that give it a silvery appearance. Bohemia nivea var. tenacissima, is believed

to have originated in the Malay Peninsula and is known as 'green ramie' or 'rhea'. Green

ramie has smaller leaves than true ramie and is better suited to tropical climates. The

fiber is very fine like silk, and being naturally white in color does not need bleaching.

Soy Protein FiberSoy protein fiber (SPF) is the only plant protein fiber. It is made from the

soybean cake. The residue after extraction of the protein is used as stock feed. SPF has

the physical properties of synthetic fibers. When soybean protein fiber blends well with

other fibers, it will give more features. When mixed with cashmere it provides a smooth

quality as well as increasing the easy care properties. As a wool / soy protein fiber it

reduces shrinkage and increases ease of care. As a silk blend it improves the properties

of silk and prevents the fabric from sticking to the skin when wet.

Wool fiberWool is the textile fiber obtained from sheep and certain other animals, including

cashmere from goats, mohair from goats.13

13 http://www.binhaitimes.com/


17/139

P a g e | 13

Man-made Fibers - Fiber created from natural materials or by chemical

processes. a type of fiber that is made artificially, such as polyester or rayon, rather than

occurring naturally, like cotton or wool.

NylonNylon is a synthetic fabric that is strong and lightweight. Nylon is easy to wash and take

care of. Because nylon resists absorbing moisture and dries easily, it is often used for

swimwear and active wear.

PolyesterPolyester is a strong and durable synthetic fabric. Polyester dries quickly and can be

washable or dry clean only, so check your tags. Polyester is often used as a blend with

other fabrics to lend wrinkle resistance. It is not the easiest fabric to remove stains from,

and doesn't breathe as well as other fabrics may

AcrylicAcrylic is a synthetic or manufactured fiber that is both soft and lightweight. It dries

easily and is machine washable. Acrylics are popular because of their ability to retain

their shape and texture after washing and drying, however they can pill easily. Static

cling also happens frequently with acrylics

RayonRayon is a soft and comfortable fabric that absorbs well and has few static and pilling

problems. Rayon can have problems with shrinking. There are both dry clean only and

washable rayon fabrics on the market today. The only difference in these rayon fabrics

is their finishing stages. Watch care labels closely to know what type your clothing is.

Although rayon has many characteristics that make it a great fabric, it can also be easily

ruined by disregarding care labels.

Modal

Modal Fibers belong to the second generation of viscose fibers and are high wet

modulus fibers made by a modified viscose process with a higher degree of

polymerization and modified precipitating baths. This leads to fibers with improved

properties such as better wear, higher dry and wet strengths and better dimensional

stability. Modal fibers are smooth and soft, making it very suitable for body conscious

clothing, like intimate apparel. Modal fibers are highly absorbent and quickly soak up

water so that it still feels dry even when holding a considerable amount of water.


18/139

P a g e | 14

ViscoseThere are several fibers made from the naturally occurring polymer cellulose, which is

present in all plants. Mostly cellulose from wood is used to produce the fibers but

sometimes cellulose from short cotton fibers, called linters, is the source. By far the

most common cellulosic fiber is viscose fiber.

GlassThere is many inorganic fibers, including glass, carbon, metal and ceramic. They

are used particularly in the industrial fiber sector. Glass is the most important

inorganic fiber.

LyocellA new generation of cellulosic appeared in the market in December 1992 when a

commercial plant in the USA started to make a lyocell staple fiber, based largely on

European man-made fiber industry research. Subsequently, two European production

plants have opened. The lyocell fibers, like other cellulosic, are moisture absorbent and

biodegradable. They have a dry strength higher than other cellulosic and approaching

that of polyester. They also retain 85% of their strength when wet.

CarbonThe BISFA definition of a carbon fiber is "fiber containing at least 90% by mass

of carbon obtained by thermal carbonization of organic fiber precursors". Carbon fibers

are characterized by having high module and high strength, especially when embedded

in a matrix such as epoxy resin. They are also brittle and have a low density. The main

end-users are as reinforcement fibers in composites for the aircraft and aerospace

industries and sports goods.1415

14http://housekeeping.about.com/od/fabricglossary/Glossary_of_Fabric_Types_and_Names.htm

15 http://www.cirfs.org/ManmadeFibres/ProductandProductionProcess.aspx


19/139

P a g e | 15

2.3Type of products compare with competitor- Shirt

Cottonintrend Brand

The Location of cottonintrend in Chiang Mai.the target of this shop is working

women and adults. The fashion design less update and the price of products is cheap.16

Issue Brand

Focus on hi-end teenager customers who likes art and unique the woven fabric

printing. Which the cultural aspect traditions of Asia have altered the trend. But it is

expensive to buy. There are only three stores in Siam, Siam Paragon, and gayson.1718

16http://www.cottonintrend.com/product?lang=th

17http://siambrandname.com/forum/showthread.php?t=2069445

18http://www.hereilike.com/siam/hereilike/detail.aspx?cmsId=261&&cate=1&&posi=


20/139

P a g e | 16

- DressH&M Brand

H&M brand is famous brand ,the concept is Fashion and quality at the best

price .H&M brand have many target about Kids, teenage, adult ,man and women.

H&M have many size and style of cloth from casual to luxury.19

Topshop Brand

Topshop brand is famous brand from England. have many strategic for sale .The

target of this brand are teenage and working women.Topshop independent design and

the concept are Topshop is a laboratory for trends and High street fashion .20

19http://www.hm.com/th/subdepartment/LADIES?Nr=4294913412#page=1&Nr=4294913412

20http://th.topshop.com


21/139

P a g e | 17

- SkirtEnjoy shop

Enjoy shop is retail shop in Chiang Mai sale the native cloth .and sale aboutcotton cloth and native cloth .enjoy shop sale a low price and the product of this shop

are less design and pattern .21

Topshop

Topshop brand is famos brand from England.have many strategic for sale .The

target of this brand are teenage and working women.Topshop independent design and

the concept are Topshop is a laboratory for trends and High street fashion. Topshops

Skirt have many design and pattern.22

21http://enjoyshopp.com/PEE.php

22

http://th.topshop.com/webapp/wcs/stores/servlet/CatalogNavigationSearchResultCmd?catalogId=3511

5&storeId=13089&langId=1&viewAllFlag=false&sort_field=Relevance&categoryId=737761&parent_cate

goryId=737430&beginIndex=1&pageSize=20#catalogId=35115&storeId=13089&langId=1&viewAllFlag=f

alse&sort_field=Relevance&categoryId=737761&parent_categoryId=737430&beginIndex=61&pageSize=

20


22/139

P a g e | 18

- HatItrendyfashion Brand

iTrendyfashion is online shop .target of this shop is teenage and working

women . iTrendyfashion sale about fashion cloth and Korea fashion cloth.23

- ShoesSakuna Brand (walking street Chiang Mai )

23http://www.itrendyfashion.com/product/488163/%E0%B8%AB%E0%B8%A1%E0%B8%A7%E0%B8%81

%E0%B9%81%E0%B8%9F%E0%B8%8A%E0%B8%B1%E0%B9%88%E0%B8%99%E0%B8%94%E0%B8%B5%

E0%B9%84%E0%B8%8B%E0%B8%94%E0%B9%8C%E0%B8%AB%E0%B8%A1%E0%B8%A7%E0%B8%81%E

0%B9%81%E0%B8%A1%E0%B9%88%E0%B8%A1%E0%B8%94%E0%B8%9C%E0%B9%89%E0%B8%B2%E0

%B9%81%E0%B8%84%E0%B8%8A%E0%B9%80%E0%B8%A1%E0%B8%B5%E0%B8%A2%E0%B8%A3%E0

%B9%8C%E0%B9%81%E0%B8%9F%E0%B8%8A%E0%B8%B1%E0%B9%88%E0%B8%99%E0%B8%AA%E0

%B9%84%E0%B8%95%E0%B8%A5%E0%B9%8C%E0%B8%AA%E0%B8%B2%E0%B8%A7%E0%B8%8D%E0

%B8%B5%E0%B9%88%E0%B8%9B%E0%B8%B8%E0%B9%88%E0%B8%99-ASW-1116.html


23/139

P a g e | 19

Sakuna brand is direct competitor of Hand Yah company.Sakuna use the native

style to make a shoes design.Sakuna shop have many kind of shoes about Slippers, The

heel pad.the location of sakuna is walking street Chiang Mai ,the 60 to 70 percentage ofcustomers is Thai Tourist .Sakuna have many shop such as Chiang Rai, Lampang, Nan,

Payao, Bangkok, etc24

Tom Brand

Toms is very famous in order to choose a shoe with a variety of styles. You can

put all the ages. Amelia is a copy that has been difficult and expensive to buy.25

24http://www.thaismefranchise.com/?p=17592#more-17592

25http://www.toms.com/womens/classics?view=all


24/139

P a g e | 20

2.4Industry SituationClothing industry is a one of important industry in every country also include

with Thailand clothing industry that necessary for Thai people because Thailand has

different weather in each season and people can select to wear follow in each season. In

Thailand have many entrepreneurs of small size, medium size and big size. So it will a

factors that motivate all of those entrepreneurs create high quality, low price and many

style of clothing because of a high rate of competition

In clothing market value of Thailand has more 100,000 million baht. It can

divide of Thais brand about 50,000 million bath and divide of foreign about 50,000

million baht. Now situation is increasing in Thai people interest about clothing and

dress more. So the market continued growth multiple by next 2 or 3 year.26

Situation of Textile & Clothing of Thailand have value in exporter is 4,472

million US dollars that increasing for 28.5% by having AEC for main trading market.

For clothing have value in exporter 3,206 million US dollars that increasing for 8.3%.

Two main reason that effect to this statistics because AEC occur, demand for textile

have increase and another reason is a lot of clothing factory have move to lower wage

cost that Thailand.27

26http://www.bangkokbiznews.com/home/detail/business/marketing/20120530/454112/%E0%B8%84%E0%B9%89

%E0%B8%B2%E0%B8%9B%E0%B8%A5%E0%B8%B5%E0%B8%81%E0%B9%80%E0%B8%AA%E0%B8%B7%E0%B9%89

%E0%B8%AD%E0%B8%9C%E0%B9%89%E0%B8%B2%E0%B9%81%E0%B8%9F%E0%B8%8A%E0%B8%B1%E0%B9%88

%E0%B8%99%E0%B8%A3%E0%B8%B0%E0%B8%AD%E0%B8%B8-

%E0%B9%81%E0%B8%9A%E0%B8%A3%E0%B8%99%E0%B8%94%E0%B9%8C%E0%B8%99%E0%B8%AD%E0%B8%81

%E0%B9%82%E0%B8%AB%E0%B8%A1%E0%B8%94%E0%B8%B6%E0%B8%87%E0%B8%AA%E0%B8%B1%E0%B8%94

%E0%B8%AA%E0%B9%88%E0%B8%A7%E0%B8%99%E0%B8%95%E0%B8%A5%E0%B8%B2%E0%B8%94.html27http://www.thaitextile.org/iu_backup/Status_index.php


25/139

P a g e | 21

Source: Textile Intelligent Unit, 2012

*We not do the export process but why we need to show this table, because our

Company need to show how the situation of clothing industry. Its growing inside

country and enough power to export to another country. Our company sees the

opportunity to entry in this market and may be in the future our company may have

export branch start with export to AEC.


26/139

P a g e | 22

Chapter 3

Market

Feasibility Study


27/139

P a g e | 23

Market analysis

3.1General Environmental AnalysisNowadays clothing is importance factor in daily life of human. Modern native

clothing is the clothing in north of Thailand and local people are normal ware and can

sell for tourist in country and foreign. Hand Yah has segmented market in Chiang Mai

and Bangkok to be followed:

Size

Age

Design

Colors

3.2PEST Analysis3.2.1Political/Legal factors

Thai government has policy minimum wage 300 baths per day. If customer has

income increase customer can buy more product.

3.2.2 Economic factorsChiang Mai is the economic city it is many tourist and have cash flow all time

and now it have AEC that will open in December 31, 2012 it make more people come to

travel.

3.2.3 Social cultureNative clothing is an identity in north of Thailand nowadays it is popular for

tourist who come to travel on north of Thailand. Some people buy for wear or for

lagniappe. It can attract to tourist. Native clothing it is ordinary in north of Thailand it is

symbol in people and it can help Thai conservation. If we are help conservation in can

make profit and reputation for company.

3.2.4 TechnologyTailoring by machine it make the same quality every piece and more precision

goods we can confident in product quality and can produce more product when order


28/139

P a g e | 24

3.3Competition Analysis (3C Analysis)3.3.1Competitor Analysis

Hand Yah focus on the market area in Chiang- Mai and Central Airport Chiang

Mai to be as the following Size, fashion & Design, Colors and add personality. It canshow market share of the follow segment into these separate parts so almost our

competitors are substitute competitors. We can analyze the main competitor into the

following which are

Direct competitor

Cupcake Design is wholesale and retail quality brand in market price. Most are

style pretty and sweet, around price 200-400 bath.28

Cupcake is the cloth shop for

teenager which have adapt of collection always suit with situation and update it have

effect to Hand Yah Brand because same goal for teenager and update for fashion it

make teenager always buy and choose product every collection it make sell competition

and nearly price.

OTOP is retail in Thailand lower price. Its very native style and made by

handmade of people in Thailand. The product is the similarity style. But different in

decide. There are many disadvantage which are loss advertise, no standard the quality of

the product according to each person. And take time to produce.

M&N Tiger line the distinctive point is tiger line only in shop. Its very

expensive around 700 1400 bath.29

Shop has style be clear and identity for teenager to

like style look strange, outstanding. But have high price and loss wear cloth. The

collection will cannot to change as first.

Northern Village Grand is handicraft products the contemporary and Lannastyle. Wholesale expensive quality brand and modern style. Price around 2000 bath

up.30

Northern is the overall goods native style for the tourist but have high price. The

products an emphasize design embroider. The Product cannot to change as first because

focus the tourist and can to buy for gift or souvenir.

28http://www.facebook.com/pages/-Cupcake-design-/238615372840429

29http://www.thaismefranchise.com/?p=28163

30

http://www.centralplaza.co.th/PromotionDetail-th-NorthernVillagesale.aspx


29/139

P a g e | 25

Cowboy rider & girl Wholesale cheap quality brand and western style. Price

around 20 baths up.31

Cowboy rider & girl are cloth shop identity in oneself. Many of

goods and the low and high price. But the product to same any collection and focus tosell decorations more than cloths.

All of those brands are our direct competitor that sold clothing in lower and

some higher price target in the same group of our company.

Indirect competitor

Top shop

We started out life way back in 1964. Since those humble beginnings in the

basement of a department store we've grown up and now have over 300 stores in the

UK alone! We ship to more than 100 countries and our eclectic British style is known

all over the world.

Over the years we've built a strong bond with industry insiders and in 2002 we

joined forces with NEWGEN, a scheme which allows us to foster new design talent and

provide a global platform for the scene's brightest new stars. We're also the only high

street brand to show on schedule at London Fashion Week, and Top shop Unique has

become the style set's hottest ticket.32

Top shop is popular brand on celebrity and people interest because many celebs

wear and took a photo post on instagram. It makes many people follow and use it for

fashion idol. It makes Top shop famous in teenager but price very expensive make some

entrepreneur make copy product sale for consumer. So people buy goods for follow

celeb.

31http://www.cowboythai.com/forum2/index.php?topic=389.0

32http://th.topshop.com/webapp/wcs/stores/servlet/CatalogNavigationSearchResultCmd

?catalogId=35115&storeId=13089&langId=1&viewAllFlag=false&categoryId=758060

&interstitial=true&TS=1316532163841&intcmpid=W_FOOTER_WK7_HP_TH_ABO

UT_US


30/139

P a g e | 26

AIIZ company

Reno (Thailand) Co.,Ltd was found in 1992 by Mr. Piya Thanakitamnuay.

Today Reno Group is the leading fashion retailer in Thailand with over 1,500 of

employees and 400 retail across Thailand and export to 8 Countries in Southeast Asiaand Middle east

Brand concept

AIIZ is young casual brand targeting to teenager from aged 13 to 18 years.

AIIZ Career aims for the working ladies from 19-25 year old

AIIZ XII is children ware brand to suit children from aged 4 to 12 years.

CAMEL is an international brand originated in Germany founded in 1993

VINCCI is an importing brand from Malaysia33

AIIZ it is a brand for family and mom like to buy for teenager collection is the

same old form. But change pattern and color for season. Brand poplars because

when wear it make to polite and price regular. It is another brand has a famous

long time and many branch. So AIIZ they are big brands and promotion to cheap

that affect to Hand Yah.

Body Glove

BGT Corporation Public Company Limited has been in a retail business of Ready-to-

wear apparels and related accessories under the trademark of Body Glove with HandDevice as its logo.

Companys strategic focuses is to continuously develop store expansion by adding

more flagship stores and counters in the department stores. The Company differentiates

itself with uniqueness in store designs and consistently redecorates existing flagship

stores to be as up-to-date as newly opened stores. Additionally, the Company places

high emphasis on the selection of new store location, which is in prime areas and serve

well with market demands.34

Body Glove Brand the famous for teenager fashion for sport and polite for childand teenager many pattern popular on foreign country. Many branches in Thailand have

more promotion for customer. However Body Glove Brand has affected to Hand Yah

because clothing the low price and design has worn various chances.

33http://www.atozfashion.com/

34

http://www.bodyglove.co.th/investor.html


31/139

P a g e | 27

Greek Light Shop

Our shop was established since 1980 at Jatujak Market. We are specialized for

producing several garment design. We have our own brand and registered already.

Our products are ladies pants and men's polo & T-shirt, belt and bag. We also

work with oversea customer such as Japan, Singapore, Taiwan and etc. We can accept

made by order design as well.35

We can accept made by order design as well. Greek Light Shop they are famous

for some local but in Chiang Mai it very popular because branch have local in front of

Chiang Mai University. It makes collection in CMU wear but not popular more

Competitor SWOT Analysis

Strength

- Good quality of product.- Modern and beautiful design (some brands).- This is a brand that long term.- High standard and import brand form international market.- Have promotion for consumer every time.

Weakness

- To buy the store room.- Expensive (some brands).- Not have brand loyalty.

Opportunity

- Easy to buy any areas.- Update new trend online always.- Design have identify of clothing.

Weakness

- Our product is design by the native and inexpensive more than other brands.- The customers of the age of 15 years.- Our product is sold in shop, out of place and delivery anyway by post.

35http://www.greeklightshop.com/about.html


32/139

P a g e | 28

3.3.2Customer analysis Foreign traveler Woman Teenager woman Other shop in Thailand

Our target customer is foreign traveler woman, teenager, woman and other shop

in Thailand. The reason why custom must to buy my product are my product have high

quality and not expensive price. Our products have modern fashion meet the needs of

teenager and modern native clothing is art of north in Thailand foreign traveler will buy

for souvenir and wear. Out location shop will stand at shopping center Central airport in

Chaing Mai and walking street it will easy to buy and always attract customer to buy

product. Our company will have advertising in internet social network for electronic

commerce for easy to buy product in internet. Our company is act as retailer and

wholesaler we can distribution product to other shop in Thailand.

3.3.3 Competitive AnalysisNowadays, in Thailand, the clothing market has value about 100,000 million

baht and about 50 percent are the foreign brand.36

This information shows that the

clothing market in Thailand has high competition not just inside the country, but we

also have many competitors that come from other countries. Especially in the past few

years that Thai people fashion trend come from Korea and Japan and teenagers want to

wear Korea or Japan clothes because its look cool and smart.

For most of native clothing business set locally in Northern of Thailand which

native clothing of the indigenous people in the North. Chiang Mai province has the most

native clothing business in Thailand because therewasalarge number of a tourist.

Therefore, we should establish a business in Chiang Mai. The Hand Yah brand

present concept use modern mixed with native clothing for create new innovation,

which identity of the companies to make differ competitor in the market from the north

36http://www.bangkokbiznews.com/home/detail/business/marketing/20120530/454112/%E0%B8%84

%E0%B9%89%E0%B8%B2%E0%B8%9B%E0%B8%A5%E0%B8%B5%E0%B8%81%E0%B9%80%E0%B8%AA

%E0%B8%B7%E0%B9%89%E0%B8%AD%E0%B8%9C%E0%B9%89%E0%B8%B2%E0%B9%81%E0%B8%9F

%E0%B8%8A%E0%B8%B1%E0%B9%88%E0%B8%99%E0%B8%A3%E0%B8%B0%E0%B8%AD%E0%B8%B8-

%E0%B9%81%E0%B8%9A%E0%B8%A3%E0%B8%99%E0%B8%94%E0%B9%8C%E0%B8%99%E0%B8%AD

%E0%B8%81%E0%B9%82%E0%B8%AB%E0%B8%A1%E0%B8%94%E0%B8%B6%E0%B8%87%E0%B8%AA

%E0%B8%B1%E0%B8%94%E0%B8%AA%E0%B9%88%E0%B8%A7%E0%B8%99%E0%B8%95%E0%B8%A5%E0%B8%B2%E0%B8%94.html


33/139

P a g e | 29

prefabricated clothing to sale of the urban. And opportunity to make a hand Yah brands

are growing up in the market immediately, focus group of customers but important

factors that influence and affect our company is a small company and a new industry in

the market. As a result, there is a risk of delay in growth markets.

Although there is emerging. It did not affect us much because the brand name is

different, and the modern trend.

3.4STP Analysis3.4.1Segment

Hand Yah Company divined target group by objective and gender of people that in

Chiang Mai to 4 main groups;

-Male traveler

-Female traveler

-Male local people

-Female local people

3.4.2TargetHand Yah Company has set the target market as

-

Travelers both male and female in Chiang Mai- Female local peopleWe also focus on travelers that buy our products for a gift.

3.4.3PositionHand Yah Company has positioning our products with unique design by offering

product that combine the native style with modern style customer cant find it easily in

every cloth market. Our customers are the travelers who have average income and want

to buy some clothing that present native design and fashionable, some of them also buy

our products as a gift for friends and parents with not too high of cost or to low if it be agift.

3.5Marketing MixProduct: Our product is Modern Native Clothing. Modern Native Clothing is the

fashion clothing and design for woman only and product has variety to choose for

customers need and texture has feel comfortable will ware it. For tracery of clothing we

have many type and we will always change. Also create a set A and B to match suitable

combine with shirt, skirt and accessory. Customer does not need to spend more time to

find matching when wear our product, also can create more sell of our product.


34/139

P a g e | 30

Price: Hand Yah Company can divide price in each product and set same price for

general such as Shirt 299 bath, Skirt 249 bath, Dress 499 bath, Hat 199 bath, Shoes 199

bath and Hand Yah Company will sell the product as a set for attract customer. Set A

include with Shirt, Skirt, Hat and Shoes for price 799 bath from normal price 906 bath

and set B include with Dress, Hat and Shoes for price 749 bath from normal price 857

bath. Most of price we set by estimate profit around 100% from cost

Cost(Baht) Price(Baht) Profit (%)

Shirt 100 299 199.00%

Skirt 90 249 176.67%

Dress 220 499 126.82%

Hat 50 199 298.00%

Shoes 70 199 184.29%

Set A 310 799 157.74%

Set B 340 749 120.29%

Place: Hand Yah Company set up at Chiang Mai because Chiang Mai is the city of

Lanna and most of people wear Modern Native Clothing and is the center of shopping

in North of Thailand and has much tourism from Thailand and foreign still increasing

every year.


35/139

P a g e | 31

Table 3.1 Number of tourism in Chiang Mai

Source: http://www.cmcity.go.th/aboutus/economic.php

Promotion: Hand Yah Company wants to provide product for tourism to satisfy and

that is importance to help promote our company by build good relationship and good

service for tourism. We will give brochure to promote our company and has

service online for foreign tourism and around Thailand.

3.6Brand StrategyHow we company attract people to buy our product? We will use the strategy

call emotional branding37

. To create relationship in feeling part that customer will

received after buy our company product. Because our product have unique design with

not too much amount that can see everywhere. What our company want is make

customer feel when their wear our products, their wear a special design of modern

native without feeling of just a old fashion. Its will create more value in customer look

for our product with not too high of price that we set.

With our brand logo and name of brand that easy to remember, a cute logo with

some simple of designs in the logo. Name of Hand Yah mean in north local language is

handmade, what company want from this meaning is people feeling how much of our

company care product from production until selling process even their wearing, our

company want to make sure that customer received a perfect quality of our products.

37http://www.smartinsights.com/online-brand-strategy/emotional-branding-means-customers-stay-

loyal-for-the-long-haul/


36/139

P a g e | 32

Create more loyalty and start buzz marketing and hope that customer will come back

again with more friends or our future customers.

3.7Sale ForecastOur group forecast sale by calculating from female local people and number of

people who come to traveler in Chiang Mai.

From table 3.2 below you can see amount of local people in 2008, 2009, 2010 and 2011

Table 3.2 Amount of local people in Chiang Mai

Year 2010 Male = 800,883 Female = 839,59638

Year 2011 Male = 802,823 Female = 843,32139

%Male = +0.0024% %Female = +0.0044%

38http://stat.bora.dopa.go.th/stat/y_stat53.html

39 http://stat.bora.dopa.go.th/stat/y_stat54.html


37/139

P a g e | 33

So we calculate with this rate of growing in amount of local people in every year.

Table 3.3 Estimate amount of local people in Chiang Mai

We will estimate forecast sell by divined amount of local people in each year to

monthly with our seasonal factor because they already alive in Chiang Mai.

Sell forecast from local people

= (amount of local people in that year/12)*weight estimate sale


38/139

P a g e | 34

Then let keep going from table 3.3below you can see number of traveler in

2008, 2009, 2010 and 2011

Table 3.4 Amount of traveler in Thailand

% (2009 / 2008) = -2.98%

% (2010 / 2009) = 12.63%

% (2011 / 2010) = 19.84%

Average Growth Rate = growing up 9.83%/year


39/139

P a g e | 35

Table 3.5 Estimate amount of traveler in Chiang Mai

From table 3.4 growing average in amount of traveler in Thailand is about

9.83% per year. So we applied to this table find amount of traveler will come to Chaing

Mai from year 2009 about 2,394,388 and 2010 about 2,770,142. Then our group

estimated for 2011, 2012 and next our project for three years. For last two years we in

clued AEC factors, so will multiple growing rate for 1.5 times in year 4 and 2 times for

year 5. Then we will get estimate amount of traveler in table 3.5

We also put the season factor in to the calculation because most people will

travel to Chiang Mai in winter season;

Jan = 1.8 times Feb = 1.4 times Mar = 1 times

Apr = 1.2 times May = 0.5 times Jun = 0.5 times

Jul = 0.5 times Aug = 0.5 times Sep = 0.5 times

Oct = 0.7 times Nov = 1.4 times Dec = 2 times

*plus all of this equal 12 mean number of people who travel to Chiang Mai in each

month = (Number in that year /12)* season factor


40/139

P a g e | 36

Then calculate from amount of local people plus with amount of traveler in

Chiang Mai will go to Nimmanhaemin Street Chiang Mai and Kad Suan Kaew then buy

our product around 0.5% mean that two hundred of people at less will buy one product.

So we get the sale forecast in amount. With weight of each product that we estimate to

sell, you can see from table 3.6 below.

Table 3.6 Weight estimate of company sales


41/139

Table 3.7 Retailer Forecast Sale from traveler

Year 1 Jan Feb Mar Apr May Jun Jul Aug Sep Oct

Shirt 440 342 244 293 122 122 122 122 122 171

Skirt 302 235 168 201 84 84 84 84 84 117

Dress 743 578 412 495 206 206 206 206 206 289

Hat 247 192 137 165 68 68 68 68 68 96

Shoes 495 385 275 330 137 137 137 137 137 192

Set A 220 171 122 146 61 61 61 61 61 85

Set B 302 235 168 201 84 84 84 84 84 117

Total 2,749 2,138 1,526 1,831 762 762 762 762 762 1,067


Shirt 483 376 268 322 134 134 134 134 134 188

Skirt 332 258 184 221 92 92 92 92 92 129

Dress 816 634 453 544 226 226 226 226 226 317

Hat 272 211 151 181 75 75 75 75 75 105

Shoes 544 423 302 362 151 151 151 151 151 211

Set A 241 188 134 161 67 67 67 67 67 94

Set B 332 258 184 221 92 92 92 92 92 129

Total 3,020 2,348 1,676 2,012 837 837 837 837 837 1,173


42/139


Shirt 531 413 295 354 147 147 147 147 147 206

Skirt 365 284 202 243 101 101 101 101 101 142

Dress 896 697 498 597 249 249 249 249 249 348

Hat 298 232 166 199 83 83 83 83 83 116

Shoes 597 464 332 398 166 166 166 166 166 232

Set A 265 206 147 177 73 73 73 73 73 103

Set B 365 284 202 243 101 101 101 101 101 142

Total 3,317 2,580 1,842 2,211 920 920 920 920 920 1,289


Shirt 609 474 338 406 169 169 169 169 169 237

Skirt 419 325 232 279 116 116 116 116 116 162

Dress 1028 800 571 685 285 285 285 285 285 400

Hat 342 266 190 228 95 95 95 95 95 133

Shoes 685 533 380 457 190 190 190 190 190 266 Set A 304 237 169 203 84 84 84 84 84 118

Set B 419 325 232 279 116 116 116 116 116 162

Total 3,806 2,960 2,112 2,537 1,055 1,055 1,055 1,055 1,055 1,478


Shirt 729 567 405 486 202 202 202 202 202 283

Skirt 501 390 278 334 139 139 139 139 139 195

Dress 1230 957 683 820 341 341 341 341 341 478

Hat 410 319 227 273 113 113 113 113 113 159

Shoes 820 638 455 547 227 227 227 227 227 319

Set A 364 283 202 243 101 101 101 101 101 141

Set B 501 390 278 334 139 139 139 139 139 195

Total 4,555 3,544 2,528 3,037 1,262 1,262 1,262 1,262 1,262 1,770


43/139

Table 3.8 Retailer Forecast Sale from female local people

Year 1 Jan Feb Mar Apr May Jun Jul Aug Sep Oc

Shirt 56.72 56.72 56.72 56.72 56.72 56.72 56.72 56.72 56.72 56.7

Skirt 38.99 38.99 38.99 38.99 38.99 38.99 38.99 38.99 38.99 38.9

Dress 95.71 95.71 95.71 95.71 95.71 95.71 95.71 95.71 95.71 95.7

Hat 31.90 31.90 31.90 31.90 31.90 31.90 31.90 31.90 31.90 31.9

Shoes 63.81 63.81 63.81 63.81 63.81 63.81 63.81 63.81 63.81 63.8

Set A 28.36 28.36 28.36 28.36 28.36 28.36 28.36 28.36 28.36 28.3

Set B 38.99 38.99 38.99 38.99 38.99 38.99 38.99 38.99 38.99 38.9

Total 354.48 354.48 354.48 354.48 354.48 354.48 354.48 354.48 354.48 354.


Shirt 56.97 56.97 56.97 56.97 56.97 56.97 56.97 56.97 56.97 56.9Skirt 39.16 39.16 39.16 39.16 39.16 39.16 39.16 39.16 39.16 39.1

Dress 96.13 96.13 96.13 96.13 96.13 96.13 96.13 96.13 96.13 96.1

Hat 32.04 32.04 32.04 32.04 32.04 32.04 32.04 32.04 32.04 32.0

Shoes 64.09 64.09 64.09 64.09 64.09 64.09 64.09 64.09 64.09 64.0

Set A 28.48 28.48 28.48 28.48 28.48 28.48 28.48 28.48 28.48 28.4

Set B 39.16 39.16 39.16 39.16 39.16 39.16 39.16 39.16 39.16 39.1

Total 356.04 356.04 356.04 356.04 356.04 356.04 356.04 356.04 356.04 356.


44/139


Shirt 57.22 57.22 57.22 57.22 57.22 57.22 57.22 57.22 57.22 57.2

Skirt 39.34 39.34 39.34 39.34 39.34 39.34 39.34 39.34 39.34 39.3

Dress 96.55 96.55 96.55 96.55 96.55 96.55 96.55 96.55 96.55 96.5

Hat 32.18 32.18 32.18 32.18 32.18 32.18 32.18 32.18 32.18 32.1

Shoes 64.37 64.37 64.37 64.37 64.37 64.37 64.37 64.37 64.37 64.3

Set A 28.61 28.61 28.61 28.61 28.61 28.61 28.61 28.61 28.61 28.6

Set B 39.34 39.34 39.34 39.34 39.34 39.34 39.34 39.34 39.34 39.3

Total 357.61 357.61 357.61 357.61 357.61 357.61 357.61 357.61 357.61 357.


Shirt 57.47 57.47 57.47 57.47 57.47 57.47 57.47 57.47 57.47 57.4

Skirt 39.51 39.51 39.51 39.51 39.51 39.51 39.51 39.51 39.51 39.5

Dress 96.98 96.98 96.98 96.98 96.98 96.98 96.98 96.98 96.98 96.9

Hat 32.33 32.33 32.33 32.33 32.33 32.33 32.33 32.33 32.33 32.3

Shoes 64.65 64.65 64.65 64.65 64.65 64.65 64.65 64.65 64.65 64.6Set A 28.73 28.73 28.73 28.73 28.73 28.73 28.73 28.73 28.73 28.7

Set B 39.51 39.51 39.51 39.51 39.51 39.51 39.51 39.51 39.51 39.5

Total 359.18 359.18 359.18 359.18 359.18 359.18 359.18 359.18 359.18 359.


Shirt 57.72 57.72 57.72 57.72 57.72 57.72 57.72 57.72 57.72 57.7

Skirt 39.68 39.68 39.68 39.68 39.68 39.68 39.68 39.68 39.68 39.6

Dress 97.41 97.41 97.41 97.41 97.41 97.41 97.41 97.41 97.41 97.4

Hat 32.47 32.47 32.47 32.47 32.47 32.47 32.47 32.47 32.47 32.4

Shoes 64.94 64.94 64.94 64.94 64.94 64.94 64.94 64.94 64.94 64.9

Set A 28.86 28.86 28.86 28.86 28.86 28.86 28.86 28.86 28.86 28.8

Set B 39.68 39.68 39.68 39.68 39.68 39.68 39.68 39.68 39.68 39.6

Total 360.76 360.76 360.76 360.76 360.76 360.76 360.76 360.76 360.76 360.


45/139

Table 3.9 Revenue from traveler

Year 1 Jan Feb Mar Apr May Jun Jul Aug Sep

Shirt 131,560 102,258 72,956 87,607 36,478 36,478 36,478 36,478 36,478 5

Skirt 75,198 58,515 41,832 50,049 20,916 20,916 20,916 20,916 20,916 2

Dress 370,757 288,422 205,588 247,005 102,794 102,794 102,794 102,794 102,794 14

Hat 49,153 38,208 27,263 32,835 13,532 13,532 13,532 13,532 13,532 1

Shoes 98,505 76,615 54,725 65,670 27,263 27,263 27,263 27,263 27,263 3

Set A 175,780 136,629 97,478 116,654 48,739 48,739 48,739 48,739 48,739 6

Set B 226,198 176,015 125,832 150,549 62,916 62,916 62,916 62,916 62,916 8

Total 1,127,151 876,662 625,674 750,369 312,638 312,638 312,638 312,638 312,638 43

Year 2 Jan Feb Mar Apr May Jun Jul Aug Sep

Shirt 144,417 112,424 80,132 96,278 40,066 40,066 40,066 40,066 40,066 5

Skirt 82,668 64,242 45,816 55,029 22,908 22,908 22,908 22,908 22,908 3

Dress 407,184 316,366 226,047 271,456 112,774 112,774 112,774 112,774 112,774 15Hat 54,128 41,989 30,049 36,019 14,925 14,925 14,925 14,925 14,925 2

Shoes 108,256 84,177 60,098 72,038 30,049 30,049 30,049 30,049 30,049 4

Set A 192,559 150,212 107,066 128,639 53,533 53,533 53,533 53,533 53,533 7

Set B 248,668 193,242 137,816 165,529 68,908 68,908 68,908 68,908 68,908 9

Total 1,237,880 962,652 687,024 824,988 343,163 343,163 343,163 343,163 343,163 48


46/139


47/139

Table 3.10 Revenue from local people

Year 1 Jan Feb Mar Apr May Jun Jul Aug Sep O

Shirt 16,958 16,958 16,958 16,958 16,958 16,958 16,958 16,958 16,958 16,95

Skirt 9,709 9,709 9,709 9,709 9,709 9,709 9,709 9,709 9,709 9,70

Dress 47,759 47,759 47,759 47,759 47,759 47,759 47,759 47,759 47,759 47,75

Hat 6,349 6,349 6,349 6,349 6,349 6,349 6,349 6,349 6,349 6,34

Shoes 12,698 12,698 12,698 12,698 12,698 12,698 12,698 12,698 12,698 12,69

Set A 22,659 22,659 22,659 22,659 22,659 22,659 22,659 22,659 22,659 22,65

Set B 29,206 29,206 29,206 29,206 29,206 29,206 29,206 29,206 29,206 29,20

Total 145,338 145,338 145,338 145,338 145,338 145,338 145,338 145,338 145,338 145,33

Year 2 Jan Feb Mar Apr May Jun Jul Aug Sep O

Shirt 17,033 17,033 17,033 17,033 17,033 17,033 17,033 17,033 17,033 17,03

Skirt 9,752 9,752 9,752 9,752 9,752 9,752 9,752 9,752 9,752 9,75

Dress 47,970 47,970 47,970 47,970 47,970 47,970 47,970 47,970 47,970 47,97

Hat 6,377 6,377 6,377 6,377 6,377 6,377 6,377 6,377 6,377 6,37

Shoes 12,753 12,753 12,753 12,753 12,753 12,753 12,753 12,753 12,753 12,75

Set A 22,758 22,758 22,758 22,758 22,758 22,758 22,758 22,758 22,758 22,75

Set B 29,334 29,334 29,334 29,334 29,334 29,334 29,334 29,334 29,334 29,33

Total 145,977 145,977 145,977 145,977 145,977 145,977 145,977 145,977 145,977 145,97


48/139


49/139

P a g e | 45

3.8Marketing expenseMarketing is process of promotion to advertising product or services for

customer know about product or service. According to Philip Kotler "Marketing is not

the art of finding clever ways to dispose of what you make. It is the art of creatinggenuine customer value."

Internet

Hand Yah brand will have advertising in internet. Facebook will be main way to

advertising in internet because now a day Facebook have popular in Thailand everybody

can use this way to contact our company. Hand Yah brand will have Facebook page, so

customer can see catalog in Facebook and can order product from Facebook. Company

will sent product to customer by post, customer must pay domestic cost or order more

than specific amount our company will pay transportation cost for customer.Hand Yah brand have official E-mail customer can contact this way too by send

e-mail to order product. Twitter customer can contact this way same Facebook.

Smart phone is the one way to popular in present smart phone has application

Line and Instagram. Line customer can ask information, price, and order product too.

Instagram customer can see product and price.

Publication printing

Brochure is easy way to promote our product to customer. Brochure have a

picture of product information about location shop, Facebook address, Twitter address,

official E-mail address, Line address by QR code, Instagram address, and price of

product, promotion in this present. Our company will distribution brochure in Central

plaza Chiang Mai, walking street Chiang Mai because this is place have more traveler

and teenager are main target.

Cost of publication printing

Size A4 4 color 2 page

Paper art 130 g. 5000 page 5000 bath 1 bath per unit40

Year 1 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Brochure 5000 - - - - - - - - - - -

Total 5000 - - - - - - - - - - -


40

http://bangkokprint.com/?page_id=36


50/139

P a g e | 46

Brochure 5000 - - - - - - - - - - -

Total 5000 - - - - - - - - - - -


Brochure 5000 - - - - - - - - - - -

Total 5000 - - - - - - - - - - -


Brochure 5000 - - - - - - - - - - -

Total 5000 - - - - - - - - - - -


Brochure 5000 - - - - - - - - - - -

Total 5000 - - - - - - - - - - -

*Company has expense in January only because we order to print at one timewith amount that company can spread enough in whole year. Order in large amount will

have lower price than order every month with less amount.


51/139

P a g e | 47

Chapter 4

Investment

Cost


52/139

P a g e | 48

Pre-operating Cost

4.1 Landscape

Nimmanhaemin road & Kadsuankaew Chiangmai

Nimmanhaemin road is one excellent market attention because Streets of Chiang Mai

City's hip and popular in shopping. Nimmanhaemin road have each with stylish

decorated ideas to fully including, street of many stores, street of entertainment venue

and Wide range the atmosphere in Chiang Mai.

Kadsuankaew Chiangmaihave location is in peaceful are surrounded by Kadsuankaew

shopping complex with easy access to business area and important places in Chiang

Mai.

So, we make our products affordable and use the products from the native. The

lease term is Commercial Buildings, arched space and 24 squares wah on

Nimmanheaminda Road between Soi.7 and Soi.9 next to Mont-NomSod. That is for

shop in first floor, office and stock of product in second and third floor.

For another storefront atKadsuankaew Chiangmai, because have many people

come to shopping, also location of Kadsuankawe is center of Chiang Mai. At third floor

room 317/2.


53/139

P a g e | 49

4.2 Certificate

Certificate cost of our company

1. Tax ID. Registration 1,990 baht2. Trademark registration 9,990 baht3. Commercial registration 1,990 baht4. Limited Partnership Registration 1,190 baht

Total Certificate Cost 15,160 baht41

4.3 Location

Hand Yah Shop at Kadsuankaew Chiangmai

Source : http://www.kadsuankaew.co.th/

Source:http://www.skyscrapercity.com/showthread.php?t=101602&page=1004

Our company location in KadSuanKaew shopping mall,ChiangMai This is

one of the largest shopping malls in northern of Thailand. Merge Lanna culture and

advanced technology perfectly. And enjoy a glimpse of Lanna culture. KadSuanKaew

shopping mall counterpart under the gospel in my heart and that "we do not compete

with the trade. But we want to compete for the best service for county residents and

visitors. " KadSuanKaew shopping mall with a variety of stores, restaurants, a theatre

and a cinema spread over several floors. Anchored by the Central department store, it

41http://www.aplthailand.com/registration/


54/139

P a g e | 50

also houses the Tops supermarket in the basement, and shops selling records, books,

groceries, clothes, toys ,computer games and etc.42

43

Our term plan to locate our shop at KadSuanKaew shopping mall,ChiangMai is

the largest shopping malls in ChiangMai and Northern Thailand.because KadSuanKaew

shopping mall is many retailer and have more than 500 shops .the target of the

KadSuanKaew shopping mall is tourist and foreigner.

:: Location Map of Hand Yah Shop

Source:http://guidetourthailand.com/wordpress/?p=64

Hand Yah main office and storage placeat Nimmanhaemin Road

We are have main office and warehouse at Nimmanhaemin Road, in Chiang Mai

because is the most hip street in Chiang Mai. This is a lively and fun location, popular

42http://www.openchiangmai.com/Kad_Suan_Kaew_Shopping_Center_2258.html

43http://www.kadsuankaew.co.th//index.php?option=com_content&task=blogsection&id=4&Itemid=29


55/139

P a g e | 51

with locals and visitors alike. There are numerous condominiums, chic boutiques, ice-

cream shops, restaurants and coffee bars. Nimmanhaemin Road This small, lively street

becomes an extraordinary attraction each year during the Nimmanhaemin Art & Design

Promenade. Nimmanhaemin will be transformed into a walking street market filled with

quality merchandise and local art.44

45

:: Location map of Hand Yah main office and warehouse

44http://www.openchiangmai.com/nimmanhaemin.php

45http://www.creativetourism.com/en/c_travels/detail_travels/Nimmanhaemin-hip-street-of-Chiang-

Mai/134.html


56/139

P a g e | 52

4.4 Design Shop cost Hand Yah

Price stat at 30,000 B. per store. (The price includes installation).46

So we hired and designed a shop both place at Nimmanhaemin and Kadsuankeaw.

Total cost with included installation for both place around 120,000 baht for

Kadsuankeaw and 220,000 baht for office at Nimmanhaemin.

Total Design Cost = 340,000 baht

46http://www.misterbooth.com/contact.php


57/139

P a g e | 53

4.5 Layout and facility

Hand Yah Shop


58/139

P a g e | 54

Hand Yahs office and storage

First floor

Second floor


59/139

P a g e | 55

Third floor


60/139

P a g e | 56

Investment Cost

4.6 Equipments & Tools

Table 4.1: Total of equipment for shop at Kad Suan Kaew

No Description No.of

product

Price/unit Total Depreciation/year

1 Sofa(one-seat) 3 990 2,970 5

2 Model 2 2,000 4,000 5

3 Telephone 1 1,000 1,000 3

4 Chair 1 1,900 1,900 5

5 Cashier 1 10,900 10,900 3

6 Counter 1 4,990 4,990 5

7. Hanger 4 3,500 14,000 5

8. Mirror 3 1,870 5,610 5

9. CCTV

AVTECH(4

Units)

1 19,900 19,900 3

10. Stereo Set 1 1,590 1,590 3

Total 66,860


61/139

P a g e | 57

Table 4.2: Total of equipment for office and storage at Nimmanhaemin

No Description No.ofproduct

Price/unit Total Depreciation/year

1 Sofa 1 2,990 2,990 5

2 Model 2 2,000 4,000 5

3 Telephone 2 2,000 2,000 3

4 Chair 1 1,900 1,900 5

5 Cashier 1 10,900 10,900 3

6 Counter 1 4,990 4,990 5

7. Hanger 4 3,500 14,000 5

8 Showcase 2 4,000 8,000 5

9. CCTV

AVTECH(4

Units)

1 11,900 11,900 3

10. Stereo Set 1 1,590 1,590 3

11. Furniture for

meeting and

consumer

1 18,600 18,600 3

12. Computer +

Monitor

4 11,000 44,000 3

13. Printer 1 3,990 3,990 3

14. Refrigerator 1 4,500 4,500 3

15. Table 4 1,700 6,800 5

16. Office chair 4 1,200 4,800 5

17. Air

Condition

2 13,900 27,800 10

18. Garbage Can 2 50 100 1


62/139

P a g e | 58

19. Water Ladle 1 30 30 1

20. Pail 1 50 50 1

21. Clean Set fortoilet

1 250 250 1

Total 173,190

4.7 Vehicles

Company have a one car is Toyota Hilux Vigo standard cab STD 2.7J CNG

Multi-reflector halogen headlight

Bed liner Laminated windshield glass Natural gas engine Benzene 91 or above fuel Power steering type47Pay with cash, price = 622,000 baht with

Picture Source: http://www.toyota.co.th/product.php?model=vigo_std_and_extra_cab

47 http://www.toyota.co.th/hiluxvigochamp/


63/139

P a g e | 59

Year 1 Starting Balance Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Ending Balance

Sofa(one-seat) 2,970 49.5 49.5 49.5 49.5 49.5 49.5 49.5 49.5 49.5 49.5 49.5 49.5 594 2,376

Model 4,000 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 800 3,200

Telephone 1,000 27.75 27.75 27.75 27.75 27.75 27.75 27.75 27.75 27.75 27.75 27.75 27.75 333 667

Chair 1,900 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 380 1,520Cashier 10,900 3 02.75 3 02.75 3 02.75 3 02. 75 3 02.75 3 02.75 3 02.75 3 02.75 3 02.75 3 02.75 3 02.75 3 02.75 3633 7,267

Counter 4,990 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 998 3,992

Hanger 14,000 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 2800 11,200

Mirror 5,610 93.5 93.5 93.5 93.5 93.5 93.5 93.5 93.5 93.5 93.5 93.5 93.5 1122 4,488

CCTV AVT ECH 19, 900 552. 75 552. 75 552. 75 552. 75 552. 75 552.75 552. 75 552. 75 552. 75 552. 75 552. 75 552. 75 6633 13, 267

Stero Set 1,590 44.16667 44.16667 44.16667 44.16667 44.16667 44.16667 44.16667 44.16667 44.16667 44.16667 44.16667 44.16667 530 1,060

Total 66,860 1,485 1,485 1,485 1,485 1,485 1,485 1,485 1,485 1,485 1,485 1,485 1,485 17,823 49,037


Sofa(one-seat) 2,376 49.5 49.5 49.5 49.5 49.5 49.5 49.5 49.5 49.5 49.5 49.5 49.5 594 1,782

Model 3,200 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 800 2,400

Telephone 667 27.75 27.75 27.75 27.75 27.75 27.75 27.75 27.75 27.75 27.75 27.75 27.75 333 334

Chair 1,520 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 380 1,140

Cashier 7,267 302.75 302.75 302.75 302. 75 302.75 302.75 302.75 302.75 302.75 302.75 302.75 302.75 3633 3,634

Counter 3,992 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 998 2,994

Hanger 11,200 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 2800 8,400

Mirror 4,488 93.5 93.5 93.5 93.5 93.5 93.5 93.5 93.5 93.5 93.5 93.5 93.5 1122 3,366

CCTV AVT ECH 13, 267 552. 75 552. 75 552. 75 552. 75 552. 75 552.75 552. 75 552. 75 552. 75 552. 75 552. 75 552. 75 6633 6, 634

Stero Set 1,060 44.16667 44.16667 44.16667 44.16667 44.16667 44.16667 44.16667 44.16667 44.16667 44.16667 44.16667 44.16667 530 530

Total 49,037 1,485 1,485 1,485 1,485 1,485 1,485 1,485 1,485 1,485 1,485 1,485 1,485 17,823 31,214


Sofa(one-seat) 1,782 49.5 49.5 49.5 49.5 49.5 49.5 49.5 49.5 49.5 49.5 49.5 49.5 594 1,188Model 2,400 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 800 1,600

Telephone 334 27.75 27.75 27.75 27.75 27.75 27.75 27.75 27.75 27.75 27.75 27.75 27.75 333 0

Chair 1,140 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 380 760

Cashier 3,634 302.75 302.75 302.75 302.75 302.75 302.75 302.75 302.75 302.75 302.75 302.75 302.75 3633 0

Counter 2,994 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 998 1,996

Hanger 8,400 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 2800 5,600

Mirror 3,366 93.5 93.5 93.5 93.5 93.5 93.5 93.5 93.5 93.5 93.5 93.5 93.5 1122 2,244

CCT V AVT ECH 6,634 552. 75 552.75 552.75 552.75 552.75 552.75 552.75 552.75 552.75 552.75 552.75 552.75 6633 0

Stero Set 530 44.16667 44.16667 44.16667 44.16667 44.16667 44.16667 44.16667 44.16667 44.16667 44.16667 44.16667 44.16667 530 0

Total 31,214 1,485 1,485 1,485 1,485 1,485 1,485 1,485 1,485 1,485 1,485 1,485 1,485 17,823 13,388


Sofa(one-seat) 1,188 49.5 49.5 49.5 49.5 49.5 49.5 49.5 49.5 49.5 49.5 49.5 49.5 594 594

Model 1,600 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 800 800

Chair 760 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 380 380

Counter 1,996 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 998 998

Hanger 5,600 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 2800 2,800

Mirror 2,244 93.5 93.5 93.5 93.5 93.5 93.5 93.5 93.5 93.5 93.5 93.5 93.5 1122 1,122

Total 13,388 558 558 558 558 558 558 558 558 558 558 558 558 6,694 6,694


Sofa(one-seat) 594 49.5 49.5 49.5 49.5 49.5 49.5 49.5 49.5 49.5 49.5 49.5 49.5 594 0

Mode l 800 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 800 0Chair 380 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 380 0

Counter 998 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 998 0

Hanger 2,800 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 2800 0

Mirror 1,122 93.5 93.5 93.5 93.5 93.5 93.5 93.5 93.5 93.5 93.5 93.5 93.5 1122 0

Total 6,694 558 558 558 558 558 558 558 558 558 558 558 558 6,694 0

Kadsuankaew


64/139

P a g e | 60


Sofa 2,990 49.83333 49.83333 49.83333 49.83333 49.83333 49.83333 49.83333 49.83333 49.83333 49.83333 49.83333 49.83333 598 2,392

Model 4,000 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 800 3,200

Telephone 2,000 55.5 55.5 55.5 55.5 55.5 55.5 55.5 55.5 55.5 55.5 55.5 55.5 666 1,334

Chair 1,900 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 380 1,520

Cashier 10,900 3 02.75 3 02.75 302.75 302.75 302.75 302.75 302.75 302.75 302.75 302.75 302.75 302.75 3633 7,267

Counter 4,990 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 998 3,992

Hanger 14,000 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 2800 11,200

Showcase 8,000 133.3333 133.3333 133.3333 133.3333 133.3333 133.3333 133.3333 133.3333 133.3333 133.3333 133.3333 133.3333 1600 6,400CCT V AVTECH 11,900 330.5 330.5 330.5 330.5 330.5 330.5 330.5 330.5 330.5 330.5 330.5 330.5 3966 7,934

Stereo Set 1,590 44.16667 44.16667 44.16667 44.16667 44.16667 44.16667 44.16667 44.16667 44.16667 44.16667 44.16667 44.16667 530 1,060

Furniture Set 18,600 516.6667 516.6667 516.6667 516.6667 516.6667 516.6667 516.6667 516.6667 516.6667 516.6667 516.6667 516.6667 6200 12,400

Computer + Monitor 44,000 1222.167 1222.167 1222.167 1222.167 1222.167 1222.167 1222.167 1222.167 1222.167 1222.167 1222.167 1222.167 14666 29,334

Printer 3,990 110.8333 110.8333 110.8333 110.8333 110.8333 110.8333 110.8333 110.8333 110.8333 110.8333 110.8333 110.8333 1330 2,660

Refrigerator 4,500 125 125 125 125 125 125 125 125 125 125 125 125 1500 3,000

Table 6,800 113.3333 113.3333 113.3333 113.3333 113.3333 113.3333 113.3333 113.3333 113.3333 113.3333 113.3333 113.3333 1360 5,440

Office Chair 4,800 80 80 80 80 80 80 80 80 80 80 80 80 960 3,840

Air Condition 27,800 231.6667 231.6667 231.6667 231.6667 231.6667 231.6667 231.6667 231.6667 231.6667 231.6667 231.6667 231.6667 2780 25,020

Garbage Can 100 8.333333 8.333333 8.333333 8.333333 8.333333 8.333333 8.333333 8.333333 8.333333 8.333333 8.333333 8.333333 100 0

Water Padle 30 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 30 0

Pail 50 4.166667 4.166667 4.166667 4.166667 4.166667 4.166667 4.166667 4 .166667 4 .166667 4 .166667 4.166667 4.166667 50 0

Clean Set for toilet 250 20.83333 20.83333 20.83333 20.83333 20.83333 20.83333 20.83333 20.83333 20.83333 20.83333 20.83333 20.83333 250 0

Total 173,190 3,766 3,766 3,766 3,766 3,766 3,766 3,766 3,766 3,766 3,766 3,766 3,766 45,197 127,993


Sofa 2,392 49.83333 49.83333 49.83333 49.83333 49.83333 49.83333 49.83333 49.83333 49.83333 49.83333 49.83333 49.83333 598 1,794

Model 3,200 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 800 2,400

Telephone 1,334 55.5 55.5 55.5 55.5 55.5 55.5 55.5 55.5 55.5 55.5 55.5 55.5 666 668

Chair 1,520 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 380 1,140

Cashier 7,267 3 02.75 3 02.75 3 02.75 3 02.75 3 02.75 3 02.75 3 02.75 3 02.75 3 02.75 3 02.75 3 02.75 3 02.75 3633 3,634

Counter 3,992 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 998 2,994

Hanger 11,200 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 2800 8,400

Showcase 6,400 133.3333 133.3333 133.3333 133.3333 133.3333 133.3333 133.3333 133.3333 133.3333 133.3333 133.3333 133.3333 1600 4,800CCTV AVTECH 7,934 330.5 330.5 330.5 330.5 330.5 330.5 330.5 330.5 330.5 330.5 330.5 330.5 3966 3,968

Stereo Set 1,060 44.16667 44.16667 44.16667 44.16667 44.16667 44.16667 44.16667 44.16667 44.16667 44.16667 44.16667 44.16667 530 530

Furniture Set 12,400 516.6667 516.6667 516.6667 516.6667 516.6667 516.6667 516.6667 516.6667 516.6667 516.6667 516.6667 516.6667 6200 6,200

Computer + Monitor 29,334 1222.167 1222.167 1222.167 1222.167 1222.167 1222.167 1222.167 1222.167 1222.167 1222.167 1222.167 1222.167 14666 14,668

Printer 2,660 110.8333 110.8333 110.8333 110.8333 110.8333 110.8333 110.8333 110.8333 110.8333 110.8333 110.8333 110.8333 1330 1,330

Refrigerator 3,000 125 125 125 125 125 125 125 125 125 125 125 125 1500 1,500

Table 5,440 113.3333 113.3333 113.3333 113.3333 113.3333 113.3333 113.3333 113.3333 113.3333 113.3333 113.3333 113.3333 1360 4,080

Office Chair 3,840 80 80 80 80 80 80 80 80 80 80 80 80 960 2,880

Air Condition 25,020 231.6667 231.6667 231.6667 231.6667 231.6667 231.6667 231.6667 231.6667 231.6667 231.6667 231.6667 231.6667 2780 22,240

Total 127,993 3,731 3,731 3,731 3,731 3,731 3,731 3,731 3,731 3,731 3,731 3,731 3,731 44,767 83,226


Sofa 1,794 49.83333 49.83333 49.83333 49.83333 49.83333 49.83333 49.83333 49.83333 49.83333 49.83333 49.83333 49.83333 598 1,196

Model 2,400 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 800 1,600

Telephone 668 55.5 55.5 55.5 55.5 55.5 55.5 55.5 55.5 55.5 55.5 55.5 55.5 666 0

Chair 1,140 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 380 760

Cashier 3,634 302.75 302.75 302.75 302.75 302.75 302.75 302.75 302.75 302.75 302.75 302.75 302.75 3633 0

Counter 2,994 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 998 1,996

Hanger 8,400 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 2800 5,600

Showcase 4,800 133.3333 133.3333 133.3333 133.3333 133.3333 133.3333 133.3333 133.3333 133.3333 133.3333 133.3333 133.3333 1600 3,200

CCTV AVTECH 3,968 330.5 330.5 330.5 330.5 330.5 330.5 330.5 330.5 330.5 330.5 330.5 330.5 3966 0

Stereo Set 530 44.16667 44.16667 44.16667 44.16667 44.16667 44.16667 44.16667 44.16667 44.16667 44.16667 44.16667 44.16667 530 0

Furniture Set 6,200 516.6667 516.6667 516.6667 516.6667 516.6667 516.6667 516.6667 516.6667 516.6667 516.6667 516.6667 516.6667 6200 0Computer + Monitor 14,668 1222.167 1222.167 1222.167 1222.167 1222.167 1222.167 1222.167 1222.167 1222.167 1222.167 1222.167 1222.167 14666 0

Printer 1,330 110.8333 110.8333 110.8333 110.8333 110.8333 110.8333 110.8333 110.8333 110.8333 110.8333 110.8333 110.8333 1330 0

Refrigerator 1,500 125 125 125 125 125 125 125 125 125 125 125 125 1500 0

Table 4,080 113.3333 113.3333 113.3333 113.3333 113.3333 113.3333 113.3333 113.3333 113.3333 113.3333 113.3333 113.3333 1360 2,720

Office Chair 2,880 80 80 80 80 80 80 80 80 80 80 80 80 960 1,920

Air Condition 22,240 231.6667 231.6667 231.6667 231.6667 231.6667 231.6667 231.6667 231.6667 231.6667 231.6667 231.6667 231.6667 2780 19,460

Total 83,226 3,731 3,731 3,731 3,731 3,731 3,731 3,731 3,731 3,731 3,731 3,731 3,731 44,767 38,452


Sofa 1,196 49.83333 49.83333 49.83333 49.83333 49.83333 49.83333 49.83333 49.83333 49.83333 49.83333 49.83333 49.83333 598 598

Model 1,600 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 800 800

Chair 760 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 380 380

Counter 1,996 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 998 998

Hanger 5,600 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 2800 2,800

Showcase 3,200 133.3333 133.3333 133.3333 133.3333 133.3333 133.3333 133.3333 133.3333 133.3333 133.3333 133.3333 133.3333 1600 1,600

Table 2,720 113.3333 113.3333 113.3333 113.3333 113.3333 113.3333 113.3333 113.3333 113.3333 113.3333 113.3333 113.3333 1360 1,360

Office Chair 1,920 80 80 80 80 80 80 80 80 80 80 80 80 960 960

Air Condition 19,460 232 232 232 232 232 232 232 232 232 232 232 232 2780 16,680

Total 38,452 1,023 1,023 1,023 1,023 1,023 1,023 1,023 1,023 1,023 1,023 1,023 1,023 12,276 26,176


Sofa 598 49.83333 49.83333 49.83333 49.83333 49.83333 49.83333 49.83333 49.83333 49.83333 49.83333 49.83333 49.83333 598 0

Model 800 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 66.66667 800 0Chair 380 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 31.66667 380 0

Counter 998 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 83.16667 998 0

Hanger 2,800 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 233.3333 2800 0

Showcase 1,600 133.3333 133.3333 133.3333 133.3333 133.3333 133.3333 133.3333 133.3333 133.3333 133.3333 133.3333 133.3333 1600 0

Table 1,360 113.3333 113.3333 113.3333 113.3333 113.3333 113.3333 113.3333 113.3333 113.3333 113.3333 113.3333 113.3333 1360 0

Office Chair 960 80 80 80 80 80 80 80 80 80 80 80 80 960 0

Air Condition 16,680 232 232 232 232 232 232 232 232 232 232 232 232 2780 13,900

Total 26,176 1,023 1,023 1,023 1,023 1,023 1,023 1,023 1,023 1,023 1,023 1,023 1,023 12,276 13,900

Nimmanhaemin


65/139

P a g e | 61


Toyota Hilux Vigo 622,200 10370 10370 10370 10370 10370 10370 10370 10370 10370 10370 10370 10370 124,440 497,760








Toyota Hilux Vigo 124,440 10370 10370 10370 10370 10370 10370 10370 10370 10370 10370 10370 10370 124,440 0

Vehicles

So our group needs money to invest around

Registration Expense 15,160 Baht (1.38%)

Design Shop Expense 220,000 Baht (20.05%)

Kadsuankeaw Equipment Cost 66,860 Baht (6.09%)

Nummanhaemin Equipment Cost 173,190 Baht (15.78%)

Vehicle 622,000 Baht (56.69%)

Total 1,097,

section 1, seat no.1: hand-yah comapny

Documents