Secrets of Marketing Automation

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Post on 13-May-2015

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What marketing automation companies don't want you to know. Why 3/4 of buyers don't get full value.

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<ul><li>1.What marketing automation companies dont want you to know<br /></li></ul> <p>2. The #1 Challenge of Business<br />Almost 7 out of 10<br />Source:MarketingSherpa<br />3. Just buy our software and $s will come.<br />4. Its not true.<br />5. 7 Secrets of Marketing Automation<br />New coat of paint<br />Content, baby, content<br />What do you mean ourwebsite wont work?<br />Garbage in, garbage out<br />Dont have skills<br />Old sales processes dont work<br />CRM changes needed<br />Source: DemandGenReport<br />6. New Coat of Paint<br />Secret: A lot bigger change than they want you to think<br />BIG changes and not simple. Its a long road.<br />Requires careful planning<br />Implementation partner more important than software<br />Do you have in-house <br />skills?<br />7. Content, baby, content<br />Secret: Youll need a LOT more than you have today<br />8. What do you mean our website wont work?<br />Secret: Your website probably needs major changes<br />Change goal of website<br />Was Leads/Now <br />learning<br />Track behavior and serve content<br />Re-orient for customers, prospects and buyers<br />Need LOTS of landing pages<br />9. Garbage in, garbage out<br />Marketing automation requires clean data<br />IDC Half of leads in B2B are obsolete<br />Need vigilant database cleansing<br />Huge, never-ending job<br />De-duplication<br />Scrubbing<br />Creating<br />Probably need new internal processes<br />Secret: You probably need a LOT better data to make this work<br />10. Dont have skills<br />Secret: You probably dont have the people or skills to make this work.<br />11. Old Sales Processes Dont Work<br />Secret: The way sales has been qualifying and nurturing leads wont work anymore<br />Unlearn old processes/Reinvent new processes<br />Without process sales will do what its always done and marketing will grow frustrated Ardath Albee<br />One of the thorniest problems<br />12. CRM Changes Needed<br />Secret: You need real cooperation between sales and marketing <br />Walls between sales and marketing need to fall<br />Deals will flow back and forth<br />Encompass sales, marketing, support, etc.<br />Need much more formal processes<br />13. 7 Secrets<br />New coat of paint<br />Content, baby, content<br />What do you mean ourwebsite wont work?<br />Garbage in, garbage out<br />Dont have skills<br />Old sales processes dont work<br />CRM changes needed<br />Source: DemandGenReport<br />14. What marketing automation companies dont want you to know<br />15. About Us<br />www.findnewcustomers.net<br />Check out our Marketing Automation Acceleration Service where we address the Ferraris collecting dust problem.<br />Find New Customers Lead Generation Made Simple helps businesses change and adapt to the new realities of B2B marketing. We pay particular attention on people issues and culture changes that block improvement. Our expertise in B2B demand generation means you develop higher quality leads, shorter sales cycles, and faster revenue growth. <br />Were also author of the definitive guide , How to Find New Customers.<br /></p>