secrecy v collaboration

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innovation dilemma: innovation dilemma: secrecy v. collaboration secrecy v. collaboration ernest grumbles ernest grumbles merchant & gould merchant & gould 3.12.2010 3.12.2010

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Post on 15-Dec-2014

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You've come up with great new tech concepts - maybe even a business model. Do you talk about it to build interest and evolve concepts? Or do you keep it under lockdown to prevent theft and preserve IP rights? Or can you go down the middle? Ponder these questions and act smart.

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  • 1. innovation dilemma:secrecy v. collaboration ernest grumbles merchant & gould 3.12.2010

2. secrecy v. collaboration

  • origin of ideas
  • secrecy good or bad?
  • ip and secrecy

3. origin of ideas:

  • fiction:eureka!
  • fact:its complicated
  • is there anything new?

4. punk rock 5. an evolving conversation 6. the manhattan project 7.

  • linear collaboration
  • concurrent collaboration

were all collaborating 8. NDA'S SECRECY IS BAD. 9.

  • open source Android, Linux
  • collaborative work models
  • free/open discussion

let the ideas out 10.

  • theft this is real
  • risks/rewards
    • who will benefit
    • investors care
  • loss of ip rights

issues 11. SECRECY IS GOOD. 12. ideas kept in a lockbox safety exclusivity ip protection 13.

  • innovation stifled
  • collaboration inhibited
  • loss of crowd wisdom
  • business model suffers

issues 14. ip and tech innovation

  • exclusivity (for some period)
  • forms:
    • trade secret
    • patent
    • copyright (source code)

15. trade secrets - what?

  • confidentialinformation that has value from not being generally known
  • protected by statute (like Uniform Trade Secrets Act) and contract

16. trade secrets: examples MARKET PLANS, FINANCIALS, SUPPLIER LISTS, CUSTOMER LISTS 17. trade secrets: process

  • maintain absolute secrecy of data
    • public release = death
  • identify inventions
  • control access NDAs
  • no registration process free

18. patents: what?

  • share your inventions and get limited grant of exclusivity(20 years)
  • promote linear collaboration
  • broker public/private benefit

19. patents: examples 20. patents: process

  • evaluate inventions
  • application process ($5-20K)
  • provisional ($1-5K)
  • 2-5 years
  • a dead patent is dead

21. patents and secrecy

  • confidentiality of inventions is essential
  • public use/sale (pre-filing)
    • in US, Canada, Japan: starts 1 year bar clock!
    • elsewhere patentability destroyed
  • provisional patents a quick fix

22. practicality

  • know your IP
  • share info when it makes sense
  • use NDAs to protect trade secrets (if at all possible)
  • be mindful of impact on IP rights
  • remember your investors

23. the end [email_address] www.ernestgrumbles.com 651.400.0629