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Why Performance Matters to Your Bottom Line

One of the primary reasons to monitor your web applications is to ensure short load times and 100% uptime. Otherwise, you run the risk of operating a slow or broken site, which will result in lost revenues for your business.

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Some Relevant Benchmarks

The Impact of a 1 Second Delay Aberdeen Research found a 1 second delay to cause...

7% loss in conversions

11% decline in page views

Improving the Speed of Your Site

2 secor less

40%After 3 seconds,

80%of these people

will NOT return to your site

16% decrease in customer satisfaction

For a $5,000 per day

eCommerce site, a one second

delay means a total loss in revenue of

For a retailer making

$1 million/year, this would be a sales increase

of

�Online shoppers are impatient �

of visitors will abandon the page

The Impact of Downtime

Avoiding Downtime

Shopping Cart Abandonment

Major Players & Performance

If you generate revenues of $5,000/

day, this means you are losing

$40,000/yr

If you make $1.8 million/year,

you could save $208 per hour

by avoiding downtime = $208.33

The average rate of shopping cart abandonment is 65%

Google found that a half-second delay in page generation time resulted in a 20% drop in tra�c

Target lost $464,000 in just 150 minutes of downtime during its Missoni launch

This equates to your site being down

8 days per

year

Walmart found that for every 100 ms of performance improvement made to walmart.com, incremental revenues on their site grew by 1%

The industry average for site availability is

97.8%due to downtime

$1.8 m 365 24

Sources:Forrester Consulting: http://www.slideshare.net/mbharath/consumer-reaction-to-a-poor-online-shopping-portal Aberdeen Research Group: http://www.aberdeen.com/aberdeen-library/5136/RA-performance-web-application.aspx Microsoft & Google: http://www.techpresentations.org/Performance_Related_Changes_and_their_User_ImpactAmazon: https://sites.google.com/site/glinden/Home/StanfordDataMining.2006-11-28.ppt?attredirects=0Invesp: http://www.invesp.com/blog/cro/shopping-cart-abandonment-rate-statistics-infographic.htmlAkamai: http://www.akamai.com/dl/reports/Site_Abandonment_Final_Report.pdfWalmart: http://minus.com/msM8y8nyh/1eMozilla: http://blog.mozilla.org/metrics/2010/03/31/�refox-page-load-speed-part-i/Rigor Blog: http://rigor.com/2012/06/the-cost-of-website-downtime-caused-by-high-tra�c/

$10,000 per year

�

�

100msPage Load

�

Sales

1%

Decreasing the page load time of Firefox’s download page by 2.2 seconds increased Firefox downloads by 15.5%

Average cost of an abandoned shopping cart:

$ 1 1 6 . 5 8For 4 6 % of shoppers...

a quick checkout determines their loyalty to a site

The average online shopper expects your page to load in

1 1 % Due to slow site

Why Online Shoppers Abandon Carts

5% Due to website errrors

and downtime

$-127,750 per year