For our secondary research, we looked at reviews of existing fashion app similar to ours. Here are the things we found out from it:

People want sub categories- E.g. Tops – Sweater, Tank, T-shirt. This shows that they want it to be more organised and categorised.

A person requested a ‘hamper’, so you know which clothes are in the washing.

Advice on how to match clothes. Able to upload multiple pictures. They like features like sale calculators and discount calculators.

Also, Sarah created a moodboard which included lots of cut outs of clothes and trending fashion. This shows the kind of fashion our target audience like.

I also made this ‘poster’ that had features of existing apps and I talked about each one saying how they could be useful and why our target audience might like it.

Secondary Research is still in process.