Second cup

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Post on 21-Jun-2015




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Research Project


<ul><li> 1. PRIYANKA : INTRODUCTION AND RECOMMENDATIONS OLENA : OBJECTIVES AND CONCLUSION FARHA NAZ : METHODS AND SURVEY DETAILS RAJAT : VARIABLES CHOSEN AND RESULTS </li></ul> <p> 2. Second Cup is Canada's largest, Canadian-based specialty coffee retailer. Operating more than 360 cafs across Canada. Care for the guests by delivering the best food, Fair Trade Coffee, design, music and wireless Internet thats available. Make sure that theres a little love in every cup. 3. Stiff competition from domestic and international companies. Need to focus on target market and consumers. Price and quality issues. Product proliferation. Distribution channel. Store location. 4. Sales increase by looking at: Price Place Customer service 5. Research design Sampling framework Sampling time 6. Second Cup Outlet Date Time No of Respondent Bloor Street West 25 March,2013 7.00 am to 8.30 am 15 College Street 26 March,2013 8.00 am to 9.30 am 15 Bay Street 27 March,2013 4.00 pm to 5.00 pm 15 Church Street 28 March,2013 5.00 pm to 6.00 pm 15 7. Instrument variation Selection bias Testing effects Regression to mean 8. Randomization Physical control 9. Mean 2.433333333 Standard Error 0.1331213 Median 2 Mode 2 Standard Deviation 1.031153158 Sample Variance 1.063276836 Kurtosis 0.299376308 Skewness 0.856600495 Range 4 Minimum 1 Maximum 5 Sum 146 Count 60 10. In order to achieve the objective of increase in sales : Increase number of locations Launch new products Competitive price Improve customer service 11. Practical experience Recommendations are made on systematic analysis Recommendations help to reach ultimate goal Outcomes are reliable tools to trace profitability Implementations require management efforts 12. THANK YOU </p>


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