10 45

BILLIARD ROOM

PAID TRACK

7 30CHECK IN

Bacon sponsored by

Sponsored by

Peter “Dr. Pete” Meyers, Marketing Scientist- Moz

Moderated by Alan George, SEMpdx / Columbia Steel

Governor Ballroom, 4th floor

SEO FOR ANSWERS: Ranking #0

FORGET KEYWORDS

KAIZEN STYLE LINK BUILDING

Here’s How To Produce Con-tent to Grow Your Business

What the hell is Marketing now ANYWAY?

Speakers: Arnie Kuenn- Vertical MeasuresLinda Bustos- EdgacentModerator: Lisa Williams- Oregon Health & Science University

Speakers: Marshall Simmonds- Define Media Group, Inc.Ian Lurie- PortentModerator: Matthew Brown- Moz

Speaker: Marty Weintraub- aimClearModerator: Mike Rosenburg- Veracity

Speakers: Sha Menz- RmoovJon Cooper- Point Blank SEOModerator: Kevin Getch- Webfor

SOCIAL? PSYCHO-GRAPHICS? DATA? SEO? PR? CONTENT? PPC?

THEY PROMISED USFLYING CARS

SEO FUNDAMENTALSTRACK LIBRARY GRAND BALLROOMRENAISSANCE ROOM

FUTURE WEB TRACK LEGENDS TRACK

MORNING KEYNOTE8 30

11 00

9 30

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BREAKFAST

...and a Ridiculously Awe-some New Way Forward

Speakers: Larry Kim- Wordstream, Inc.Ada Pally- 3Q DigitalModerator: Jessica Ward- MKG

Marketing Inc.

Speakers: Purna Virji- MicrosoftAaron Levy- Elite SEMModerator: Anna Hutson- Opus Creative

THE END OF PAID SEARCH AS WE KNOW IT

VIVE LA DIFFERENCE!

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Mobile Search

Speakers: Cindy Krum- Mobile MoxieJustin Briggs- BriggsbyModerator: Anne Kennedy- Outlines Venture Group

Speakers: Paula Keller- Search InfluenceCori Shirk- Seer InteractiveModerator: David Mihm

THE FUTURE IS IN YOUR HANDS:

LIFTING YOUR LOCAL BRAND ABOVE THE INTERNET CESSPOOL

Governor Ballroom, 4th �oor

MORNING NETWORKING BREAK2nd Floor Hallway and Chamber Room on 3rd Floor

Sponsored by

You totally buy in to the fact that content marketing IS the new marketing. But did you know that 93% of all buyers, online or in stores, use search engines prior to making a purchase? And 86% of those searches are non-branded queries? People want useful information and they want to find it fast. How are you going to get it to them? During this session you will learn what it takes to produce the right content to consistently grow your business.

AdWords is now 15 years old and things are getting harder. CPCs are up, Mobile SERPS have fewer ad spots for advertisers, and con-version rates remain very challenging. How’s a PPC marketer supposed to drive huge increases in conversions while driving down costs? You might think the golden age of PPC is behind us but the future has never been brighter for PPC marketers. Make sure you’re in this session to learn never-seen-before, ridiculously awesome, Unicorn-hunting PPC strategies and tactics!!

You’re mobile; what’s next? Technical and on-site mobile SEO is much the same as always. New is app indexing and predictive search. Justin Briggs and Cindy Krum will cover the spectrum all the way to app packs and deep linking, Apple TV rankings, Google Play and ChromeCast integrations, with actionable tactics to improve your organic mobile search results.

2015 was supposed to be the year that brought us driverless cars, robot dogs, and a new galaxy of opportunities for sophisticated marketers. Marshall and Ian have a more rational take on what we actually learned in 2015, how to deal with recent speedbumps like dark search, AMP, and Mobilegeddon, and what technology marvels we’ll have to account for in 2016.

The days of new tactics completely changing the game are over. Today, utilizing the philos-ophy of “Kaizen” to make small, continuous improvements in your link building strategy is the key to achieving a high level of efficiency & effectiveness, and subsequently, a high ROI for this part of your digital marketing cam-paign.

Get to know the under-appreciated differenc-es between Google AdWords and Bing Ads that can either make you money or suck your profits if you’re not careful. Purna and Aaron will explore the nuances of quality score on each engine, targeting tweaks, ad structure and all the forgotten toys in between to help optimize your Bing campaigns.

8 years after Google’s Eric Schmidt decreed that “brands are how you sort out the cess-pool” of the Internet, recent updates suggest Google is finally starting to favor brands in local search results. Sometimes, though, the strongest brand is a single-location mom-and-pop business.Paula Keller showcases the winding road that turned a new business into a local brand who dominates Google. Cori Shirk takes you deep into the tactics enterprise brands can employ to earn their place in front of local search cus-tomers.

Marketing tactics are blurred more than ever. Social channels are big display networks and SEO can be purchased with sponsored con-tent. Marketers run cutthroat search PPC cam-paigns to curated social audiences and retar-get filtered by financial qualification, intent data and other psychographics. PR and SEO are inexorably wound and native advertising disrupts. Targeting is explicit, distribution ubiquitous, retargeting pervasive and filtered. In other words, it’s an awesome time to be a marketer! Are you ready to take the challenge?

Sponsoredby

Presented by Organized by

THE PAID SEARCH eCOMMERCE BUZZ

Speakers: Merry Morud- aimClearElizabeth Marsten- CommerceHubFrederick Vallaeys- OptymzrModerator: Todd Mintz- 3Q Digital

THE ART AND SCIENCE OF SOCIAL BRAND BUILDING

STRATEGY, TRACKING, & ANALYSIS

Speakers: Matt Siltala- Avalaunch MediaJen Lopez- MozModerator: Kevin Getch- Webfor

Speakers: Jon Henshaw- Raven Internet Marketing ToolsTodd Friesen- SalesforceModerator: Scott Hendison- Search Commander, Inc.

LUNCH BREAK1215

1 15

Speakers: AJ Kohn- Blind Five Year OldMike Arnesen- UpBuildModerator: Matthew Brown- Moz

UNDERSTANDING &FACILITATING SEMANTIC ENTITY- BASED SEARCH

Governor Ballroom, 4th FloorSponsored by

AFTERNOON NETWORKING BREAKSecond Floor Hallway and Chamber Room on Third Floor

Sponsored by2 30

We’ll take a deep dive into building brands on Social Media with a focus on the technical and visual ins & outs. Jennifer digs into social markup & finding the right tools, while Matt takes us into the world of social brand building with visuals.

Discover tips and tricks to help merchants / vendors sell products more effectively on the most important search marketing sales plat-forms.

As search engines become more intelligent and Google files more and more semantical-ly-focused patents, both structured data (se-mantic markup) and unstructured data (the actual words you use in your content) become increasingly important. This session will explore how Google might rank results based on entity metrics, linked data, and other entity relation-ships. We’ll also dive into real world semantic markup execution, including JSON-LD and advanced in-line markup.

From strategic planning for your SEO, to clos-ing the loop with your content marketing, these two industry veterans will share their knowl-edge, experience, examples and advice.

Speakers: Casey Markee- Media WyseWill Scott- Search InfluenceModerator: Scott Hendison- Search Commander, Inc.

BEACONS &RETARGETING

THE INEVITABILITY OF CUSTOMER EXPERIENCE AND THE RULES OF DATA

Speakers: Kristy Bolsinger- F5 NetworksAllison Hartsoe- Ambition DataModerator: Mark Knowles- Pixelsilk

Speakers: Tim Mayer- Heddle MarketingAlyeda Solis- OraintiModerator: Ben Lloyd- Odysys Inc.

SEOs2 45

Speakers: Kane Jamison- Content Harmony Marcus Tober- SearchmetricsModerator: Kent Lewis- Anvil Media

SEARCH & CONTENTSUCCESS FACTORS The Marketing Swiss Army

Knives in the Age of Con-tent, Analytics, and Multi Channel Marketing

Michael King, Founder and Digital Marketing Consultant- iPullRank Moderated by Alan George, SEMpdx / Columbia Steel

Governor Ballroom, 4th Floor

THE TECHNICAL SEO RENAISSANCE

CLOSING KEYNOTE4 10

Sponsored by

AFTER PARTY6 00

10 00

Punch Bowl Social, Pioneer Place Mall, 340 SW Morrison St., 3rd FloorWear your SearchFest name badge to get in.

Sponsored by

HAPPY HOUR5 00

Sponsored byGovernor Ballroom, 4th Floor

Optimizing customer interactions from search, social and all of the other touch points a cus-tomer has with a brand is Customer Experience. Kristy examines how to align the rest of your organization with the Customer Experience evolution to stay top of mind. When it comes to data, you need to know the right questions to ask. Allison will apply the rules of data in social media and explain how to move your organiza-tion from overwhelming data to clear insight.

Take a dive deep into the technology of the “Minority Report” society we live in. Learn about the intricacies of retargeting the right audiences, and using actual beacons of technol-ogy to deliver your message. Don’t miss this one!

In a world full of redundancy and oversupplies, it is harder for marketers to target customers. And for customers it becomes harder to be loyal because of all the choices they have. In this data-driven session, our experts will explain what are relevant factors to stay ahead of the pack. Search is, and will be, one of the most important channels in the customer journey, that’s why Search related data will be the key to successful pages. Learn how Search on Desk-top and Mobile are going to be more different and what it means for businesses.

In the early days of search engines, site owners had to worry about meta tags, keyword density, directory submission and links. In 2016, the game has changed in the ways search engines determine site quality, unique and valuable content and a safe and delightful user experi-ence. The SEOs of 2016 need to be or become versed in Multi Channel Marketing and Product Management. Learn how in this Session!