search engine optimization tutorial
TRANSCRIPT
Search Engine Optimization
Presentation by Alok Raghuwanshi
Examples popular Search Engines
Search Engines statistics:
1.Google.com - www.google.com
2.Yahoo.com - www.yahoo.com
3.Bing.com - www.bing.com
4.Ask.com - www.ask.com
5.ScrubTheWeb.com - www.scrubtheweb.com
6.blekko.com - blekko.com
7.DuckDuckGo.com - duckduckgo.com
8.Entireweb.com - www.entireweb.com
9.Dogpile.com - www.dogpile.com
10.Webopedia.com - www.dogpile.com
Search Engine Optimization Contents
What is a Search Engine Optimization?
What are Meta Tags?
What a Search Engine Sees
Why is Search Engine Marketing important?
Ways To Make Search Engines Can Crawl Your Site
Ranking factors
Basic Tips & Optimization Techniques
What is a Search Engine Optimization?
SEO is search engine optimization and is this process you use in getting your pages to place well on search result.
“Generally SEO define into two categories”
On-Page Optimization
Off-Page Optimization
On-Page Optimization:
In On-Page Optimization you need to put the keyword phrase in the title tag, in the meta description and in meta keywords. You also need to have keywords phrase in the content of your webs-pages.
On-Page SEO is mainly focused around website content, site structure, keyword usage in titles, headings and images, along with internal and external link usage.
On Page Checklist:image optimization, footer navigation, side- wise navigation, content optimization, meta tag creation, HTML sitemap, XML sitemap, place Google analytic code, Google webmaster center code.
Off-Page Optimization:
In Off-Page Optimization the specific action you take outside of your web-pages to increase your search engine position.
Off Page Checklist:Knol Optimization and Submission, Forum Posting, White Paper Optimization & Submission, Event Promotion, Video Submissions, Press Release Submission, Link Wheel Creation, Press Release Link Wheel Creation, Search Engine Submissions, Classified/Add Submission, Directory Submissions, Article Submissions, Social Book Marking, One Way Link Exchange, Reciprocal link Exchange
What are meta tags?
Meta tags are HTML codes that are inserted into the header on a web page, after the title tag. They take a variety of forms and serve a variety of purposes, but in the context of search engine optimization when people refer to meta tags, they are usually referring to the meta description tag and the meta keywords tag.
<!DOCTYPE HTML PUBLIC “-//W3C//DTD HTML 4.01 Transitional//EN” “http://www.w3.org/TR/html4/loose.dtd”><HTML><HEAD><TITLE>SEO Tutorial – Meta Tags Optimization</TITLE><meta name=”description” content=”Create the perfect meta tags for high search engine placement.”><meta name=”keywords” content=”Meta Tags Optimization”><meta http-equiv=”Content-Type” content=”text/html; charset=ISO-8859-1″><link rel=”stylesheet” type=”text/css” href=”../seo-gold.css” media=”all”></HEAD><body>
Example set of meta tags
TITLE TAG<TITLE>SEO Tutorial – Meta Tags Optimization</TITLE>
DESCRIPTION META TAG
<meta name=”description” content=”Create the perfect meta tags for high search engine placement.”>
KEYWORDS META TAG<meta name=”keywords” content=”Meta Tags Optimization”>
Robots Meta Tag
<meta name=”robots” content=”noindex,nofollow”>
What a Search Engine Sees
Why is Search Engine Marketing important?
85% of all traffic on the internet is referred to by search engines
90% of all users don’t look past the first 30 results (most only view top 10)
Search engine traffic is low and websites aren’t indexed because they are generally poorly optimized
Cost-effective advertising
Clear and measurable ROI
Operates under this assumption:More (relevant) traffic + Good Conversions Rate = More Sales/Leads
Ways To Make Search Engines Can Crawl Your Site
I’m talking about creating your website to ensure that search engines can find your products, services and all the content you have published.
Here are Six ways to ensure that search engines have no problem finding and indexing your web pages:
Avoid flash Avoid AJAX Avoid complex JavaScript menus Avoid long dynamic URLs Avoid session IDs in URLs Avoid robots.txt blocking
Ranking factors
On-Page Factors (Code & Content)Title tags <title> #3Header tags <h1> #5ALT image tags #4Content, Content, Content (Body text) <body> #1Hyperlink text #6Keyword frequency & density #2
Off-Page FactorsLink Popularity (“votes” for your site) – adds credibility #2Anchor text #1
Basic Tips & Optimization TechniquesResearch keywords related to your businessIdentify competitors, utilize benchmarking techniques and identify level of competitionUtilize descriptive title tags for each pageEnsure that your text is HTML-text and not image textUse text links when ever possibleUse appropriate keywords in your content and internal hyperlinks (don’t overdo!)Obtain inbound links from related websitesMonitor your search engine rankings and more importantly your website traffic statistics and sales/leads producedEducate yourself about search engine marketing
