search engine optimization latest
TRANSCRIPT
WHAT IS SEARCH ENGINE
OPTIMIZATION?
Definition- Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. *
In simple language- it is process of improving the position of your website for target keywords to generate more traffic, more visitors for your website in search engines such as Google, Yahoo, Bing, AOL etc
* source- http://en.wikipedia.org/wiki/Search_engine_optimizationTanvir Ahmed—[email protected]
WHY I NEED SEO FOR MY WEBSITE?
The global search
volume is currently
100 million searches
every month.
People reach your
website by searching
in “Search Engines”
for services rather
directly typing your
website URL.
Tanvir Ahmed—[email protected]
HOW SEO CAN HELP ME ACHIEVE IT?
Get your website on first page of search
engines for target keywords
Increase targeted traffic for your website
Increase business enquiries
Increase sales volume
Low or zero expenses in traditional advertising
mediums
Tanvir Ahmed—[email protected]
ORGANIC SEO VS. PAID SEARCH?
Tanvir Ahmed—[email protected]
Paid
10%
clicks
Organic
results
90% of clicks
ORGANIC SEO VS. PAID SEARCH?
People trust organic results more
Organic results- does not cost no matter how
many clicks you receive BUT in Paid results-
you pay per click (hence called PPC)
Better ROI with organic results than PPC
Moment you stop PPC campaign, your traffic is
zero BUT Organic SEO results stay there for
longer period.
Saamarth Technologies
www.saamarth.net 6
WHAT ALL IS INVOLVED IN SEO
PROCESS
Website analysis and changes
Keyword research & finalization
On page optimization
Off page optimization
Link building
Content optimization
Social media optimization
Saamarth Technologies
www.saamarth.net 7
WEBSITE ANALYSIS AND CHANGES
Often websites are not fully developed keeping
SEO in view, so your website may need
changes to make it SEO friendly
Add the Meta title, description and Keywords to
website
Optimize the images with ‘Alt’ tag and keywords
Remove elements which search engine
crawlers hate (e.g. iframes)
Saamarth Technologies
www.saamarth.net 8
WEBSITE ANALYSIS AND CHANGES
Optimization of site directory structure, site map
& internal navigation www.discovery.com/videos/discovery-channel-screening-room/
We optimize the URL’s throughout as part of website URL
optimization.
Saamarth Technologies
www.saamarth.net 9
Shallow folder structure
with relevant words
Keywords in page name,
separated by hyphen
KEYWORD RESEARCH &
FINALIZATION
Review the website services & prepare a list of
recommended keywords
Analyze the competitor’s websites & review
keywords as used by them
Analyze the complete list with keyword analysis
tools & prepare final list
Discuss with client & prepare the final list for
SEO campaign
Tanvir Ahmed—[email protected]
ON-PAGE OPTIMIZATION
Content review & optimization
Add the Meta title, description and keywords to
website
Add/update the content to make it search
engine friendly
Checking for website errors such as broken
links, 404 errors
Google XML sitemap creation
Tanvir Ahmed—[email protected]
OFF PAGE OPTIMIZATION
Submission of site to Search engines- this helps faster indexing of your website by search engine crawlers.
Link building campaigns- we spread link for your website to join hands with trusted websites which search engines already trust.
Directory submission- submit to relevant business directories
Article submissions- submit to article websites as this helps in increasing the traffic for your website
Blog Submissions- similar to article but you need approval from moderators as in case of articles.
Tanvir Ahmed—[email protected]
HOW I CAN MEASURE THE RESULTS OF
SEO?
We provide various reports which help you track
the progress:
Monthly keyword ranking reports
Monthly traffic report from Google analytics
Monthly directory submission report
Monthly link audit report
Tanvir Ahmed—[email protected]
WHY I NEED TO CONTINUE WITH SEO TO
KEEP MY SITE THERE?
To stay head of competition- if we stop the
campaign, your competitors will supersede who
continue with their SEO campaigns
To protect from Search engines algorithm
changes & work toward to keep your position
intact
To maintain the website’s rank position to
maintain the continuous business inflow.
Tanvir Ahmed—[email protected]