search engine optimization for small business
DESCRIPTION
Small business benefits of search engine optimization.TRANSCRIPT
Internet Marketing That Works™
Headquartered in Herndon, VA
Expert online marketing strategy
Clients in b2b, b2c, non-profit
Full-service internet marketing consulting
25+ years in marketing, management, business development
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COGO - leading provider of internet marketing expertise
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Using techniques that help your website rank higher in the organic/
natural search results.
This helps more people who are looking for your product or service find you.
What is SEO?
Source: Hubspot
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Majority of B2B Buyers use the Search Engines to Research Purchasing Decisions
Why is SEO Important?
Source: Hubspot, Search Engine Watch
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88% of consumers use the search engines to research a purchase
Over 21 billion search queries in the US, June 2009
Why is SEO Important?
Source: Comscore, Jupiter Research
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US Online Advertising Spending, 2007 - 2013
Why is SEO Important?
Source: Comscore, Jupiter Research
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Free
More Traffic
Discerning Buyer
Longer Lasting
Why is SEO Important?
Source: Marketing Sherpa
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Paid
Organic
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Keyword Research using Google Adwords, Wordstream
Choose most popular keyword terms - Google Trends
Develop content around keywords
Analyze competition - where do the rank?
Optimize each page
๏unique URLs
๏meta informa1on
๏alt tags for images
๏keyword density in copy
Submit site to search engines - Google, Yahoo, Bing, AOL, Ask
On-page SEO
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Build links using business directories - Google Business, Yahoo, Yelp
Build pages on Amazon & ebay if B2C - will show up quickly
Build a branded Social Media presence
Launch an eNewsletter
Start a blog
Send out press releases
Put as much out there as possible - search engines index:Web -‐ Blogs -‐ LinkedIn -‐ Facebook Fan pgs. -‐ Press Releases -‐ NewsleCers -‐ Photos
Include a CALL-TO-ACTION on everything - increases engagement & sales
Off-page SEO
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Paid
Organic
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Create some goals from which you can
measure your campaign’s results
Some possible goals could include:
• Communicate with customers, employees
• Drive Awareness
• Sell Products
• Launch a new product
• Influence public opinion
• Cause Marketing
• Promote an event
What and How To Measure Results - Define Goals
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Measuring activity allows you to measure:
•Visitor traffic
•Returning visitors
•Video views
•Time spent on your site
•Number of program registrants
•Revenue received
•Demographic data
•Facebook fans
•Twitter followers
Google analytics
Compete also provides free relevant data
Measure search rankings - social media powerful driver
What and How To Measure Results - Activity
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Web & Blog traffic
Are People seeing AND sharing it with others?
• Are they linking to you or sharing your content
• Bookmarking it on delicious or digg?
• Are they tweeting, commenting or blogging about it?
Tools like “Socialmeter” scans the major social websites to analyze a webpage's social popularity
Add a “Share” badge to all you do!
What and How To Measure Results - Participation
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Basic SEO
• Make sure your listed on Google Local
• Add business to Yahoo Local listings
• Add profile to any industry directories
• Use tools to create keywords
Start and maintain a blog - and post!
Create a social media presence
Create an eNewsletter
Send out press releases - free tools
Write articles - get published
6 steps you can take now to drive traffic
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An Integrated Online Presence
Optimized Website
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twitip.com - twitter tipsshare badge - http://tellafriend.socialtwist.com/?fh
lazyfeed - feeds by topicWPBest.com - wordpress web themes to downloadtweetadder - finding followers - great tool!
twello- twitter directory http://www.twello.comsocialoomph.com - automatic direct messages
SWIX.com - dashboard tool to monitor social media traffictwiiterfeed - feed blog to twitter, fb, etc.tweetdeck - http://www.tweetdeck.com
hootsuite - http://www.hootsuite.comslideshare.com - upload presentations
socialMarker - http://www.socialmarker.comnutshellmail.com - get all social media posts day by emailPing.FM - http://www.pingfm.com
PRlog.org - press release distributionfreepressrelease.com -press release distribution
1888release.com - press release distributionezinearticles.com - article submissiontechnorati.com - blog diretory
google alerts - anythinggoogle.com/local - add your business!
tubemogul - distribute videos
Resource Guide
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