Search Engine Optimization And How To Use SEO Keywords

Search Engine Optimization (SEO) is a technique which helps search engines like Google, Yahoo,

Bing etc find and rank your website higher than the tons of other sites in response to a search query.

SEO helps you get traffic from search engines and thus your site will start gaining popularity. SEO is

not a trick to drive traffic, rather it is a genuine process that requires dedication and commitment to

get better results.Search engines crawl the web, looking at particular site items including text, images etc to know moreabout the site. Search engine perform several activities in order to deliver search results such ascrawling, indexing, processing etc. This is done by crawler or a spider. Spider follow links from onepage to another and index everything they find. However there are some minor differences betweenthe search engines that leads to major difference in search results.Different search engines look fordifferent factors that are important. Example: considering, for Yahoo and Bing, on-page keywords areof more importance, when it comes to Google 'links' are very important. For Google websites thatare older, the better. When it comes to Yahoo and Bing, they have not expressed preference towardsolder websites. This is the reason it will take some time for your site to be ranked high in Google,when compared to Yahoo and Bing.

Keywords are very much important in SEO, because these are the search terms which users are

entering into search engines (say Google) to search the content. Below are some points that are

useful to use SEO keywords to drive more traffic to your site.

1. Find quality SEO keywords for your specific website. SEO keywords are mostly a single word or

phrase. Most importantly these keywords should be relevant to your site content. You can use the

online services like Google keywords tool or keywords suggester.

2. Put content on your site which related to the selected SEO keywords in a better way. You should

include the SEO keywords quite often and effectively in your website content (mainly text).

3. Not only you should include keywords mainly in text, but you should also use keywords in the titles,

descriptions, image description etc.

4. More importantly you should keep track of which keywords are driving more traffic to your site. In

this way you can figure out which keywords are worth to have or which aren't worthy of time and

effort. You can figure out this by checking your website statistics. You can also Google Analytics tool

to have stats and insights with more detailed reports.

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