SEO Myths Everyone Should Know About

Myth #1: META tags are very important

It used to be that every page on your site needed META tags in order to rank well. Those are small pieces of code that would give

Google a list of keywords and a description. The search engine would base itself on those to find out what your web site was

about.

Myth #2: Keyword-rich domain names are ranked higher

Back in the dotcom days, it used to be that the URL you used was very important. Google placed a lot of importance on the domain

name, and if you could get a name that had your keyword in it, you would gain a big advantage over other sites.

Myth #3: You have to submit your site to Google or other search engines

All search engines used to have URL submission forms where you could send your site to Google and others.

Myth #4: Submitting a sitemap will boost your rankings

Google offers a webmasters interface and from there, you can submit a sitemap, which is an XML file containing links to every

page on your site. Some site owners take the time to submit such a file every time they make a change, but that is not necessary.

Submitting a sitemap does not change your rankings, all it does is add pages which may not have been indexed already.

Myth #5: Google does not read CSS files

The Google bot used to be fairly primitive and only saw text, which is why many people concentrated on the text part of their web site. But now that engine is very sophisticated and it reads JavaScript, CSS, and more. The crawler can definitely see whether your site's

presentation is appealing for users or not.

Myth #6: The H1 header has greater value than the rest of your text

An H1 tag is simply a header that corresponds to a CSS entry in order for the user to see your page a certain way. It does not make Google rank your page any differently if you use H2 tags instead,

or if your keywords are mostly in the text and not in a specific CSS tag.

Myth #7: Linking to other highly ranked sites helps your ranking

Google uses PageRank to decide how your site will rank, and that algorithm is based on how useful your site is to others, and as such it will only look at how many other people link to you.

Whether you link back to them is of no importance. Otherwise, any site could raise to the top simply by linking to millions of

sites, which is not the case.

Myth #12: Using automated SEO methods is always spam

Many people use automated SEO methods that do not fall into the spam area. Many companies have very big sites and they

use automated scripts to do a lot of the grunt work of SEO. Whether or not a method is spammy is based on what the result

is, not on how automated it is.

Source:

http://brandboyz.com/