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Page 1: Search engine optimization

Search engine optimization / Internet Marketing Services

Zaka Ullah

Email:- [email protected]

Phone:- 0039-388-3427526

PERSONAL SUMMARY

A highly motivated and confident individual who has a successful track record of making online

campaigns profitable, and who also possesses solid exposure to SEO and other related disciplines.

Background educational experience in emerging trends, best practices and in evolving strategies to

continually improve a sites performance in search results. Having highly technical knowledge of the

industry along with a very good strategic approach to problems. Currently looking for a suitable

consultancy position with a reputable and exciting employer.

CAREER HISTORY

SEO /Internet Marketing ( 2011 – Present)

Vision Srl, Italy.

Network Admin (2007-2008)

Alachisoft (diyatech , Pakistan)

Lab Assistant (2005-2007)

Bahria University Of Islamabad, Pakistan

Computer Network Instructor (2000-2005)

Digitec Computer Training Centre , Pakistan

ACADEMIC QUALIFICATIONS

Date:- 2003-2005

Master of Computer Science

COMSAT’s University , Pakistan.

Date:- 2009-2011

Master of Computer Science

Free University of Bolzano, Italy (In Progress)

Page 2: Search engine optimization

Professional Experience:-

Improved client web sites’ search engine rankings, traffic and conversions.

Experience in the areas of Search Engine Optimization (SEO), Market Research, Business

Development & Technologies. Extensive experience in executing projects involving.

Analyzed potential client sites and wrote proposals.

Search Engine Marketing (SEM), Social Media Optimization (SMO), Web Analytics, Market

Research including online consumer behavior, understanding Search Engine behaviors, etc.

Performed keyword research and assignment.

Optimized content for chosen keywords including titles, meta data, on-page text and link anchor

text.

Advised on logical site architecture for usability, indexation and canonicalization.

Set up robots.txt and .htaccess files for redirects and error pages.

Generated, submitted and tracked XML,, Html,, Text URL list, sitemap files.

Recommended and supervised developers, designers and copywriters when needed.

Built links to sites and advised on content creation for continued link building.

Optimized sites and profile pages for local search, e.g. Yelp, Google Places.

Monitored search engine rankings, indexation and potential problems.

Analyzed traffic and made recommendations for further improvements.

Good extensive experience and understanding of Web Analytics (Click Tracks, Google Analytics

and etc), Google AdWords and Google Adsense for client accounts.

Knowledge of video search, blogging, twittering, web usability, site design, conversion rates, geo

targeting, and ranking methods etc.

Knowledge of Networking Management, Web development, and software process management.

Personal

Able to priorities work according to importance.

Excellent communication skills for client facing meetings.

Clear understanding of ROI analysis.

Willing to work off site at a client’s offices.

Able to explain SEO concepts to non-technical people including audiences.

Possessing a analytical mind.

Technical skills and competences

Quick adaptability to different Software/Hardware-System admin, Network admin- Tech

support /Helpdesk Mgmt/ and with Operating systems.

Excellent Communication skills and training capabilities.

Problem solving ability and diagnostic skills.

Capable of quick learning and delivering solutions as an individual and as part of a team.

Page 3: Search engine optimization

Computer skills and competences

Install Software & Hardware in Computer

System & Network Administration

Curriculum of Operating System (Windows ,Linux ,Sun Solaris)

Graphic Designing (Coral Draw, Macromedia, Adobe)

Web Development (HTML, DHTML, Java Scripting, ASP.NET)

Programming Curriculum (C/C++ ,C#, Java 2EE, Visual Studio .NET)

Easily Troubleshoot System & Network.

SEO/ Internet Marketing COMPETENCIES AND SKILLS

Google SEO Web Tool /Analytics Integration with client websites

Links Building.

Content Strategy.

Social Media Management.

Key Words Analysis.

META optimization

Website Design and Development

Website management

Campaign management

Site structure

Business Development Management.

REFERENCES - Available on request.