Optimization is a legitimate promotion strategy

Search Engine Optimization

W3 & SEO

W3 has over 10 years of research and experience getting our clients´ sites to the top of the search engines

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “organic” search results. The organic search results are the ones that pull up in the main body of the search results page. Studies have shown that these organic search listings are clicked on more often than the sponsored search listings–which is why it is so crucial that companies optimize their websites for the best possible placement. SEO is an ongoing, continuously evolving, high maintenance process that includes the customization of a site for better search engine ranking.

SEO

SEO – True Techniques

Content is King Valuable information, ensure it is relevant to the subject and

that it contains popular keywords and phrases in relation to the title or industry

Ensure to use correct meta tags Meta tags are the sections of your HTML that provide

direction and information for search engine robots. To get the best rankings possible in some search engines keywords, description and title tags every web page must be used. Meta tags are not viewable to Internet users unless they examine the source code of your pages 

Alt text for images Search engines can´t read images, so a descriptive “alt” text

is added to the image coding

SEO – True Techniques

Formatting text It's important to use heading tags (h1, h2 etc.), bolding and

italicizing in the content. Heading tags are used for breaking up your page content into subject areas. Bolding and italicizing should be used for emphasizing key points, preferably words that are related to queries you wish to rank well for

Inbound Links The more "right" sites that can be linking to the website, the

higher it will be ranked in some of the major engines. In fact, a site without inbound links is liable to never do well. Linking out to other sites in the same genre also helps. It is also important that the anchor text of incoming links is relevant as this relevancy will also effect your rankings on some engines

SEO – True Techniques

Transparency Search engines do factor in some degree such items as the

presence of privacy pages, company profile pages, and contact forms when raking as they could be perceived to be indicators of quality and trust

Study Submission Guidelines Before submitting any URL, guidelines should be carefully

read not to miss important information that might prevent the site from being listed

Target Optimization Efforts URL should be submitted to all search engines, but should

focus on gaining high ranking on one or two before moving on to the others

SEO – True Techniques

Framing Framed sites can be optimized, but they can be time

consuming. Consider implementing server side includes (SSI) or FrontPage Includes as an alternative instead of frames to edit common elements

Maintenance Checks Web sites should be thoroughly tested using a site

maintenance tool in order to catch errors in operation before customers are brought to the site. HTML errors can hinder a search engine spider's ability to index a site, it can also keep a search engine from reading a page or cause it to be viewed in a manner different from how it was intended

SEO – Natural Campaigns

Natural or organic search engine optimization is the epitome of strategies - designed both to benefit those who come for your services, and also to satisfy the search engine robots sent to figure out what your business is all about. Natural SEO is not only the most effective visibility tool you can have. But it is the most durable and best of all - the most cost-effective strategy you can employ for a long-term presence.

Making sure that the major search engines understand what text and other content exists on your pages

What you have marked as of particular importance on your pages

Making the search engines “crawlers” (i.e. the ‘robots’ that trawl the web looking for information to index) notice you

Ensuring that they like your website better than other pages with the same information

Campaigns are submitted to: Google, Yahoo, MSN, AltaVista, DMOZ, AllTheWeb

SEO – Pay-Per-Click Campaigns

Most popular engines have a mix of both Natural and PPC results - paid listings at the very top and also at the side. Usually, there will be a distinction between free and paid listings with paid listings having accompanied text such as "sponsored listings". Search engines that provide paid listings require that you bid for position on an pay-per-click basis. There is no guarantee that you will be listed once you have paid initial fees, or how much traffic you will receive as you'll be in competition with other sites. Maintaining paid rankings can be a time consuming and expensive process.

The most recognized Pay Per Click Search Engines are Google AdWords Program Yahoo´s Overture Program Yahoo´s Directory Program MSN AdCenter

SEO – Flash Sites

Despite the fact that Flash movies are not spider favorites, there are cases when a Flash movie is worth the SEO efforts. Although a workaround is not a solution, Flash sites still can be optimized. There are several approaches to this.

Input metadata This is a very important approach, although it is often

underestimated and misunderstood. Although metadata is not as important to search engines as it used to be, Flash development tools allow easily to add metadata to your movies, so there is no excuse to leave the metadata fields empty.

Provide Alternative Pages For a good site it is a must to provide html only pages that do

not force the user to watch the Flash movie. Preparing these pages requires more work but the reward is worth because not only users, but search engines as well will see the html only pages.

W3 & SEO

Our SEO team is made up of domain name experts who can help avert you to potential obstacles and seek unregistered best domain names; skilled web designers to review your site architecture and navigation; professional web usability consultant to identify the proper key words.

Our Services Include In-Depth Web Traffic Statistics Domain name consulting Discovery - to understand your positioning points and objectives Keyword Research And Selection - identifying the best keywords

to use for your search engine optimization given your products or services, your target audience, your points of differentiation and your competition;

Keyword Rankings - securing your search engine rankings prior to SEO and then tracking them over time

SEO - Services

Our optimization engineers are well-experienced Web developers and programmers who have knowledge of all kinds of website technologies such as PHP, ASP, JSP, ColdFusion, etc. They will take care of the technical parts of your optimization and tweak the backend of your website to make it search engine friendly. This process will include creating or modifying meta tags, title tags, alt image tags, internal linking structures, site maps, duplicate content, flash content, session ID problems, dynamic content and shopping carts.

Basic SEO Package Preliminary keyword research Optimization of up to 10 pages of the website (titles, tags,

content) HTML site map creation if needed Load time check Code check and validation Rank reports

SEO - Services

Intermediate SEO Package Optimization of up to 15 pages of the website (titles, tags,

content) 10 one way links from quality relevant websites Service also includes all the functionality of the Basic SEO

Package

Executive SEO Package Optimization of up to 20 pages of the website (titles, tags,

content) 40 one way links from quality relevant websites 5 article media campaign Social Bookmark campaign Service also includes all the functionality of the Intermediate

SEO Package

- Alexa- DMOZ- Page Rank- del.icio.us

SEO – Page Ranks