Walk the red carpet with Shopper Events—the only authorized planning and coordinating company for in-store events at Walmart. As a best-in-class clientservice group, Shopper Events has transformed the traditional sampling model into an experiential box-office hit.

Shopper Events is your exclusive tour guide to all Unilever

star brands on the Hollywood Star Power Tour. Every tour

stop is an interactive sampling event destination that brings

your brand to life, builds shopper loyalty, and generates

immediate and future purchases. Shopper Events makes

Unilever brands the box-office winners at Walmart.

Each tour stop showcases Academy Award-worthy

performances—including the Best Brands at Walmart by

the Leading Food and Personal Care Products Company.

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to urS tar Power1 STRATEGIC SAMPLING: the Blockbuster Preview

Unilever Product Portfolio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2

2 tantalizing TasteS: Restaurant-Quality ITALIAN At homeBertolli Pasta Sauces . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

3 MAKING SCENTS: Scintillating experienceSAxe Shower Gels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5

4 new year’s resolutionS: start the year off right . . . . . . . .6Slim•Fast Meal On-The-Go

5 ENERGy boost: BEAUTY WAKE-UP CALLDove Go Fresh . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7

6 Flavor Splash: Refreshingly healthyLipton Iced Tea To Go . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8

7 SERIOUS about skin: ONGOING innovationSNEW Vaseline Product Launch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9

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For more information, visit www.shopperevents.com

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What helps position Unilever as the winning product

portfolio at Walmart? It’s Shopper Events’ experiential

sampling, reinforcing the Unilever brand messages to

27+ million Walmart customers each week—the equivalent of

9 percent of the U.S. population.

At the heart of this strategic partnership is sampling—the blockbuster

preview that gets products into the hands of consumers, encourages

trial and usage, and keeps Unilever brands top of mind.

In a survey of how in-store sampling influences shoppers:

• 60% of shoppers said that first-hand experience would be the

most effective way to encourage purchases.

• 90% would purchase product if satisfied with the sample.

—PROMO Industry Trends Report, 2007

• 76% of shoppers purchase product as a direct result of sampling.

• 83% report that a sampled item has become a recurring

purchase.

—PMA’s Sampling and Demonstration Council

• 94% of females running households felt sampling gave them a

better idea of a new product than advertising.

—Sampling Measures Up, Dorothy Spencer

For more information, visit www.shopperevents.com

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With its cooly seductive fragrances and packaging,

Axe® is giving guys the edge in the mating game. To promote the

world’s most popular male grooming brand, Shopper Events can provide

models talent to create a sexy sampling experience to entice

your target consumer. In addition, a takeaway booklet

of hot product benefits and get-the-girl grooming tips

will position Axe® as the only game in town.

Shopper Events will whisk Walmart Italian-food aficionados away

on a cooking event “tour”—manned by highly trained Food Sales Specialists—

that features fresh restaurant-quality recipes using the leading brand of

authentic Italian pasta sauces—Bertolli®. Food Safety Certified Specialists are

also employed to ensure Bertolli® products are always safely prepared—and

recipe cards, cookbooklets and samples showcase their unparalleled flavors.

Tempting the taste buds of Walmart shoppers is always a great way

to stimulate sales.

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At the heart of Dove®—the brand that keeps to its clinically proven

promises—are solutions to bring out women’s inner beauty. A Shopper Events

sampling event can show how Dove® Go Fresh shower gel, body spray

and deodorant can help all women feel good about themselves.

The proof is in the experience—refresh in store with samples and a

beauty booklet of skincare benefits, and energy-boosting tips that

will bring customers back again and again.

We all know the drill. Right after the New Year, over-indulgent

holiday party goers are ready to get back on the healthy-eating

bandwagon. That’s when a Shopper Events sampling program—

strategically aligned with major brand initiatives and timing—can show

customers how to power up and slim down with Slim•Fast® Meal On-The-Go

bars and shakes. Customers can enjoy a sample while they continue

their shopping—and you can bet they’ll stock up on Slim•Fast®, too.

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Lipton®—the innovative leader in the global tea beverage

market—is always making a splash. Lipton® Iced Tea To Go fills the

needs of busy, health-conscious Walmart shoppers who demand

refreshing beverages on the go. What better way to

demonstrate this than a Shopper Events sampling station where

customers can open a packet, pour its contents into water,

shake and sip. The more they taste, the more they’ll buy!

Vaseline® has been keeping skin amazing since 1869—and new

product innovations are proof of this passion. Shopper Events will

dramatically debut your new collection with an event that unveils

its superior benefits via a we’re-serious-about-your-skin

beauty booklet, plus generous samples, of course.

Shopper Events can also create memorable premium items for your event.

How memorable? Research reveals that 84 percent of consumers

can name the advertisers on the premiums they receive.

CONTACT: Jana Rewey, Account Director

E-MAIL: Jana.Rewey@shopperevents.com

PHONE: 479.364.6913

For more information, visit www.shopperevents.com