Monday, April 23, 2012

Spring Conference

Special Guest Speaker: Brenda GorsuchBrenda Gorsuch advises the Wingspan newspaper and Westwind yearbook at West Henderson HS (N.C.). Both publications have received the Columbia Scholastic Press Association Gold Crown and Southern Interscholastic Press Association Scroggins Awards. Gorsuch was named the 2005 Dow Jones Newspaper Fund National High School Journalism Teacher of the Year. She has received many other awards, including SIPA’s Distinguished Service Award and CSPA’s Gold Key.

(all sessions in the RH Theater)

dvisers please check to be sure each student you registered has a program. If not, check in Room 301 at the registration desk to be sure each staffer is listed.

Don’t forget to join us for the awards ceremony at 1:10 p.m. in the Russell House Ballroom. Also, yearbook and magazine staffers, keep in mind the afternoon session that will be going on during the ceremony.

If you have questions or need additional information about SCSPA or today’s program, please feel free to ask an association officer (wearing blue SCSPA T-shirts) or stop by registration desk in Room 301.

A

ADV - Adviser • ALL - Open to all • BC- Broadcast • DM - Digital Media • MG - Magazine • NP - Newspaper • P - Photography YB - Yearbook

South Carolina Scholastic Press Association • School of Journalism & Mass Communications• University of South Carolina • Columbia

8 – 9 a.m._________________________________

Registration (ADV)Room 301/Witten RoomAdvisers should come to the Witten Room (301) to register and pick up conference materials.

8 – 2:35 p.m._______________________________

Exchange area/scholastic journalism handouts (ALL)3rd Floor LobbyPlease drop off your publications in the 3rd floor lobby and pick up copies of other magazines, newspapers and yearbooks.

9 – 9:40 a.m.______________________________

Advisers’ network (ADV)201Deborah Gascon, Dutch Fork HSAfter you have gotten your students off to their classes, join other SCSPA advisers for a few minutes of relaxation and networking.

Group hug (ALL)203Coralia Balasca & Elizabeth Davis, J.L. Mann HS, & Collyn Taylor, Dutch Fork HSTeam bonding drives a successful staff. Kill the cliques in your class and become a family.

Get your ducks in a row (YB)205Olivia Barthel, J.L. Mann HS, & Rebecca Rowell, Lugoff-Elgin HSIf you are an editor or are going to be one, come get some tips on leadership skills. Learn how to communicate with your staff, manage the work efficiently and lead your staff through the murkey waters of the yearbook pond.

Report like a professional (NP)302Gina Smith, The State newspaperLearn how to gather information through thorough research, analyze what you get and write the results in a clear, concise manner for your audience – just like the pros. Although this session is recommended for new staff members, all newspaper reporters will benefit from the experience and knowledge of our guest from The State newspaper.

Don’t say cheese! (P/YB)303Rene Horton, Pleasant Hill MSLearn techniques on how to keep your yearbook photos candid and interesting through photo composition. Come see examples of the good, the bad and the ugly.

Beyond the broadcast (BC)305Daniel Kyre & Grey Rhodes, Dutch Fork HSFrom public service announcements to documentaries and music videos, your broadcast program can expand its offerings far beyond your daily, weekly or monthly show. Come see some examples of creative projects that take you beyond the basics.

How to survive InDesign (ALL)315Richard Lipkin, Dutch Fork HS, & Haley Thornton, J.L. Mann HSOverwhelmed by design programs? If InDesign seems like an untamable beast, let these experienced staff members show you the basics.

A control freak’s guide to design (NP/YB)TheaterBrenda GorsuchFlashy websites, slick magazines and action-packed video games compete for students’ attention. Staffs need to take a serious look at their designs. Are our publications as reader-friendly as they could be? Do your designs compel readers to read? Learn how to use design techniques to increase readership.

9:45 – 10:10 a.m.____________________________

Assembly (ALL)Ballroom A, B, CWelcome: Katie Jones, SCSPA presidentAll participants should attend the assembly. Student officers running for next year will be announced and introduced.

10:20 – 11 a.m.____________________________

Advisers’ business meeting (ADV)201Karen Flowers, SCSPA directorAny publication adviser interested in discussing SCSPA business concerns is welcome to attend this meeting. The nomination slate for SCSPA executive (advisers) board for 2012-2014 will be present and voted on.

How to bank on your book (YB)203Phillip Caston & Katie Jones, J.L. Mann HS“The economy is bad.” “People aren’t excited about our book.” Time to cut the excuses. You can boost your yearbook sales and even finish with extra spending money at the end of the year.. This adviser and editor will offer some marketing ploys and tricks to entice students to buy your book.

Eliminate the flash drive (DM)205Collyn Taylor, Dutch Fork HSAlways losing your flash drive or having your server crash? Access your files anywhere! Learn how to incorporate Google Docs and DropBox to eliminate headaches in your production.

June and July off? Think again (YB)302Amy Goodwin, Chapman HS & Landrum HSSummer months are the best months to get a jump on planning for the upcoming yearbook. This session will help yearbook staffs and advisers make plans for the next year.

Beyond point and shoot (P)303Forrest Keefer & Davy Kesey, Nation Ford HSTwo photographers share techniques for simple shot improvement. This session will arm students with the know-how to take million-dollar shots with hundred-dollar cameras.

ADV - Adviser • ALL - Open to all • BC- Broadcast • DM - Digital Media • MG - Magazine • NP - Newspaper • P - Photography YB - Yearbook

South Carolina Scholastic Press Association • School of Journalism & Mass Communications• University of South Carolina • Columbia

Lit mag looks that cook (MG)304Russell Young, Dutch Fork HSCombine verbal and visual elements to create an eye-catching literary magazine that captures the creativity of your student writers and artists.

Anchor Etiquette (BC)305Amy Medlock-Greene, Dutch Fork HSAnchoring is more than just reading a teleprompter. Come to this session to learn how to present yourself professionally on camera with both style and grace. You’re kind of a big deal, you know.

This is how we do it (DM)315Katie Yon, Brashier Middle College Charter HSOverwhelmed by organizing an online staff, putting packages together and getting those stories online? Come get some tips on ways you can organize your staff to produce and manage your online content and keep it fresh and new.

News feature writing (NP)TheaterBrenda GorsuchWhat is news when you only come out once a month or less often? The answer may be found in the “news feature” format. Learn how to write a feature story inspired by the news.

11:05 – 11:45 a.m.____________________________

Honors journalism (ADV)201Amy Goodwin, Chapman HS & Landrum HSJournalism programs are in competition with core academic classes as well as other extra curriculars for top students. Many times we lose these students because they are fighting for the extra points honors classes give them. Hear about an honors journalism proposal a group of SCSPA advisers developed that you can use to help students and your program.

AhhhCute angles (NP)203Coralia Balasca & Elizabeth Davis, J.L. Mann HSLearn to make something interesting out of the mundane. Get tips on how to find new and refreshing angles for common topics.

In the cloud (DM)205Austin Lewis & Richard Lipkin, Dutch Fork HSThis session will give you ideas and inspiration for building your personal digital (online) portfolio that you can share with potential employees, scholarship committees and college admissions offices.

The perfect shot of the perfect shot (P)302Brad Cox, Midlands Technical CollegeLearn the latest sports photography techniques from a professional photographer and college photography instructor.

The art of editor war (ALL)303Phillip Caston & Katie Jones, J.L. Mann HSHundreds of years ago, an ancient Chinese general, Sun Tsu, developed a theory to successful warfare and leadership. His strategies are still used today by CEOs, politicians and generals. Learn how you can apply these techniques when you become editor-in-chief and conquer leadership challenges.

From tears to cheers (MG)304Scott Compton, Chapin HSLearn how to start a literary magazine with little to no experience or resources. This session will cover submissions, management, cost and promotion.

Writing for the ear (BC)305Steve Folks, SC-ETVWriting for television or radio involves words just like any other type of writing, but there is a difference in which words you use. Come learn how to write for the ear rather than the eye.

Pinspiration (DM)315London Lecy & Hannah Luther, Dutch Fork HSAre you a pinner? Do you suffer from pinsomnia? Did you know you can use Pinterest for more than recipes and dream home designs? Learn how to use Pinterest to help your staff get and stay (p)inspired.

Interviewing skills (ALL)TheaterBrenda GorsuchNow that students prefer to communicate by text messages, tweets and Facebook statuses, interviewing is becoming a dying art. Convincing your staff that the interview is still vital can be difficult. Let’s put our heads together and figure out strategies for improving our interview skills.

11:45 – 1:15 p.m.___________________________

Lunch Students will eat lunch on their own. Advisers are invited to join other advisers, speakers and our special guest in the Preston Dining Room for a luncheon buffet. Doors are located on the ground level on the Greene Street side.

1:15 – 2:40 p.m.____________________________

Spring Conference Awards CeremonyBallrooms A, B, CSee back page for program order.

Theme/concept development (YB)TheaterBrenda GorsuchIf you just finished the index and proofs for your 2012 yearbook, you may not want to think about your 2013 book. Too bad! It’s never too early to start thinking about your theme or concept and all the wonderful ways you will develop it.

ADV - Adviser • ALL - Open to all • BC- Broadcast • DM - Digital Media • MG - Magazine • NP - Newspaper • P - Photography YB - Yearbook

South Carolina Scholastic Press Association • School of Journalism & Mass Communications• University of South Carolina • Columbia

Chair: Phillip Caston, J.L. Mann HSVice Chair: Rene Horton, Pleasant Hill MSSecretary: Tressie Hays, Lexington HS

RepresentativesBroadcast: Dana Miley, James Island Charter HSCoastal: Martha Herring, Carolina Forest HSMagazine: Chuck Walker, Nation Ford HSMidlands: Scott Compton, Chapin HSNewspaper: Amy Medlock-Greene, Dutch Fork HSPiedmont: Amanda Ledbetter, Oakbrook PreparatoryYearbook: Deborah Gascon, Dutch Fork HS

President: Katie Jones, J.L. Mann HSVice President: London Lecy, Dutch Fork HS

Representatives

Broadcast: Hannah Luther, Dutch Fork HS

Coastal: Christopher Swain, Summerville HS

Magazine: Ellen McFadden, Nation Ford HS

Midlands: Richard Lipkin, Dutch Fork HS Rebecca Rowell, Lugoff-Elgin HS

Newspaper: Elizabeth Davis, J.L. Mann HS Collyn Taylor, Dutch Fork HS

Piedmont: Coralia Balasca, J.L. Mann HS

Yearbook: Olivia Barthel, J.L. Mann HS

Chair: Beth Underwood, Amy Goodwin, Landrum HS Tressie Hays, Lexington HS Martha Herring, Carolina Forest HS Jenny Proctor, Lugoff-Elgin HS

*Adviser officers complete their two-year terms in spring 2012. **Student officers serve through the 2012 spring conference.

Board MeMBers• General Welcome- Katie Jones, J.L. Mann

HS, Student President

• Welcome – Charles Bierbauer, dean of College of Mass Communications and Information Studies, and Carol Pardun, director of the School of Journalism and Mass Communications

• Student Election Results/recognition of outgoing officers

•Awards Conference Emcee - SCSPA Director Karen Flowers

• 8 Broadcast Individual Awards (Superior, Excellent, Honorable Mention)

• 26 ESNA Yearly Awards (A/B first-place only/12 categories)

• 6 ESNA Sweepstakes Awards (A/B 3rd, 2nd, 1st)

• 5 Broadcast Evaluations (Merit/Honor/Superior/All-State)

• 18 Newspaper Evaluations (Merit/Honor/Superior/All-State)

• 3 Online Media Evaluations (Merit/Honor/Superior/All-State)

• 1 Most Improved Broadcast

• 1 Most Improved Newspaper

• 2012 CJI Scholarship – ($225)

• 1 SCSPA Yearbook Scholarship ($500)

• 1 SCSPA Scholarship ($1,000)

• 1 S.C. Journalist-of-the-Year Award ($500)

• 1 Reid H. Montgomery Adviser-of-the- Year Award

• 5 Newspaper Palmetto Awards

• Special Thanks To............................

• BG Scholarship

• 1 Best in Broadcast

• 1 Best S.C. Scholastic Newspaper

PLEASE send one staff member to the front of the Ballroom at the end of the awards .

SCSPA Keynote and Awards Ceremony at 1:10 p.m. in the Russell House Ballroom

2011-2012

student officers**

adviser officers*

finance coMMittee*