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Page 1: Scrum@Scale: The Path to Agile - Scrum Inc Home · PDF fileScrum is first about innovation (Rigby, Sutherland et al. 2016), then about time to market, then about driving sales that

Scrum@Scale: The Path to Agile 30 Years of Large-Scale Agile Transitions

Meetup CA 18 Jul 2017

Page 2: Scrum@Scale: The Path to Agile - Scrum Inc Home · PDF fileScrum is first about innovation (Rigby, Sutherland et al. 2016), then about time to market, then about driving sales that

© 1993-2017 Jeff Sutherland & Scrum Inc.

“We want the True Scrum!” Akihito Fujii, GM Enterprise Product Management, KDDI

2

Nonaka-san and Kenji Hiranabe

Page 3: Scrum@Scale: The Path to Agile - Scrum Inc Home · PDF fileScrum is first about innovation (Rigby, Sutherland et al. 2016), then about time to market, then about driving sales that

© 1993-2017 Jeff Sutherland & Scrum Inc.

First: Do Things That Don’t Scale

In order to scale, you have to do things that don’t scale. It may sound counter-intuitive. But in order to scale, you have to get your hands dirty. Hand-craft the core experience. Serve your customers one-by-one. And don’t stop until you know exactly what they want. That’s what Airbnb CEO Brian Chesky did.

Tim Ferris interviewing Reid Hoffman, host of “Masters of Scale.”

One of the most common types of advice we give at Y Combinator is to do things that don't scale.

Paul Graham

3

Page 4: Scrum@Scale: The Path to Agile - Scrum Inc Home · PDF fileScrum is first about innovation (Rigby, Sutherland et al. 2016), then about time to market, then about driving sales that

© 1993-2017 Jeff Sutherland & Scrum Inc.

Excerpt: Scrum@Scale GuideWhy Scrum@Scale?In 2006, Open View Venture Partners decided to use Scrum as a primary driver of value creation. Scrum was implemented organization wide in the venture firm (Sutherland and Altman 2009) while simultaneously deploying Scrum in portfolio companies. Four major rounds of funding are in progress supporting over three dozen active portfolio companies at any one time.The goal is to turn $1B into $10B using Scrum. To do that we needed to Innovate rapidly. Scrum is first about innovation (Rigby, Sutherland et al. 2016), then about time to market, then about driving sales that expand market share and increase valuation leading to an IPO or sale of the venture company.Our investors find it easy to double or triple velocity of teams within a few sprints by training both developers and managers. Happy teams with strong management support for agility through removing organizational waste is key. Then the hard work begins. Aligning senior management, crafting a winning business strategy, properly doing market segmentation and defining a target, and building a product owner organization that can execute effectively takes 80% of our investors time. Within seven years we sold ExactTarget to Salesforce for $2.5B (Upbin 2013), our best success to date. We think we can double our investment return with Scrum compared to other venture funds.

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Page 5: Scrum@Scale: The Path to Agile - Scrum Inc Home · PDF fileScrum is first about innovation (Rigby, Sutherland et al. 2016), then about time to market, then about driving sales that

© 1993-2017 Jeff Sutherland & Scrum Inc.

Scrum@Scale Works in Four Dimensions

• Scale = number of coordinating teams; complexity of projects

• Distribution = number of different coordinated geographic locations

• Saturation = Agile principles pervade the organization; break down traditional “silos”

• Velocity = 10 teams going 5 times as fast is the same at 50 competitor teams and cost is 20% of the competition

5

Distribution

Saturation

Scale

The fourth dimension is velocity

Page 6: Scrum@Scale: The Path to Agile - Scrum Inc Home · PDF fileScrum is first about innovation (Rigby, Sutherland et al. 2016), then about time to market, then about driving sales that

@

drivers of global innovation

Computing Communication Storage ContentX X X

Digital Power =

Growth Rate =

Doubles Every 18 months

Growth Rate =

Doubles Every 9 months

Growth Rate =

Doubles Every 12 months

Growth Rate = Not N

but 2N

2

An exponential rate of growth that reduces computing and communication costs 95-97% every ten years

Page 7: Scrum@Scale: The Path to Agile - Scrum Inc Home · PDF fileScrum is first about innovation (Rigby, Sutherland et al. 2016), then about time to market, then about driving sales that

@

Agile, Lean, and Scrum drive the manufacturing revolution

Customers loved this…

…Until they tried this…

Page 8: Scrum@Scale: The Path to Agile - Scrum Inc Home · PDF fileScrum is first about innovation (Rigby, Sutherland et al. 2016), then about time to market, then about driving sales that

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Lean, Scrum & Agile: What’s the connection?

Lean Scrum Agile

Inspired One Parent

1950’s 1990’s 2001

Implementation

2014

Page 9: Scrum@Scale: The Path to Agile - Scrum Inc Home · PDF fileScrum is first about innovation (Rigby, Sutherland et al. 2016), then about time to market, then about driving sales that

© 1993-2017 Jeff Sutherland & Scrum Inc.9

Case Studies

ScrumInc Transformations

Page 10: Scrum@Scale: The Path to Agile - Scrum Inc Home · PDF fileScrum is first about innovation (Rigby, Sutherland et al. 2016), then about time to market, then about driving sales that

@© 1993-2016 Jeff Sutherland & Scrum Inc.

Scrum Deployment Driven by Exponential technologies1. Sensors - Internet of Things 2. Artificial Intelligence / Machine Learning 3. Robotics 4. Solar PV 5. Energy Storage 6. 3D Printing 7. 3D Visualization 8. Mobile Internet & Cloud 9. Big Data / Open Data 10. Aerial Vehicles / Nano Satellites 11. eMoney / eFinance

Page 11: Scrum@Scale: The Path to Agile - Scrum Inc Home · PDF fileScrum is first about innovation (Rigby, Sutherland et al. 2016), then about time to market, then about driving sales that

© 1993-2017 Jeff Sutherland & Scrum Inc.

The Top 263 Companies Racing Towards Autonomous Cars Wired 5.10.17

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Page 12: Scrum@Scale: The Path to Agile - Scrum Inc Home · PDF fileScrum is first about innovation (Rigby, Sutherland et al. 2016), then about time to market, then about driving sales that

© 1993-2017 Jeff Sutherland & Scrum Inc.

Case Study: GE Digital 2015

• $1B startup in Silicon Valley • 1000 developers by 2015 >3B revenue • 36000 developers in 2016 • 1917 GE moves corporate headquarters to

Scrum technology area in Boston

12

Revenue: $123.7BMarket Cap: $263.36B

Page 13: Scrum@Scale: The Path to Agile - Scrum Inc Home · PDF fileScrum is first about innovation (Rigby, Sutherland et al. 2016), then about time to market, then about driving sales that

© 1993-2017 Jeff Sutherland & Scrum Inc.

Case Study: 3M• Sales: $31 Billion • R&D: $1.7 Billion • Market Cap $113.52B

13We have seen some teams reach, we’ve been tracking the percent change, … 500 percent increase in velocity. Tammy Sparrow

Presented at Give Thanks for Scrum. Cambridge, Nov 2016

Page 14: Scrum@Scale: The Path to Agile - Scrum Inc Home · PDF fileScrum is first about innovation (Rigby, Sutherland et al. 2016), then about time to market, then about driving sales that

© 1993-2015 Jeff Sutherland & Scrum Inc.

Scrum Feature Team

14

• 3 -9 Members (ideal size = 4 or 5) • SM - Removes Impediments & Keeps Scrum True• PO - Team KSI & Translates Vision into Backlog• 3-5-3

SM PO

=Team

SMSM PO

• Transcendent Goals• Cross Functional -> Independent Path to Production • Self-Organizing/Self-Managing• Backlog Flows to Stable Teams• Accountable to PO

Page 15: Scrum@Scale: The Path to Agile - Scrum Inc Home · PDF fileScrum is first about innovation (Rigby, Sutherland et al. 2016), then about time to market, then about driving sales that

@

Descaling Case Study: SimpliVity

Page 16: Scrum@Scale: The Path to Agile - Scrum Inc Home · PDF fileScrum is first about innovation (Rigby, Sutherland et al. 2016), then about time to market, then about driving sales that

© 1993-2015 Jeff Sutherland & Scrum Inc.16

Scaling the SMSM

SM SM SM SM SM

SM SM SM SM SM

SM SM SM SM SM

Page 17: Scrum@Scale: The Path to Agile - Scrum Inc Home · PDF fileScrum is first about innovation (Rigby, Sutherland et al. 2016), then about time to market, then about driving sales that

© 1993-2015 Jeff Sutherland & Scrum Inc.

Scaled Scrum Level 1 - 5 Teams of 5 Scrum-of-Scrums

SOS

SM

SM

SM

SM

SM

• Scrum of Scrums Scales the SM • Surfaces & Removes Impediments• Mirrors Daily Scrum• Limits Communication Pathways• Achieves Communication Saturation• Cross-Team Coordination• Acts as Release Team

• Shippable increment every sprint

Page 18: Scrum@Scale: The Path to Agile - Scrum Inc Home · PDF fileScrum is first about innovation (Rigby, Sutherland et al. 2016), then about time to market, then about driving sales that

© 1993-2016 Jeff Sutherland & Scrum Inc.

Scaled Scrum Level 2 - 25 Teams of 5 Scrum-of-Scrums-of Scrums

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• Scrum of Scrums of Scrums• Surfaces & Removes Impediments• Mirrors Daily Scrum• Limits Communication Pathways• Increases Communication Saturation• Cross-Team Coordination

SoSoS

Page 19: Scrum@Scale: The Path to Agile - Scrum Inc Home · PDF fileScrum is first about innovation (Rigby, Sutherland et al. 2016), then about time to market, then about driving sales that

© 1993-2016 Jeff Sutherland & Scrum Inc.

Scaled Scrum Level 3 - 125 Teams of 5 Executive Action Team

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EAT

• EAT - Eats Impediments• Removes Impediments not handled

closer to the Team level• Mirrors Daily Scrum• Limits Communication Pathways

• (300 vs. 195,000)

• Increases Communication Saturation

• Cross-Team Coordination• 125 People Coordinate in 60 min.

SoSoS SoSoS SoSoS SoSoS SoSoS

Page 20: Scrum@Scale: The Path to Agile - Scrum Inc Home · PDF fileScrum is first about innovation (Rigby, Sutherland et al. 2016), then about time to market, then about driving sales that

© 1993-2015 Jeff Sutherland & Scrum Inc.20

Scaling the POPO

PO PO PO PO PO

PO PO PO PO PO

PO PO PO PO PO

Page 21: Scrum@Scale: The Path to Agile - Scrum Inc Home · PDF fileScrum is first about innovation (Rigby, Sutherland et al. 2016), then about time to market, then about driving sales that

© 1993-2015 Jeff Sutherland & Scrum Inc.

The Team PO Builds, Refines, Plans

21

• PO - Sets Team Priorities• Servant Leader• 50% w/ Customer, 50% w/ Team• Single Backlog

• Stories • Epics

• What not How

Team

PO

SM

Page 22: Scrum@Scale: The Path to Agile - Scrum Inc Home · PDF fileScrum is first about innovation (Rigby, Sutherland et al. 2016), then about time to market, then about driving sales that

© 1993-2015 Jeff Sutherland & Scrum Inc.

Meta Scrum at 1 Level Aligns, Refines, Plans

22

• Sets Priorities for MultipleTeam• Mirrors Refinement and Planning• Single Backlog Pulled by Line POs

• Epics• Features

• Cross-Team Coordination & Alignment• Systems Thinking - Oversees the Whole• Level 3 PO = CPO

Meta ScrumCPO

PO

PO

PO

POPO

Page 23: Scrum@Scale: The Path to Agile - Scrum Inc Home · PDF fileScrum is first about innovation (Rigby, Sutherland et al. 2016), then about time to market, then about driving sales that

© 1993-2015 Jeff Sutherland & Scrum Inc.

Meta Scrum at Level 2 Aligns, Decomposes, Refines

23

• Sets Priorities for MultipleTeam• Mirrors Refinement and Planning• Single Backlog Pulled by Level 3 POs

• Features• Value Streams

• Cross-Team Coordination & Alignment• Systems Thinking - Oversees the Whole• Level 2PO = CCPO

Meta ScrumCCPO

Page 24: Scrum@Scale: The Path to Agile - Scrum Inc Home · PDF fileScrum is first about innovation (Rigby, Sutherland et al. 2016), then about time to market, then about driving sales that

© 1993-2015 Jeff Sutherland & Scrum Inc.

Executive Meta Scrum Aligns and Sets Strategic Priorities for the Organization

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• Inhales Technical Priorities • Exhales Organizational Priorities • Mirrors Refinement & Planning

• Owns Organizational Vision• Lead by the Level 1 PO

• Servant Leader• CEO• SVP

• Single Backlog Pulled by Level 2 PO• Value Streams• Initiatives

• Sets Organizational Priorities

Executive Meta Scrum*

Page 25: Scrum@Scale: The Path to Agile - Scrum Inc Home · PDF fileScrum is first about innovation (Rigby, Sutherland et al. 2016), then about time to market, then about driving sales that

© 1993-2015 Jeff Sutherland & Scrum Inc.25

True Scrum@ Large Scale

Page 26: Scrum@Scale: The Path to Agile - Scrum Inc Home · PDF fileScrum is first about innovation (Rigby, Sutherland et al. 2016), then about time to market, then about driving sales that

© 1993-2015 Jeff Sutherland & Scrum Inc.

125 People Scaled

26

EMS

EAT

SoSSM

SM

SM

SM SM

PO

PO

PO

PO

PO

CPO

SoSSM

SM

SM

SM SM

PO

PO

PO

PO

PO

CPO

SoSSM

SM

SM

SM SM

PO

PO

PO

PO

PO

CPO

SoSSM

SM

SM

SM SM

PO

PO

PO

PO

PO

CPO

SoSSM

SM

SM

SM SM

PO

PO

PO

PO

PO

CPO

Page 27: Scrum@Scale: The Path to Agile - Scrum Inc Home · PDF fileScrum is first about innovation (Rigby, Sutherland et al. 2016), then about time to market, then about driving sales that

© 1993-2015 Jeff Sutherland & Scrum Inc.

250 People Scaled

27

CCPO

SoSSM

SM

SM

SM SM

PO

PO

PO

PO

PO

CPO

SoSSM

SM

SM

SM SM

PO

PO

PO

PO

PO

CPO

SoSSM

SM

SM

SM SM

PO

PO

PO

PO

PO

CPO

SoSSM

SM

SM

SM SM

PO

PO

PO

PO

PO

CPO

SoSSM

SM

SM

SM SM

PO

PO

PO

PO

PO

CPO

CCPO

EAT

SoSSM

SM

SM

SM SM

PO

PO

PO

PO

PO

CPO

SoSSM

SM

SM

SM SM

PO

PO

PO

PO

PO

CPO

SoSSM

SM

SM

SM SM

PO

PO

PO

PO

PO

CPO

SoSSM

SM

SM

SM SM

PO

PO

PO

PO

PO

CPO

SoSSM

SM

SM

SM SM

PO

PO

PO

PO

PO

CPO

EMS

SoSoS SoSoS

Page 28: Scrum@Scale: The Path to Agile - Scrum Inc Home · PDF fileScrum is first about innovation (Rigby, Sutherland et al. 2016), then about time to market, then about driving sales that

Case Study: 3M-HIS

Executive Meta Scrum

CoPQC's APO

Communities of Practice & Quality Circles Agile People Operations

(HR)

Knowledge Teams (on Teams) Infrastructure Teams (on Teams)

EAT

Customer Relations and Intelligence

CR

Meta Scrum

SoSoS

Meta Scrum

Meta Scrum

SoSoS

Meta Scrum

SoSoS

Meta Scrum

SoSoS

Meta Scrum

SoSoS

Meta Scrum

Meta Scrum

Meta Scrum

Meta Scrum

Page 29: Scrum@Scale: The Path to Agile - Scrum Inc Home · PDF fileScrum is first about innovation (Rigby, Sutherland et al. 2016), then about time to market, then about driving sales that

© 1993-2015 Jeff Sutherland & Scrum Inc.

Case Study: SAAB Technologies Entire factory sychronized in 1 Hour!

Best product with 80% reduction in cost and time to market• 8:30 Executive Action Team • 8:15 Scrum of Scrum of Scrum of Scrums • 8:00 Scrum of Scrum of Scrums • 7:45 Scrum of Scrums • 7:30 Daily Scrum

29

Revenue: 27.19B SEKMarket Cap: 41.19B SEK

Page 30: Scrum@Scale: The Path to Agile - Scrum Inc Home · PDF fileScrum is first about innovation (Rigby, Sutherland et al. 2016), then about time to market, then about driving sales that

© 1993-2017 Jeff Sutherland & Scrum Inc.

Case Study: Toyota USA 2017• CSM and CSPO training for senior

management • Executive Action Team

• Agile Practice • Executive MetaScrum

• Rank ordered all Toyota projects • Some initial projects did better than 3 times

the work in 1/3 the time • Toyota Corporate Leadership committed to

Scrum pilots in Nagoya

• Challenges • Educating traditional waterfall management • Dealing with 70% outsourced to waterfall

30

Page 31: Scrum@Scale: The Path to Agile - Scrum Inc Home · PDF fileScrum is first about innovation (Rigby, Sutherland et al. 2016), then about time to market, then about driving sales that

© 1993-2017 Jeff Sutherland & Scrum Inc.31

Mike Tromans, Engineering Manager, Digital Engineering, Toyota Production Engineering, 2017.

Page 32: Scrum@Scale: The Path to Agile - Scrum Inc Home · PDF fileScrum is first about innovation (Rigby, Sutherland et al. 2016), then about time to market, then about driving sales that

© 1993-2017 Jeff Sutherland & Scrum Inc.

Scrum is KAIKAKU for TMNA

32

Change Transform

Change Good

Page 33: Scrum@Scale: The Path to Agile - Scrum Inc Home · PDF fileScrum is first about innovation (Rigby, Sutherland et al. 2016), then about time to market, then about driving sales that

© 1993-2017 Jeff Sutherland & Scrum Inc.

Case Study: BMW Revenue: 94.16B Euro Market Cap: 53.67B Euro

• All IT to Scrum immediately (>4000) • No waterfall will be allowed • Scrum will be pushed into manufacturing • Move from 70% outsourced to 70% insourced • Many experiments

• Advantages • Senior team is Knowledgeable

• Connected, electric, autonomous cars are upon us • Extreme sense of urgency • Culture of innovation

• Challenges • Connecting senior team vision with teams

33

Page 34: Scrum@Scale: The Path to Agile - Scrum Inc Home · PDF fileScrum is first about innovation (Rigby, Sutherland et al. 2016), then about time to market, then about driving sales that

© 1993-2017 Jeff Sutherland & Scrum Inc.

Scrum Training 17-21 July 2017 Tesla Factory

34

1. Toyota, $155.88 billion market cap, 10.1 million sales 2. Daimler, (Mercedes-Benz), $70.35 billion, 3 million sales 3. Volkswagen, $67.24 billion, 10.3 million sales 4. Tesla, $60.28 billion, 76,230 sales 5. BMW, $54.77 billion, 2.4 million sales 6. GM, $51.45 billion, 9.6 million sales 7. Ford, $44.65 billion, 6.7 million sales

Market caps as of June 19 and 2016 worldwide sales

Page 35: Scrum@Scale: The Path to Agile - Scrum Inc Home · PDF fileScrum is first about innovation (Rigby, Sutherland et al. 2016), then about time to market, then about driving sales that

© 1993-2015 Jeff Sutherland & Scrum Inc.

Case Study: Maersk 2016 Revenue: $47.57B Market Cap: $243.50B

35

Mr. Skou said costs in Maersk Line were at an all-time low, dropping for the first time below $2,000 per container. Maersk Oil has pushed down its break-even level to between $40 and $45 a barrel from around $50 to $55.

Page 36: Scrum@Scale: The Path to Agile - Scrum Inc Home · PDF fileScrum is first about innovation (Rigby, Sutherland et al. 2016), then about time to market, then about driving sales that

© 1993-2015 Jeff Sutherland & Scrum Inc.

Money Ball

36

Page 37: Scrum@Scale: The Path to Agile - Scrum Inc Home · PDF fileScrum is first about innovation (Rigby, Sutherland et al. 2016), then about time to market, then about driving sales that

© 1993-2017 Jeff Sutherland & Scrum Inc.

The MoneyBall of Scrum

• 30% of staff have no clear priorities (GE better than average) • 64% of features are never or rarely used (Standish Group) • Average process efficiency is less than 15% (Mary and Tom

Poppendieck and Jeff Sutherland Lean Workshops MIT and Stockholm)

• (.70)(.36)(.15) = 3.8% company performance

• The good news about these horrifying averages is that increasing performance is easy!!!

37

Page 38: Scrum@Scale: The Path to Agile - Scrum Inc Home · PDF fileScrum is first about innovation (Rigby, Sutherland et al. 2016), then about time to market, then about driving sales that

© 1993-2017 Jeff Sutherland & Scrum Inc.

What if We Applied Scrum?

38

3.8% to 17.1% = twice the work in half the time

• Cut useless work in half - Who is responsible for that? (only 15% of organization does obviously useless work)

• Double value delivery - Who is responsible for that? (only 33% of features delivered are rarely or ever used)

• Halve waste - Who is responsible for that? (improve process efficiency 15% -> 30%)

Leadership(85%)

* Product Owner

(67%)

* Scrum Master(30%)

= 17.1% company performance

Page 39: Scrum@Scale: The Path to Agile - Scrum Inc Home · PDF fileScrum is first about innovation (Rigby, Sutherland et al. 2016), then about time to market, then about driving sales that

© 1993-2015 Jeff Sutherland & Scrum Inc.© 2011 Scrum Inc.

Scrum@Scale starts with

Agile Leadership

39

Page 40: Scrum@Scale: The Path to Agile - Scrum Inc Home · PDF fileScrum is first about innovation (Rigby, Sutherland et al. 2016), then about time to market, then about driving sales that

© 1993-2017 Jeff Sutherland & Scrum Inc.

Moore’s Law Applied to Software

40

Transistors on a Chip Stories in a Sprint

Beginner

Ready ReadyDone Done

ContinuousDelivery

Page 41: Scrum@Scale: The Path to Agile - Scrum Inc Home · PDF fileScrum is first about innovation (Rigby, Sutherland et al. 2016), then about time to market, then about driving sales that

© 1993-2017 Jeff Sutherland & Scrum Inc.

Understanding Dual Operating Systems John P. Kotter. Accelerate: Building Strategic Agility for a Faster Moving World. HBR Press 2014.

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Page 42: Scrum@Scale: The Path to Agile - Scrum Inc Home · PDF fileScrum is first about innovation (Rigby, Sutherland et al. 2016), then about time to market, then about driving sales that

© 1993-2017 Jeff Sutherland & Scrum Inc.

FrAgile - Shu State CEO does not have Agile Mindset

• Traditional management hierarchy creates project teams • “Scaling frameworks” are often used to provide scaffolding for the

legacy organization until it can evolve • This is a translation layer that protects the waterfall from

Agile and must ultimately be removed to get high performance

• Usually get 20-30% improvement in production although bureaucracy or changes in management often cripple and/or destroy agile implementation

42

Waterfall

Translation Layer

FrAgile

Page 43: Scrum@Scale: The Path to Agile - Scrum Inc Home · PDF fileScrum is first about innovation (Rigby, Sutherland et al. 2016), then about time to market, then about driving sales that

© 1993-2017 Jeff Sutherland & Scrum Inc.

Only Restructing the Organization Can Deal With Organizational Debt

Agile Enterprise Metrics - 2015 48th Hawaii International Conference on System Sciences Daniel R Greening, Senex Rex [email protected]

43

Page 44: Scrum@Scale: The Path to Agile - Scrum Inc Home · PDF fileScrum is first about innovation (Rigby, Sutherland et al. 2016), then about time to market, then about driving sales that

© 1993-2017 Jeff Sutherland & Scrum Inc.

Agile - Ha State CEO changes management roles

• Management coaches the teams to self-organize and self-manage. Managers become leaders.

• Teams self-form against a prioritized backlog to maximize production. • Leaders create virtual teams that drive communities of practice across

company. • Leadership refactors the organization - target is minimum 200-400%

increase in production and reduction in time to market

44Su

stai

nabl

e

Managers become leaders Teams self-manage

Page 45: Scrum@Scale: The Path to Agile - Scrum Inc Home · PDF fileScrum is first about innovation (Rigby, Sutherland et al. 2016), then about time to market, then about driving sales that

@© 1993-2016 Jeff Sutherland & Scrum Inc.

Scrum is a productivity superweapon - it is shockingly efficient!Rick Horgan, Sr. Editor, Crown Business