SCRUMDAY PORTUGAL

CONFERENCE OCTOBER 2016

ThingstoConsidertoEnsureaSuccessfulMinimumViableProduct(MVP)

 TomFriend  BusinessAgilityConsultant  Interna6onalIns6tuteforLearning  PMI-ACP,CSP,PSM&AirlineTransportPilot

Corporate IT •  Agile Scrum Coach - Instructor • 12+ Years Agile Scrum Experience • 25+ Year IT Application Dev

Military / Aviation • US Naval Aviator & Air Force Pilot • Air War College / Honors Graduate • Squadron Commander

TOM FRIEND, PMI-ACP, CSP, PSM, ATP

LEARNING OBJECTIVES

1.  MVP case studies: (Dropbox, Airbnb, Twitter) 2.  Define what a MVPs actually looks like. 3.  Discuss the 4 Stages and 9 steps of the Lean Canvas. 4.  Reflect on why MVPs fail using the Lean Canvas Risks. 5.  Review patterns for MPV Validation. 6.  How to launch a MVP and get is out the door.

DROPBOX – EXPLAINER VIDEO

Source: Dropbox

AIRBNB – CONCIERGE MVP

Source: AirBed And Breakfast Takes Pad Crashing To A Whole New Level

TWITTER - PROTOTYPE

Source: Famous First Landing Pages

MVP DEFINED §  “Theminimumviableproduct(MVP)isastrategyused

forfastandquanAtaAvemarkettesAngofaproductorproductfeature.”

§  ThetermwascoinedbyFrankRobinsonandpopularizedbyEricRiesforwebapplicaAonsinhisLeanStartupMethods.

WELL, WHAT DOES ERIC SAY?

 EricRies,cofounder/CTOofIMVUandMVPproponent,definesanMVPasaversionofanewproductthatallowsforthemostlearningpossiblefortheleastamountofeffort.

BUILD - MEASURE - LEARN

Source: Build Measure Learn

LEAN CANVAS STAGES 1.  Firstmakesureyouhaveaproblemworth

solving.2.  ThendefinethesmallestpossiblesoluAon

(MVP).3.  BuildandvalidateyourMVPatsmallscale

(demonstrateUVP).4.  Thenverifyitatlargescale.

STEPS IN THE LEAN CANVAS

LEAN CANVAS AND RISKS

Source: The 10x Product Launch

PRODUCT RISK

 GETTINGTHEPRODUCTRIGHT•  Firstmakesureyouhaveaproblemworthsolving.•  ThendefinethesmallestpossiblesoluAon(MVP).•  BuildandvalidateyourMVPatsmallscale

(demonstrateUVP).•  Thenverifyitatlargescale.

 BUILDINGAPATHTOCUSTOMERS•  FirstidenAfywhohasthepain.•  Thennarrowdowntoearlyadopterswhoreallywantyourproductnow.

•  It’sokaytostartwithoutboundchannels.•  Butgraduallybuild/developscalableinboundchannels–theearlierthebe\er.

CUSTOMER RISK

MARKET RISK

 BUILDINGAVIABLEBUSINESS§  IdenAfycompeAAonthroughexisAng

alternaAvesandpickapriceforyoursoluAon.§  Testpricingfirstbymeasuringwhatcustomers

say(verbalcommitments).§  Thenbywhattheydo.§  OpAmizeyourcoststructuretomakethe

businessmodelwork.

M IN MVP: MINIMALISM §  Seizeyourunfairadvantagequickly§  FocusontheassumpAonstoavoidscopecreep§  StaytruetoyourproductDNA§  Keepitsimpleandexperimental

AFFORDABLE AND APPEALING?

 Startbyunderstandingthedifferencebetweenthese2quesAons:§ Ques6onA:Howcanwebuildthesimplesttechnicallyfeasibleproduct?

§ Ques6onB:Howcanwebuildthesimplestproducttoresonatewithearlyadopters?

SEIZE THE ADVANTAGE QUICKLY

 AccordingtoMatchist.comcofounder,StellaFayman,inapieceonMVPsforKISS-Metrics,balancethese3quesAonstostayontrack:§ AreresourcesdedicatedtosimplifyingtheMVP?§ AretheassumpAonsfocusedjustonthecorevalue?§ IsmyAmelineasleanaspossible?

KEEP IT SIMPLE AND EXPERIMENTAL

 MVPssucceedbytesAngifthere’smarketdemandforanalternaAvewithoutobsessingoverfeatures.  LimityourscopetotesAngjustthecorevalueofyourproduct,yougiveyourselfroomtofailwithoutbreakingthebank.

THE CUPCAKE MODEL “TheMVPisoneofthemostreferencedandleastunderstoodconceptsinmodernproductdevelopment"

Source: the cake model of product planning

TASTY TREAT !

Source: the cake model of product planning

THE V IN MVP: VIABILITY  EstablishingandSustainingViability  UnderstandingProductvs.BusinessViability§ DeterminingProductViability§ DeterminingBusinessViability  HaveamethodforthequalitaAvemadness  Giveyourproductalifeofitsown

MVP VS VIABLE PRODUCT

Source: Don’t Let The Minimum Win Over Viable, HBR Blog

Source: Don’t Let The Minimum Win Over Viable, HBR Blog

CONTINUAL VALIDATION

P IN MVP: PRODUCT & QUALITY  Howtothinkaboutqualitywhenbuildingyournextproduct

Source: Moz, “7 unlikely recommendations for startups & entrepreneurs”

THE 8 DIMENSIONS OF PRODUCT QUALITY

5 MVP TECHNIQUES FOR TESTING YOUR HYPOTHESIS

1. Customer Interviews 2. Landing Pages 3. A/B Tests 4. Paper Prototypes 5. Pre-Order Pages

1. CUSTOMER INTERVIEWS

Source: Driving Corporate Innovation: Design Thinking vs. Customer Development

2. LANDING PAGES

Source: Idea to Paying Customers in 7 Weeks - How We Did It

3. A/B TESTS

Source: The Ultimate Guide to A/B Testing

4. PAPER PROTOTYPES

Source: Caryn Vainio, Winnie Chang, Adrian Kosmaczewski

5. PRE-ORDER PAGES

Source: Oculus Rift

MVP LAUNCH: GETTING IT OUT THE DOOR

•  Don’tgetboggeddownbyunnecessarydetailsandoverheadwhenbuildingMVPs.

•  GatherandvalidateassumpAons•  Gooutandbuildit!•  TestyourhypothesesintheMarket

PARTING THOUGHT

 FrankLloydWrightprobablysaiditbeNerthananyone:§  “Youcanuseaneraseron

thedraQingtableorasledgehammerontheconstruc6onsite.”

QUESTIONS ?

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