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ForImmediateRelease March5,2018

SCREENSECTORCONTRIBUTESMASSIVEUSD33.3BILLIONTOINDIA’SECONOMY&SUPPORTS2.36MILLIONJOBS

MUMBAI/SINGAPORE–ThefilmandtelevisionindustrycontributedatotalofUSD33.3billion(INR216,677cr.)totheIndianeconomyandsupportedover2.36millionjobsin2017,accordingtoanewreportlaunchedtodayduringFICCIFrames2018attheGrandHyattinMumbai.

Thetotaleconomiccontribution,whichincludesboththedirectandindirecteconomicimpactofthefilm,televisionandOTTindustries, increasedby78%(fromUSD18.5billion/ INR115,000cr.)sincetheresearchwas lastconductedbyDeloitte in2013.Totalemploymenthasrisen30%(upfrom1.8million).

Launching the report, Mike Ellis, President and Managing Director, Asia Pacific, Motion PictureAssociation(MPA),said,“ThisreportisausefulindicatorforthefilmandtelevisionindustryinIndia

NEWSRELEASE

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toevaluate itssuccessandgrowthacrossawiderangeofbusinesssectors,andtosimilarlyaddressbarriers preventing further growth. There’s no doubt that the screen community is fueled byaptitude, innovation and unrivaled entrepreneurship, and supportsmillions of peoplewith quality,rewardingcareersandjobs.Weremaincommittedtohelpingbuildavibrantindustryandadynamiconlinelegitimatemarketplace."

RajivAggarwal,JointSecretary,DepartmentofIndustrialPolicyandPromotion(DIPP),said,“ThefilmandtelevisionindustrycouldwellbecomeaflagshipsectorinIndia’sglobaltradeambitions,aswellas a beacon for India’s culture, if all stakeholders work together to create the best possibleenvironment for growth and continued innovation. The economic report of the film and televisionindustryshouldhelpidentifytheareasthatareworkingwell,andtheareasrequiringfocusedeffortsandresources.”SiddharthRoyKapur,PresidentoftheProducersGuildofIndia,said,“Ourdynamicindustrynotonlyprovideshighqualityjobsandpowersthecreativedigitaleconomy,butisalsoahugeproponentofIndia’ssoftpoweraroundtheworld.Thisresearchhighlightshowfilmandtelevisionproductionanddistribution directly stimulates a range of other industries and businesses, wielding an impact farbeyondthedirecteconomicactivitiesofthesector.Forthatreason, it iscrucially importantthatallstakeholders from the industry and the government play their part in creating an ecosystem thatincentivizes growth, encourages creativity and rewards innovation. Thiswill help India’smedia andentertainment industry tocontinuetopunchwayabove itseconomicweightwhen itcomes to theextraordinaryimpactitcanhaveontellingtheIndiastorytotheworld.”Dr.SanjayaBaru,SecretaryGeneral,FICCI,said,“Thisreportisbothagoodnewsstoryanda‘coulddobetter’ assessment. While the numbers show how quality entertainment is highly valued byaudiencesbothhereandaroundtheworld,therearearangeofmeasuresthatshouldbeintroducedtoallow this industry to reach its fullpotential.These include:making it simpler tobuildandopencinemasaroundthecountry;rampingupanti-piracymeasures;introducingaratingsorclassificationsystem;easingproductionclearances;addressingGSTchallenges;andprovidingincentivestoshootinIndia. If all stakeholdersplay their part, 2018 couldbe the year to find solutions tomanyof theseissues.”

ThereportfindsthatIndia’svibrantanddynamicfilm,televisionandOTTsectorlookssettoflourish.TheresearchpointstopositiveunderlyingtrendsthatwilldriveaCAGRaverageof12%growthoverthe next five years. The television sector will continue a healthy growth curve of 15%. The filmbusinesscanexpect6%–withadditionalgrowthifIndia’slowscreendensityisaddressed.Howeveritis the OTT business, though coming from a low base, which promises the most exceptionaldevelopment,anticipatedtogrow26%throughto2022.

The economic contribution report takes a deep dive into the nascent but dynamic OTT sector,identifyingthekeydriversforfavourablegrowth,ananalysisofexistingbusinessmodelsandsectorplayers, and the alignment with developing telecommunications and online advertising.While the2017 data records a total economic footprint of amodest USD 49million (INR 321 cr.), the hugedemandforhighqualityvideocontent,matchedwithincreasingmobileandbroadbandpenetration,andbullishoffshoreand local investment,makes theOTTspaceone towatchwith interest for theforeseeablefuture.

TheEconomicContributionof theFilmandTelevision Industry in India,by leading financial services

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firm Deloitte Touché Tohmatsu India LLP (DTTILLP), was launched with support from the MotionPicture Dist. Association (MPDA), India, in partnership with the Federation of Indian Chambers ofCommerceandIndustry(FICCI)andlocalscreenassociations:theFilmandTelevisionProducersGuildofIndia(FTPGI)andtheFilmFederationofIndia(FFI).The total economic contribution represents the impact of direct industry jobs and spending, alongwithindirectjobsandwagesinthousandsofcompanieswithwhichtheindustrydoesbusiness.Thisincludescaterers,drycleaners,hotels,florists,hardwareandlumbersuppliers,software,anddigitalequipmentsuppliers,aswellas thosedoingbusinesswithconsumers,suchashomeentertainmentdistributors,themeparksandtouristattractions. KeyfindingsoftheEconomicContributionoftheFilmandTelevisionIndustryinIndiainclude: TotalContribution DirectContribution USD INR USD INR Economiccontributionoffilm&TV: 33billion 216,677cr. 15.6billion 101,359cr.Employment: 2,360,000 23.6lac 741,000 7.4lac

• SeethefullReport• Seeasummaryone-pageInfographic• ReadmoreabouttheEconomicContributionoftheFilmandTelevisionIndustrybyDeloitte

onthenewCreativeFirstwebsite.OnMarch5,representativesfromthefilmandtelevisionindustry,governmentandmediacelebratedthelaunchofCreativeFirst,anonlineplatformdesignedtohighlightthevitalroleplayedbythemediaand entertainment industry in India to foster creativity, innovation and culture, which in turnstimulates investment, jobs and economic growth.CreativeFirst will provide quality commentary,researchandadditionalresourcesonthevalueofcopyrightandthepromotionandprotectionofthecreativeindustries.

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About theMPDA: TheMotionPictureDist. Association (India) Pvt. Ltd. (MPDA) is awholly ownedlocalofficeof theMotionPictureAssociation,andrepresents the interestsof theAmericanmotionpicture industry in India. MPDA works closely with local industry, government, law enforcementauthorities and educational institutions to promote and protect the Indian film and televisionindustry.

###AbouttheMPA:Promoting&ProtectingScreenCommunitiesinAsiaPacificThe Motion Picture Association (MPA) and the Motion Picture Association International (MPA-I)representtheinterestsofthesixinternationalproducersanddistributorsoffilmedentertainment.Todo so, they promote and protect the intellectual property rights of these companies and conductpublicawarenessprograms tohighlight tomovie fansaround theworld the importanceof contentprotection. These activities have helped to transform entiremarkets benefiting film and television

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industriesineachcountryincludingforeignandlocalfilmmakersalike.Theorganizations act onbehalf of themembers of theMotionPictureAssociationofAmerica, Inc(MPAA)whichinclude;ParamountPicturesCorporation;SonyPicturesEntertainmentInc.;TwentiethCenturyFoxFilmCorporation;UniversalCityStudiosLLC;WaltDisneyStudiosMotionPictures;andWarner Bros. Entertainment Inc. The MPA and the MPA-I have worldwide operations which aredirectedfromtheirheadofficesinLosAngelesandWashington,D.C.andoverseenintheAsiaPacificby a team based in Singapore. For more information about the MPA and the MPA-I, please visitwww.mpa-i.org.Formoreinformation,pleasecontact:LohitaSujithMotionPictureAssociation,Indiaofficelohita_sujith@mpaa-india.orgHemaUpadhyay1HMediaConsultants1hmediaconsultants@gmail.com