1. Master of ManagementFaculty of Economics and BusinessUniversitas Gadjah MadaIntroductory Economics for ManagersGroup 4 : Fanly WisesaG. Wajan Harivan Chandra Hadiyanto Purnomo Idham RachimLingga Wardhana

2. Source Elby Julian Putra, Analisis Struktur, Perilaku dan KinerjaIndustri Pulp dan Kertas di indonesia, FinalPaper, Bogor, 2009. Video :www.theofficesuppliessupermarket.com, www.HowStuffWorks.com Paper Art Picture created by Peter Callesen 3. Market Structure 4. Industry Player (CR4) Kapasitas produksi kertas ton/tahun (%) Nama Perusahaan2001200320052007PT. Indah Kiat Pulp & Paper Tbk0.40.38 19.5618.9PT. Pindo Deli Pulp & Paper Mills 11.91 11.1513.5712.82PT. Pabrik Kertas Tjiwi Kimia Tbk 8.497.949.679.92 PT. Fajar Surya Wisesa Tbk 4.07 3.84.636.12Sumber : Asosiasi Pulp dan Kertas Indonesia, berbagai tahun 5. Pulp & Paper Market Characteristic Oligopolistic Market CR4 > 60%Year Kode ISIC (34) 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 Average Pulp 1,000,90 0,92 0,93 0,97 0,93 0,93 0,88 0,93 0,88 0,87 0,92 Jumlah Perusahaan4 554477879 10Kertas Budaya 0,700,58 0,68 0,75 0,71 0,73 0,55 0,85 0,78 0,68 0,78 0,70 Jumlah Perusahaan 5454 24 64 66 61 41 35 30 43 40 Kertas Industri0,910,92 0,75 0,71 0,76 0,55 0,19 0,64 0,74 0,81 0,48 0,67 Jumlah Perusahaan 3429 41 41 40 40 21 40 35 28 36 Kertas tissue0,690,48 0,68 0,69 0,68 0,70 0,31 0,86 0,81 0,71 0,78 0,67 Jumlah Perusahaan 3231 35 33 32 29 17 23 29 28 28Kertas lainnya0,720,42 0,50 0,52 0,52 0,55 0,77 0,82 0,81 0,72 0,65 0,63 Jumlah Perusahaan 1820 16 16 14 21 33 35 22 26 48Kotak kertas dan karton 0,390,38 0,37 0,39 0,60 0,42 0,40 0,38 0,26 0,27 0,40 0,39 Jumlah Perusahaan172 166176177180161 142 177190203280 Kertas & karton yang tidak termasuk dalam golongan0,540,60 0,53 0,42 0,63 0,42 0,31 0,54 0,60 0,57 0,71 0,53 Jumlah Perusahaan 4540 62 58 51 58 68 46 47 55 64Rata-rata 0,700,61 0,63 0,63 0,69 0,61 0,49 0,71 0,70 0,66 0,66 0,64Total jumlah perusahaan 359 345 359 393 387 377 329 364 360 392 506 6. Pulp & Paper CompanyPeningkatan impor kertas yang dijual dengan harga dumping 7. Pulp & Paper Industry Concentration Peningkatan imporkertas yang dijualdengan hargadumping 8. Market Share based on Plant Capacity (2006) Market share pulp Market share kertas Company Name(%) (%) PT. Indah Kiat Pulp & Paper Tbk30.7120.56PT. Pindo Deli Pulp & Paper Mills - 13.94PT. Pabrik Kertas Tjiwi Kimia Tbk-10.79 PT. Fajar Surya Wisesa Tbk- 6.66 PT. Riau Andalan Pulp & Paper31.02- PT. Kiani Kertas8.14-PT. Tanjungenim Lestari Pulp & Paper 6.97 -PT. Surabaya Agung Industri Pulp & Kertas Tbk -4.63Source : APKI Asosiasi Pulp dan Kertas Indonesia (2007) 9. Barrier to Entry Analysis by using MES Method Most difficult to entryLess difficultto entryBiggest Company Output MES (Minimum Efficiency Scale) =Total Output 10. Conduct 11. Conduct Analysis Pricing Strategy Main player control theprice, others just follow Product Strategy Focus in high addedvalue product, i.e; note book & photocopypaper Distribution Strategy By professionalmarketer; distributors & sold agents 12. Performance 13. Pulp & Paper IndustryPerformance Analysis PCM (Price Cost Margin)(Added Value Total Cost) / Output Growth (Output(t) Ouput(t-1))/Output(t-1) XEF (Internal Efficiency) Added value/ Input value 14. Pulp & Paper Industry Performance Analysis Year PCM GrowthXEF199028.99 47.451.2199134.43 36.03 63.7199229.85 20.03 55.5199328.77-0.9454.1199427.78 35.11 54.8199527.04 33.35 50.7199628.72 30.33 49.8199740.84 2.4 79.4199819.45 62.97 55.4199933.09 10.41612000 20.9113.14 30.7200130.69 29.89 50.8200230.07 37.01 46.9200337.46 -14.7372.1200438.24 0.5173.9200531.32 20.79 54.7200637.77 5.4774.4 Average30.31 27.7656.26 Source : BPS Tahun 1990-2006 15. Conclusion Pulp & Paper Industry Market Structure:Oligopoly Conduct can be evaluated from PricingStrategy, Product Strategy & DistributionStrategy used by Pulp & Paper Industry Maximum PCM was gained in 1997 (40,84%).Minimum PCM occured in 1998 due to inputvalue boost