Continued

In today’s digital environment, it is more important than ever to have a marketing partner with an understanding of digital technology. SCORR Marketing knows the best ways to utilize your digital assets within an integrated marketing program to communicate with your target audience.

WEBSITE DEVELOPMENTDevelop a Compelling and Brand-Consistent Website Your website is one of your most important marketing assets as it is the

destination for your prospective clients before they ever contact your sales

team. Our award-winning interactive team has earned a reputation for

creating innovative front- and back-end solutions, including cutting-edge

websites that solidify your credibility within the health sciences industry.

However, our expertise goes well beyond web development. SCORR

Marketing has a team of technical copywriters and designers who are

immersed in the health sciences every day. This team will develop industry-

specific content and design that inspires action from your audience.

We also offer the following website development capabilities:

Microsites & mobile apps

Patient, physician, employee & network portals

Desktop, tablet & mobile optimization

INTERACTIVEEncourage Action With User-Friendly Digital ContentContent CreationWe create high-quality, relevant content that aligns with your buyers’ journey,

leading them to conversion and, ultimately, to purchase. Whether you need copy

for a video or to promote a webinar, our tactics capture attention and engage

leads until they are ready to meet with your business development team.

These tactics, which we will help you deploy and promote to strengthen your

digital presence, include:

Editorial & blog articles

Industry reports

Infographics

Presentations

Press releases

Social media

Video

Webinars

White papers

ENGAGE YOUR TARGET AUDIENCE TO INSPIRE ACTION

WEB,INTERACTIVE & SEO

More than 80 percent of consumers go online to research a product before making a purchase, and this is true for your health science clients as well.

The Health Science

308.237.5567 info@scorrmarketing.com SCORRMarketing.com

WEB, INTERACTIVE & SEO

Video & Motion GraphicsBecause visual storytelling is so effective, we work with you to develop video

from concept through full execution. Services include:

3D renderings

Brand videos

Creative direction

Custom animation

Interviews & testimonials

Script writing & storyboards

Social media campaigns

Trade show video & graphics

Virtual reality

Email MarketingEmail marketing is one of the most cost-effective ways to reach a large,

targeted audience. However, these expenses are lost if recipients ignore the

announcement or promotional email you send. With expertise in email writing

and structure, our team increases open and click rates through compelling

subject lines, an inviting call-to-action and relevant keyword optimization.

We handle list acquisition, copywriting, design, development, distribution

and measurement to deliver successful campaigns.

Marketing AutomationMarketing automation provides many useful tools. However, these platforms

can be expensive and time-consuming. If your team is not using its marketing

automation system to its full potential, you are missing an opportunity. Our team

is well versed in marketing automation, with experience and proven results on

platforms like HubSpot, Pardot and Marketo, to name a few. We research and

develop buyer personas, create quality content to meet your buyers’ needs and

use that content for strategic, nurturing campaigns, ensuring you get the most

out of your automation software.

Digital AdsSCORR identifies where your audience is most active online and develops high-

impact ads for those channels. Whether on websites, social media or search

engines, we only recommend placements that support your overall marketing

goals. Our team takes pride in knowing who your audience is as well as when

and how to reach them. This expert level of planning is paired with quality

execution, so each banner, sponsored update on LinkedIn or text ad on Google

will meet the same standard and deliver the results you want, with data to prove it.

SEARCH ENGINE OPTIMIZATION (SEO)Drive Traffic to Your InformationWith SEO, we are able to drive more desired traffic to your website and content

via search engines. SCORR regularly conducts research to provide feedback on

SEO tactics, including a digital public relations analysis in which we examine the

outlets you are using to share your online content. Through this research, we

continuously enhance your SEO through links, keywords and formatting.

Your audience is 60 percent more likely to watch a video than read text, and video promotion has been found to be 600 percent more effective than print and direct mail combined.