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8/7/2019 ScopeofBEthics

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AACSB International Conference,

Montreal 2004

The Nature and Scope of

Business EthicsRobert Pitts, Dean-College of Business

Creighton University

O.C. Ferrell, Chair-Marketing Department

Colorado State University

Linda Ferrell, Assistant Professor Marketing

University of Wyoming


Montreal 2004

What is business ethics?(a managerial perspective)

defining appropriate behavior

establishing organizational values

nurturing individual responsibility

providing leadership & oversight

relating decisions to stakeholder interests

developing accountability

relating consequences

auditing & improvement


Montreal 2004

How to support ethical decision

making in the organization?

culture, values & programs

compliance & leadership

recognition of the role of co-workers &managers

balancing stakeholder interests

management of situational pressures

rewards beyond short-term performance


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Montreal 2004

What are Colleges of Business

doing? maintaining the status quo

encouraging faculty to use their owndiscretion in integrating ethics

outsourcing ethics education to liberal arts

developing stand alone courses

business ethics, marketing ethics,accounting & financial ethics, humanresource ethics, etc.

forcing the topic into business law, business

& society, environmental courses, etc.


Montreal 2004

Issues in defining the nature of

business ethics... individual character

religion

personal moral development

philosophy

legal & regulatory concerns

Sarbanes-Oxley Act, FSGO, etc.

issue focused vs. framework focused

integrated, managerial program tied to

organizational goals & objectives


Montreal 2004

How to support business ethics

education... take responsibility for a comprehensive plan that

includes programs & education for faculty & students

individual faculty integration with no

comprehensive plan will fail make sure that plans & programs are highly visible &

supported by the Dean

obtain adequate resources to support business ethics

initiatives

partnering with business to define appropriate

integration & courses


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Montreal 2004

What to do if you have no resident

experts-available resources...

invite guest speakers & experts who have developed

successful programs send faculty &/or administrators to the

AACSB Teaching Business Ethics Conference

Boulder, CO (July 21-23, 2004)

acquaint faculty with resources such as the

Wall Street Journalweekly business ethics reviews

AACSB Ethics Education Resource Center

www.aacsb.edu/eerc

A Review of 286 AACSB

Member Schools Reveals... Ethics in mission statements:

59.4% no reference

23.1% reference importance of ethics in mission

statement, yet do not require a course

smaller schools more likely to address issue than

larger colleges & universities

Required ethics course(s):

40.6% (overall) require an ethics course

68% of private

30% public

Source: Cheryl L. Buff and Virginia Yonkers A Study of Ethics in MissionStatements and Curriculum of AACSB Undergraduate Marketing

Programs, working paper, Siena College.

AACSB Ethics Education

Resource Center Mission:

the Ethics Education Resource Center is a

comprehensive source for information, tools, &

discussion about ethics education in business schools. Objectives:

improve ethics education inbusiness schools

assist management educators toachieve business ethicseducation objectives


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Montreal 2004

Themes in Business Ethics

consistent with the preliminary report of the

AACSB International Ethics Education TaskForce, the four broad themes described below

should inform ethics education in business

programs:

responsibility of business in society

ethical decision making

ethical leadership

corporate governance


Montreal 2004

Challenges in Teaching

Business Ethics

business school leaders must be aware of several

important obstacles to enhancing their

commitment to business ethics:

business ethics is often squeezed out ofthe core & is not fully represented in thecurriculum development process

faculty members trained in traditionalbusiness disciplines often feel they lack thetraining & expertise

different cultural & historical perspectivesmake it difficult to define & teach business


Montreal 2004

Tools

Cases & Exercises

Current Textbooks

Samples: Curricula

Learning goals related to ethics

Course syllabi:

Business Ethics

Marketing Ethics


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Montreal 2004

Reading Lists

auditing

corporate governance corporate social responsibility

ethical decision making models

ethics & profitability

leadership & organizational culture

legal & regulatory issues

stakeholder issues

teaching business ethics

text books

trade books


Montreal 2004

Links...

University Based Ethics Resources

Government & Regulatory Ethics Resources

Global Ethics Resources

Miscellaneous Ethics Resources

Company-Specific Ethics Resources:

Air tran

Bell South

Ben and Jerrys

Guardsmark

Texas Instruments

Starbucks

Price Waterhouse

HCA Healthcare


Montreal 2004

Professional Development

AACSB Teaching Business Ethics Conference

Boulder, CO-July 21-23, 2004

Designed for business professors and program directors, this conference

brings together experts in business ethics to assist in developing andimplementing effective ethics educational programs. The conference

will facilitate the exchange of ideas about how to incorporate business

ethics into the curriculum and will include panel sessions and roundtable

discussions dealing with specific topics such as business ethics teaching

resources (cases, simulations, exercises, and videos), frameworks and

approaches, and challenges related to implementation.

Co-Chairs: O.C. Ferrell, Colorado State University

Robert Kolb, University of Colorado-Boulder

Linda Ferrell, University of Wyoming

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