scope of education in rural india
TRANSCRIPT
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Scope of Education
in Rural India
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Index
Change & Evolution in Education Scenario in Rural India in last 5 years
TG Aspirations , Perception & Growth
Education Market - Scope of Evolution
Industrial Scenario Example
Digitized Way of Teaching
Challenges
Agency Role in meeting the Challenges
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Change & Evolution in the
Education Scenario
in Rural India in last 5 years
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Lets look at few figures to understand the growing Rural Education Trend
In 2011-12, about 80k rural youngsters were being professionally trained across sectors by Govt. of India
About 25% of Colleges offering degree courses are operational in 5 - 10kms radius of the villages
As much as 10 different institute brands , offering vocational courses, operate in a semi urban town
There are more than 52 million active Internet users in rural India
Out of 1,20,591 total schools that have computers, 74% are located in rural areas.
About 22% of the children in the age group of 6 14 years are enrolled in private schools
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How the Education Perception is changing.
Earlier, the learning was limited to developing
knowledge basis family occupation
Family traditions were taken forward for pursuing
a career
Parents aspire & invest for their child to become
skilled professionals & not just a worker or a farmer
Youth gives due importance to learning new skills
for obtaining a job or enhancing business
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How the Occupation Perception is changing.
A Clay Potter from the western state of Gujarat,
invented low-cost refrigeration called Mitti Cool,made out of terracotta, costing about Rs.2000only
A Farmer invented a motorcycle-driven ploughingmachine for fields in a drought-hit region wheremost farmers could barely afford tractors orbullocks
Earlier there was complacency with the resources
that were available to a person and; his limitedworking knowledge
A Farmer or Clay Potter continued to produce the
same kind of products with the same techniques
taught to them by their forefathers
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TGAspirations, Perception &
Growt
h
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How the TG sees themselves.
Learning new technologiesIndependent & Working in offices
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25-11-11
Lets further understand the TG
Primary TG - Students
Secondary TG Parents
Others - Influencers
TG in the study is classified as :
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The Students
The target students are in the age group of 18 to 25 years & belong to Agri families
The students begin to seek vocational courses during graduation or while pursuing senior secondary
school
About 5% of students pursuing vocational courses are working professionals; also seeking skill
enhancement courses at centers
These students have information about educational centers around towns but are unaware about
availability of courses & opportunities
70% of the students are Male students who come from approx. 20 to 60 kms distance
30 % of the students , mainly Females , are from town areas who travel a maximum distance of 20kms
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The Parents
Parents usually farmers, have a landholding of 3 to 5 acres
Majority of the parents are illiterate but aspirational for their childrens education
They are ready to invest in education for their children, though they have no basicunderstanding of the courses being offered by the Institutes
Stability of the institute is the criteria for them to choose the institute
They are hesitant of the institute duping them
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The Influencers
An individual who has studied and obtained a job in an office
He could be a distant relative or a friend of Students parents
He is the only door for knowledge for the students
Is not much aware about the institutes offerings but is looked upon by the students/parents for
opinion
He also visits the institutes before the admissions and strongly influence the final decision of
parents about choice of course & Institute
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TG Segmentation
TG
Students 95%
Under Grad
Sr. Sec Pass Out
WorkingPopulation 5%
FresherSeeking CareerEnhancement
The trend shows that the priority for students enrolling in an Institute is:
Job - 95 % Career Enhancement - 5 %
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Students
Aspirations & Perception towards Educational Institutes
Students aspire to get a stable job,
irrespective of its salary package
He feels he would make his parents
proud by earning a living on his own
His Aspirations
He is content with the way of teaching and is confident of
a placement
Increased his knowledge and is excited to complete his
course
Does not prefer the Govt. Institutes as there is no
placement assistance
His Perception towards Institutes
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He wants to add value to his status by enhancing
his skills through Vocational courses
He relies upon the institutes capability to get hima promotion or salary raise
He wants to change his profile from
administration job to a more refined Accounts job
It would help him improve his package & profile
Working Population (pursuing education)
Aspirations & Perception towards Educational Institutes
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Job Preferences
Government Jobs
High SecurityHigh Security
Hard to GetHard to Get
Banks
Sought AfterSought After
Sales & RecoverySales & Recovery
HDFC ,ICICIHDFC ,ICICI
Transport Companies
TradersTraders
LogisticsLogistics
AccountsAccounts
Why these Jobs ?
The students see people around them doing such
jobs and get influenced
Awareness levels of other technical jobs are low
Ready to move in cities for jobs
Package is average
but requires formal
training
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Education Market
Scope of Evolution
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How the Education Market is evolving.
More & More Educational Institutes are coming in existence in Rural & Semi-urban towns
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Course duration is from 3 months 2 years
Courses Fees ranging fromRs.3000 Rs. 20000
Course Packages are offered forComputers, Accounts etc
Course duration is from 3 months 2 years
Courses Fees ranging fromRs.3000 Rs. 20000
Course Packages are offered forComputers, Accounts etc
Branded Institutes
Short Term courses with durationfrom 7 day courses to 3 months
Courses Fees ranging fromRs.1000 Rs. 5000
No packaged courses offered
Short Term courses with durationfrom 7 day courses to 3 months
Courses Fees ranging fromRs.1000 Rs. 5000
No packaged courses offered
Local Centers
The educational market in the Rural & Semi Urban regions can be classified as:
the Branded Educational Institutes
the Local Educational Centers
Education Market Understanding
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Scope of Educational Institutes
in Rural & Semi-Urban Towns
Scope of Educational Institutes is assessed on the basis of number of seats that are occupied in a semester
Low Potential
Medium Potential
High Potential
120 Seats
Occupancy
300 Seats
Occupancy
500 Seats
Occupancy
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Lets see an example for Industry Scenario ..
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v
Rajasthan
Scope of Education Institutes
~500 seats ~300 seats ~120 seats
Non Technical &Technical Courses are
also offered
Courses offered are
English Accounts &
Networking
High Potential Medium Potential Low Potential
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Current Focus Deeper Penetration based on potential
Alwar as a medium
potential market
targets to
reach out to
Villages deep
down 60-70 kms
Ajmer as a high
potential market
targets to
reach out to
Villages around
40-50 kms
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Institutes Scan - Alwar
Branded Institutes
Indiacan is one of the institutes in Rajasthan which has the maximum number of its owned centres
Institutes like Jetking, SCL , NIFA , ICA etc have franchisees, but no company owned centers
Most popular courses at these Institutes are English Speaking , Hardware Networking & Financial
Accountancy courses
English Speaking courses usually have duration of 3 months 6 months
IT courses & Financial courses have a duration from 6 months 2years
Job Placement Guarantee is given to the students
Local Centers
Local Institutes like Rajiv Gandhi Computer Institute, Gurukul, Alfa Academy are some local
institutes present
Local Institutes offer single Application courses like Tally, MS-Excel, Call Center Training, Basic
English Language Training etc which are short duration i.e. from 7 days 3 months
There is no job placement guarantee with these institutes
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Alwar as a Market
Limited hangout joints for the students in and around the villages.
Eating joints are near Bus Stands and at small market place in the village.
Sarpanch holds a high value in
the village and is one of themajor opinion leaders
Job availability is very limited
Local educational institutes lack
basic infrastructure though less
expensive
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Digitized Way ofTeaching
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Digitized Way of Teaching
Digitized Way of Teaching is picking up in rural &
semi urban towns as well
Live Video Conferencing, Interactive sessions
help the students learn by viewing live videosessions
Educomp & IndiaCan are extending this
technology to rural & semi urban towns as well
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Digitized Way of Teaching
Challenges
Even though scope of Digital Education is vast in semi
urban or rural towns , it is quite challenging to make
the concept understood to the TG initially
The words like video conferencing, live sessions
are completely incomprehensible to TG
TG, when told about the technology, just do not
show interest to come to institute & witness the
technology
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