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the leader in mobile golf course advertising

w w w . s p o r t s c a r t m e d i a . c o m

The SCM Fairway Lounge-

the leader in mobile golf course advertising-

Bring the clubhouse to the fairway

Drive your brand message directly to the prospect

No more waste... targeted to your end-user

Category exclusive, engaging environments

Classy and unobtrusive approach to reach blue-chip prospects

High utility state-of-the-art hospitality vehicles

SPORTS CART MEDIA BILLBOARDS WORK

redefining how to reach the golfer-

MISSION STATEMENT

Sports Cart Media, SCM, is a dynamic golf course basedmedium designed for blue-chip marketers seeking to reachthe golf demographic in a highly anticipated, categoryexclusive environment. SCM billboards provide discriminatingmarketers a medium to reach and engage blue-chip prospectswith branding and call-to-action messages while they areactively involved in their passion - playing the game of golf.

DRIVE YOUR MESSAGE DIRECTLY TO YOUR PROSPECTWITH A SPORTS CART MEDIA BILLBOARD


THE SCM FAIRWAY LOUNGE:BRINGS THE CLUBHOUSE TO THE GOLF COURSE 4X A ROUND

The SCM Fairway Lounge brings the clubhouse to the fairway. Adjacent to this pointof purchase is your advertising message. These carts are highly valued and anticipatedby the golfer. Why? Golfers look to the hospitality cart for food, beverages, snacks, andgolfing supplies. The SCM cart is hosted by a golf course employee, who sells beverages,snacks and merchandise which enhance the golfer’s on-course experience. Golfingfoursomes use our services, on average, four times* during their round.

REACH THE GOLF DEMOGRAPHIC

The Fairway Lounge customers are serious golfers - they are those that are currentlymissed by the golf monthlies, business magazines and other media. SCM Billboardsare driven directly to the prospect, which guarantees viewership of your advertisingand branding message. You will be able to reach these elusive prospects with advertisingand product news unlike any other media.

* SCM beta test study conducted by Lieberman Research, Oct. 2001.


CLASSY & UNOBTRUSIVE

Golfers find that SCM billboards mesh seamlessly into the daily activities of the golf course.Hospitality Carts are highly recognized and anticipated for their value added to the golfingexperience. SCM advertising billboards have been designed to be classy and unobtrusiveand not interfere or conflict with the exclusiveness and tastefulness that the golfer expectswhile on the course.

THE SCM NETWORK

The Sports Cart Media network includes up to 500 blue-chip pay-to-play, resort and privatecourses. These courses represent the top 20 ADIs nationally as well as highly coveted golfresorts and destinations. Courses are enlisted through a strategic alliance SCM has withYamaha Golf Company. Yamaha is a leading seller of Golf transportation equipment to golfcourses and has partnered with SCM to build an exclusive network of courses that belongto SCM. SCM engages these elusive prospects with advertising and product news unlikeany other media.


THREE SCM OFFERINGS ALLOW MARKETERS TO ENGAGEGOLFERS ON COURSES FOR THE FULL YEAR

The NATIONAL NETWORK targets up to 500 courses in the SCM Network; thesecourses are active during the April through October golf season.

The WINTER NETWORK targets 300 courses in the SCM Network; these coursesrepresent resort, sunbelt and other warm-weather destinations. They are open yearround and are very active during the winter months for destination golfers.

The RESORT & PRIVATE CLUB NETWORK targets up to 150 participating resortcourses in the SCM Network. These courses represent premium resort and private clubs,providing a unique opportunity for marketers to reach the most affluent segment of thegolf demographic.

billboard specifications-

27.5"w x 11"h (for positions 1 or 2)

23.5"w x 10.25"h (for positions 4 or 5)

55"w x 11"h (for side positions FSP)

47"w x 10.25"h (for positions FBP)

15.25"w x 21.75"h (position 3)

BILLBOARD SPECIFICATIONS

Single Side Unit:

Single Back Lower Unit:

Full Side Panel:

Full Back Panel:

Back Upper Unit:

closing terms-

"COST PER COURSE" is calculated assuming one cart and one sign per course (thismay vary based on the course needs).

Closing dates 60 days prior to postings.

All rates are gross, and agency commissionable as per the accreditation standards ofthe American Association of Advertising Agencies.

NOTE: Production costs are 4-6% above advertising expenditure. Production paymentsare due upon first billing for ads.

Payment: Sports Cart Media will also provide a 2% cash discount for invoices paid in full 10 days following receipt of Insertion Agreement.

Cancellation Policy: Any cancellation for an insertion agreement must be received inwriting 60 days prior to scheduled posting date, or shall remain non cancelable, andthe insertion agreement shall remain in effect, including all payments as due andstated within the agreement.

CONTACT

Luisa [email protected]

Colin RockSenior Account [email protected]

SPORTS CART MEDIA

304 Park Avenue South11th FloorNew York, NY 10010212.590.2450

www.sportscartmedia.com

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