scientists use flickr photos to assess value of natural tourist attractions

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10-7-2014 Sci enti sts use Fl i ck r photos to assess v al ue of natural tour i st attracti ons -- Scien ceDa ily http://w w w .sciencedail y .com/rel eases/2013/10/131021211722.htm 1/3 Featured Research from universities, journals, and other organizations Date: S ource: Summary: October 21, 2013 St anford University Scientists use social media -- vacation photos from Flickr -- to study how people use natural areas for tourism and recreation. Shar e This Credit: Liz Raue r [Click t o enlarge image ] S Yellowstone v acation. Scientis ts are using vacation photos from crowd- sourced social media to study how and when peo ple use natural areas for tourism and recreation. cientists affiliated with the Natural Capital Project at Stanford University have found a way to use photo-sharing site Flickr to measure where and when people are using natural areas for recr eation and tourism. This information can help measure the benefits and value that these areas provide to society. Tourism is big industry, contributing $6 billion a year to t he world economy, and it's expected to grow to $10 billion ov er the next 10 y ears. While a great deal is known about how huma n-made tourist destinations, suc h as Disneyland, c ontribute to local economies, it has been hard to figure out the contribution of natural areas such as parks and beaches. Tap ping into the big data collected by social media sit es, researchers at the Natural Capital Project utilized information from 1.4 million geo-tagge d images in Flickr, and the user profiles associated with them, to see where people were going and where they were coming from. Comparing this information to data from on-site surveys at 836 recreational sites around the world, they foun d that t he information from Flickr can serve as a reliable indicator of how many people v isit a tourist attraction each y ear and when they are visiting. The ir research was published Oct . 17 in Scientific Reports. This is the first study to ground truth the use of social media data to predict these v isitation rates. The research shows how "information from crowd-sourced social media is rev olutionizing the way we st udy people and understand their choices," said lead author Spencer Wood. "No one has been able to crack the problem of figuring out visitation rates and values for tourism and recreation without on-site studies until now," said Anne Guerry, lead scientist at the Natural Capital Project. Until now, researchers had to rely on local surveys and head counts t o get this type of visitation inf ormation. Using social media to get ideas of where people are visiting, and where they are coming from, is faster, less expensive and better for looking at changes over time and space. This new appro ach prov ides the c hance to c larify what attracts people to natural areas, and to determine if changes in ecos ystems lead to changes in visitation rates. It also holds the promise of better natural area management because land-use planners, park managers and government officials can use the information on visitation rates to better manage their lands for the people who use them. Related Topics Earth & Climate Computers & Math Science & Society Related Articles Scientists use Flickr photos to assess value of nat ur al tourist attractions Save/Print:   Share: Breaking News: Human Cells' Protein Factory: A lternate Manual Related Stories Face It: Instagram Pictures With Faces Are More Popular Mar. 20, 2014 Instagra m pictures with human faces are 38 percent more likely to receive "likes" than photos with no faces. The y’re also 32 percent more likely to attract comments, research shows. The ...  full story Hurricane Sandy' s Impact Me asured by Millions of Flickr Pictures Nov. 5, 2013 — A new study has discover ed a st riking connection between the number of pictures of Hurricane Sandy posted on Flickr and the atmos pheric pressure in New Je rsey as the hurricane crashed through the US ...  full story Using Virtual Worlds to 'Soft Control' People's Movements in the Real One Mar. 16, 2012 — Computer science researchers have developed a way to exert limited control on how people move, pushing them out of their regular travel patterns. The key: tapping into some of their cell phone ...  full story Uploading Geotagged Digital Photos Could Put Kids at Risk Feb. 9, 2012 — A new study suggests that parents and carers could be putting children at risk if they upload digital photos that are automatically "geotagged" by their ...  full story Online Photos May Rev eal Your Friendships Dec. 8, 2010 — Comparing the locations of photos posted on the Internet with social network contacts, computer scientis ts hav e found that as few as t hree "co-locations" for images at differ ent times and ...  full story  Email to a friend  Facebook  Twitter   Google+  Print this page  More options Tsunamis Natural Disasters Information Technology Encryption Travel and Recreation Popular Culture Ecotourism Social science  Adv enture trav el Streaming media Social inequality Decade Volcanoes Create a Facebook  Accoun t Facebook.com World's Largest Online Community. 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7/26/2019 Scientists use Flickr photos to assess value of natural tourist attractions

http://slidepdf.com/reader/full/scientists-use-flickr-photos-to-assess-value-of-natural-tourist-attractions 1/3

10-7-2014 Scientists use Flickr photos to assess value of natural tourist attractions -- ScienceDaily

http://www.sciencedaily.com/releases/2013/10/131021211722.htm 1/3

Featured Research from universities, journals, and other organizations

Date:

S ource:

Summary:

October 21, 2013

Stanford University

Scientists use social media -- vacation photos from Flickr -- to studyhow people use natural areas for tourism and recreation.

Shar e This

Credit: Liz Rauer  [Click to enlarge image]

S

Yellowstone vacation. Scientis ts are using vacation photos from crowd-sourcedsocial media to study how and when people use natural areas for tourism andrecreation.

cientists affiliated with the Natural Capital Project at Stanford Universityhave found a way to use photo-sharing site Flickr to measure whereand when people are using natural areas for recreation and tourism.

This information can help measure the benefits and value that these areasprovide to society.

Tourism is big industry, contributing $6 billion a year to the world economy, and it'sexpected to grow to $10 billion over the next 10 years. While a great deal is knownabout how human-made tourist destinations, such as Disneyland, contribute to localeconomies, it has been hard to figure out the contribution of natural areas such as

parks and beaches.

Tapping into the big data collected by social media sites, researchers at the NaturalCapital Project utilized information from 1.4 million geo-tagged images in Flickr, andthe user profiles associated with them, to see where people were going and wherethey were coming from. Comparing this information to data from on-site surveys at 836recreational sites around the world, they found that the information from Flickr canserve as a reliable indicator of how many people visit a tourist attraction each year andwhen they are visiting. Their research was published Oct . 17 in Scientific Reports.

This is the first study to ground truth the use of social media data to predict thesevisitation rates.

The research shows how "information from crowd-sourced social media isrevolutionizing the way we study people and understand their choices," said leadauthor Spencer Wood.

"No one has been able to crack the problem of figuring out visitation rates and valuesfor tourism and recreation without on-site studies until now," said Anne Guerry, leadscientist at the Natural Capital Project. Until now, researchers had to rely on local

surveys and head counts to get this type of visitation information. Using social mediato get ideas of where people are visiting, and where they are coming from, is faster,less expensive and better for looking at changes over time and space.

This new approach provides the chance to c larify what attracts people to natural areas,and to determine if changes in ecosystems lead to changes in visitation rates. It alsoholds the promise of better natural area management because land-use planners, parkmanagers and government officials can use the information on visitation rates to better manage their lands for the people who use them.

Related Topics

Earth & Climate

Computers & Math

Science & Society

Related Articles

Scientists use Flickr photos to assess value of natur al tourist

attractions

Save/Print:   Share:

Breaking News:

Human Cells' Protein Factory: A lternate Manual

Related Stories

Face It: Instagram PicturesWith Faces Are More Popular Mar. 20, 2014 — Instagram pictureswith human faces are 38 percentmore likely to receive "likes" than

photos with no faces. They’re also 32 percent morelikely to attract comments, research shows. The...  full story 

Hurricane Sandy's ImpactMeasured by Millions of Flickr 

PicturesNov. 5, 2013 — A new study hasdiscovered a st riking connection between thenumber of pictures of Hurricane Sandy posted onFlickr and the atmospheric pressure in New Jerseyas the hurricane crashed through the US...  full story 

Using Virtual Worlds to 'SoftControl' People's Movementsin the Real OneMar. 16, 2012 — Computer science

researchers have developed a way to exert limitedcontrol on how people move, pushing them out of their regular travel patterns. The key: tapping intosome of their cell phone ...  full story 

Uploading Geotagged Digital Photos CouldPut Kids at RiskFeb. 9, 2012 — A new study suggests that parentsand carers could be putting children at risk if theyupload digital photos that are automatically"geotagged" by their ...  full story 

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7/26/2019 Scientists use Flickr photos to assess value of natural tourist attractions

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Stanford University. "Scientists use Flickr photos to assess value of natural touristattractions." ScienceDaily. ScienceDaily, 21 October 2013.<www.sciencedaily.com/releases/2013/10/131021211722.htm>.

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The above story is based on materials provided by Stanford University. The originalarticle was written by Elizabeth Rauer. Note: Materials may be edited for content and length.

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1. Spencer A. Wood, Anne D. Guerry, Jessica M. Silver, Martin Lacayo. Using socialmedia to quantify nature-based tourism a nd recreation. Scientific Reports,2013; 3 DOI: 10.1038/srep02976

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